Earlier this year, Amazon added AI-generated audio product summaries to some product pages on its app, where AI hosts summarize product details, customer reviews and other information. Now, Walmart is following suit.

Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.

AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.

Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.

Fully autonomous systems still feel distant. For now, many execs say they’re relying on more human judgement in their organizations, not less.

Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison. For the second quarter in a row, The Trade Desk CEO Jeff Green told analysts that Amazon isn’t a direct threat to his business.

The Associated Press has quietly retooled for the AI era – structuring its archive so enterprise LLMs can reliably ground, cite and pay for decades of reporting.

Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.

If News Corp were to strike multiple licensing deals, it would be a major signal to the market that the media group isn’t betting on one LLM; it’s building a portfolio and setting the terms.

GSD&M has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge.

Associated Press has joined Microsoft’s AI content marketplace, as the tech company seeks to strengthen media ties and compete with Google.

As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.

As Netflix marks three years of its ad business, the platform now expects to be a core part of every major media plan.

Taking CTV beyond the living room: The marketer's guide to expanding CTV to every screen. Partner insights from https://t.co/WNqvD2OYM4.

All the will in the world won’t make an AI strategy work without clean, structured data to back it up.

Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next.

As generative AI platforms ramp up monetization efforts, the advertising industry is facing its most consequential fork since the rise of programmatic trading. Partner insights from PubMatic.

Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.