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Craig Ruckus Profile
Craig Ruckus

@CraigRuckus

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Biz ideas and stories about companies making millions. Join the free weekly newsletter.👇

Joined July 2022
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@CraigRuckus
Craig Ruckus
5 months
Looking for a business to start in 2024? Here's some inspiration from companies making millions from interesting ideas. ⬇️⬇️⬇️
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@CraigRuckus
Craig Ruckus
1 month
@PrivatEquityGuy Online job board for the Philippines. Started with $5k. $10 million in annual revenue and growing. Owner works 17 hours a week.
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@CraigRuckus
Craig Ruckus
3 months
@CoFoundersNik Ton of inspiration and ideas here. Every piece has a few quick biz ideas at the end.
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@CraigRuckus
Craig Ruckus
3 months
@jarrylew Holy bananas. Just got back from Hawaii and $100 buys you a lemonade, an apple and the bag to carry them in.
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@CraigRuckus
Craig Ruckus
1 month
@trentjhughes Ton of interesting ideas here! Each covers a successful company and then there’s a few biz ideas at the bottom of each post.
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@CraigRuckus
Craig Ruckus
5 months
@TrungTPhan Guy who sees VisiCalc in 1979 “We’re all going to lose our jobs.” Marty McFly “Nah, guys’ll be speed running rap beats.”
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@CraigRuckus
Craig Ruckus
9 months
@dhh Business idea: Acoustic art. Actually think this is a really good idea with all the work from home.
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@CraigRuckus
Craig Ruckus
7 months
@dieworkwear PSA - collar gap is when there’s a gap between the suit jacket collar and the shirt collar.
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@CraigRuckus
Craig Ruckus
9 months
@whoisclydekelly Big part was the outside funding. They were at $5 million a year in sales before taking outside capital. Then grew to $100 million in 18 months. I did a quick piece on it a while back.
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@CraigRuckus
Craig Ruckus
5 months
@SeanEcom Great point that attention/distribution is key. May find this interesting. Andrew Wilkinson on his most recent my first million pod appearance said ecom was hard mode for biz. He mentioned his niche job board (we work remotely) as an easier biz. Said if they went pens down…
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@CraigRuckus
Craig Ruckus
5 months
@arihappywick Really interesting success story that I wasn't aware of and fabulously written! Thanks for taking the time to share!
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@CraigRuckus
Craig Ruckus
8 months
@Hadley @JoshBobrowsky $23 for pancakes? That normal for NY?
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@CraigRuckus
Craig Ruckus
7 months
@girdley Scott Galloway was on the MFM pod yesterday and said something similar. If you have the education, go work for a big company and get rich slowly. It surprised me, but I agree, that’s how most people get there.
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@CraigRuckus
Craig Ruckus
10 months
@Rainmaker1973 Brilliant. Turning a product into an experience.
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@CraigRuckus
Craig Ruckus
3 months
Newsletter is up! Can't believe a 9 page side gig website made $200k in 6 months. And could hit $1 million this year...
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@CraigRuckus
Craig Ruckus
7 months
“We admire people at their peak, we don’t get to see the distance they’ve traveled.” Adam Grant
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@CraigRuckus
Craig Ruckus
3 months
@CoFoundersNik Start a filtered shower head brand. Logistics is key. Jolie did this. $4 million first year, 85% margins, 80% subscribe with 97% retention. In an interview founder mentioned there was demand for a rain shower head version, but they weren’t doing it.
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@CraigRuckus
Craig Ruckus
2 months
@jcolesimpson Point him in Scott Galloways direction. He’s worth $100 million+ and thinks people should work for big companies as you’re more likely to get rich. And he can invest in startups if he wants to be involved.
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@CraigRuckus
Craig Ruckus
8 months
@oliver__b1 Moonpig founder said it best. I just hired someone to do the job better than me. And if they’re doing it better then why would I do it. Reached 11 million GBP per year in profit. Sold for 120 million GBP!
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@CraigRuckus
Craig Ruckus
7 months
@mbertulli I always think it’s useful to think of money as something else. Like if someone had more black t shirts than they could ever wear and spent more time accumulating more black t shirts we would think they’re crazy. We just over value money as a status signal.
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@CraigRuckus
Craig Ruckus
1 month
@PrivatEquityGuy Yeah I love these marketplaces. Super hard to get traction but have a moat and margin once you get established.
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@CraigRuckus
Craig Ruckus
7 months
@businessbarista Someone could take this list, find top tech founders opinions, list them out and have two years worth of newsletter material. Thanks for sharing!
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@CraigRuckus
Craig Ruckus
6 months
@sulemanali That’s fascinating! But makes me think a light with a redundant bulb and wifi sensor makes more sense long term.
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@CraigRuckus
Craig Ruckus
7 months
@austin_rief @denk_tweets @beehiiv @theinformation This is hilarious. Glad I saw the post that referenced this.
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@CraigRuckus
Craig Ruckus
9 months
@AlexHormozi Saw the recent vid on YouTube that had this as one of the points! Thanks for all the great content. Inspiring.
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@CraigRuckus
Craig Ruckus
7 months
@jbryanporter @heyalexfriedman @AcquiredFM did an amazing pod on Costco. Fascinating part is what fewer skus does: •allows product to move on pallets •pallets can move directly to stores allowing them to turn inventory once a month •allows buyers to know input cost into products
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@CraigRuckus
Craig Ruckus
8 months
@Build_Culture Looks amazing. Keep leveling up the real world!
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@CraigRuckus
Craig Ruckus
6 months
China’s richest person is Zhong Shanshan. Worth $63 billion and sells bottled water. Key move was two decades ago he decided to only sell water that comes straight from the source. They claimed in an ad campaign it was healthier than factory purified. 60 of his compet…
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@CraigRuckus
Craig Ruckus
3 months
@johnjhcoyle @packyM Answer: No. Human interaction is key and we've learned that with the smart phone. However, more immersive experiences for entertainment have always been adopted. Color screens. Bigger tv's. Imax. Human's will choose the most immersive when they're solo. And John if I don't win…
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@CraigRuckus
Craig Ruckus
9 months
@nickrgrs Completely agree. I heard for every 7 people leaving trades in US only 1 entering. Trade with a tech front is going to be a solid win over the next 30 years.
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@CraigRuckus
Craig Ruckus
8 months
@RyanReeves_ And everyone is still asking what problem are you solving? It needs to be a pain killer, not a vitamin! Some times people just want unique. Or comfortable. Or both.
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@CraigRuckus
Craig Ruckus
5 months
@searchbound That’s amazing, congrats! I was surprised onlinejobs ph is up to $10 million in revenue a year. These niche job boards are so interesting.
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@CraigRuckus
Craig Ruckus
8 months
@mhp_guy Very good point. Have to go where there’s no attention. I think mulch delivery/application and irrigation install would work well. Irrigation install is the perfect mix of hard enough that people don’t want to do it, but your kids could learn it by doing your own lawn.
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@CraigRuckus
Craig Ruckus
4 months
@mbertulli MFM! @thesamparr @ShaanVP You guys should have Matt on in 2024. CEO and co-founder of Lomi and Pela Case. Also on the operators podcast (where all hosts have biz doing $100 million+ per year).
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@CraigRuckus
Craig Ruckus
9 months
Average Costco store sells $269 million per store per year!
@AcquiredFM
Acquired Podcast
9 months
Costco is just an astonishingly large business.
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@CraigRuckus
Craig Ruckus
7 months
@mhp_guy I would add Radon Remediation. Around $2500 up here in Canada. Takes a day and the equipment is a few hundred per job.
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@CraigRuckus
Craig Ruckus
6 months
@Codie_Sanchez I really like how the Moonpig founder thought about it. If I hired them to do it and they do it better than me, then why would I do it?
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@CraigRuckus
Craig Ruckus
7 months
@mikebeckhamsm I found this super surprising in the Jensen interview. I thought anyone who built a trillion dollar company would think it was worth it in hindsight. Also loved his framework of "zero billion dollar businesses" which have no market now, but will grow to billion dollar markets.
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@CraigRuckus
Craig Ruckus
6 months
@andrewjfaris @MehtabKarta @damccormick13 Absolutely agree. Love his transparency as well. Going to inspire a lot of people to start something of their own.
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@CraigRuckus
Craig Ruckus
8 months
Marketing stunt: Founder of BrewDog made a beer called Elvis Juice. Was sued by the Elvis estate for a royalty. So him and his partner legally changed their names to Elvis and sued the Elvis estate for royalties on the music. Turn lemons into media.
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@CraigRuckus
Craig Ruckus
8 months
@beehiiv Super cool feature. Moving over once I’m big enough!
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@CraigRuckus
Craig Ruckus
9 months
@thesamparr @RyanHoliday @profgalloway Oh man the Galloway episode where he talks about money and how he spends $200-400k a month. Amazing. Most honest interview about how wealth makes someone feel.
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@CraigRuckus
Craig Ruckus
9 months
@JamesonCamp Opportunity for bee or CK to start an ad network that tracks the frequency for the ad buyer since they have the data.
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@CraigRuckus
Craig Ruckus
29 days
@girdley Filtered Shower Head, but with a rainfall version! Jolie did it with a normal shower head. Marketed as a beauty product. $4 million in first year sales. 80% of customers pick a subscription. 97% retention.
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@CraigRuckus
Craig Ruckus
5 months
@damccormick13 @cvspharmacy heads up there’s better creatine gummy options out there.
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@CraigRuckus
Craig Ruckus
9 months
@StephenCFU_ Cancun airport was $10 CDN, like $7.50 USD!
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@CraigRuckus
Craig Ruckus
5 months
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@CraigRuckus
Craig Ruckus
5 months
@mhp_guy That’s a super interesting biz! Another one that’s had success with drops is the Montana Knife Company. Cool biz story too:
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@CraigRuckus
Craig Ruckus
4 months
@Altimor Great video. And yes, that would be an amazing ad. Got the shock factor and effectiveness.
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@CraigRuckus
Craig Ruckus
9 months
@businessbarista What was your main takeaway from the book?
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@CraigRuckus
Craig Ruckus
7 months
@BillAckman @matt_levine Matt’s awesome, everyone should be reading his newsletter!
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@CraigRuckus
Craig Ruckus
11 days
Newsletter is about to go out! $70k in a year making restaurant reservations. $3.8 million in 2 years selling hats. A nine figure business slapping Supreme and Jack Nicklaus together...
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@CraigRuckus
Craig Ruckus
5 months
@SimplyTom Recent episode 34 has an interesting framework to think about your biz and what to level up next. Here's a clip from it:
@9operators
Operators
5 months
Sean's Skill Tree.
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@CraigRuckus
Craig Ruckus
1 month
@girdley This is a fantastic list! Bookmarked a few to look into! Another interesting one is: “Niche Marketplaces” Love this job board that’s doing $10 million a year. Founder works 17 hours a week.
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@CraigRuckus
Craig Ruckus
4 months
@IndieHackers Customer interviews before you start building.
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@CraigRuckus
Craig Ruckus
5 months
@harleyf Now we just need to build some houses...
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@CraigRuckus
Craig Ruckus
4 months
@gregisenberg Fantastic pod! Still think AG1 for pets is brilliant. AG1 for us. Bobbie formula for babies. ??? for pets.
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@CraigRuckus
Craig Ruckus
6 months
@andrewjfaris @MehtabKarta Yeah man, scream louder. Listened to the pod with Dan McCormick and it was great.
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@CraigRuckus
Craig Ruckus
6 months
@AcquiredFM Well deserved!
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@CraigRuckus
Craig Ruckus
4 months
@FoundersPodcast Second good post today I've seen that really points out that competitors mean there's customers. Don't fear them. Just be different. And better.
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@CraigRuckus
Craig Ruckus
8 months
@SievaKozinsky I remember this great talk he gave to a class. He said they all wanted to start tech companies but the hot dog vendor on their campus had a giant line and made a ton of money (he often mentions lines). Fantastic entrepreneur!
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@CraigRuckus
Craig Ruckus
10 months
@beehiiv Genius!
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@CraigRuckus
Craig Ruckus
8 months
@yo feature, not a bug. Great exercise to run through on your products. Super creative on the ring though.
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@CraigRuckus
Craig Ruckus
9 months
Service business margins amaze me. And there’s no Stanford kid trying to eat your breakfast every morning.
@thewashboss
Spencer Stephenson
9 months
We made $13,998.22 in 35.6 hours on one project. Units: 59 decks Hours on site: 35.6 Gross margin: 86.27% Labor budget: $2,000 Fuel: $214.11 Water: $12.67 Chemicals: $0 Pick up the phone. Start dialing.
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@CraigRuckus
Craig Ruckus
4 months
@agazdecki @jordvandenhooff @acquiredotcom job board agency as in you built job boards for others?
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@CraigRuckus
Craig Ruckus
9 months
@ChrisRamsey60 First one to say UPS?
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@CraigRuckus
Craig Ruckus
9 months
@NeckarValue Yeah money is just flying everywhere it seems. Super interesting pod out this week on Scott Galloway talking about how he spends his $100 million+ net worth. Spends $200-400k per month! First bullet has a link to it.
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@CraigRuckus
Craig Ruckus
7 months
@AlexLlullTW If they’re looking for biz ideas, Capital Friday.
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@CraigRuckus
Craig Ruckus
4 months
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@CraigRuckus
Craig Ruckus
5 months
@jrdnmix @gregisenberg @TheoTabah Just finished, love a biz idea pod! Also really liked the FUN framework that was mentioned for new social products. Format (tweets, IG posts, locket, etc.) Utility Niche
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@CraigRuckus
Craig Ruckus
5 months
@HelenGuo_ Oh that’s a gem!
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@CraigRuckus
Craig Ruckus
5 months
@domcooke @bizbreakdowns Holy bananas it’s the man’s Birkin bag
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@CraigRuckus
Craig Ruckus
9 months
@thepatwalls Employee vs contractor split? Multiple when purchasing?
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@CraigRuckus
Craig Ruckus
8 months
@finance_hipster Wealth is what you don't see!
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@CraigRuckus
Craig Ruckus
6 months
@jandreini1 Avg Costco does $269 milly/year...
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@CraigRuckus
Craig Ruckus
4 months
@indexsy Interesting idea for a biz model. Higher fee but held in escrow until completed. Seo would be another vertical this could be done on.
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@CraigRuckus
Craig Ruckus
8 months
Biz update: Carte Blanche (hat and shirt brand that does drops every 6 weeks) was on the Ecom Gold pod. Latest drop sold 1,000 orders and AOV was over $100. $100k per drop and growing!
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@CraigRuckus
Craig Ruckus
3 months
Biz idea: Flying Dentist Niche site that's dedicated to medical (dental) tourism. Focus on reviews like trip advisor. Could also be a site to see what's available close to your next trip. dot com is also for sale for $6,600.
@buddy7
Buddy Rathmell
3 months
My daughter (20 years old) is in Thailand getting dental work done and saving us truckload of money. She had a bunch of cavities that needed filling and 4 molars removed which are $1000-$3000 each. On the low end her work was going to be about $7000 at a local dentist in…
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@CraigRuckus
Craig Ruckus
9 months
Our Future Pod Ep. 9 dropped (2nd story): At 14 Ritwik Pavan @ritwikpavan taught himself how to code. Built an agency to build apps. Hosts - have a core competency, leverage that into a service biz. Scaled it for 6-7 years, had around 40 people on the team. Started Krava (cont.)
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@CraigRuckus
Craig Ruckus
4 months
@gregisenberg That’s amazing. Love that they include stories, that makes so much sense. Biz idea! Agency that creates these amazing handbooks for the Fortune 100.
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@CraigRuckus
Craig Ruckus
4 months
@serpinsider Serious question - google punishes you if you share a link on Twitter??
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@CraigRuckus
Craig Ruckus
7 months
Productized agency idea, digital video animations for ads. Like beehiiv’s great ads.
@beehiiv
beehiiv 🐝
7 months
new feature loading... a whole new world of possibilities — available tomorrow 💧
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@CraigRuckus
Craig Ruckus
4 months
@pmktg00 Completely agree that lone wolf 8 fig biz are rare. I do see a trend though where businesses use agencies/consultants in the early days. Like Jolie (filter shower heads), 3 full time, but reached $4 million first year, $25-30 million in year two.
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@CraigRuckus
Craig Ruckus
5 months
@jrdnmix @george__mack @gregisenberg May be interested in this. Pretty creative way to create a semi-dead zone.
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@CraigRuckus
Craig Ruckus
8 months
"To become rich you must be an owner. And you must try to own it all... That is the dirty, rotten little secret of it all, my friend.” Felix Dennis, amazing entreprenuer and writer of one of my favorite books of all time.
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@CraigRuckus
Craig Ruckus
8 months
@amyoder That's an interesting opportunity!
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@CraigRuckus
Craig Ruckus
5 months
@SeanEcom Jolie Skin Co. Filtered Shower Heads hitting $25-30 million in sales in its second year. Predict it sells in 2025 for $150 million+. 80% subscription with 97% retention.
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@CraigRuckus
Craig Ruckus
4 months
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@CraigRuckus
Craig Ruckus
6 months
@nickgraynews @Codie_Sanchez @awilkinson potential add on/upcharge for your recently purchased conferencebadge .com acquisition.
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@CraigRuckus
Craig Ruckus
7 months
@syedbalkhi Completely agree. More people just need to grab an idea and start. If anyone's looking for an idea to start, I've got ya covered!
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@CraigRuckus
Craig Ruckus
4 months
@businessbarista Jaime Fox with Ferriss is one of the best pod interviews.
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@CraigRuckus
Craig Ruckus
9 months
Business success story:
@AndrewWarner
Andrew Warner
9 months
This nerd built a developer-matchmaking side hustle that’s doing $15 million / year. It cost $0 to start. He says anyone can copy him. Here's how 👇
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@CraigRuckus
Craig Ruckus
3 months
Cool biz: AI models.
@johnjhcoyle
John Coyle 🐳
3 months
This is Emily Pelllegrini. She’s a social media model. And she’s not real. If your main thing is just being hot… lookout. You might need an actual personality 😲 I agree with @Codie_Sanchez on all of this except actors. I think the best actors will still have roles.
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@CraigRuckus
Craig Ruckus
9 months
@mhp_guy Door to door staining fences. You know who needs it and if one neighbor does it you can color match the next one. Dorsal bracelets is a super cool one too. I wrote about it a few weeks back.
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@CraigRuckus
Craig Ruckus
3 months
@gregisenberg Other key is that it was a deal with Tiny. @awilkinson and @JamesClear did the deal over text. James owns 60% and Tiny 40%. James brought the habit expertise. Tiny brought the design/development expertise.
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@CraigRuckus
Craig Ruckus
7 months
Biz idea! Productized service of creating ads that look like outdoor painted ads for brands to use in their display ads. Whenever I see outdoor ads I just think they’re bigger and authentic.
@EyeforRetail_
Eye for Retail
7 months
Impressive out of home advertising campaign by Olipop. The transition of brand positioning from pre-biotic health soda to everyday soda has brought a step change to the brand. The attention to detail in these pieces, with the real painted-on-brick mural sensibility, rather…
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