IAB Tech Lab
@IABTechLab
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IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem
New York, NY
Joined September 2014
After years of GDPR and global privacy debates, the question remains: what really counts as personal information? 🤔 Join @Fieldfisher’s Stephan Zimprich #InternationalSummit to unpack the latest European ruling reshaping how we think about data sharing: https://t.co/qMq4lF8lTV
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2 days to go until #InternationalSummit! Don't miss your chance to get a front row seat to presentations, technical demos, and panel discussions from the experts changing the industry: https://t.co/GCjCa1yRUp
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A recent @LiveRamp blog highlights that while AI is reshaping the market, it will require stronger industry standards, safeguards, & interoperability. #IABTechLab is working with LiveRamp to help develop these standards for this rapidly-evolving ecosystem:
liveramp.com
Over the past several weeks, we hosted a series of AI forums in London, New York, Seattle, and San Francisco. Executives, practitioners, and industry leaders came together to explore how artificial...
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Programmatic auctions have come a long way but they've also become cluttered & oversaturated with signals. That’s why you need to join @TheTradeDesk’s Joel Livesey at #InternationalSummit to unpack how new tools can bring clarity back to the auction floor! https://t.co/PPPgK4TacP
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In only 3 days, the brightest minds in global ad tech gather under one roof at #InternationalSummit and trust us, you’ll want to be in that room: https://t.co/mQzgxhVKT8
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Just 4 days left until Agentic AI, containers, and the next evolution of programmatic come alive, are you ready to keep up? Get your ticket now: https://t.co/OI9Ef7dtGd
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🚀 5 days until innovation takes the stage at #InternationalSummit! don’t miss the ideas, launches, and conversations shaping ad tech’s AI-powered future, register now: https://t.co/nWyTyaSjJo
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🔥 The countdown is on! Just 6 days until the global ad tech community lands in London to redefine the future of digital advertising at #InternationalSummit: https://t.co/Xh8q2JI3la
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At #InternationalSummit dive into the Containerization of OpenRTB that’s powering AI-driven programmatic workflows from @IndexExchange's Joshua Prismon and unpack how this new standard is transforming real-time ad trading and shaping the next generation: https://t.co/78KeYpsGKs
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⏳ Only one week left until #IABTechLab's #InternationalSummit 2025! This is where the global ad tech community comes together to shape what’s next so don’t be the only one hearing about it after it happens! Get your ticket now: https://t.co/r6GbIYtU9d
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Discover how deterministic, privacy-safe measurement solutions are enabling more accurate and actionable campaign insights from @LiveRamp’s Luke Fenny, @TikTok’s Charlotte Skornik and #IABTechLab’s Jill Wittkopp at #InternationalSummit! Don’t miss this: https://t.co/m7XbYoqgUL
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According to an @Equativ survey, usage of AI tools is booming while traditional browsing is fading. #IABTechLab's latest blog by Curt Larson dives the age of AI and how our AI Content Monetization Protocols (CoMP) Framework provides standards and guidance:
iabtechlab.com
Equativ's Curt Larson explains how standards lay the foundations for an effective infrastructure in an AI-driven Advertising ecosystem
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Publishers, this one’s for you! At #InternationalSummit, join us for an impactful demo showing how our Trusted Server shifts key ad-functions to the publisher-controlled edge with @shails, Miguel Morales, Jason Evans, and @Fastly’s Simon Wistow: https://t.co/gzQLzri2WA
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The future of programmatic is unfolding at #InternationalSummit in London! Join #IABTechLab CEO @AnthonyKatsur & Board Chairman, @Amazon’s Dr. Neal Richter for a visionary conversation on how global standards & new innovations are redefining the industry: https://t.co/NOnFNWgRGD
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AI is transforming programmatic, and curation is taking the spotlight but what does it really mean? Join TeqBlaze’s Olga Zharuk at #IABTechLab’s #InternationalSummit to learn how AI is redefining curation and shaping the future of the supply chain: https://t.co/ILygCa9d61
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⏳ Only 10 days left until #IABTechLab’s #InternationalSummit! Don’t miss your chance to be in the room where the future is defined - get your ticket now while you still can: https://t.co/zwcCJr6zHE
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Join #IABTechLab’s Rowena Lam next week at @the_iapp in San Diego next week where she’ll be discussing how to navigate data deletion including California’s evolving laws, implementing PETs, and more! https://t.co/NXA7cEUKMi
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⏰ The countdown is ON! We’re just 2 weeks away from #IABTechLab’s #InternationalSummit on November 6 in London! 🇬🇧✨If you haven’t secured your spot yet, consider this a sign to get your ticket before it’s too late: https://t.co/QcHs88nbpo
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#IABTechLab's Global Privacy Protocol (GPP) and Data Deletion Request Framework (DDRF) updates are open for public comment until Dec 1, 2025! The GPP covers new U.S. states & a modular structure, while the DDRF gets a security and extensibility upgrade:
iabtechlab.com
2025 updates to two key technical specifications: the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF)
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Discover how the Ad Creative ID Framework (ACIF) is rewriting the rules by with @Clearcast’s Jo Foster and the Autorité de Régulation Professionnelle de la Publicité’s Mohamed Mansouri at #IABTechLab’s #InternationalSummit in London on November 6! https://t.co/2bs8pWnCrf
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