Campaign Asia
@CampaignAsia
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The voice of the media, marketing and advertising community in Asia-Pacific.
HK, SG, China, Japan
Joined March 2009
Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!
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Introducing Mustansir Salim, Head of Marketing at Dabur Pakistan! We’re pleased to welcome him as a judge for the Agency of the Year Awards 2025. Looking forward to his expert insights!. #CampaignAsiaPacific #CampaignAsiaAwards #CampaignAOY #AOY2025 #AgencyofTheYear2025
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Asia-Pacific #PowerList #2025 John Toomey @MarriottIntl.Overseeing 635 properties across 22 countries and territories, Toomey is steering Marriott’s next chapter in the region amid shifting traveller habits.
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The report highlights Haymarket's progress against its commitments to diversity & inclusion, gender equality, quality education and climate action in 2024/25. @Haymarket_Media.
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As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers. #DaoInsights #oped #baidu #google.
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Danny Lee, previously the chief brand officer at Bosideng, steps into the role to replace Rogier Bikker, who departs after 16 years in China to return to Amsterdam. #Monks .
campaignasia.com
Danny Lee, previously the chief brand officer at Bosideng, steps into the role to replace Rogier Bikker, who departs after 16 years in China to return to Amsterdam.
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Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy MacRae embarks on a week-long, live-streamed exploration of its attractions, in a first-of-its-kind campaign. @ChangiAirport .
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Advertising revenue surged 21% with CEO Mark Zuckerberg spotlighting progress toward AI 'personal superintelligence'. @Meta .
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See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand. @SingaporeAir @ShopeeSG @uniqlosg.
campaignasia.com
See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.
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Meet Michel Mommejat, President & Chief Innovation Officer at Genesis Healthcare! Honoured to have him serve as a judge at the Agency of the Year Awards 2025. #CampaignAsiaPacific #CampaignAsiaAwards #CampaignAOY #AOY2025 #AgencyofTheYear2025
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Welcome Kultida Leenabanchong, Head of Communications at Roche Thailand! She’s part of the judging panel for the upcoming Agency of the Year Awards 2025. Exciting to have her expertise onboard!. #CampaignAsiaPacific #CampaignAsiaAwards #CampaignAOY #AOY2025 #AgencyofTheYear2025
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Say hello to Janmesh Paul Antony, Director - Marketing, Singer Sri Lanka! He joins us as a judge for the Agency of the Year Awards 2025. Can’t wait to see his insights shape the judging process!. #CampaignAsiaPacific #CampaignAsiaAwards #CampaignAOY #AOY2025 #AgencyofTheYear2025
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Publicis Groupe has won the global media account for PayPal, consolidatting the media and creative under one agency group. Read the full report:
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As gaming and esports culture explode across the Philippines, brands are discovering that success comes not from flashy ads, but from genuine integration into the country’s close-knit gaming communities. Read the full story:
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Havas group grew organically by 2.6% in Q2 2025 but cautioned about ongoing headwinds in the APAC region and geopolitical uncertainties:
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Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business:
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Still clinging to vanity metrics and vague “awareness” goals? It’s 2025 and if marketing isn’t giving the ROI on the dollar, it’s part of the problem. Grove B2B’s CEO Kiaran Geen talks calls out the interia and the excuses:
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To overcome language barriers and reach migrant parents, Chorogusan has launched an innovative receipt system that shares essential vaccination info where families shop. Read more:
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Tina Mansukhani Garg, former CEO and founder of Pink Lemonade Communications, joins the agency network to lead a 70-member team at Havas Creative Bengaluru. This and more, in our weekly collection of people moves and account news:
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#CampaignAsiaPacific #PowerList Jenny Melhuish is sharpening Aldi’s challenger edge by blending creative wit with brand clarity to drive growth in a hyper-competitive retail market. Read more:
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Important Update! Campaign’s Game Changers 2025 is happening on 11 Sept in Singapore! Join us for impactful keynote sessions led by industry leaders tackling AI in marketing and cutting-edge MarTech. Gain practical strategies to stay ahead! Register now:
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