EMARKETER
@eMarketer
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EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
New York, NY
Joined February 2009
🗣️The wait is over...AI Search is here! Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow. See AI Search in action: https://t.co/ZmbL6eoG08
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To help you plan for 2026 with confidence, download “2026 Digital Trends and Predictions,” presented by Experian. You’ll see how these shifts are taking shape—from AI’s need for reliable data to the rise of curation and commerce media. Get the Report: https://t.co/u3C60oqckZ
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Small space, big comfort. Wayfair has stylish tables and seating that make every corner count.
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🍰 Today on the Behind the Numbers podcast, our analysts step into a Great British Bake Off–style showdown to unpack a few big ideas from our Top Trends to Watch in 2026 report. Tune in: https://t.co/SPLqRJHPtx Made possible by @viasat Ads
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A notable takeaway from our latest webinar: AI engines heavily favor community-created content. Watch the full webinar replay featuring Principal Analyst @nate_elliott and access our latest resources in our AI Toolkit: https://t.co/5TUEa7Ld7Y
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Out-of-home sports ads are turning viewers into talkers 📊Subscribe to the Chart of the Day newsletter: https://t.co/CUOKjVRHDK
#ChartoftheDay #newsletter #OOH #advertising #sports
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Sophie, a proud American who cherishes her homeland’s values of freedom and opportunity, embarks on a life-changing quest from the USA to the slums of India. Her adventure celebrates the spirit of gratitude and empathy while honoring the love for her American home.
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🎙️ Tune in to our new EMARKETER Miniseries: A Blueprint for Better Measurement, featuring Kolby Capelouto, Head of Sales for Durables at @AmazonAds
https://t.co/x2QH9X1SaT
#EMARKETER #measurement #advertising #AmazonAds
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2025 was a big year for EMARKETER. We launched AI Search and hosted our first in-person Summit in almost a decade, among many other milestones. The momentum we built in 2025 is already carrying our clients into 2026 with confidence. Learn more: https://t.co/k1a03Olpjt
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Tech execs are prioritizing AI for data analysis and productivity 📊Subscribe to the Chart of the Day newsletter: https://t.co/OEj2RXhDDK
#ChartoftheDay #newsletter #tech #AI
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🛍️On today's episode of the Reimagining Retail podcast, we're going beyond the Thanksgiving headlines to tackle the myths and mixed signals shaping the holiday season and what that actually means for the final stretch of 2025. Tune in: https://t.co/FlnC0Rjptp
@viasat
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Download our new research report, "MMM Undervalues Affiliate Marketing, and Marketers are Slow to Adapt," created in partnership with Rakuten Rewards, to learn how to close the measurement gap. Access Now: https://t.co/lmWd7jH0tw
#marketing #measurement #MMM #affiliatemarketing
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Traditional SEO isn't enough anymore. Learn how answer engine optimization (AEO) helps your brand stay discoverable in AI-generated results in a new guide, presented by Webflow. Get the Playbook: https://t.co/MYqK4xFqdc
#SearchMarketing #AI #MarketingStrategy
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🎁 In this sponsored article, PMG data shows how retailers’ restrained promo cadence and brands’ full-funnel pacing are shaping a longer, steadier path to peak-season conversion: https://t.co/EMe0WrNEi1
#holiday2025 #retail #ecommerce #consumerbehavior
emarketer.com
Shoppers are spending about 10% more on gifts this year, even if they’re feeling less confident. New insights from PMG show how that mix of caution and momentum is shaping a holiday season built on...
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📈 Today, generative AI powers only a small slice of online discovery, but by 2027, it will influence nearly every consumer interaction. Our infographic shows how discovery behaviors are shifting, where AI fits in, and what marketers can do to stay ahead: https://t.co/LbNr0Yw1UA
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Download "How to Measure Product Success," presented by Contentsquare, for an actionable framework to measure breadth, frequency, depth, usability, and sentiment. Get the Report: https://t.co/76F4QhzuGd
#data #analytics #productmetrics
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🔑Key stat: More than half of US holiday shoppers (55%) plan to make purchases online, according to an October 2025 survey from @NRFnews. Go beyond the data by subscribing to our Chart of the Day newsletter: https://t.co/IyIPW5TPf9
#newsletter #chart #shopping #holiday
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Most consumers are ready to let AI handle their customer service issues 📊Subscribe to the Chart of the Day newsletter: https://t.co/knzDMh0klq
#ChartoftheDay #newsletter #AI #customerservice
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🎙️ We had the pleasure of hosting @REVRYTV CEO and Co-Founder Damian Pelliccione on the Behind the Numbers podcast to discuss how to better understand LGBTQ+ media content—and what brands get wrong. https://t.co/DrCvHBOsSm Made possible by @viasat Ads
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How do you see generative AI changing the way consumers discover brands, and what can marketers do to stay visible? @nate_elliott, Principal Analyst, weighs in. Our toolkit provides the insights marketers and retailers need to understand AI’s true impact: https://t.co/q2dRmZkZSh
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Spotify’s 2025 Wrapped for Advertisers shows how listening signals can guide smarter 2026 planning 🎧Learn more in this sponsored article by Spotify Advertising: https://t.co/VFhYpWoYS1
#SpotifyWrapped #AudioAdvertising #MediaStrategy
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US TikTok users are worth 4x more to advertisers than the global average 📊Subscribe to the Chart of the Day newsletter: https://t.co/ic5NVHKIHN
#ChartoftheDay #newsletter #TikTok #advertising
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Thank you to everyone who tuned in to our Commerce Media Kickoff 2026 Summit, to our sponsors Roundel, @LiveRamp, and Mirakl Ads, and to all of today’s incredible speakers. 📅 Join us for Creator Economy Trends 2026, on Friday, February 13: https://t.co/W3JKIVLCcS
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