ID5
@ID5_io
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Powering addressable advertising for publishers, marketers and ad-tech platforms.
London, England
Joined December 2016
🗞️ Breaking News: ID5 is proud to share that it has successfully closed its Series B funding round, securing an impressive $20 million investment. To learn more read @larakiara of @BusinessInsider's article:
businessinsider.com
The Series B round brings ID5's total funding to just over $27 million. It now plans to expand its identifier to areas like CTV and mobile apps.
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Thank you for tuning in for Identity 2025! If you missed it, keep an eye on our socials to get the link of the recording.
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Now we're on to our final session of the day: Universal IDs in Numbers: Insights from the Bidstream & Bid Requests
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Now we're handing the mic over to Morwenna Beale to talk about the hottest platform there is right now: CTV
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Now ID5's Caitlin Borgman is meeting with panelists to discuss the current State of Identity. Download the report now:
id5.io
ID5’s 2024 State of Digital Identity Report provides insight into how the industry is tackling addressability challenges on the web and across other channels such as CTV and mobile. This 5th edition...
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Tom Triscari just quoted wedding crashers when describing M&A: "We have no way of knowing what lays ahead for us in the future. All we can do is use the information at hand to make the best decision possible".
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2025 is the year of opportunity when it comes to advertising! - What a great sentiment to end our first session on.
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The average household has 12 internet connected devices. You might assume this is 12 individuals in a household, but we know this isn't the case. So it's not enough to just get the data correct. - Samantha Jacobson
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In her role, Samantha oversees identity. @TheTradeDesk sees identity as the underpinning over everything they do.
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First up we've got Samantha Jacobson, Chief Strategy Officer and EVP at @TheTradeDesk .
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Welcome to the show! Up first is @rochemathieu with an introduction and overview of our agenda and speakers for the day.
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🚀1 minute countdown until we kickoff #Identity2025! It's not too late to tune: https://t.co/cWTj3diDtg
id5.io
Identity 2025 is back! Register now to hear industry experts discuss Identity, CTV, M&A in Adtech, and more.
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.@ID5_io y @OpenX se asocian para ofrecer una solución que aumenta un 58% el reach en Safari Al asignar los identificadores de ID5 al ID graph de OpenX, la asociación amplía la escala en entornos que antes eran inaccesibles. https://t.co/yX5Qu0rZzd
programaticaly.com
Al asignar los identificadores de ID5 al ‘ID graph’ de OpenX, la asociación amplía la escala en entornos que antes eran inaccesibles para marcas y agencias.
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In case you weren’t able to join us in person, don’t worry. We’ll have the event recording on https://t.co/aXVynotF7x soon.
id5.io
Turning fragmented signals into a scalable identity framework, making advertising addressable and measurable across channels
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The legal timeframe moves glacially compared to the Adtech time frame. - Ana Milicevic
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And we’re done! Thank you everyone for joining us for this thought provoking event.
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Whether we like it or not Google is part of the ecosystem we have to work with them and deal with them. - Ciaran O'Kane
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We're trying to regulate countries that are the size of countires. - Ana Milicevic
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