Mark J. Burns
@markjburns88
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free agent: formerly: @morningconsult , @sbj email: mark.j.burns2 @gmail .com
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Today is a Sports Equinox for those who celebrate.
For the 27th time ever, the NFL, MLB, NHL and NBA are all playing on the same day.
There are also two MLS postseason matches tonight.
Today is a good day.
191
3K
29K
News: Barstool Sports will have branded merchandise and playable members from their golf podcast
@ForePlayPod
in PGA TOUR 2K23, per 2K announcement.
253
434
14K
Colorado offensive lineman Tommy Brown signs with
@Shinesty
, becoming the first ever college football NIL underwear model.
"When you have a body this good, you deserve to be paid," Brown said.
Yes, that's a real quote.
172
1K
11K
YouTube's Top 10 Earners in 2021:
1️⃣
@MrBeast
: $54M
2️⃣
@JakePaul
: $45M
3️⃣
@Markiplier
: $38M
4️⃣
@Mythical
: $30M
5️⃣
@UnspeakableGame
: $28.5M
6️⃣Nastya: $28M
7️⃣Ryan Kaji: $27M
8️⃣
@dudeperfect
: $20M
9️⃣
@LoganPaul
: $18M
🔟
@Preston
: $16M
(via Forbes)
200
323
7K
Tennessee lawmakers are trying to replace Columbus Day with Super Bowl Monday — the day after the country’s biggest cultural sporting event — as an official holiday.
Super Bowl Monday needs to happen in all 50 states.
99
501
4K
Barstool has hired
@CoachDuggs
. Yes, a real life person who looks like the video game character created by
@BarstoolBigCat
for NCAA Football '14.
20
89
4K
Top 5 athletes mentioned on Twitter globally during Week 1 of the
#Olympics
:
1️⃣Yuzuru Hanyu: Japan
2️⃣Shoma Uno: Japan
3️⃣Nathan Chen: USA
4️⃣Chloe Kim: USA
5️⃣Wakaba Higuch: Japan
(via Twitter)
38
809
4K
ZERO: number of positive COVID-19 cases across Major League Soccer group staying at the host hotel in Orlando from July 24-25. Tested 884 people during that time period.
MLS has released EIGHT CONSECUTIVE reports of 0 positive cases from host hotel. That spans 2+ weeks.
35
585
3K
Soccer was the most Tweeted about sport in 2021, according to Twitter.
More Tweets were sent about soccer in '21 than basketball, U.S. football and baseball....combined.
172
606
3K
Major League Baseball is the No. 15 fastest growing brand of 2022, per new report from
@MorningConsult
.
330
335
3K
On Aug. 27, 2003,
@stoolpresidente
and
@barstoolsports
released the company’s first newspaper issue.
Seventeen years later, Barstool is valued at $450M after Penn National acquired 36% for $163 million in cash/stock in '20.
A thread on the media, betting and comedy biz...👇
30
285
3K
.
@PSchrags
says Barstool blogger
@NjTank99
is "the greatest thing to hit sports media this year."
"They have found gold in this guy."
(via
@JimmyTraina
's SI Media Podcast)
97
95
2K
Barstool Sports and MLB have engaged in "significant negotiations about having national midweek games on the site’s platforms," reports
@AndrewMarchand
.
51
179
2K
Twitter puts a decade-old Tweet from Odell Beckham Jr. on the roof of SoFi Stadium
#SuperBowl
6
446
2K
News: NFL insider Josina Anderson, formerly of ESPN, has been hired by USA TODAY to help launch Sports+, the company's new premium subscription product. Anderson will be a senior NFL insider.
69
329
2K
MLB The Show 21 is the 2nd best-selling video game in terms of sales for 2021, according to
@npdgroup
.
35
182
2K
Cool: Colorado Avalanche and Chipotle utilize mixed reality during an elaborate intermission stunt.
33
255
2K
Since
@EKANardini
joined
@barstoolsports
in July 2016:
- 8x revenue growth
- 700 percent growth in brand advertising
- 300 percent growth in e-commerce
(via
@RebeccaJarvis
'
#NoLimits
podcast)
24
169
2K
NEWS:
@KingJames
,
@mavcarter
and
@Drake
are all teaming up to produce a documentary titled 'Black Ice', which will examine the experiences of Black hockey players throughout history.
Uninterrupted Canada is the lead on the film.
37
336
2K
Source: Twitter users will now be able to include GIFs, video and photos in Retweets. Launching today.
65
781
2K
Top ESPN podcast downloads for September:
1)
@LeBatardShow
: 8.2M
2)
@fantasyfocus
: 4.6M
3)
@PTI
: 2.7M
4)
@GolicAndWingo
: 2.2M
5)
@JalenandJacoby
: 1.3M
113
326
2K
"I don't need anything more from you. You've done enough damage." .... And Hannah Ann drops the mic on the
#TheBachelorFinale
.
6
93
2K
Angel City FC, a NWSL expansion team, announces it has sold 15,000 season tickets.
19
73
2K
Chernin Group's Mike Kerns (
@mkerns
) on the firm's investment in Barstool Sports: "We had a low end and a high end of what would happen. It’s already blown past every scenario of the high end. It’s a once in a lifetime investment."
7
47
2K
Barstool Sports is launching the Barstool Hockey Cup in April 2022. It’s an annual event ft. players from the U.S., Canada and Europe.
“It’s ladies only,” says
@EKANardini
.
17
50
2K
48+ hours after
@barstoolsports
got hold of Bleacher Report CEO
@DaveFinocchio
's comments, Barstool app shoots up from mid-20s to No. 1 in the 'Sports' free category. BS fans are wildly loyal and engaged.
26
195
2K
ZERO: number of positive COVID-19 tests for NHL clubs inside the Edmonton and Toronto bubbles since teams arrived in late July.
There's been 29,890 tests administered to NHL teams during that time frame.
16
147
1K
The
#FreeMeekMill
movement has reached
#PyeongChang2018
. Slovenian snowboarder Tit Stante showing support for the imprisoned rapper (via
@Deadspin
)
#Olympics
8
1K
1K
Top-earning athletes age 25 and under, per Sportico:
1️⃣
@JoshAllenQB
: $66.5M
2️⃣
@naomiosaka
: $53.2M
3️⃣
@KMbappe
: $48.8M
4️⃣
@Max33Verstappen
: $43M
5️⃣
@shonrp2
: $41M
6️⃣
@jakepaul
: $37M
7️⃣
@DevinBook
: $35.5M
8️⃣
@Trevorlawrencee
: $32.8M
9️⃣
@spidadmitchell
: $32.5M
🔟
@jaytatum0
: $30.3 million
59
128
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Some Barstool Sports programming news ahead of their UpFront:
—
@PardonMyTake
documentary is coming
—
@spittinchiclets
is live streaming a charity hockey game
—
@PFTCommenter
is launching a new show
—
@patbev21
-
@rone
are launching a new NBA podcast
11
38
1K
NHL U.S. TV national viewership is down 22% this season, per findings from
@AustinKarp
.
NHL regular games to date have averaged 373,000 viewers on ESPN/TNT, 2nd season of the league's 7-year pact with Disney & Turner.
NHL averaged 478,000 viewers at this point last season.
1K
242
1K
Most popular trending searches of pro sports teams on Google in the U.S. in 2021:
1️⃣
@RedSox
2️⃣
@Lakers
3️⃣
@Bucks
4️⃣
@Suns
5️⃣
@braves
6️⃣
@LAClippers
7️⃣
@Dodgers
8️⃣
@astros
9️⃣
@BrooklynNets
🔟
@ATLHawks
36
169
1K
Barstool Sports Arizona Bowl had almost 1 million total views, per the company.
The game, which was live streamed on , was Barstool's 1st CFB bowl.
CEO
@erika_
tells
@oliverdarcy
there's plans to "double our investment" in reality programming in 2023.
14
56
1K
Stat of the Day:
@chicagosky
have sold more merchandise on Fanatics since their WNBA title win Sunday night than any other prior WNBA champ has sold in 1st 30 days following a title victory (ht
@sbjsbd
).
17
245
1K
5+ years after launch, Barstool's Pardon My Take podcast remains a top 10 podcast based on Podtrac rankings.
Latest list, when looking at U.S. audience, from Oct. 21.
36
56
1K
Soccer star Lionel Messi will acquire 35% of Major League Soccer's Inter Miami and join the team summer 2023, reports
@Alex_candal
.
31
274
1K
The top 20 most downloaded Apple Podcasts in 2018. Includes a handful of sports-focused ones including
@PardonMyTake
,
@LeBatardShow
and
@BillSimmons
.
53
133
1K
.
@BarstoolSports
inks partnership with Facebook for college football campus show. On
@Forbes
14
207
1K
.
@JomboyMedia
gets $1 MILLION in funding from the likes of Cubs outfielder
@ihapp_1
, filmmaker
@eliroth
, actors
@PSchwarzenegger
and
@SammyLerner
, media executive
@tweettal
and more, via
@ChrisSmith813
45
99
1K
Top 10 original sports podcasts of 2021, per voting conducted by
@sportsradiopd
:
1️⃣
@LeBatardShow
2️⃣
@PardonMyTake
3️⃣
@BillSimmons
's Pod
4️⃣
@notthefakeSVP
's Pod
5️⃣
@AdamSchefter
's Pod
6️⃣
@DavePortnoyShow
7️⃣
@wojespn
's Pod
8️⃣
@ColinCowherd
's Pod
9️⃣
@KFCradio
🔟
@claytravis
' Outkick
107
72
1K
Most talked about esports athletes on Twitter (globally) in the first half of 2019
29
82
996
This quote from NFL's chief medical officer, Dr. Allen Sills, is pretty telling of the future for all pro sports (via NFL)
77
586
984
Share of U.S. adults who identify as fans of the following sports or leagues:
1️⃣ NFL: 67%
2️⃣ MLB: 55%
3️⃣ College Football: 52%
4️⃣ NBA: 46%
5️⃣ College Basketball: 43%
6️⃣ NHL: 38%
7️⃣ Soccer: 32%
(data via
@MorningConsult
)
77
200
982
World's highest-paid celebs, per Forbes:
1-
@taylorswift13
2-
@KylieJenner
3-Kanye West
4-Messi
5-
@edsheeran
6-
@Cristiano
7-
@neymarjr
8-The Eagles
9-
@DrPhil
10-
@canelo
-34 athletes (all male) among
#Celeb100
, which looked at pretax $ from 6/1/18-6/1/19
44
247
907
Top 10 most Tweeted about female athletes in 2020 worldwide, according to Twitter:
1-
@naomiosaka
2-
@serenawilliams
3-
@mPinoe
4-
@Simone_Biles
5-Kim Yuna
6-
@alexmorgan13
7-
@MariaSharapova
8-
@SashaBanksWWE
9-
@MooreMaya
10-
@AlexaBliss_WWE
(from Jan. 1 - Nov. 30, 2020)
45
184
903
Most popular trending searches of athletes on Google in the U.S. in 2021:
1️⃣Tiger Woods
2️⃣Simone Biles
3️⃣Henry Ruggs III
4️⃣Odell Beckham Jr.
5️⃣Aaron Rodgers
6️⃣Giannis Antetokounmpo
7️⃣Sha'Carri Richardson
8️⃣Deshaun Watson
9️⃣Christian Eriksen
🔟Jake Paul
29
60
872
If The Pat McAfee Show is getting paid a reported $30 million annually via a wide-ranging FanDuel sponsorship deal, what could the Pardon My Take duo get on the open market? $30 million a year? $40 million? $50 million?
55
31
905
ZERO: number of positive COVID-19 cases across the Major League Soccer group staying at the host hotel in Orlando from July 26-27. Tested 654 people during that time period.
MLS has released NINE CONSECUTIVE reports of 0 positive cases from host hotel. That's nearly 3 weeks.
18
200
887
NEWS: U.S. Soccer is ending their 20-year relationship with Soccer United Marketing and taking their commercial rights in-house, including sponsorship and media, beginning in 2023. The current deal runs through the end of 2022.
SUM is the commercial arm for MLS as well.
45
173
850
ESPN The Magazine named its 20 most dominant athletes of 2018, with
@Simone_Biles
grabbing top honors followed by
@EliudKipchoge
,
@dc_mma
,
@jutanugarn
and
@katieledecky
in the top five.
304
249
826
Barstool Sports signed the podcast duo of Million Dollaz Worth of Game (???) to be on their network.
"My first bold prediction of 2020 is that these guys will be as big as PMT & Call Her Daddy. I think their crowd will love Barstool & Barstool will love them." -
@stoolpresidente
10
19
831
News: ESPN is launching The Point, a new hockey studio show hosted by
@Buccigross
.
It’ll launch Oct. 7 and regularly air on Thursday afternoons throughout the NHL season on ESPN2.
26
56
843
Now 5 Female Assistant General Managers in the NHL:
Kate Madigan: New Jersey Devils
Hayley Wickenheiser: Toronto
Meghan Hunter: Chicago
Cammi Granato: Vancouver
Émilie Castonguay: Vancouver
20
108
802
Angel City FC has $35 MILLION in contracted sponsorship revenue, says President Julie Uhrman.
That’s led by deals with DoorDash (main kit), Birdies (sleeve) and Sprouts (back of shirt).
The 2022 expansion team still has not played a single match in the NWSL.
(HT
@_emcaron
)
17
93
794
MLB Commissioner Rob Manfred says to expect more nontraditional types of venues for MLB games, like what occurred this past summer with Field of Dreams.
He mentioned "going to locales where they don't ordinarily play Major League Baseball."
#SBJWCOS
230
80
783
"I'm starting to daydream about football a little. I close my eyes & think about Illinois playing Purdue at 11 o'clock & Beth Mowins being like 'There's another punt'." -
@BarstoolBigCat
on
@PardonMyTake
Similar thoughts but it's a barnburner 9-6 UM-NW rainy affair @ Ryan Field.
5
58
784
Barstool Sports'
@pinkwhitney
is now the official vodka sponsor of the ECHL's
@OrlandoHockey
.
Deal includes title sponsorship of the Solars Bears' podcast, future jersey sponsorship and in-market promotional elements. Fans can purchase Pink Whitney at Orlando home games.
7
52
776
Barstool Sports is set to have branded gear in PGA TOUR 2K23 from Dec. 8-14 as players try and break 90 to unlock more apparel, per 2K announcement.
10
37
774
3,500 words on
@barstoolsports
, where brand came from + where it's headed. Insight via
@EKANardini
-
@stoolpresidente
10
150
760
The esports franchises with the most mentions on Twitter in 2018:
1)
@fazeclan
2)
@opticgaming
3)
@cloud9
4)
@FNATIC
5)
@tsm
6)
@outlaws
7)
@dallasfuel
8)
@g2esports
9)
@spitfire
10)
@teamliquid
15
82
729
Boston Celtics’ Jaylen Brown signs with Kanye West’s sports marketing agency Donda Sports, per TMZ Sports.
Brown joins Rams defensive star Aaron Donald as new Donda Sports clients.
6
57
723
Exhausted even just reading about Tom Rinaldi's incredible 10-day stretch for Fox Sports, via
@richarddeitsch
:
17
78
748
Most Google searched
#SuperBowl
halftime performers of all time:
➖
@Madonna
: SB XLVI
➖
@Shakira
: SB LIV
➖
@BrunoMars
: XLVIII
➖
@theweeknd
: SB LV
➖
@JLo
: SB LIV
(via Google, U.S. searches only)
29
172
678
Per
@TMZ_Sports
, ex-NFL running back Chris Johnson is accused of funding murder-for-hire shootings that left two men dead in 2016 (no formal charges yet)
95
529
654
Top-selling adidas Reverse Retro jerseys at and from Dec. 1-6:
1-
@Capitals
2-
@NYRangers
3-
@AnaheimDucks
4-
@Avalanche
5-
@ArizonaCoyotes
21
109
695
Bubbles continue to work for sports.
➖NWSL had 0 positive tests over month-long tourney
➖MLS has had 0 positive tests over about past month from Orlando
➖NHL has had back-to-back reports of 0 positive tests inside both hubs
➖WNBA and NBA both with 0 positive tests
8
142
684
Denver Nuggets owner Stan Kroenke's 18-month run as a pro sports owner:
February '22 - Los Angeles Rams win Super Bowl LVI
June '22 - Colorado Mammoth win National Lacrosse League title
June '22 - Colorado Avalanche win Stanley Cup
May '23 - Arsenal finishes 2nd in Premier…
50
153
673
Barstool Sports continues their entry into alcohol and partners with Labatt to launch
@bigdealbrew
.
Appears to be largely spearheaded by the
@spittinchiclets
crew and
@BizNasty2point0
,
@ryanwhitney6
,
@RearAdBsBlog
and
@MikeGrinnell_
.
14
22
660
The last time ESPN aired NHL games (2004), the following tech and social media companies didn't exist.
-YouTube
-Twitter
-Instagram
-Pinterest
-Tumblr
-Snapchat
-TikTok
-Twitch
-WhatsApp
-Reddit
-Uber
-Lyft
-Airbnb
-DoorDash
-Venmo
Needless to say, a lot's happened since.
24
100
644
NHL playoff fan capacity, round 2:
➖Vegas: 17,367 (100% capacity)
➖Boston: "Near full capacity;" full capacity is ~ 18,000
➖Carolina: 16,299
➖Tampa: 13,500
➖New York Islanders: 12,000
➖Colorado: 10,500
➖Winnipeg: TBD
➖Montreal/Toronto: TBD
41
126
635
Saudi Arabia’s players will each receive a $460,000 Rolls Royce from Prince Mohammed bin Salman Al Saud after upsetting Argentina in the World Cup.
(via Front Office Sports)
17
135
647
Adam Silver says for the NBA's in-season tournament, players will wear different uniforms, the courts may look different. The tournament will be played in November and December. The final four teams will play at a neutral site, per Silver.
(via
@SBJ
World Congress event)
45
51
642
Top U.S. trending sports teams on Twitter in 2016, per Twitter (based on hashtag usage, not total conversation)
#SMsports
19
448
614
News: Washington Commanders owner Daniel Snyder has reportedly hired Bank of America to explore all team sales options, including selling the entire franchise.
38
160
633
Montreal Canadiens-Pittsburgh Penguins game on NBC yesterday was the network's most-watched NHL game of the 2019-20 season (outside of Winter Classic), per NBC. Total audience: 1.57 million viewers. Game peaked at the beginning of OT with > 2 million TV viewers.
17
111
581
A
@darrenrovell
x
@PFTCommenter
fight headlining a
@roughnrowdy
event in 2021 or 2022?
Take my money.
7
14
597
UPDATED: as of now, 4 of the NHL's 31 clubs will have some fans in attendance to start the 2020-21 season:
➖Arizona Coyotes: 25% cap, 3,450 fans
➖Dallas Stars: 30% cap, 5,000 fans
➖Tampa Bay Lightning: 23% cap, 3,900 fans
➖Florida Panthers: 25% cap, 5,000 fans
74
106
586
For the 'day in the life' series on
@Digiday
,
@stoolpresidente
isn't here for your breakfast nonsense.
7
55
542
.
@DangeRussWilson
on the opening of the
@ESPYS
:
"Our country’s work is not anywhere close to done. We need justice. We need true leadership. We need a change. And we need it now. … The only thing that must die is racism. Black lives matter."
23
112
530
As part of Twitter's
#NewFronts
announcements today:
@BarstoolSports
airing "Barstool Live," an 8-episode series exclusively on Twitter featuring live, original content from sports events. 30-minute episodes will feature hosts
@PatMcAfeeShow
,
@BarstoolBigCat
and
@PFTCommenter
.
2
49
540
Top 20 podcasts for December (U.S unique monthly audience only), according to
@podtrac
:
-
@NPR
with 5 of top 10
-
@PardonMyTake
jumps from No. 14 in November to No. 7
- 10 total publishers account for the 20 podcasts
13
36
535
By The Numbers: Angels Star Shohei Ohtani:
—MLB games on Japanese TV net NHK BS1 are up 400+% since he came to the U.S.
—2022 salary: $5.5m
—$20m in endorsements in '22 (before taxes/fees), more than 3x '21
—4th most followed MLB star on Instagram
(via Forbes/WaPo/Spotrac)
8
87
516
Drones are the future of sports broadcasts and marketing.
Inside Yankee Stadium like you’ve never seen it.
(🎥 via MLB)
14
97
501
Top 20 podcasts in the United States for the month of July (unique monthly audience), according to
@podtrac
.
-
@ThisAmerLife
at No. 1
-
@PardonMyTake
at No. 15
- 8 of the top 17 are NPR
8
21
498
.
@USFAthletics
issues statement regarding an an unapproved
@UnderArmour
t-shirt that had
@barstoolsports
' Saturdays Are For The Boys tagline
12
97
488
The most-Tweeted about esports athletes in 2018:
1)
@OpTic_Scumper
2)
@xQc
3)
@LiquidHbox
4)
@TLDoublelift
5)
@OpTic_Crimsix
6)
@FalleNCS
7)
@Clayster
8)
@TSM_Leffen
9)
@Attach
10)
@ZooMaa
17
56
469
Bubbles worked. MLS, NHL and now NBA all had 0 positive COVID-19 tests of players and team personnel inside their respective bubbles. Quite a feat to say the least.
143
75
479
ZERO: number of positive COVID-19 cases across entire 24-team MLS delegation -- players, coaches, staffs, league officials, others -- staying at host hotel in Fla. from July 16-17. Tested 1,114 people.
MLS has released back-to-back-to-back reports of 0 + cases from host hotel.
7
66
482
ZERO: the number of positive COVID-19 cases across the entire 24-team MLS delegation -- players, coaches, staffs, league personnel and others -- staying at the host hotel in Florida from July 12-13. The league tested 1,227 people during this time.
6
49
471
Back-to-back nights of Fox News having on
@Outkick
personalities. First,
@WhitlockJason
appearing on
@TuckerCarlson
's show last night and
@ClayTravis
on
@IngrahamAngle
's show tonight. Both hosts giving shoutouts for Outkick, too.
9
22
439
Top 5 NHL clubs with the highest Twitter engagement rates 📈, from pre-COVID during the 2019-20 season to post Aug 1, when games resumed inside both bubbles.
1-
@Senators
2-
@DallasStars
3-
@Canes
4-
@TBLightning
5-
@BuffaloSabres
(via
@Zoomph
data)
#SMsports
11
69
464
Top 10 NHL teams with highest engagement rate on Twitter, per
@Zoomph
:
1-
@GoldenKnights
2-
@canes
3-
@capitals
4-
@StLouisBlues
5-
@NHLFlyers
6-
@NYRangers
7-
@penguins
8-
@ArizonaCoyotes
9-
@NHLBruins
10-
@DallasStars
(time period July 27-Aug 3, owned + earned)
#SMsports
28
52
465
Former NFL running back Marshawn Lynch (
@MoneyLynch
) has joined the ownership group of USL Championship club
@oaklandrootssc
4
53
457
🤯🤯 A giant razor is virtually built at midfield before tonight’s kickoff at Gillette Stadium.
Procter & Gamble debut a mixed reality ad, via assistance from
@FamousGroupLA
, during the pregame of Monday Night Football.
54
76
445
Barstool Sports is launching a new college basketball podcast (
@roundballpod
) with a unique set of personalities, including
@JeffNadu
,
@martymush
,
@H_Dickinson24
and
@JordanBo_3
.
41
27
450