IAB Europe
@IABEurope
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IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
Brussels
Joined March 2009
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Last Seen Profiles
Stand for peace. Stand for Ukraine.
Our thoughts are with the innocent people and families of those affected by the ongoing war in Ukraine.
19
26
95
Claire Atkin and Nandini Jammi from Check My Ads are the keynote speaker of d3con 2023! One more reason to save the date and get your tickets now:
0
5
27
[NEWS] IAB Europe and IAB Technology Laboratory today released the market-ready technical specifications for the initial iteration of the Transparency & Consent Framework - Read the press release:
#GDPR
#Transparency
0
15
23
APD ruling clears way for work on developing TCF into a formal GDPR Code of Conduct.
Our statement:
1
8
16
Our latest
#programmatic
report reveals that 50.1% of European display ad spend is traded programmatically
#dmexco
0
17
15
0
5
14
[TCF V2]
IAB Europe in partnership with
@IABTechLab
release updated Transparency & Consent Framework.
Update is part of an iterative process in further support of GDPR-compliant programmatic transactions.
Read more:
#GDPR
0
9
12
Today's digital
#advertising
challenges,
@IABEurope
is on them! See how
#dmexco
@IABTechLab
@oath
@IndexExchange
0
6
13
NewBase, the marketing and advertising consultancy, in its latest report “The Evolving Marketer”covered
5 key themes for CMOs.
👀 Read more:
#CMO
#marketing
#trends
0
2
13
#Adblocking
,
#programmatic
: publishers can fight back by focusing on
#data
and on qualitative news that stick to the facts
#iceefest
0
6
12
[NEWS] IAB Europe releases today the draft technical specifications for its GDPR Transparency & Consent Framework, for public comment. Read the full blog here:
#GDPR
1
14
10
[INTERACT 2020]
New decade requires a reboot of how we look at the digital industry.
Therefore, at Interact 2020 in Lisbon, we'll launch a "Digital New Deal"!
Discover more about it:
#DigitalNewDeal
#Programmatic
#AdvertisingConference
5
2
12
It’s time for our Weekly Poll!
Powered by
#Interact24
join the conversation and share your thoughts on sustainability below.
How much progress do you believe the industry has made when it comes to sustainability?
Significant progress
6
Some progress
5
No progress
4
1
2
13
[NEWS] Coalition for Better Ads to Introduce Better Ads Experience Program
1
8
11
[DMEXCO] IAB Europe released today at
#DMEXCO18
two new research reports providing insight into the
#programmatic
advertising in Europe.
➡ Attitudes to Programmatic Advertising 2018:
➡ European Programmatic Market Sizing 2017:
0
6
11
To all women in the digital marketing industry & all other industries & everywhere else <3
0
4
11
0
8
10
Online video advertising now represents 15.1% of the display market
#adspend
#advertising
http://t.co/TBYEiHrJgK
http://t.co/qakdhwEzJx
1
9
11
[NEWS] Introducing additional technical specifications for IAB Europe’s Transparency & Consent Framework the pubvendors.json and mobile in-app for Public Comment
#GDPR
0
7
11
0
5
11
The European digital advertising market has doubled in size in the last 5 years (€25bn in 2012; €48bn in 2017)
#digitaladspend
#adex2017
#interactIAB
0
12
11
Two thirds of display ad spend is now delivered programmatically
#dmprogrammatic
#programmatic
#adspend
0
4
11
Congrats to
@oath
! They won the IAB Europe Research Awards in the digital advertising format category. They surveyed 150k people asking about the difference between human love and brand love.
@anitacaras
1
7
11
Experts from
@adform
,
@eBay
,
@FreeWheel
(and
@blockgraph
),
@IABItalia
(and members
@Ligatus
&
@mainadvsrl
),
@metaxchain
,
@mindshare
,
@PublicisMedia
, and
@RubiconProject
have come together to create a great resource on
#blockchain
.
Read it here:
1
7
11
[NEWS]
👉 Vendors and Consent Management Providers are invited to register to participate in IAB Europe’s Transparency and Consent Framework.
➡ Sign up here:
More info:
#GDPR
0
8
9
"With the Framework we wanted to take as much pressure as possible from publishers, so they can continue provide their content to their readers for free"
@somer
, head of product & growth at
@Quantcast
.
Full video explaining The Framework:
#GDPR
#IABTCF
0
6
10
92% of Europeans would stop using their favorite apps if they had to pay for it. (
@GFK
)
#SmarterAds
#ePrivacy
2
4
10
What are the unintended consequences of restricting data-driven ads? Read the Press release:
#SmarterAds
#ePrivacy
0
5
9
[IAB TCF NEWS]
IAB Europe is delighted to share the press release from
@SirdataGroup
announcing the appointment of their CEO
@BenoitOBERLE
as TCF Steering Group Vice-Chair.
Read more:
0
3
9
[TCF]
"
#GDPR
is not an European issue, it's a global call for us
#advertisers
to re-think how we engage with end-consumer"
@DSepDC
, VP Global Government Relations
@mediamath
.
5 things governments and companies can learn from GDPR:
0
5
9
There are
#NoEasyWins
in digital policymaking.
A ban on targeted advertising means that Europeans will lose out. MEPs must have their interest in mind when deciding on the [
#DSA
].
Want to know what’s at stake? Learn more here:
0
7
9
How can we rebuild trust in advertising? What does transparency actually mean? Find out in our panel at
@adtechLDN
now!
0
1
9
🔴 Happening Now at
#Interact2023
: We're exploring the ever-evolving landscape of Connected TV (CTV) in Europe.
With top minds from
@SamsungAds
,
@Magnite
,
@doubleverify
, get ready for thought-provoking insights on challenges, opportunities, and measurement in the CTV realm.
0
2
8
Every year, we bring the best minds in digital marketing together for IAB Europe’s flagship event - Interact.
This year, we’ll be streaming live with a series of panel discussions and keynotes – on the Digital New Deal.
Make sure you’re part of it: .
0
4
9
[Live Tweeting]
#IABEUVPD
- What's next for
#Programmatic
in Europe? Let's hear it from
@SpotX
@affiperf
/
@HavasMedia
@Carat
@AdobeAdCloud
and
@sublimeskinz
0
7
9
Have you already read our updated ‘Guide to the Post-Third-Party Cookie Era’?
This guide aims to prepare brands, agencies, publishers, and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.
Download it here:
0
5
9
[INFOGRAPHIC]
Digital advertising is essential to the European digital economy, enabling business and economic growth.
Full infographic:
#digitaladvertising
#digitaleconomy
#eu
0
7
9
The European digital advertising market grew 13.9% to €55bn in 2018, this is the fastest growth since 2011
#digitaladspend
#adexbenchmark
#Interact2019
0
9
9
The addressable advertising part of our business grew by 30% last year - explains Stephen van Rooyen
@SkyUK
@MediatelNews
#FTVads
0
5
9
A DEAL for consumers to forgo
#adblocking
for the virtues of the open, ad-supported
#web
. Blog by
@r2rothenberg
@iab
1
7
8
IAB Europe Transparency & Consent Framework gains momentum & we're seeing increasing levels of engagement from the industry.
But, often questions are raised about controllers, processors and their place in the Framework.
Here's where they fit:
#GDPR
0
6
9
Have no fear,
#programmatic
buying based purely on first-party data is here! 🍾
@adform
,
@dagmar_fi
,
@Mediabrands
and
@Sanoma
have developed a Proof of Concept and are testing a new solution for post-3rd party cookie programmatic buying:
0
3
9
[NEWS] Read the full AdEx Benchmark 2018 press release and download the study here:
0
6
8
EU has great
#digitalinnovation
potential ! See
@OMGPM
boosting ecommerce w/ affiliate marketing
http://t.co/RSjw0LrXpD
#DISE15
@eurohumph
0
6
5
0
8
9
Live from our Retail Media Landscape from
@taboola
's HQ with experts from
@XaxisTweets
,
@PubMatic
,
@ad_citrus
,
@Equativ
& ScwartzMedia!
Join the live-stream here:
0
4
8
[IAB EUROPE VPD 2019]
Europe’s greatest programmatic virtual took place on Tuesday 19 November!
We debated everything from
#connectedTV
in
#programmatic
to the world after the cookie crumbles.
Missed the webinar?
👀 📽️ 👉
0
1
8
The Latest Interact2017 Preview Programme is out!
@domdelport
@HavasGroup
will open with a keynote:
#InteractIAB
0
7
8
Programmatic mobile advertising revenue grew 240% to €552m in 2014
http://t.co/PjPUFtyPKK
#dmexco
#programmatic
0
19
8
[NEWS - TRANSPARENCY & CONSENT FRAMEWORK]
The Mobile in-app enables app developers to participate in the Framework.
App developers continue to have flexibility in defining user experience for exposing purposes and controls in the Framework.
#GDPR
0
0
8
Mobile marketing annual study from
@IAB_Spain
- Check out the report
http://t.co/G91wo3Lopb
#MediaNewsSummary
#mobilemarketing
0
4
8
[AD TRENDS]
@abinbev
and
@kiip
announced last week that they have launched the “first-ever
#blockchain
mobile
#ad
campaign” claiming it has witnessed up to 30% savings in early tests of the technology.
Read more:
0
1
8
PRESS RELEASE - EU governments approve privacy text that threatens online business
http://t.co/FlDL6OZ86a
#EUdataP
#DigitalSingleMarket
1
9
8
[WHITE PAPER]
IAB Europe Header
#Bidding
and Auction Dynamics White Paper is now available with contributions from
@SpotX
@RTLGroup
@Adform
@IndexExchange
@PubMatic
@Schibsted
.
Read it here:
1
5
8
Experts from
@adform
,
@eBay
,
@FreeWheel
(and
@blockgraph
),
@IABItalia
(and members
@Ligatus
&
@mainadvsrl
),
@metaxchain
,
@mindshare
,
@PublicisMedia
, and
@RubiconProject
have come together to demystify
#blockchain
.
Get the whitepaper here:
0
5
8
.
@IABEU_Interact
wouldn't be possible without our sponsors!
🙏 Thank you!
@italiaonline_it
,
@oath
,
@IndexExchange
,
@Teads
,
@Tradelab_IT
,
@Awin_Global
,
@metaxchain
,
@OneTrust
,
@Quantcast
,
@sublimeskinz
,
@Xaxistweets
, and Shaa!
0
2
7
Want to learn more about
#blockchain
?
Want to understand how this
#technology
impacts online advertising?
Join our
#webinar
TODAY and hear from blockchain pioneers such as
@metaxchain
,
@truth_agency
,
@IndexExchange
and
@faktorHQ
.
0
4
7
Today,
@EDAATweets
launched New Principles, making the EU Self-Regulatory Programme adapted to
#mobile
#advertising
0
5
8
0
16
8
We are excited to be at the
#programmaticpioneers
event today! Simon Halstead will be chairing the event!
1
1
8
The IAB Europe Research Awards winners were announced at yesterday evening's Interact Gala Dinner. See who the winners are: Thank you for the spectacular entries and congratulations to the victors!
#IABEUResearchawards
#InteractIAB
0
2
7
[INTERACT 2018]
"We're living in a supply-chain-as-a-service age, if you need something for scaling your business, you can get it off the shelf"
@r2rothenberg
, CEO of
@IAB
.
Watch his full keynote from Interact 2018:
#InteractIAB
#scaling
#business
6
4
8
Strong growth puts the size of online ad market nearly on par with TV
#adspend
#advertising
http://t.co/TBYEiHrJgK
http://t.co/hOxQGxBmtg
0
14
8
And that brings the total value of digital ad spend in Europe to 92 billion €!
0
4
8
It is important to understand the clients needs in terms of measurement before proposing solutions to then explains Duncan Southgate
@Kantar
#interact2019
0
1
8
Read our latest blog - Programmatic Future Trends Series: Fighting ad fraud & the future of trading desks
0
3
8
The view from the
@HavasGroup
office in London this afternoon, the location of the first IAB Eurooe Virtual Programmatic Day
#IABEUVPD
0
3
8
Where is the Industry at and where is it going: an industry overview by Rob Norman
@GroupMWorldwide
#InteractIAB
0
7
8
[TRANSPARENCY]
IAB Europe welcomes the Manifesto for Online Data Transparency released by the World Federation of Advertisers (
@wfamarketers
) today.
Find out more about the Manifesto:
#transparency
#data
#advertisers
0
1
8
[IAB EUROPE NEWS] On 25 June, we became a signatory to the Memorandum of Understanding on
#OnlineAdvertising
and
#IP
Infringement together with IAB Slovakia, IAB UK, IAB Italy & IAB Poland alongside
@adform
,
@Google
and
@GroupMWorldwide
. Read more:
0
3
8
Video on Demand has been around for a while but didn't quite catch on until early 2020.
Here's how AVOD, OTT and CTV grew since 2020:
0
3
8
We've co-signed an open letter on The Digital Services Act (
#DSA
), together with over 45 other industry players and major associations to oppose the ban on targeted ads & recognise the value of the EU’s existing data protection framework.
Read it here:
1
9
7
[AdEx 2018]
Earlier this month, IAB EUROPE published in collaboration with
@IHSMarkit
#AdEx
Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year.
Download the full report here:
0
4
8
[MEMBER NEWS]
#AI
🤖 is driving innovation 📈 in every industry, but in
#advertising
, it’s still a bit murky.
Todd Tran, Chief Strategy Officer at
@Teads
shares his views on AI in advertising:
0
0
7
80% of Europeans prefer free sites with ads to paying for online content. (
@GfK
)
#SmarterAds
#ePrivacy
1
5
7
[IAB EUROPE GDPR FRAMEWORK]
IAB Europe published the draft specifications of its cross-industry
#GDPR
Transparency & Consent Framework for public comment.
We invite organisations to provide feedback until 8 April.
More info:
0
3
7
Andrea Chiapponni
@italiaonline_it
demonstrates how innovative Italian people are despite common sterotypes...
#interactIAB
@IABEU_Interact
1
5
7
Breaking News! Our AdEx Benchmark 2022 Study reports a robust 9.8% growth in the European Digital Advertising Market, bringing its value to an impressive €86bn.
Total Display now accounts for 50% of the market value. This announcement made today at our flagship conference,
0
5
7
[MEMBER NEWS]
@Teads
has launched a product that extends the reach of video campaigns aimed at
#socialmedia
to premium platforms.
This new tech allows advertisers to reach up to a further 19.3 million unique users via premium
#publishers
Keep reading:
0
1
7
Happy
#InternationalWomenDay
2018!
This week, we celebrate inspirational
#female
business
#leaders
representing the best of the global
#digital
#advertising
industry:
#IABInteract
0
0
7
How do unlock the power of automation in
#programmatic
#video
with
@comScore
@teads
@InadviaVideo
and
@MediamondAdv
#InteractIAB
0
7
6
Commission wants Directive on Audiovisual to also cover user-generated videos. Could lead to new
#advertising
rules.
0
6
6
[CASE STUDY]
@HP
Sprocket printer product has a niche set of target audiences: travel enthusiasts and
#students
.
Find out how
@OMDTurkey
managed to increase the
#awareness
about the HP's printer via
#outdoor
programmatic advertising.
More info:
0
5
7
Big change for digital marketing: 2bn additional smartphones in Europe in the next 36 months
@babgi
#Interact2015
http://t.co/0wwaS60ZRa
0
7
7
Have you heard?
Our updated ‘Guide to the Post-Third-Party Cookie Era’ is now available!
The aim of the guide is to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem.
0
5
7
