What is #SOTF about? Watch the recap👇. Grab your 🎟️ for the 10th #SOTF now 👉 (Password: in Community Members inboxes or 📧 info@tagtoday.net!). 📆 October 8th 2025 .⏰ 10:30-16:30 .📍 4As Office, NYC . #brandsafety #transparency #antifraud #malvertising

In this month's TAG Today we talk:.🌤️Demystifying #threatintel in #digital #advertising.🔓New access UNLOCKED-TAG Members can get the @ANAmarketers Transparency Benchmark as part of their member benefits!.🎙️@tag_today's Lisa shares the ABCs for PMAL. 👉

Did you know there's a life cycle for #threatintelligence? . It determines what is: .✅ collected.✅ processed.✅ and turned into actionable intelligence to be disseminated. Download Demystifying Threat Intelligence In Digital Advertising here 👉

What was your highlight & eureka moment from State of the Fight? @tag_today's Mike Zaneis shared his with V Goff-Yu💫. Book your #SOTF10 tickets now!👉Password: Members' inboxes. Search 'State of the Fight'. #adfraud #threatintel #brandsafety #transparency

"When a user keeps a pirate app installed even after its removal from a store, it can continue to generate revenue for the criminals who created it.". Read about how TAG's Pirate Mobile App List (PMAL) is blocking your ad $ from being spent on #pirateapps👉

🚨New report alert: Demystifying Threat Intelligence in Digital Advertising🚨. How is #threatintel used in #digitaladvertising?.How are bad actors gaming the system.What happens when the industry fights back?. Get the answers here 👉 #AdTech #CyberSecurity

Heard of PDEL, the Pirate Domain Exclusion List? Powered by #realtime #intel, PDEL is a pre-bid exclusion list that helps stop #adspend, funding #pirate sites earlier on in the supply chain😲😲. Find out more here 👉

#SOTF Step Count Metre!!. We asked #SOTF attendees their step count for the day in TAG's 10 Questions (#T10Q)🚶🏻🚶🏽‍♀️🚶🏿‍♂️ . Who do you match?. Book your tickets 🎟️ 👉 (Password - in @tag_today's Community Members' inboxes! Search 'State of the Fight')

(2/2).📄 Finalising #antifraud & #antimalware guidelines. Read the Working Group Briefs: . 👉 (lite version). 👉 in Member's inboxes (full version)

(1/2) Missed last month's working groups? Well. 🔵 @safe_brands' AJ Brown shared his Cannes #brandsafety takeaways .🟠 @TAGTrustNet's Phil Hayman dishes out the eye popping results from the #transparency benchmark study.

See this month's TAG Today? 🤓.🌍 Europe saved €3.45bn from #adfraud but still leaving > €1bn on the table .🇫🇷 Catch @tag_today if you Cannes.🔟 State of the Fight is BACK (for the 10th time)!. Read all here 👉

Another. Stellar. @MADFESTLONDON 👏 . From:.☕️ tea preferences (WARNING: extremely sensitive subject).😌 to importance of harmony between #content #creator & #brand.💰 to the steep price of being dull. Fab conversations with the TAG Community & looking forward the last day!

#MRC released a statement clarifying it's #pre & #post bid requirements for #IVT. Scott and Jules chat about why #MRC's positioning is crucial in tackling #adfraud. Download 👉 Press release 👉 Convo 👉

State of the Fight is coming back for the 10TH TIME!. Expect:.🎙️ bold conversations.🌶️ spicy takes &.🧠 thought-provoking agenda tackling the biggest challenges in #digital #advertising! . Get your 🎟️ 👉 (Password in Community Members inboxes!).#SOTF25

Who suffers the most from all the #adfraud in #digital #advertising?. Anti-fraud: More action & less delegation 💪.Download 👉 Press release 👉 Convo 👉

#Europe is still leaving over €1bn on the table by not buying #inventory via TAG-protected channels 😳. Find out what YOU can do to stop leaking & start saving TODAY 👇. Download 👉 Press release 👉 Convo 👉

That’s a wrap on #CannesLions 2025 🏁. ✅ @doubleverify brought the 80s back 🕺.✅ Powerhouse panel w/ @NewDigitalAge1 🏠.✅ @kroger #84.51˚ pushing connected stores mainstream.✅ Tan lines, rooftop blisters & “AI” on repeat 🤪. Same time next year? More SPF. Same chaos. 😎🛥️

Most #European #advertisers are striving to get more bang for their buck - seeing <1% IVT in TAG-protected channels vs >10% in unprotected💁‍♀️💁🏻‍♂️. Download 👉 Press release 👉 Convo 👉 #adfraud #savings

“Those losses are an unnecessary self-inflicted wound for our industry because not all companies have taken the steps needed to protect their partners across the digital advertising supply chain,” said Jules Kendrick, TAG." - @WARCEditors 👉

Feeling of the week: INSPIRED 🔓. We've had a packed week of:.🗣️ brilliant convos.🤝 new connections.🌍 the global @tag_today community coming together.🎉 celebrating creativity, media & the future of #digital #advertising ✨. #Recap INCOMING! 📹. #CannesLions #AdTech