In a follow-up op-ed for The Current, our Founder and CEO, Jeff Green, announces new innovations to make programmatic auctions fair and transparent, specifically the launch of an entirely new product: OpenAds.

What makes content premium? The Trade Desk Edge Academy is helping set the record straight in a lively discussion with executives from @Stagwell, Disney Advertising, and Unilever. Sign up for the Academy for free and register to watch the webinar: https://t.co/oIaZej3i60

In this episode of The Big Impression, hear Ahad Afridi, CMO for the Americas at Pladis, the company behind Godiva, unpack how the heritage chocolatier is positioning itself for the next century — striking a balance between heritage and modernity. Listen:

Valnet, a leading global media publisher, used OpenPath to establish a more direct connection between its inventory and advertisers. By creating a more efficient path, Valnet grew global programmatic revenue by 30%.

In this episode of Trader Tips, our own Vanitha demonstrates how AI-powered features in Kokai can transform your campaigns. Learn about upgraded algorithms, value-based bidding, and Koa™ optimizations that act as your co-pilot across marketing campaigns: https://t.co/bhvradDqGh

Premium media creates the foundation for trust, attention, and impact. In our latest report with @PA_Consulting, we identify the key markers of premium media & analyze how they influence consumer perceptions of brands advertised within these properties: https://t.co/yIdtr6TSoE

In an era of digital-first engagement, omnichannel advertising strategies are redefining how, when, and where brands connect with audiences. For pharma brands like @moderna_tx, the key is delivering the right format in the right context. https://t.co/Icg15NSaic

Consumer electronics are a holiday gifting staple, but new research from a study we conducted with @YouGov reveals that advertisers may be misjudging how people shop for them.

The upfronts are changing and so is the way advertisers plan for them. Our guide breaks down five key steps to help you navigate the shift to decisioned media, secure premium inventory, and stay flexible within a dynamic connected TV (CTV) landscape.

The Trade Desk Edge Academy's new Executive Program gives strategic know-how to lead confidently in a programmatic world. Enroll to hear our Founder & CEO, Jeff Green, explain how programmatic has become one of the most important tools in a CMO’s arsenal: https://t.co/mShH2jsGXr

In a new report, Netflix claimed that Gen Z and Millennial viewers are three times more likely to search Netflix for something new to watch, versus its closest competitor: https://t.co/mPCPa8DzbX

Stagwell recently hosted its first-ever NewsFronts (not to be confused with NewFronts), where The New York Times, CNN, and more pitched to advertisers.

Some experts say that Google's Privacy Sandbox is dead for good, and publishers need to move forward. Others see it more as a zombie, with the remaining parts still a threat: https://t.co/cNoF6WOU1T Take a look at a few additional stories in The Current this week 👇

In this episode of The Big Impression, The Current catches up with Sara Badler, chief advertising officer for The Guardian US, to explore the vision behind the company's first major U.S. marketing campaign, and some early takeaways since launch. Listen: https://t.co/z6CDkwsSG5

Where your ads appear is quietly becoming your biggest competitive advantage. Dive into our premium media report research, which investigates the qualities that make media premium and proves why premium placements matter for brands and audiences.

“Because we got addicted to the idea that we could read a response, we thought it was working.” In a discussion with The Current, Crossmedia Global CEO Kamran Asghar tracks how the rise of digital media led to an over-reliance on performance. Watch: https://t.co/PubpzFzWWp

Designed to be the open internet’s most transparent and clean auction, OpenAds will offer an unprecedented level of transparency to drive better performance and higher ROI for advertisers and help publishers grow their businesses.

.@Spotify's global reach uniquely positions it to turn digital audio into your next performance channel. Unlock higher-performing omnichannel campaigns on our platform through @SpotifyAds Exchange to drive lower CPAs and stronger engagement: https://t.co/S0vhXSPxWj

Can audio extend omnichannel reach? Bayer wanted to find out. The company used Spotify Ad Exchange through OpenPath. The results? 2 in 3 households reached on Spotify did not see the ad on CTV.

"Audio will not be a tagalong anymore." That's according to @SIRIUSXM Media's Sherene Hilal, who spoke with The Current's Stephanie Paterik about the audio measurement advancements expected over the next year. Hear more on 5 Minutes With: https://t.co/xo5CdMG25V

A new report we conducted with @PA_Consulting ranked 30 media properties on premium attributes like brand trust and relevancy: https://t.co/bnMxUIn4Dc