DoubleVerify
@doubleverify
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DV is powering the new standard of marketing performance, giving advertisers clarity and confidence in their digital investment.
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Joined January 2010
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We've expanded our
@Twitter
coverage footprint to include brand safety and suitability measurement in the UK, Australia, Canada and New Zealand! Customers can now also access Twitter Display Viewability measurement across all global markets.
Learn more:
5
28
66
DV is excited to announce the expansion of our
@Twitter
partnership to include brand safety and suitability measurement, providing advertisers with transparency into in-feed, user generated content. Learn more:
1
24
68
DoubleVerifyは12月6日、X（旧Twitter）のインフィード広告におけるブランドセーフティとスータビリティ（適合性）ソリューションを、12月14日より国内で初めて提供開始することを発表しました。詳細はこちらのブログ記事をご確認ください。
6
17
46
Today, we rang the Opening Bell® to officially introduce $DV on the
@NYSE
. Watching along were our DV employees and partners across the globe, who have been instrumental in helping us get here. Here’s to our new chapter as a public company — Let’s Build a Better Industry!
0
4
25
DV’s IPO today marks a momentous milestone. Thank you to everyone who has supported DV’s journey. We look forward to the next chapter of our mission as we continue to make the digital advertising ecosystem stronger, safer and more secure.
1
13
22
DV is pleased to announce a new partnership with
@Twitter
to help advertisers measure brand safety and suitability. Independent, third-party measurement in a user-generated content environment represents a major milestone on the path to full transparency.
0
3
20
👋 Bonjour Cannes! We are heading back to
@Cannes_Lions
.
Join us for our biggest and best year yet aboard our private yacht, the ASYA, as we discuss key topics and trends in digital advertising.
Here's what we have in store for you:
#CannesLions2024
5
2
18
We're excited to introduce our new video series with
@Theadtechforum
! Watch episode 1 with
@marketecturetv
’s Jeremy Bloom,
@AdtechGod
and
@envisionit
’s Sarah Caputo as they explore brand safety concerns during a complex news cycle:
1
7
13
We are pleased to share that esteemed digital marketing and commercial industry leader, Julie Eddleman, has joined DV as EVP, Global Chief Commercial Officer. Learn more about how Julie will help us to deliver on our company mission:
0
3
12
Take comfort in knowing that DV’s in-feed brand safety and suitability solution on
@Twitter
comply with standards set by
@4As
’ Advertising Protection Bureau (APB) and
@wfamarketers
' Global Alliance for Responsible Media (GARM).
Read more in
@TheWrap
:
0
4
12
Big thank you to our partner,
@Teads
! It was a pleasure discussing brand safety and taking control of your data at the
#OutstreamSummit
.
#mediaquality
0
4
11
As part of our DV for Good initiative, our MENAT team distributed food for Ramadan with
@MyMaybank
.
Together, we packed and distributed food aid packages to workers, exemplifying the values of compassion and service that make Ramadan so special.
6
2
9
@doubleverify
COO
@MattMcLaughlin
weighs in on COVID-19 keyword blocking, brand suitability and the importance of supporting legitimate news coverage during this unique and challenging time.
0
4
8
We at DV believe in equality and are calling for an end to racism and injustice. Read about the steps DV is taking to show our support and create a space to share, listen, learn and act:
0
2
9
DV acquires video technology company,
@zentrick
, to improve video execution and performance for advertisers globally.
0
3
8
We are ready to make a splash in the French Riviera! Catch us at
@Cannes_Lions
with a jam-packed itinerary aboard our private yacht, the ASYA:
💡 Panel sessions
🕺 Yacht party
🥂 Happy hours
🤝 Networking opportunities
Register here:
#CannesLions2024
1
2
9
Our CEO
@markzags
talked to
@YahooFinance
about TikTok’s new product to rival Instagram. Despite the threat of a TikTok ban, Mark says ad spend hasn't slowed down because "advertisers know it's a solid platform to engage users.”
Watch the interview here:
2
2
7
We're pleased to announce our recent partnership with
@BeeswaxIO
. Advertisers are now able to authenticate the quality and performance of their campaigns on Beeswax by leveraging a number of DV's pre-bid solutions. Learn more:
1
3
8
1st partners using
@doubleverify
new IQ advanced solutions Include:
@DataXu
@SpotX
@tremorvideo
@visiblemeasures
0
7
8
Thank you for a great time,
@IAMAIForum
! Nachiket Deole, Jayanth Kumar and Samir Karpe represented DV’s India sales team at
#Intersec24
, an industry conference in Goa.
It was amazing to meet with 60+ brands across three days and gain insights about retail, gaming and more!
2
3
8
DV announces plans to acquire leading European ad verification provider,
@Meetrics
– accelerating global expansion.
0
3
8
DoubleVerify is excited to welcome our new Chief Marketing Officer,
@DanSlivjanovski
, to the team. Dan joins DV from
@RhythmOneUS
and will be responsible for driving all aspects of marketing strategy and execution across the enterprise. Welcome, Dan!
0
3
8
We are proud to announce DV has been selected as a finalist for
@TheDrum
's Digital Advertising Awards for Best Anti-Fraud solution. It is an honor to be recognized for our commitment to building a better advertising industry.
0
1
7
Day 2 of
@Cannes_Lions
was packed! Starting with a CTV panel and ending with a 80's themed party, shoutout to our speakers and partners:
@netflix
,
@AffinitySolutns
,
@tweetPHM
,
@Novartis
, and Samsung Ads.
Stay tuned for what we have coming up:
1
0
7
Next Thursday, DV's David Goddard and John Ross will join
@OMG_UK
and
@TheTradeDesk
for
@614group
's
#BrandSafetySummit
London to discuss OTT and CTV - two fast growing environments that can often be confused. Sign up here:
0
2
7
Thanks to everyone who joined DV's Lauren Gonzalez and
@femalequotient
in the
#EqualityLounge
at
#AWNewYork
! We had a great time discussing the future of women in advertising with some of the savviest minds in the industry.
0
2
7
.
@DoubleVerify
is excited be part of the
@jicwebs
initiative to improve global media quality standards.
#LetsBuildABetterIndustry
0
2
5
That’s a wrap on
@adtechIndia
’s iMedia Brand Summit 2024 in Jaipur! 👏 DV’s Jaiti Hariani spoke on stage about driving campaign performance in the age of AI.
Want to learn more? Reach out to us at Sales
@DoubleVerify
.com
#iMediaIN
1
0
7
DV announces plans to acquire leading AI-powered digital advertising decisioning technology,
@scibids
– deepening product leadership in real-time campaign optimizations to maximize real business outcomes for advertisers. Learn more:
0
4
5
@DoubleVerify
announces solution to eliminate ads from inflammatory, politically charged &
#fakenews
websites.
2
1
7
We are proud to be one of the first companies to receive the
@tag_today
seal for "certified against fraud"!
0
4
7
New
@doubleverify
in-app mobile viewability certified partners
@AOL
,
@xadinc
,
@Pocketmath
,
@UberMedia
1
3
7
Happening next week! DV's Beatrice Botti and Georgette Ledgister lead a session about the history and future of bias in AI at the
@WomenTechNet
's
#womenintech
Global Conference 2024.
Learn more here:
1
1
7
We're thrilled to introduce DVU, an online training and certification platform designed to get our customers up to speed on DV solutions — on their own time and at their own pace. Learn more on the DV blog:
0
2
7
Our CPO, Jack Smith, recently spoke to
@adexchanger
about “ParrotTerra,” a new fraud scheme that generated fake
#CTV
inventory, spoofing 3.7 million devices and 2.7 million IP addresses per day. Learn how DV detected and blocked the fraudulent activity:
1
2
6
In the wake of the pandemic, the need to meet the threat of digital
#adfraud
has never been more vital. DV's Head of EMEA, Tanzil Bukhari, tells
@PerformanceIN
about how fraud has evolved in recent months and how the industry can continue to fight it:
0
4
7
What an incredible week it has been at
@Cannes_Lions
! Thanks to everyone who joined us on the ASYA to attend our panels, events and parties. Wishing everyone a safe trip home. Bon voyage! ✈️
#CannesLions2024
1
1
6
Your attention please! ☝️ CTV advertising is leveling up with the industry’s adoption of attention metrics. We've partnered with
@TVisionInsights
to explore this and other CTV performance trends in our Q1 2024 State of CTV report.
Learn more here:
1
1
6
Are we entering a post-cookie world? On Tuesday, DV's Tanzil Bukhari headed up a virtual roundtable to discuss a cookie-less future, with
@iabeurope
,
@cnni
,
@Google
,
@IndexExchange
,
@OracleDataCloud
and
@ID5_io
. Listen back here:
0
3
6
Join DV on June 16 for the
@614group
Brand Safety Summit NY where DV's SVP of Product, Roy Rosenfeld will dive into
#CTV
fraud with
@amobee
@HorizonMedia
@discoverRB
and talk about the solutions available to combat these emerging threats. Sign up here:
2
4
5
We’re excited to share our speakers for our AI panel at
@Cannes_Lions
. On June 19, hear from experts at DV,
@TikTokBusiness
,
@Meta
,
@smartlyio
and
@Digitas
, and learn how to leverage AI to drive business outcomes.
RSVP here:
#CannesLions2024
1
1
6
1
4
6
Last week, DV's Interim CEO
@LBDesmond
joined
@iab
President David Cohen to talk business strategy in times of crisis, the importance of continued education around brand suitability, and the need for innovation to drive competitive advantage. Watch here:
0
1
6
Sites and apps hosting inflammatory news stood to collect nearly double the revenue from unprotected advertisers in Nov 2020 than they did in Nov 2019. Read our report to learn more about the relationship between controversy, content and brand suitability:
0
0
6
.
@DoubleVerify
had an amazing time bowling for a great cause. Thank you
@Breastcancerorg
for hosting such an incredible event!
#B4BCO
0
0
5
@doubleverify
's CEO
@WayneGattinella
speaks about
#brandsafety
and suitability - ensuring brand-content alignment as a driver of digital advertising effectiveness, sustaining the Internet as a critical marketing channel for global brands.
#CES2020
0
0
6
We are proud to announce that we're the first to achieve the TRUSTe Responsible AI Certification from
@TrustArc
, demonstrating our continued commitment to AI governance and ensuring our AI is accountable, transparent and fair in practice.
Read more here:
2
2
6
DoubleVerify is excited to welcome our new Chief Talent Officer
@jeffbatuhan
! Jeff joins DV from
@WeWork
and will be responsible for driving the growth of DV talent globally. Welcome, Jeff!
0
0
5
DV is excited to announce that our industry-leading partnership with
@netflix
is live! Advertisers can now ensure their video ads can be viewed, and heard, by real people to help inform future buying decisions.
Learn more:
0
4
6
The ad ecosystem is evolving -- and so are we. 🚀 Our CEO Mark Zagorski shares how DV is expanding beyond ad verification and creating innovative solutions for MFAs, AI and more in his interview with Shawn Lim in
@CampaignAsia
.
Read more here:
1
0
6
In
@Admonsters
’ latest article, our CPO Jack Smith defines the specific characteristics of MFA sites and how our solution gives advertisers transparency and control over their brand suitability.
Read it here:
0
0
6
We've officially launched our Custom Contextual Targeting solution in beta. Learn more about how our solution helps advertisers reach their audiences in a more meaningful way, while avoiding third-party audience trackers:
0
5
6
Global brands need global solutions.
#CannesLions
#brandsafe
#fraudfree
#viewable
#LetsBuildaBetterIndustry
0
4
6
Hate Speech content spiked 212% in June 2020, as millions around the world marched for racial justice. Download DV's special report to learn about how real-world events drive inflammatory, misleading and racially biased online content:
0
2
6
Heading to
#SalesforceTour
NYC? Hear DV’s Andrew Giordano, VP of Sales Operations, speak with
@salesforce
’s Tony Kays about how we are unlocking sales data to more intelligently create opportunities for our customers.
Learn more here:
1
0
6
“The challenge with trust and transparency within the ad industry is that more responsibility needs to be taken to ensure we have a cleaner and safer environment for consumers” DV’s Tanzil Bukhari joins the final panel at
@TheDrum
, Predictions 2020
#TheDrumPredicts
0
1
6
Signing off from DV IMPACT Media & Marketplaces: London! 💡 We hope you enjoyed our event focused on helping publishers and platforms maximize performance.
Huge thank you to our DV publisher team and speakers for their insights: Samsung Ads,
@IndexExchange
and
@CondeNast
.
2
3
6
☀️
@Cannes_Lions
Day 3 Recap:
Thank you to our panelists for an engaging conversation about the power of AI to drive quality, efficiency and scale in the fast-paced world of UGC! To end the day, we hosted a happy hour connecting with the industry’s top leaders.🍾
#CannesLions2024
1
0
6
We're growing!
@DoubleVerify
headquarters in NY is moving to a new office space at 1 Soho Sq. More in
@wsj
1
1
6
Following the acquisition of Ad-Juster, we're proud to be launching DV Publisher Suite — a transparent and holistic analytics solution to help publishers maximize yield. We help publishers see what advertisers see. Read all about it on the blog:
0
2
5
We are excited to announce the release of DV’s Authentic Attention™ – the leading actionable, privacy-friendly data solution that enables advertisers to optimize campaign performance in-flight and improve media planning and forecasting. Read more here:
0
1
5
Thank you for joining us at
@614group
Brand Safety Summit APAC! DV's Conrad Tallariti and John Ross spoke with leaders at
@SpotXAsia
,
@OMG_APAC
, and
@PublicisGroupe
about the future of CTV/OTT in APAC and how the industry can come together to manage CTV measurement together.
0
1
5
@doubleverify
's Interim CEO, Laura Desmond, reflects on parallels between today's global
#COVID19
pandemic and the 2007-8 financial crisis, offering key learnings for business leaders as they consider how best to navigate these difficult times:
0
3
5
On April 30, DV's
@GianLaVecchia
will be moderating a fireside with
@BBGMedia
's
@ChrisMarino03
at
@BrandInnovators
' 2021 Media Buying Summit. Register now to learn more about how Bloomberg Media is strategizing for today's evolving digital landscape:
0
3
5
Thank you to our guests from
@HorizonMedia
and
@nytimes
for a lively discussion on
#brandsafety
best practices for advertisers and publishers.
#BrandSafetySummit
0
4
5
DV is excited to announce that we have been granted accreditation by the Media Rating Council (MRC) for our suite of programmatic targeting services! Learn more about this first-of-its-kind accreditation:
0
2
3
Join us on September 16 for
@IABTechLab
's REBOOT 2020, where DV's
@ZacharyHecht
, will join
@PublicisGroupe
,
@wfamarketers
and
@tiktok_us
to discuss how recent industry collaboration, including the IAB Content Taxonomy, are advancing brand suitability:
0
3
4
Our CEO,
@markzags
, recently joined
@GroupMWorldwide
's Joe Barone to discuss the constraints and opportunities of video impression measurement for
#OTT
and
#CTV
. In case you missed it, watch the
@eMarketer
webinar here:
0
2
4
Introducing DV and
@TVisionInsights
’ joint report: Q1 2024 State of CTV! 📺 As marketers focus and invest more on CTV, our report shines light on data-backed insights so you can make informed decisions and improve performance on CTV.
Download it here:
1
1
5
DV is committed to social justice — in words and in action. That's why we recently held a social justice hackathon to remove biased language across our company. In under two weeks, we made this large-scale terminology change happen. Here's how we did it:
0
3
5
DV is pleased to announce the launch of Authentic Brand Safety targeting on the
@Adobe
Advertising Cloud Demand Side Platform for desktop and mobile web channels. This tool will provide the most comprehensive
#brandsafety
solution available to advertisers today.
0
3
5
DV Video Filtering has helped our clients lower their video fraud/SIVT traffic by 85%! Download our latest infographic to learn more about what DV Video Filtering may be able to do for your brand:
0
2
5
Next week, our CRO
@mpearlstein
will be joining
@4As
Advertising Assurance Forum to discuss the technology advertisers can use to manage
#brandsafety
and
#adfraud
. Learn more here:
1
3
4
Authentic Impressions: fully viewed by a real person in a brand-safe environment
@WayneGattinella
#CleanAdsIO
0
1
5
Join our CEO
@markzags
at tonight's panel hosted by Progress Partners during
@advertisingweek
New York. 🥂He will break down how advertisers can leverage attention metrics with
@progresspartner
,
@CohnReznick
,
@Uber
and
@AdelaideMetrics
.
#AWNY23
0
1
5
Join us at 9:40AM AEST on October 20 for
@IABAustralia
's MeasureUp 2020
#webinar
. DV's Imran Masood will discuss the steps to create a sustainable and holistic marketing measurement strategy with
@AnalyticGlobal
and
@IABTechLab
. Register here:
0
1
5
AI and attention metrics are transforming media optimization. 💡 In this episode of DV Live, DV’s Wayne Tassie interviewed
@vml_global
’s Kiesse Lamour and explored how advertisers can leverage these tools to drive business outcomes.
Watch it here:
1
0
5
We're thrilled to announce that we are the first company to earn accreditation by the Media Rating Council for our independent, third-party calculation and reporting of
@YouTube
video viewability for desktop and mobile using Google’s Ads Data Hub:
1
0
5
Leading the fight against ad-supported piracy we are proud to be the first TAG certified DAAP
@tag_today
1
2
5
After tracking a series of fraud schemes targeting CTV over the past 18 months, DV can now confirm these are not individual scams — they are part of a family of fraud. To learn about OctoBot, and how DV stopped the latest arm in 24 hours, read the report:
0
1
5
DV stands with the AAPI community to vehemently oppose hate, intolerance, bigotry and discrimination of any kind. We’re creating a processing space for DVers, providing education resources and matching employee donations that support AAPI causes.
#diversityinaction
#betterwithDV
0
1
5
Season's Greetings from the entire team at DoubleVerify and best wishes for the New Year! 🌟
0
0
5
We are honored to be recognized by
@TheDrum
's Digital Advertising Awards for Best Anti-Fraud Solution! Congratulations to our hard-working DV team and their commitment to building a better advertising industry.
#TheDrumAwards
0
0
5
Drew Weicker talking about the impact of ad fraud on authentic marketing at the
#BIMAAdFraud
panel.
@BIMABoston
0
2
4
Our CEO,
@markzags
, recently spoke to
@adexchanger
about brand suitability's skyrocketing popularity in 2021 and how it has evolved from protection to a tool that can help drive performance. Read more:
0
0
5
Just touched down at
@Cannes_Lion
? Take the edge off from the flight and meet us for happy hour today with
@smartlyio
at 5 pm CEST. Check out our full schedule here:
#CannesLions2024
1
0
5
DV has identified 1,300 fraudulent
#CTV
apps in the last 18 months. And, per day, we identify over 500,000 fraudulent CTV devices. Learn about the important steps you can take to protect your brand:
1
4
5
DV announces plans to acquire leading social video and CTV verification provider,
@openslate
– extending coverage and deepening product leadership.
0
4
5
We are proud to announce that we have completed the APEC CBPR, APEC PRP and IPV privacy frameworks, partnering with
@TrustArc
! This demonstrates our continued commitment to our global efforts around privacy, transparency and accountability. Read more here:
0
4
5
We're proud to announce that DV's very own
@pietermees
has been awarded the
@iab
Service Excellence Award for Digital Video Technical Standards. Read more about Pieter's work at DV and with the
@IABTechLab
in our interview on the DV blog:
0
2
5
In a recent interview with
@adexchanger
's
@Tone1870
our CEO
@markzags
discussed DV's deeper move into the publisher space, long-term plans and the challenges tackled during the pandemic. Read the full article here:
0
3
5
Attending
@CHPA
today? Meet the
@DoubleVerify
team at table 17!
#pharma
#OTC
#digital
#quality
#performance
0
0
5
DV is proud to celebrate the LGBTQ+ community this
#PRIDE
month and every month. There is more to be done in our industry and beyond. DV is committed to taking action to support diversity, inclusion and equality.
0
1
5
Since introducing DV Video Filtering, advertisers are already experiencing decreased fraud, in-geo and brand safety and suitability violations. In fact, the new solution has led to 62% fewer quality violations on DV measured video impressions. Learn more:
0
1
5