Campaign Asia
@CampaignAsia
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The voice of the media, marketing and advertising community in Asia-Pacific.
HK, SG, China, Japan
Joined March 2009
Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!
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The marcomms moves you need to know this week. From Virgin Active’s new media agency to fresh hires and big account swings across APAC, here’s everything you might’ve missed. https://t.co/moQCOJCZ87
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#40Under40 #2025 Jennifer Lin Kimberly-Clark @KCCorp From feminine care to period education, it’s purpose alongside profits that make marketing meaningful for Lin. https://t.co/u1JdANwb1A
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The six briefing mistakes clients make but no one admits. Agencies say the majority of briefs land on their desk unclear, unfocused, or rewritten by committee. These traps sabotage marketing efforts from day one. #BetterBriefts
https://t.co/cXyBxwrDZy
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#Spikeswinner How a long-running Chinese meme became Yili’s breakout Olympic moment. The agency creative partners discuss why the idea travelled so easily & how winning #Spikes reinforced their belief in simple ideas executed with global-standard craft.
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Omnicom-IPG: How the merger will reshape the competition. #Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'. https://t.co/aJdsL658UU
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The Campaign Connect Indonesia on 28 January will reveal how iconic brands can modernise marketing while honoring brand legacy, transform operations for the digital age & elevate customer experiences without losing cultural authenticity: https://t.co/DTsQfgy300
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#40Under40 #2025 Jennifer Garcia @PublicisMedia Nearly two decades into her career, Jen Garcia makes strategy feel less like a function and more like a force. https://t.co/g2DrnBQqb4
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As layoffs reshape the creative industry, redundancy is now a commercial reality. Recruitment director Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026. #Latte
https://t.co/QQFLyAjaPE
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Havas Media appoints new Singapore MD and digital GM: Jean Lee is named Singapore managing director and Zoheb Gafoor becomes general manager, digital, Southeast Asia. @HavasMediaGroup
https://t.co/moQCOJCZ87
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Top APAC campaigns in Campaign Red’s Global Awards Rankings 2025: Baliprod Films, Six Inc Tokyo & Colenso BBDO Auckland shine in Campaign Red’s analysis of 10,000 awards over the past three years reveals which campaigns were most lauded by global juries. https://t.co/tLu4Kxeml4
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Accenture Song and TBWA win big at Japan/Korea AOY 2025 Awards @AccentureSong and TBWA clinched multiple wins at the 2025 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here. @TBWAAsiaPacific
https://t.co/Cw8aySc4RW
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The countdown is almost over – just 1 day left to submit your entry for the PRWeek Global Awards! This is your chance to shine among the best in the industry. Don’t miss out – enter now before the first deadline: https://t.co/U01ww6tkYe
#PRWeekGlobalAwards #PRExcellence #GlobalPR
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Mark your calendars! Campaign Connect Hong Kong 2026 is now set for 5 March 2026 — and we’re bringing an incredible lineup of marketing leaders to the stage. Join us for an exclusive gathering where strategy meets innovation, and connection drives growth: https://t.co/PPR0t9tYW6
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We're excited to reveal the winners of the Agency of the Year 2025 Japan/Korea! The full list of winners is now available on our website. Find out the results now: https://t.co/grjAWHoas8. Congratulations to the 2025 winners!
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In an era of tightened budgets, can you definitively prove your marketing's ROI? Tomorrow, we get the answers. Don't miss your last opportunity to gain these actionable insights: https://t.co/69X7oFJP1b
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𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗚𝗲𝗻𝗔𝗜 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 5 December | 11:30 AM - 12:30 PM UTC +8 • See 𝗹𝗶𝘃𝗲 𝗱𝗲𝗺𝗼𝘀 of the technology in action • Have your specific questions answered in our 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗟𝗶𝘃𝗲 𝗤&𝗔 https://t.co/AwVHINrJu8
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Join us at the Campaign China Summit on 26 March in Shanghai! Featuring a diverse programme of keynotes, panels, and fireside chats, it’s your chance to gain practical insights and connect with top brand marketers for future growth. Explore the agenda:
Campaign China Summit returns to Shanghai on 26 March 2026! Under the theme “Survive and Thrive in Volatility,” it’s your chance to explore strategies for global growth amid market challenges. Register now: https://t.co/Nmr4cPi3Q8.
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Australia boosts team with seven senior hires. The expansion follows a reported 25% year-on-year revenue increase and new business wins across multiple sectors. https://t.co/70vmCwlTA2
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Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in decades. https://t.co/Dznk4ns2tH
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Marketers pour millions on BTL, only 2% say they can measure ROI. Despite sweeping investment in activations, marketers admit they lack the tools and the confidence to prove impact. Many see AI as the biggest hope for fixing the gap. https://t.co/Hcv4ljiR4q
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