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In 2025, connected TV will surpass traditional TV. Find out what these changes mean for advertisers in our new analyst report, “US Time Spent with Media 2025 Midyear Edition," compliments of T-Mobile Advertising Solutions. Download Today:

Connect with Over 500,000 Marketing Professionals. Partner with EMARKETER to strategically engage decision-makers through trusted media channels and drive meaningful business outcomes. Contact us:

Explore best practices in the new report, "Influencer Marketing for ROI: Solutions, Strategies and Tips to Power Growth for Your Brand," presented by Awin. Download Now:

Subscribers can view the full forecast here:

🤖 As of 2025, 35.84% of the US population is using generative artificial intelligence tools. EMARKETER Principal Analyst Yory Wurmser joined @CarolineHydeTV & @EdLudlow on @technology @BloombergTV this week to discuss our latest Gen AI User Forecast.

🧠 One AI model scored 135 on the Mensa IQ test—genius level. But does that mean it’s smarter than us? . On the podcast, we break down what AI IQ scores really mean, and why general intelligence is a whole different story. 🎧 Listen here: @CintGroup

As the sun goes down on Nielsen’s legacy panel-only measurement, a new day is dawning for TV ad measurement. Learn what’s next for the converged TV market in our new analyst report, “Ad Measurement Trends H1 2025, compliments of @LiveRamp. Download Today:

⏳ Our webinar, “Recession-Proofing Your Strategy in a Shifting Economy," is happening tomorrow! RSVP: Our analysts will explore how economic shifts will impact marketing, media, and commerce strategies, and the opportunities these changes might present.

🎙️Today on the Behind the Numbers podcast: What If? Google Broke Up, Online Shopping Stopped Growing, and Audio Ads Boomed. Tune in on YouTube: Made possible by @CintGroup

From AI to measurement to retail media, EMARKETER’s roundup, “Commerce Media Partnerships, AI, and Untapped Potential,” made possible by CVS Media Exchange, unpacks the real takeaways of @Cannes_Lions: #CannesLions2025

Is your holiday wishlist full of high-impact creative that delivers up to 4x more profit? Join our Tech-Talk Webinar, "Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success," presented by @TripleLiftHQ. Register Now:

This holiday season, expect shoppers to splurge on delayed purchases. Discover the data behind the trends in our new report, “The Cyber Five Unwrapped: 5 Charts on Tariffs, Timing, and Trends,” made possible by @klaviyo. Download Now:

Tariffs. TikTok. Antitrust. What’s next?. Our new toolkit cuts through the noise of the headlines, offering expert insights on how these shifts could impact spending, targeting, and platform strategy:

Community threads are replacing search bars as product discovery engines. See how CVS Media Exchange (CMX) and Reddit are turning real-time dialogue and first-party data into measurable sales, in this article contributed by CMX’s Paul Lentz:

🛍️ Which retailers made the most interesting moves in June? Our analysts discuss Kate Spade and @HeinzTweets launching a capsule collection, @CoorsLight's spelling mistake, and @dunkindonuts's Sexy Halloween Spider. Tune in to the podcast: @CintGroup

94% of US advertisers are concerned about tariff impacts (@iab). Join our analysts on July 1 as they explore how economic shifts will impact marketing, media, and commerce strategies, and the opportunities these changes might present. Save your seat:

One chart sparked a campaign that generated 1,000+ unique, qualified leads for @impactdotcom. That’s the power of a Custom Report from EMARKETER: credible insights, repurposed across channels, built to convert. Connect with us to start your own:

Maximize your media spend with data that helps you:. ✔️ Plan targeted campaigns.✔️ Optimize your quarterly spend.✔️ Discover new advertising channels. Make smarter investment decisions and maximize ROI. See how we support budget optimization:

🚨 Happening Today! 🚨. Join our Tech-Talk Webinar, "Stop the Bleed: How to Invest in Affiliate Partners That Drive Value (And Quit Paying Those That Don't),” presented by PartnerCentric, Inc. 👉 Register Here:

When it comes to digital video and #CTV, there are a lot of trends to watch. Explore the data in a new chart-packed analyst report, “Time Spent With Connected Devices 2025,” compliments of @DoorDash. Download Today: