Matt Hodges
@mattnhodges
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Following
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672
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Early @atlassian , @intercom , @loom . Now @heyequals .
Joined April 2008
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Last Seen Profiles
Some personal news: Putting family 1️⃣st
After a challenging 2020, personally + professionally, and 13 straight years leading marketing teams at
@Atlassian
+
@intercom
+
@loom
, today I shared with my fantastic Loommates that it was time for me to hang up my boots.
A thread 👇🏻
51
1
478
After 10 wonderful years in SF, my wife & I have decided it's time to move back to Sydney. This decision also marks my last week at
@Intercom
, a company I have been _so very_ fortunate to be a part of over the last 5+ years.
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0
203
Excited to share that I’m joining
@useloom
in October. I’m very fortunate to be joining a fantastic team that’s built an amazing product with _so_ much potential. Until then, I’m taking some much needed time off to spend with my daughter, cook, bike and plan a move to 🇦🇺
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The best product builders clearly articulate and detail the problem to be solved.
I witnessed this first-hand in the six years I spent at
@intercom
. And it was something I saw lacking at many of the companies I worked with thereafter.
If you're looking for an example, our CPO,
5
8
132
Yesterday was my last day at
@Atlassian
.
I’m thankful to have had the chance to 🪃 back + work with top ppl.
I’m taking a few weeks before joining my mates
@bobbypinero
@benmcredmond
from early
@intercom
to bring their vision to life at
@heyequals
🙏🏻 for everything
@Atlassian
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0
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From the Mission, to Noe Valley, to Bernal Heights and back to Noe. Adopted a handsome lab, married my beautiful wife, and became a dad along the way. It’s been an amazing 10 years in this wonderful city, but today it was time to say goodbye. ❤️ SF
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0
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Today marks 5 yrs working
@intercom
! It was a big year for me professionally + personally. After 10 yrs working in marketing, I took on an exciting new role in R&D. I also became a dad! I’m very fortunate for the opportunity
@destraynor
+
@eoghan
continue to provide me. 🙌🏻🙏🏻🍻🚀
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1
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@eoghan
While I do feel for the team at Humane, there's an important lesson for all of us on the damage that overpromising and underdelivering can do. Setting the right expectations is so important, especially when it comes to new tech. They misset them, in my opinion.
1
0
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It's my first week at
@heyequals
.
After being early at
@atlassian
@intercom
@loom
, I'm super pumped to be joining an even smaller team at an earlier stage.
I'm liking this trajectory.
9
2
92
If you're creating lots of landing pages, you need to establish patterns.
And sometimes you need new ones.
When we were designing the landing page for our new Dashboards feature, I wanted a new pattern to "showcase" the types of dashboards you could create.
There was a simple
9
3
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📣 We just launched the
@intercom
App Store! It's never been easier to get your app into the hands of 30,000+ of the world's fastest growing businesses. Go on, join the likes of
@SlackHQ
,
@HubSpot
,
@Atlassian
@typeform
,
@ProductHunt
+
@coda_hq
🛠️ 👇🏻 👀
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HUGE milestone for the team over here at
@useloom
.
I couldn't be more excited for the future of our product and company.
🙏
@andrew__reed
@mikeyk
@kevin
@zoink
@collinmathilde
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2
82
For the last 10 years, I've been on a quest to create "the perfect homepage".
It doesn't exist, but I am pretty happy with Equals' new one.
It's been a minute since I've written a piece like this - I hope it helps.
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3
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Please, let’s stop using “sexy” to describe a feature, a customer logo, a milestone, a...basically anything to describe something at work. Makes me cringe every time.
Am I the only one?
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2
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Who knows, maybe Matt's Tacos will finally become a reality.
/thread
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Equal parts scared and excited by the thought that I’ll be a dad any day now 😬
9
0
75
After 10 years working in and building out marketing at both
@Atlassian
and
@intercom
, I’m making a change.
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0
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Starting in 2021, I'll be taking a much-needed break from work to focus on improving my physical and mental health.
It's time for me to focus on being a healthier, happier, and better husband, father, and friend.
Because life is too short.
3
0
69
My 4 month old daughter just threw up in my mouth. Live event achieved.
9
0
67
This week marked 4 years working at
@intercom
and this is the intercomic my team produced to celebrate my interversary. 🙏🏻 to
@eoghan
,
@destraynor
and team for the incredibly rewarding journey so far ❤️
6
0
67
For the last 8 months I've been working with an incredible team at
@atlassian
building something entirely new. It was announced on-stage in Las Vegas today by
@scottfarkas
at
#AtlassianTeam22
. Here's a little teaser 👀 👇
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7
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New year, new beginnings. Kinda. 😀
Not a 🧵 (for a change 😅).
Wrote a little post on why I'm going back to where it all started,
@Atlassian
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1
2
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I was recently asked, "how do you get marketing a seat at the product table?". You build trust and respect. For me all that all boils down to doing 3️⃣ simple things. There's no rocket science here.
2
14
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Super proud to learn that Loom has an NPS of 7️⃣8️⃣. That’s world class.
🙌🏻 to the
@useloom
team and 🙏🏻 to our amazing customers.
What’s most exciting is that we’re only just getting started. Join us 👇🏻
1
6
59
Just got confirmation that my wife, eldest daughter + I all tested negative, so we’re able to board our flight from SYD > SFO tomorrow. Such a relief. The anxiety over the past 24hrs was brutal. Traveling with kids is already stressful. Now it’s on another level.
9
0
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I've learned a ton about taking products to market from my 6 years at
@Atlassian
+ the last 4 at
@intercom
. Our new book captures a lot of those lessons learned. Get your free copy of 'Intercom on Marketing' today
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4
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1
55
Now I’m effectively self-employed, I pay for my productivity stack out of my own pocket.
Here’s my running list:
@Superhuman
@Calendly
@Pitch
@culturedcode
(Things)
@CleanShot_app
Documenting everything with
@coda_hq
(free for now). And of course I’ll always rely on
@loom
.
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🤚 Hold up.
🚨 We've got big news to share.
📣 Meet Product Tours by
@intercom
.
👉 It's the absolute best way to turn 🆕 users of your product into 🤩 customers 👇👀
2
5
54
I woke up to 47 unread texts this morning. Which is unheard of because I don’t have that many friends. 😂
This explains it though. Congrats
@yoyo_thomas
@vhmth
+ and all my fellow Loommates!
We are excited to be welcoming
@loom
to the Atlassian team! Loom’s leadership in async video combined with our deep understanding of team collaboration means we can bring innovation to the market and empower our customers to collaborate in more human ways.
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0
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I recently shared how important visual storytelling is to the craft of product marketing.
Here are the apps I rely on to let the product speak for itself via screenshots, GIFs, + video.
⚠️ I'm not a designer or video editor. I just do what I can in the time that I have
🧵
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I'll finish by saying that I am so incredibly grateful that I am in a position to take some time off and not work (for a bit).
I hope that my sharing this story allows others who may be in a similar position to know it's OK to be vulnerable and make hard decisions.
6
0
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📣 Public Service Announcement for all
@intercom
customers: You asked + we've (finally) delivered 😅. You can now filter + segment your customers using 𝗔𝗡𝗗/𝗢𝗥 rules! Come get some
3
8
49
We're so fortunate to have the support of so many great people and minds in our corner here at
@useloom
. Case in point, here's
@FrontApp
's Co-founder & CEO,
@collinmathilde
, on why she was excited to participate in our Series B 👇🏻👀
0
10
49
“Matt, I need to hire a product marketer. What should I look for?”. I'm asked this all the time. Spoiler, it’s not a simple answer.
In a role that’s expected to wear many hats + be a jack of all trades, don’t fall into the trap of hiring masters of none.
A
#productmarketing
🧵
7
7
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@kevinyien
The opportunity is less about “how to use the tool” and more in “how to work and communicate effectively” using these tools
3
1
49
I wrote a little piece on the
@intercom
blog explaining my approach to making product announcements. Take a 👀
3
10
43
Being the father of 2 young children whom I want to set up for success as best I can, I put a lot of pressure on myself.
Not knowing what I'll do next is equal parts terrifying and liberating – something I'll be talking through with a therapist (for the first time in my life).
1
0
46
We're getting (some of) the band back together.
Super excited to be working with
@stewartsc
+
@judson
(AKA
@designbizco
) on a new project for
@heyequals
.
Countdown to August begins now!
3
0
45
@jonathannen
From my time at...
@Atlassian
– Don’t #@!% the customer
@intercom
- Think big, start small
@loom
– Lead with transparency
And my very own – Above all else, have fun
2
3
44
1/2 One of the things I ❤️ most about
@intercom
is that we're not the type of company that repackages stuff that's been sitting on the shelf for a year and labels it new. As a marketer at heart, I 100% get the temptation, but I strongly believe it only builds distrust.
2
8
44
A3x7 is my new favourite product engagement metric.
We monitor it religiously at
@heyequals
as it's an excellent signal of product-market fit.
It stands for “Active 3 out of 7”, telling us how many users were active in Equals on at least three or more days in the week.
6
3
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🤩 Last night I had the honor of revealing an impressive new
@intercom
product to a live audience at the Bill Graham in SF. It was a truly career-defining experience. I feel incredibly lucky for the opportunity. 👇🏻👀
1
3
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📣🆕📈 ATTN ALL CUSTOMERS: Reporting in
@intercom
just got a _serious_ overhaul! There's an all-new reporting 🏡 + views of your conversation trends, team + bot performance 👇🏻👀
1
5
43
Sincerely hope that the changes we've made to
@useloom
's pricing model today can help all those affected by
#COVID19
It's time to take action.
In response to the
#coronavirus
, we're cutting prices, removing limits, and making Loom free for teachers & students.
Here's a short message from our Co-founder & CEO,
@yoyo_thomas
(more here: ):
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247
808
3
1
43
Spent the past couple of days building a deck with
@Pitch
on pricing + packaging for a webinar with the
@PointNineCap
family.
Huge fan of the product, as it seems my daughter Maeve is too as she watched me from the comfort of her bathtub. All 😄.
2
4
42
👋🏻📣 We're looking for a Communication Designer to join the talented team over here at
@useloom
. You'd get to work with me, which I'm sure
@stewartsc
@justinpervorse
@dlbee_
@JudsonCollier
@ryanjhubbard
would agree is pretty darn fun 👇🏻👀
4
10
41
Here's a behind-the-scenes Eyes at how I use
@Loom
as VP of Marketing + a member of the exec team here at Loom. Meta, I know.
Spoiler: *Real* examples of Looms I have recorded for my fellow Loommates ahead 👉🏻
1
4
40
It's a shame
#SF
#BART
rejected our ads for
@HipChat
– they are right on the money
http://t.co/V81cops7y3
http://t.co/APJVikAj74
3
75
40
🎉 Holy moly! You can now combine AND/OR rules to target exactly the right audiences with your
@intercom
messages + campaigns! Think of the possibilities...
1
3
39
📣 There's a 🆕 business messenger on the block and it's dope. 👇🏻👀
1
5
37
🆕 Wrote a little piece for the Inside
@intercom
blog about the dangers of the, “if you build it, they will come”, mentality that's so prevalent at product-first companies. ⚠️ Spoiler: it only inhibits your company's growth and potential
2
9
37
Who in tech _isn't_ looking to invest in product marketing (early) now?
Feels like the penny has finally dropped.
4
2
38
When your Apple Watch tells you hit you exercise goal, because you’ve been bouncing your baby to sleep for an hour.
4
1
38
I ❤️ the versatility of
@loom
. What better way for people to get to know your team than to record a quick bio. See for yourself on our new About Us page 👉🏻👇🏻
1
5
36
I've worked on more SaaS pricing projects than I can count.
One thing that is always a point of contention is naming.
"What do we call the plans?"
Starter | Plus | Pro | Premium | Professional | Business | Enterprise | Bananas
I've seen it all.
So, when it came to tweaking
8
1
37
One of the many reasons I joined
@useloom
was to help make this wish a reality.
There are _so_ many benefits to be had by adopting asynchronous video as standard means of communicating.
Excited for what the future holds.
can we make it socially acceptable to respond to some emails with videos of ourselves speaking our thoughts?
so much less room for misinterpretation
16
11
208
2
1
36
I’m feeling equal parts excited and fortunate to be joining the product team at
@intercom
. I’ll be spending 100% of my time doing what I love most, focusing on commercial product strategy.
3
0
36
Dear
@Airbnb
, when a host charges you a “Cleaning Fee” that’s prepaid ahead of the stay, I’d encourage you to stop hosts from asking guests to “wash any used dishes” before they check out. I’m a clean person, but why pay a cleaning fee, if I’m being asked to clean?
4
0
35
Three companies. Three 🦄s. Pure luck?
Last week’s news that
@Atlassian
is to acquire
@loom
for just shy of $1 billion and
@intercom
's continued growth led me to reflect on why I decided to join each company in the first place.
It all boiled down to these four Ps, in this
3
3
35
.
@intercom
clearly has its mojo back ❤️
FIN. HELPING YOUR COMPANY GET ITS SH*T TOGETHER SINCE 2023™️.
At least that’s what the customers testing our new AI bot are saying ¯\_(ツ)_/¯
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16
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1
3
35
1
5
35
Incredible week with the
@useloom
team at our annual retreat in Barbados. Thanks for making it possible
@yoyo_thomas
@vhmth
. 2020 is off to a great start.
1
1
34
📣we're 👀ing for 2️⃣ talented product managers to join the growing team here
@useloom
.
You'll have the opportunity to establish the Product team from the ground up.
I'm looking forward to working with whoever we're lucky enough to bring onboard.
👇🏻
2
7
33
Big day here at
@intercom
. Just 🚢 our biggest release ever–1⃣5⃣ 🆕 features! Christmas has come early for sales teams
2
5
33
It’s been a wild ride bringing
@atlassian
Intelligence to market. Super stoked with how it all came together. 🙌🏻 to my partner in crime
@sherifmansour
and the many other teammates that made
#AI
a reality
👋 Meet your new virtual teammate. Powered by AI, Atlassian Intelligence is here to unleash the potential of every team.
Get early access:
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🚀 It's been super rewarding + equally as challenging bringing Loom for Teams to beta since I started at
@loom
.
It's been especially fun being in the driver's seat of both product + marketing. 🙏 to all my Loommates who worked so hard to bring this to market.
Step 1️⃣✅.
2
1
31
Today is a massive day for the team here at
@intercom
. More importantly, though, this news is huge for our customers today and in the future. Thank you so much to them for helping us get here 🙏🏻
We just raised $125M. Here’s what we’re going to do with it for you, our customers.
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534
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There's one word for everything
@intercom
dropped today.
EPIC.
Mad respect
@eoghan
@destraynor
@ciaran_lee
@Padday
@brian_donohue
@meganlsheridan
+ everyone else involved in bringing today to life.
2
0
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When it's your 1-year-old's birthday + their most favourite thing to eat is avocado, you make it work
1
1
31
Last week in the city before the big move down under later this month.
3
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Lula's little sister, Maeve, was born on August 4th, 2020. We love her to death.
However, the transition to having 2 children, Shya not being able to see her family, trying to settle in a new country, and me being very busy at work, was all incredibly difficult to manage.
2
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Stoked to see
@heyequals
take out
@ProductHunt
’s 2023 Golden Kitty for Data & Data Security. It’s a privilege to market such a quality product. 🥇
2
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What complete and utter 🐂💩.
Leaders work smarter, not harder.
Leaders focus on impact over output.
Leaders set clear boundaries.
Leaders inspire those around them.
Leaders don't micromanage.
Founders: you can tell who the future CEOs on your team are by the ones who are grinding and updating you over the weekend.
Leadership never sleeps.
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197
2K
5
0
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A quick update now that I am getting back to work
Some personal news: Putting family 1️⃣st
After a challenging 2020, personally + professionally, and 13 straight years leading marketing teams at
@Atlassian
+
@intercom
+
@loom
, today I shared with my fantastic Loommates that it was time for me to hang up my boots.
A thread 👇🏻
51
1
478
1
0
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📣🆕
@intercom
feature alert! Create 𝗦ervice-𝗟evel 𝗔greement Rules to hit your service targets, every time 🎯 👇🏻👀
2
8
28
I've been working on
@atlassian
's newest product for the better part of a year now. Built from the ground up by an incredible team, I'm delighted to share that Atlas is now out of beta 🎉
2
0
28
We're out to make
@heyequals
more performant than Sheets. And Excel. Especially when working with large data sets.
Are we crazy? Maybe not...
1
1
28
Looking forward to next week's fireside chat with
@akleha
in SF. Together we'll share our insights + experiences driving sustainable growth at
@Atlassian
,
@Intercom
,
@Zendesk
+
@Figma
. Come join us! It's 100% free. 👌👇
2
3
27
Thank you,
@DescriptApp
, for making it super easy to create customer testimonials in a format that's easy to digest (even if you don't have sound on).
P.S. PMMs, if you don't know how to use Descript, go learn
2
1
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📣ATT:
@atlassian
users - you can now
@useloom
inside of
@Jira
➕
@JiraServiceDesk
Cloud. All you need is our Chrome extension. Just hit record, stop, and insert. Job done. 👀
1
3
27
Anyone who’s been the 1st marketer probably knows how rethinking/revamping/overhauling (not rebranding - that comes later 😅) the marketing site is usually at the top of the list.
You start with the homepage. That’s obvious. But what’s not is what you do next.
After
3
2
27
I wonder if there will ever be a day when people don't assume I am based in the 🇺🇸US because of my role and the company I work for.
🇦🇺Australia is home to many people working in tech, too!
3
0
27
BIG launch day for
@heyequals
tomorrow. Naturally, we've got a new landing page to boot. It's one of my favorites to date. Here's a sneak peek 👇🏻
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