What is anomaly detection?. What is anomaly detection used for?. Why is anomaly detection important for marketers?. Find out from Adverity's Christoph below 👇.

Now that value is tied closely to brand and performance, all three elements must work together to optimise campaigns. Marketers need to start thinking about the value that brand performance actually provides and how this produces quality attention.

The industry is evolving, so we are too. PerformanceIN and our sister publication, Talking Influence, are merging together to create one powerhouse – Hello Partner.

Neil Westlake-Guy explains how a successful and effective measurement framework can be a powerful catalyst of change within an organisation and outlines a four-stage approach brands can follow in order to ensure they are doing this effectively.

For brands, serving up big discounts for Prime Day isn't as easy as it sounds for several reasons. There is no single prescription for planning how to approach the event, but here, Sofia Reguero Diez offers her top tips for brands.

How exactly do Seller-Defined Audiences work, and are they going to emerge as one of the answers to how advertisers and publishers can evolve from the cookie-based system that currently underpins online advertising?.

RevLifter is introducing Green Offers, its new eco-friendly offer type that lets retailers exchange the planting of trees for sales made by their customers . Read more on PerformanceIN 🌲.

More and more platforms are introducing proprietary affiliate programmes, with aims to ensure they are a progressive and encouraging place for creators and influencers. Here's a deep dive into a few of those.

Consumers are becoming increasingly aware of who they spend their money with, so brands need to be able to prove the good they are apparently doing. #metaforest #Sustainability .

It’s back to school season, and new job season too, it seems! We have some hugely exciting announcements for September’s Movers and Shakers….

Without the careful monitoring of the use of your branded keywords in contextual ads, your company can lose thousands of clients and overpay thousands in partner rewards. So, how can you counteract brand bidding?.

Major networks and SaaS providers in affiliate and partner marketing are asking for your help in completing a new industry-wide survey that will shine a light on the current trends and themes in the affiliate and partner marketing channels.

Drumroll please. 🥁. Here is the long-awaited shortlist for the Global Performance Marketing Awards! 🏆. This years shortlisted entrants demonstrate true innovation and the increasing forging of unique and unexpected partnerships. Check it out now!.

With insight especially relevant for those who already work with traditional traffic sources like Meta and Google Ads, but do not know how to increase installs, here's Zorka's brand new whitepaper. #whitepaper #oemadvertising.

The brands that will be present at PI LIVE London will give you key insight into successful initiatives and growth strategies, enabling you to set in stone your business-critical strategy going forward. So brands, secure your free ticket NOW 🎟️.

Here's Neve Fear-Smith with how brands can succeed in partnerships whilst maintaining consideration during the current climate.

By preparing your promotional strategy in advance, you can lock in coveted placements with top publishers, and simultaneously avoid burning a hole through your holiday marketing budget. Here's @performcb with more.

Last night's USPA ceremony at Sony Hall, New York, proved to be an evening of inspiration and excitement. Huge congratulations to everybody that secured an award. Find out more about the winners and how they did it in the Book of the Night 👇.

Recent @myadverity research shows that a third of CMOs are more focused on the impact of the rising number of channels and platforms than they are on increasingly complicated consumer behaviour. Read more on PerformanceIN 📉.

With key insight from Acceleration Partners's Michelle Morgan, Awin Global's Angelo Lattuca, and Vyde's Sam Peters, here’s a Fresh Look at the Funnel. #marketingfunnel.