AdExchanger
@adexchanger
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News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
New York City, NY
Joined December 2008
Pharma’s going precision. AI + privacy-safe data are transforming how health brands reach patients. Ted Sweetser (PurpleLab) & Natalie Mancuso (DeepIntent) explain why DSPs must evolve for the era of precision medicine.
adexchanger.com
Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies...
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Programmatic in CTV is speeding up — but not without growing pains. Netflix, Disney & Digitas shared their takes at #ProgrammaticIO NY. Smart insights from Victoria McNally, Associate Editor, @adexchanger. Read more 👇 🔗
adexchanger.com
If you didn’t happen to attend Programmatic IO New York this week, then you missed a great conversation about CTV!
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That’s a wrap on Programmatic I/O New York! 🙌 2 days. Big ideas. New connections. The future of programmatic starts here. Thanks to everyone who joined us — see you next time! 💡
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📺 “The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment but video is still a glaring blind spot.” – Bobby Mohr, VP of Revenue, TwelveLabs https://t.co/C29eDtBPnj
adexchanger.com
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI...
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🏆 The 2025 #AdExchangerAwards winners are here! ✨ Congrats to Eric Tilbury, our first-ever People’s Programmatic Pick, and to Canvas Worldwide for Overall Excellence in Programmatic Media. See the full list 👉 https://t.co/j5naLWTh9D
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📺 CTV spend keeps climbing (projected $33B by 2025), but duplication + fragmentation waste billions. Liz Weber, Samsung Ads: Marketers leave $141B on the table — here’s how to fix it →
adexchanger.com
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show...
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⏰ Last chance to save $500! 🚀 #ProgIO NY (Sept 29–30) isn’t a refresh — it’s a rethink. Join 1,000+ leaders from Bloomberg, L’Oréal, NYT, WPP & more. Don’t get left behind → https://t.co/g3ls5OUg7q Code: SAVE500 (ends Friday)
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AI + clean rooms + first-party data = the future of advertising. Eran Metzer (Amazon Advertising) explains how these tools together drive smarter campaigns + faster iteration. 👉
adexchanger.com
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately. And...
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⚖️ DOJ vs. Google: remedies phase kicks off. DOJ wants a breakup of AdX + parts of DFP. Google argues for policy fixes. The stakes? The open internet itself. Full recap by James Hercher @adexchanger →
adexchanger.com
Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where...
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🌟 Women in programmatic: your voice belongs on stage. At #ProgIO NY (Sept 29–30): 🎤 Roundtables: Land your first panel or speaking spot 🤝 Meetups: Connect + grow with industry peers Partnering with @WomenInProgNet. Save w/ code TWIPN25 → https://t.co/2K6q7D47k0
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📢 New @adexchanger #ProgIO NY track: Publishers-only workshops + meetups. Sessions w/ Addy Atienza (Time Out Group) & Terry Guyton-Bradley (TCS). Sept. 29–30. NYC. 50% off w/ code TOPSECRET → https://t.co/JKTlkSFyTk
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“Privacy isn’t binary.” 🔐 FTC’s Chris Mufarrige says enforcement will hinge on facts + economics — not industry bias. Full recap by Allison Schiff, AdExchanger: https://t.co/e95bFBh2rd 💭 Do you think this approach strikes the right balance?
adexchanger.com
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under Trump.
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The industry’s biggest night is almost here 🎉 The AdExchanger Awards Party = networking + recognition + celebration. ⚡️ Ticket prices go up 9/25 → https://t.co/hRepWnySC9
#AdExchangerAwards
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The future of media, 2030 edition 👀 ✅ 75%+ of TV/video ads programmatic ✅ 5,000+ impressions per HH each month ✅ Synthetic audiences as planning inputs Recap from Victoria McNally @AdExchanger:
adexchanger.com
What will the ad tech industry look like five years from now? The audience at CIMM's Summit earlier this week weighed in.
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📊 MMM just went from months → minutes. At #ProgrammaticIO NY (Sept 29–30), Max Willens (eMarketer) explores what fast measurement means for publishers + advertisers. ⏰ Don’t miss it—register now → https://t.co/g3ls5OUg7q
#AdTech #Measurement #Media
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Best Buy Ads is going bigger in ad tech: new sports/media partnerships, a 3P marketplace & in-store takeovers. Strong piece by James Hercher, Senior Editor, @adexchanger. 🔗
adexchanger.com
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partne...
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