Kat Cole
@KatColeATL
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CEO @drink_AG1 (formerly Athletic Greens), helping people lead growth & change, health nut, life w/@daleyervin and two kiddos
ATL//NYC
Joined March 2009
"Don't forget where you came from, but don't you dare ever let it solely define you. Our truth is in our roots, but our past should not be our anchor." The mantra I use for myself, teams, brands, and businesses. We all have permission (and often a responsibility) to change.
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Thanks @johncoogan and @jordihays for having me on @tbpn today. Always fun to end the week with a gong moment and talking @DrinkAG1’s growth journey, expansion into Costco, strategies for Amazon, and what people should look for when shopping for a supplement brand they can trust.
"People gave us way too much credit for being amazing DTC marketers." - @KatColeATL, CEO of @drink_AG1. "We were not. We had a phenomenal product. It didn't matter what type of marketing we use to have people learn about it.". "I've got 500+ customers who've been with us for a
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Going on @TBPN at 4:30ET to talk about @drink_AG1's growth and scale with one product and one channel, recent innovation and expansion into retail, the evolving landscape of nutrition science and supplements, and more. Join us!.
Morning. Here are our guest call-ins today: . - @PatrickJBlum (Anomaly Fund).- @jerallaire (Circle) .- @ml_angelopoulos (LMArena) .- @dylan522p (SemiAnalysis) .- @dsettle (Greycoft) .- @KatColeATL (AG1) . See you all on the stream.
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We’ve grown an incredible DTC business over the past 15 years, and I’m stoked to share that we're taking our first step into brick and mortar onto shelves with Costco, a retailer I’ve long admired for its remarkable commitment to quality and dedication to members and their.
The CEO of supplement company @drink_AG1 discusses the boom in digestive health products & what she's seeing in consumer appetite:.
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💚.
“The best just got better.”. After years of product development and millions of dollars in research, we are so excited to launch AG1 Next Gen. Our CEO @KatColeATL shares what makes this clinically-backed formula our most innovative yet. And, to all the other supplement companies
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💚.
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Four randomized placebo controlled clinical trials - 4 different populations - plus multiple preclinical studies, all demonstrating the impact of @drink_AG1. In addition to previous pre clinicals and an RCT. In addition to ingredient research. Some highlights: 10x the.
The proof is in the powder: AG1 Next Gen is backed by four gold-standard clinical trials. What that actually means 🧵
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More research and clinical proof is needed in the supplement industry. we continue to do the work.
How is @drink_AG1 growing as research in nutrition transforms?. CEO @KatColeATL joins @ICEHousePodcast to explore how the daily health drink evolves to continuously support its customer base. 📺: 🎧:
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I get asked about influencers and marketing often -- and while any type of marketing can drive awareness and trial, it's quality and experience that drives repeat purchase. No one is still drinking @drink_AG1 daily years later because they heard a pod (no offense to our great.
The health and wellness industry has transformed and @drink_AG1 is leading the industry, redefining modern nutrition. CEO @KatColeATL joins @ICEHousePodcast to discuss how she's setting AG1 up for success moving forward. 📺: 🎧:
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Yes!.
When dreaming, imagine success. When preparing, imagine failure. When acting, imagine success.
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My mom always said, "Don't forget where you came from, but don't you dare ever let it solely define you" . That is about being true to who you are as a person or company or brand, but not letting the past be an anchor. If we can do something different and better tomorrow, we.
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With that clarity, I take action within 24 hours (put it in motion, schedule the call, book the flight, etc. and tell the team involved as appropriate). The practice became a personal gut check and a way to get out of my own head, see my role, responsibility, and opportunity.
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Here’s how it works:.I imagine someone I admire - could be a successful entrepreneur, my mom, an athlete who has navigated or done something exceptional, a former colleague or leader who I respect deeply - stepping into my role. What would they see?.What one thing would they.
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I began practicing the Hot Shot Rule early in my career when I didn’t have access to many external mentors or coaches. I was leading teams in international markets in my early 20s and making big decisions - but often felt like I was figuring it out with mostly internal.
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Always working to improve and grow - at home and at work. Once of my favorite practices for this is The Hot Shot Rule. I was recently invited to share the Hot Shot Rule from the TED stage in my hometown, Atlanta. The talk is now live on @TEDTalks
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. obsessed with continuous improvement. really more the continuous pursuit of excellence. The Hotshot Rule is a foundational practice and part of an operating system both personally and professionally that has also helped the teams and companies I’ve led. We are all capable.
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What Sara, Erin, and their teams have built is remarkable. Same with Shopify. So cool to spend time with her and @harleyf and all the great people who came to hang with us. 💚 many @athleticgreens drinks were had, deep dives on quality, marketing, building businesses, and fun.
We are living in a post-omnichannel world. The old world was about being everywhere for the sake of selling everywhere; the new world is about being exactly where your customer needs you, exactly when they need you, in a way that feels completely organic. If you’re building in
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Love this @athleticgreens partnership with True Food Kitchen. Clean ingredients, healthful food, mission aligned. 💚. PS - the AG1 drinks are like nutrient rich mock-tails and soooo tasty!.
AG1 announced a new partnership with True Food Kitchen. From January through March, two beverages powered by AG1 will be available at all True Food Kitchen locations:. - AG1 on the Rocks.- Hangover Rx
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