Adelaide
@AdelaideMetrics
Followers
210
Following
86
Media
8
Statuses
32
Better Metrics, Better Results.
New York, NY
Joined April 2019
RT @Adweek: The media measurement vendor Adelaide, which created the proprietary attention metric AU (attention unit), launched its most am….
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Not all platforms and placements capture attention equally. See how @YouTube's premium video ad solutions performed in our recent meta analysis.👇.
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RT @ericfranchi: Happy Monday. @aperiamventures is proud to share our latest investment: @AdelaideMetrics. As media continues to fragment….
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RT @iab: Susan Leland (@NPR) and @Guldi (@AdelaideMetrics) explore how new attention metrics are changing the podcast research landscape #I….
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RT @adexchanger: Congratulations to the 2023 Top Women in Media & Ad Tech!! At last night's awards ceremony in NYC, the energy was high as….
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The "Pulitzer Algorithm" has received FOUR shortlists at the @FestivalofMedia Global Awards! 🎉. Shout-out to our world-class clients and agency partners at Coca-Cola Schweiz, MediaCom Switzerland, @MediaComAT, and @MediaComGlobal for making this amazing achievement possible!
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Adelaide CEO @guldi joined Adrian Tennant from @BIGEYEagency on yesterday's episode of "In Clear Focus," where he shared his thoughts on the growth of attention and what it takes to build a currency. Give it a listen!
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Easy-to-understand metrics can also be the most easily gamed🎮. Marc Guldimann's latest article on @TheMediaLeader examines how metrics become currencies and why the discomfort of innovation shouldn't stop advertisers from capitalizing on better metrics.
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RT @the_ARF: APRIL 12-14: Experts from @NBA, @AdelaideLift, @Meta and more will discuss rising topics in audience and cross-platform measur….
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RT @BeelerTech: Job opportunity over at @AdelaideLift . They are looking for a Senior Ad Ops Analyst to work in the Chicago • Los Angeles….
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RT @insidertrends: How is @AdelaideLift helping brands understand the value of #digital media? - #advertising #reta….
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Hey @nytimes, congrats on being #5 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences.
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Hey @TheEconomist, congrats on being #4 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences.
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Hey @FT, congrats on being #3 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences.
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Hey @axios, congrats on being #2 on the Attention Leaderboard. Adelaide ranked over 100 publishers using our attention algorithm, and you got the silver!. We’re excited to call #attention to publishers who create high quality #advertising experiences.
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Hi @USATODAY, congrats on being #1 on the Attention Leaderboard. Adelaide ranked publishers using our attention algorithm, and you came out on top. We’re excited to call #attention to publishers who create high quality #advertising experiences.
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RT @DianedeCordova: This week, @AdelaideLift and @ANAMarketers released a free guide: “Using Attention Metrics for Efficient Marketing”. Th….
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RT @AdMonsters: "Attention metrics are still fairly nascent, but as cookies and online identity face existential threats over the next few….
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