
EMARKETER
@eMarketer
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EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
New York, NY
Joined February 2009
đŁď¸The wait is over...AI Search is here! Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow. See AI Search in action: https://t.co/ZmbL6eoG08
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đľ83% of Gen Z have tried to limit their social media usage, according to The Harris Poll. Which platforms are they moving to (and away from) and how can marketers best respond to their social media usage? https://t.co/31MGlDgsgL Made possible by @FetchRewards
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Ad spend is more fragmented than ever. đLearn how integrated advertising intelligence helps marketers connect cross-channel data, clarify ROI, and make smarter media investments in this sponsored article by @nielsen: https://t.co/yEFkn5kSv8
#AdvertisingIntelligence #ROI
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đ Commerce media is on track to surpass $100 billion in ad spending by 2028. Equip your team with the insights they need to stay ahead in this growing space: https://t.co/HjMaIvoTpx
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Gen Z is changing how shopping happens online. đŹAwinâs Piper Donnely sits down with EMARKETERâs Suzy Davidkhanian to talk about how authenticity, creator partnerships, and seamless experiences turn Gen Z clicks into carts. Watch the interview: https://t.co/FO9wiM9WES
#GenZ
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Join EMARKETERâs Jeremy Goldman and experts from GroundTruth, Place Exchange, and the Digital Place Based Advertising Association for an exclusive online event on whatâs ahead. Register Now: https://t.co/wHvuDQab4f
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Consumers get a head start on holiday shopping đSubscribe to the Chart of the Day newsletter: https://t.co/pQ65YYg3Sr
#ChartoftheDay #newsletter #consumerbehavior #shopping #holidayshopping
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Rene Federico, Head of US Marketing @Primark, joined us to discuss how its US and UK customers see the brand differently, whatâs kept the retailer relevant, and why its store-first strategy is working so well: https://t.co/YT9LTHJ6Nz
@FetchRewards
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How are brands making the most of ads that reward consumers for their time? We partnered with @discord to find out. Download our new research report, âReaping the Rewards: Unlocking the Full Funnel with Rewarded Ads,â for the insights: https://t.co/3LjTVX0Sbt
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đď¸Contentfulâs Irina Botea joins EMARKETERâs Sky Canaves to share how data-driven personalization and AI-ready content help brands boost discoverability and keep customers engaged beyond the holiday rush. Watch the interview: https://t.co/nZejiEnc4g
#personalization
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The biggest trends of 2026 are up for debate at EM Underground: https://t.co/17xBu0mNkr Join us on Oct 29 as Sarah Marzano and Blake Droesch go head-to-head on where in-store retail media, shoppable media, and agentic AIÂ fits in the 2026 marketing landscape. #EMUnderground
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đď¸Direct traffic dominates fashion ecommerce đSubscribe to the Chart of the Day newsletter: https://t.co/gMnlIn6HyJ
#ChartoftheDay #newsletter #ecommerce #fashion
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Whatâs really driving (and slowing) RMN growth across the industry? Join us on October 22 for an exclusive webinar with EMARKETER and Bain & Company: https://t.co/ksy3MyJiU7
#RetailMedia #RMN
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AI is fueling this shift, making it easier to match brands with the right partners. Join our live webinar with Senior Analyst Max Willens, made possible by @partner_centric, to see how AI is reshaping affiliate marketing. Register Now: https://t.co/XrPtbQYhSX
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đ As Principal Analyst Sarah Marzano shared at our Future of Digital Summit, weâve seen commerce media move from an emerging idea into a pillar of digital advertising spending over the past five years. Learn more about its rise and how to stand out: https://t.co/tseTV0hRko
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AI transparency, data privacy top consumersâ concerns for brands on social media Subscribe to the Chart of the Day newsletter: https://t.co/FqMOOMYatm
#ChartoftheDay #newsletter #AI #socialmedia
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On todayâs podcast episode: the moving target that is consumersâ perception of using #AI in #advertising, how #marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI: https://t.co/wflJslsqNk Made possible by @FetchRewards
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66% of marketers expect holiday spending to rise, but just 22% of consumers agree, per Experian and GroundTruth data. Download a new report, â2025 Holiday Shopping Spending Trends and Insights,â presented by Experian. Learn More: https://t.co/19U8kq2e3X
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In the last year, up to 49% have already changed providers or are thinking about it, per Amazon Ads and Kantar data. Learn how to stem the churn in âBeyond the Switch: How Telecom Brands Build Loyalty,â created for Amazon Ads. Read Now: https://t.co/mAZINeHM6w
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Join us in NYC on Oct 15 for breakfast and hear EMARKETERâs Jeremy Goldman and experts from GroundTruth, Place Exchange, and the DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC. Space is limitedâRSVP today: https://t.co/uNfIgAHp81
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On todayâs episode of the Behind the Numbers #podcast: How marketers feel about using #AI, the stigma of using the technology at work, which part of âUsing AI at Workâ needs more attention, (and some fun facts about Albert Einstein!) https://t.co/XJQYBMRchX
@FetchRewards
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