Pocketmath PRO lets advertisers use different targeting methods to reach mobile users who may be a competitor’s customers. AppGraph, PRO’s audience discovery feature, offers the ability to discover new audiences including a competitor’s users. #adtech

One of the most commonly asked question we get from small and medium businesses who just started exploring advertising in the mobile space is: How do I run and measure my campaigns without signing up to multiple services on different platforms? #adtech

Join millions who have switched to Grok.

The awareness of programmatic Private MarketPlaces is growing as the focus on ad quality is rising. #adtech

Retargeting is very helpful in bringing users back to the product they searched for, and eventually drive conversions. It’s highly effective for app marketers, especially e-commerce retailers, with shopping cart abandonment rates as high as 74%. #adtech

Imagine you could advertise precisely to each of your competitor’s customers. Imagine you could pitch what makes your app, product or service better to the people most interested. #adtech

As marketers, we’re always on the lookout for the easiest ways to gain insights and perform tweaks to our campaign setups. Here's some tips from our experts. #adtech

Underestimating the power of the Asian market is a lethal mistake for today’s mobile marketers. #adtech

This year, video ads are set to outstrip all traditional media. Mobile video ad spending alone is forecast to nearly double from around $13 billion in 2018 to over $24 billion in 2022. #adtech

With in-app spending holding over 87 percent of total mobile ad spending, audience networks (and the apps they reach) are the way of the present and the future for monetizing the mobile marketplace. #adtech

As we all attempt to return to some level of normality, Pocketmath's Jarvis Chua looks at what's been top of mind for our customers during the pandemic:

We are proud of our female leadership and diverse team of talent. We've been ahead of the curve on this crucial issue and will continue to be for years to come. #diversity

Our CEO, Joanne Joynson-Hewlett, shared her thoughts in Entrepreneur magazine on how #adtech can help the #gaming industry and indie developers better compete with the big boys.

Native #advertising is growing rapidly and according to IHS research, 63.2% of mobile display advertising will be Native in 2020, about $53 billion in total advertiser spend. #adtech

With digital media ad spending expected to command half of the total global advertising spend in the very near future, #adtech’s importance for any business has never been greater.

Mobile gaming has been a net beneficiary of the Covid-19 period, with users spending more time playing than ever. Find out how your advertising campaigns can take advantage of this trend! #adtech

To beat your competition, you first need to understand it. Today’s mobile marketing technology does that and goes one step further, giving advertisers unprecedented insights and access to their rivals’ audiences. #adtech

#Adtech is playing an increasingly important role in in-app advertising, as well as powering the seamless programmatic delivery of ads within a new breed of “super apps”, writes Pocketmath's Jarvis Chua:

At Pocketmath, we reduced our bidding amounts by 10 percent so that our users enjoy more impressions with the same ad spend. #adtech

Prime Day may be slightly delayed this summer due to Covid-19, but why not start planning in advance for how your business can leverage #adtech to get ahead of the competition.

Digital advertising has not lost its shine as more brands look for creative and more cost-effective ways to tell their stories. #Adtech will play a key role.