🆕 Wrote a little piece for the Inside @intercom blog about the dangers of the, “if you build it, they will come”, mentality that's so prevalent at product-first companies. ⚠️ Spoiler: it only inhibits your company's growth and potential Tweet added by Matt Hodges @mattnhodges

Matt Hodges

6 years

🆕 Wrote a little piece for the Inside @intercom blog about the dangers of the, “if you build it, they will come”, mentality that's so prevalent at product-first companies. ⚠️ Spoiler: it only inhibits your company's growth and potential

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arka das

@arka_learner

6 years

@mattnhodges @intercom @mattnhodges thanks a lot for this wonderful piece! Product Marketing Strategy is a great problem to resolve for sure. But, the great product has the luxury to kick off this journey with some extra brownies. This is my personal takeaway after working with a startup consultancy!

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Max

@maxan

6 years

@mattnhodges @intercom All successful companies—including the ones with outstanding products—eventually realize that not investing in marketing results in leaving money on the table.

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