Ilir
@IlirSela
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Pinned Tweet
Traditionally, pizza shop owners have faced a stark choice in launching and operating their business — either join a franchise or go at it completely alone. Both create polarizing realities, each with significant drawbacks.
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It’s really easy to talk shit about
@onepeloton
from the nose bleed seats (basically all of Twitter today). What’s not easy is building a global brand with a loved product which has helped so many people change their life. A reminder for all…
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Perhaps it’s time to celebrate the true entrepreneurs who spend 5, 10, 15+ years building enduring companies the right way instead of overnight success stories riddled with fraud
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Project “by
@slice
“ kicking off with Pizza Mia in NY.
The idea: if the incredible Slice team was to take over SMB pizza shops and run their brand, marketing, technology, online ordering, customer experience, supplies, how would the business perform? We’re about to find out 🚀
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“The older it looks on the outside the better the pizza on the inside” - a very smart person
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I love finding old photos of my grandfather at the pizza shop - Charlie’s Pizza, NYC, 1975
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8 years ago I was operating
@slice
as a bootstrapped company when I reached out to a number of great leaders in the restaurant tech space —
@wileycerilli
is the only one who responded. He opened so many doors for me which helped me scale to what is now a >$100M revenue company.
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IMO everything’s off by 1 level. A healthy market should look like this:
Pre-Seed: $5-7mm
Seed: $10-15mm
A: $25-50mm
B: $50-100mm
C: $100mm+
My take on where valuations should settle for ingroup (eg YC, Stanford founders, etc) deals:
-angel (basically just an idea): $5-7mm
-pre-seed: $10-15mm
-seed: $25-50mm
-A: $50-100mm
-B: $100mm+
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This is a photo of my gradfather, Adem, at our family’s pizza shop in New York City in 1975. He moved to America for a greater opportunity to support his family. What stands out the most is the joy he found in a day’s hard work, just look at that smile…
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Startups are a wild, volatile journey and too many people jump ship the moment it becomes slightly difficult. For those who can stay with it, withstand the pain of the ups and downs, the reward will feel magical ✨🚀
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2023 has been a special year at
@slice
which continues to be the journey of a lifetime for me and our team. We surpassed $100M in annual revenue for the first time, we are very profitable and more excited than ever to continue to invest in our customers to keep local thriving ♥️…
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Of all the empty retail storefronts on Staten Island, Domino’s chose this one for their newest location - as if small businesses don’t face enough challenges. It’s now my job to make sure Giacomo’s Pizza WINS!
@slice
#KeepLocalThriving
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Slice wouldn’t be possible anywhere else. No place in the world opens it’s doors and all of its possibilities to a 10 year old immigrant the way this country does. Everything is possible here and today I hope you’ll all join me in celebrating it. Happy Birthday, America❤️🇺🇸
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Should Slice open up the platform to all categories to become a simple takeout ordering app without the crazy fees?
I might quit
@Shopify
to go and compete against
@DoorDash
&
@Grubhub
-
@FiveGuys
is 4.5 miles away.
- You suggested I tip $11.50 on a $40 order.
- You’re also charging $12+ in fees and taxes.
What gives man? You want to talk price gouging and hiking, here it is
@BernieSanders
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Congrats to all the
#Bitcoin
bulls. I saw a lot of people with so called conviction jump ship post 2018 but visionaries like
@APompliano
never wavered.
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We partnered with LA
@Dodgers
All-Star, Justin Turner
@redturn2
and his incredible foundation to deliver 25 pizzas from SMBs every hour for the next 2 days to the Dream Center in LA to feed the less fortunate
#pizzaforgood
#keeplocalthriving
@slice
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In the very early days of Slice (then branded MyPizza), pizza shops hesitated to work with us because they had never heard of our brand. So I leased these cars and parked them in front of shops around town which created the perception that we were much more established 🚗🍕
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It only took 10 years to get to this milestone and I’ll retweet this in 2021 when we reach $2B. Thank you
@pappelbaum73
@bksun
@jrichlive
@DeirdreBigley
@jharinstein
- ultimate team effort and I’m thrilled for our small business partners.
#CantStopPizza
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@Microsoft
@TeamAlbanians
It’s not the first time Microsoft has met a beautiful Albanian town. They once featured Liqenin e Dibrës as a bing wallpaper.
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No more than 10 people in business have accomplished what
@aprilkoh_
has before turning 30. If I wasn’t the CEO of Slice, I’d want to work along side her any day.
NEW: April Koh built a $2 billion mental-health startup by age 29. Current and former employees tell me she led a fast-paced culture that created panic and fear.
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I launched
@slice
10 years ago and to celebrate I want to highlight some of our longest standing partnerships. What I’m most proud of is the win/win relationships we have formed with over 14,000 partners nationwide including Billy’s Pizza in Brooklyn, NY
#KeepLocalThriving
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Yet our leaders refuse to say
@elonmusk
People have been underrating how much of a strategic national asset SpaceX is for the United States
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Vertical integration for SMBs is a long and difficult journey, but when it clicks it’s like magic ✨
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Incredibly proud to partner with the great
@KatColeATL
as we continue to make progress around our mission to
#KeepLocalThriving
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@BarrySilbert
Is it intellectually honest to imply there’s something specific about Bitcoin?
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Pretty awesome to witness. 10 years ago I was just starting to ramp up
@slice
as a bootstrapped company (for another 5 years) and became one of the earliest Stripe customers. $2B in payments volume later, we are still customers of Stripe. Congrats
@patrickc
and team
@stripe
Stripe launched 10 years ago today! Still jump out of the bed as enthusiastically as I did at the outset. (Actually somewhat more so -- wasn't really a morning person back then.)
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Today I learned (what most of you who know Vlad already know) that
@callmevlad
is one of the most generous people I’ve encountered. He placed a
@slice
order to support his family’s favorite local pizza shop and left a $500 tip on a $36 order.
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The avg tip for pizza pickups in the U.S. was $5.32 for the week ended April 12, a 40% jump from orders placed in late February, according to data from
@slice
which processes hundreds of thousands of orders from independent pizzerias weekly
#CantStopPizza
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I’ll match this x 10 and contribute $50,000 to
@stoolpresidente
and the
@barstoolsports
fund. Thank you, Joe for everything you guys do for local pizzerias in the north east.
.
@stoolpresidente
Challenging
@IlirSela
and our friends at Slice to match $5000 for the hardest working people in America: our restaurant and pizzeria owners. Thanks for what you do for the pizza community, you are our biggest champion.
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In 2017 we decided to hold our July board meeting in Macedonia and we all visited our first office where now my uncle has a TV repair shop. The
@slice
office was actually only the 2nd floor of this structure. This is what it means to bootstrap. Photo courtesy of
@jrichlive
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Thank you
@jimcramer
for sharing your platform to tell our story. Similar to franchise models like Dominos, we believe independents must unite to form a community to leverage technology, marketing and economies of scale.
@slice
is making that possible for nearly 14k local shops
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FuckJerry should change the name to FuckLocal because that’s exactly what this model is designed to do
A different type of “ghost kitchen” sitch—FuckJerry actually curated 150 pizzerias that will operate under virtual brand
@Pizza
exclusively for delivery on Uber Eats 🍕🍕🍕
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So proud of our entire team!
@dickc
and
@adambain
I’m so excited to work with you both on the journey to Keep Local Thriving!
🍕 🚀 With a fresh $40M investment, the Slice family just got bigger! Thank you to our new investors
@adambain
and
@dickc
from 01 Advisors and, as always, thanks to our existing investors
@GGVCapital
,
@KKR_Co
,
@PrimaryVC
, and Cross Creek.
#CantStopPizza
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Just crossed $1 Million in total pizza transactions via
@PizzaToThePolls
and it’s not 6pm ET yet. Incredibly proud of our team and partners at PTP.
#CantStopPizza
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I’m at Windham Pizzeria in Windham, NY and spending my afternoon with the family behind the counter — a husband, wife, and two daughters doing their best to manage the high volume of orders today. Ruben is making pizza while his daughters play next to him. Local is ♥️
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To the owner of
@ChiPizzaBoss
, I’d like to invite you to join
@slice
and we’ll waive the Slice cost for the next 90 days. Just cover the processing cost
#KeepLocalThriving
The owner of
@ChiPizzaBoss
shared this nightmarish Grubhub invoice that will haunt me for days.
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We’re excited to build on our relationship with Dave,
@EKANardini
and team
@barstoolsports
as the official ordering partner for
@OneBiteApp
Why?
1) These folks know content better than anyone
2) Any partnership that drives an audience to small businesses is important to
@slice
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Slice started as “MyPizza” which I bootstrapped for 6 years. In 2010, I was having a difficult time getting 🍕shop owners to trust us to process orders so I leased these cars, wrapped them in our brand, and parked them around town to earn credibility. Do things that don’t scale📝
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Deliveries to hospitals nationwide continue. This one to Perth Amboy Hospital by Rustoni’s Pizza. Over 2,000 free pizzas have now been delivered to the front lines. Please donate at ♥️
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Thrilled to partner with
@sarthakgh
It’s very rare that I meet someone with the passion, knowledge, and energy he brings with every single conversation. Thank you for the intro
@jrichlive
♥️🍕🚀
Very grateful to
@jrichlive
who encouraged me to chat with the founder casually and championed for me internally
Shoutout to
@IlirSela
who immediately asked me to meet the entire leadership team after a casual chat and taking a chance on me
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Hey
@nbcsnl
pick your favorite NYC pizza shop and we’ll send a few pies for the crew,
@elonmusk
and
@MileyCyrus
- courtesy of
@slice
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Order volume on
@slice
has returned to pre-new year levels. Don’t be mad at the messenger and enjoy your local pizza ♥️
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Guys, I’ll handle this.
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Vertical SMB tech for the win 👇🏼
@slice
#KeepLocalThriving
🍕
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