The Drum
@TheDrum
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The Drum covers modern marketing, agency business, creativity & the future of media. We help marketers make better decisions.
UK, US and APAC
Joined February 2009
Mark Ritson: We know what distinctive marketing looks like. Now let’s agree what to call it https://t.co/mYnwOeZJ8i
#Marketing #Advertising
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‘The funnel is dead’: Kantar’s Leigh O’Donnell on how shoppers now decide in a blink https://t.co/kAoI6mm1RY
#Marketing #Advertising
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Danone CMO Linda Bethea on re-engineering marketing for GLP-1 era https://t.co/esVCgU89Lc
#Marketing #Advertising
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Step away from ‘the data buffet’, marketers – why ‘just enough’ is enough https://t.co/rg94dkrh4O
#Marketing #Advertising
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Ad of the Day: Bitdefender turns AI into weapon against scams https://t.co/UuLPTebKlA
#Marketing #Advertising
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The state of the creative production industry 6 months on from the collapse of Technicolor https://t.co/iHwN9SN0WZ
#Opinion
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The state of the creative production industry 6 months on from the collapse of Technicolor https://t.co/2qeH10fO2L
#Opinion
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How Movistar and VML Mexico gamified an urgent warning on criminal grooming https://t.co/KsHdIuRncz
#Marketing #Advertising
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Who should be crowned the Global Marketer of the Year 2025? Have your say now https://t.co/Tf7iKit8PF
#Marketing #Advertising
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4 reasons why free TV deserves its own line on the media plan https://t.co/w5ixZBsLcT
#Marketing #Advertising
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6 lies agencies tell their clients (and the reason they tell them) https://t.co/ATAU0AIzcO
#Opinion
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10 Questions on Advertising... with the7stars co-founder Jenny Biggam https://t.co/0qKkNo79yG
#Marketing #Advertising
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Ad of the Day: Olga Basha spot mixes fashion, grotesque and humor https://t.co/gQIQ4G47X4
#Marketing #Advertising
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Forrester predicts 15% agency job losses in 2026. Is the ‘agencies as agents’ era over? https://t.co/wexxyhpJ3m
#Marketing #Advertising
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The state of the creative production industry 6 months on from the collapse of Technicolor https://t.co/iHwN9SN0WZ
#Opinion
0
1
1
The state of the creative production industry 6 months on from the collapse of Technicolor https://t.co/2qeH10fO2L
#Opinion
0
1
2