While many brands have rolled back their DEI efforts under the Trump administration, those that stuck with their initiatives have a positive trajectory with consumers.

Following two weeks of a record-low approval rating, sentiment about Trump’s job performance has improved, from 45% to 47%. Still, 51% disapprove of his job performance, matching our gauge last week.

RT @_SofiaBaig_: Morning Consult econ data is a great compliment to government data, but we rely on official gov statistics for benchmarkin….

RT @cameron_easley: Here's your striking poll finding for the day: Trump's net approval rating among Medicaid recipients is down 37 points….

Trump’s approval rating among U.S. adults who are on Medicaid has dropped to 36% from 52% since his opening week in office. His disapproval rating among the group has increased to 55% from 34% over that time frame.

Consumers feeling budgetary pressure are trading down to cheaper brands — and they’re happy with their new choices.

For the second week in a row, Trump’s approval rating sits at 45%, tying a record low measured during his second term in office.

Americans' optimism about the country's direction remains elevated in comparison with most of Joe Biden's presidency, but relatively low for President Donald Trump's second term in office

The Index of Consumer Sentiment (ICS) declined again last week, with both the current conditions and future expectations indexes decreasing

A plurality of U.S. adults (34%) identified YouTube as the most enjoyable social media platform, a result that held across nearly all demographics

Roughly 2 in 5 U.S. adults (42%) say they’re “extremely” or “very” interested in politics and public affairs. That’s slightly higher than the share who said the same at this point of the past two U.S. presidencies.

What brands need to know about how Americans are spending their leisure time in 2025 — and how this looks different than it has in the past

RT @EllynBriggs: Seeing a lot of people dunking on this hire saying it isn't what audiences want, etc. Some reality-checking. Online….

RT @cameron_easley: For today's @MorningConsult Politics email, I wrote about how the rising cost of living is driving a wedge within Ameri….

RT @cameron_easley: The Israel-Hamas war has pushed U.S. sentiment away from America's closest partner in the Middle East. It's also pushed….

Americans’ Sympathy for Israel, Support for Military Aid Dip to New Lows

Jewish Americans Are Trending Conservative as the Israel-Hamas War Trudges On

Trump’s approval ratings continue to oscillate. In each of our past six surveys, Trump’s net approval rating has alternated between being 7 percentage points underwater or 3 points underwater.

A majority of U.S. adults now regularly interact with artificial intelligence-generated summaries when conducting online searches, according to new Morning Consult data

RT @EllynBriggs: An AI in search update courtesy of new @MorningConsult data. Approximately 3 in 5 (58%) U.S. adults said they regularly re….