Alex Hormozi
@AlexHormozi
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Day Job: I invest and scale companies at | Co-Owner, Skool. Side Hustle: I make content showing how we do it. Grab my new book here ⬇️
Joined July 2021
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“When I was 20 I wanted to be a millionaire…Now that I’m a millionaire, I want to be 20.”
I overheard a version of this.
Makes me realize that when I’m 40, I’d rather be 32 (my age) with nothing, just to be 32 (again).
A different frame on gratitude I thought I’d share.
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This is a frightening visual for me.
The first dot is the amount of data Chat GPT 3 was trained on.
The second is what chat GPT 4 is trained on.
They are already doing demos.
It can write a 60,000 word book from a single prompt.
The only question I've had about AI…
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Before I met my wife, I never cracked $3,000,000 per year. 24 months after, I took home $17,000,000 in personal income.
Some business lessons I’ve learned from her in no order:
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How to avoid tons of problems in life:
Go to bed on time.
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If you can be in a bad mood for no reason, you might as well be in a good mood for no reason.
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The world belongs to those who can keep doing without seeing the result of their doing.
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Money loves speed.
Wealth loves time.
Poverty loves indecision.
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I built wealth without:
1) Reading a book a week
2) Making my bed
3) Journaling
4) 2 hour morning routine
5) Giving up alcohol
6) Waiting to marry
7) Giving up netflix
8) Leverage
You just gotta find shit people want.
Then sell it to them for more than it costs.
Many times.
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A focused fool can accomplish more than a distracted genius.
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Ask the girl.
Shoot the shot.
Launch the business.
Run the ad.
Quit the job.
Take the risk.
When you’re 85 years old and on your deathbed, you’re not gonna wish you had fewer crazy stories.
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Generational wealth is transferred through education not assets.
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9-5 you work to feed your present.
5-9 you work to feed your future.
Mon-Fri you work to feed your present.
Sat-Sun you risk to feed your future.
To get ahead, you gotta work like you’re coming up from behind.
Because you are.
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If you want to see who has the most control over your life…just look at who you blame.
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Until you win, effort always goes unnoticed.
Get used to it.
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You can beat 99% of people simply by continuing to work without needing immediate reward.
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There’s a moment when every boy realizes no one is coming to save him.
And that’s when he becomes a man.
And some boys never get there and stay children forever.
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Poor people stay poor because they’re afraid of other poor people judging them for trying to get rich.
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People want you to lose because it helps them justify the risks they chose not to take.
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Rule of thumb:
Hang out with people who talk about your future more than your past.
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Money loves speed.
Wealth loves time.
Poverty loves indecision.
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If you surround yourself with only people who make you better…you’ll probably get better than you are.
And if you’re that rare combination of ambitious yet humble - you may even get better than they are.
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My favorite Chinese proverb:
Everything must be hard before it can be easy.
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Everyone is going to forget about you six months after you die.
And in 3 generations everyone who ever knew you will be dead.
Probably worth doing what you want between now and then (because everyone’s gonna forget about you eventually anyways).
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If you solve rich people problems, you get to charge rich people prices.
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A focused fool can accomplish more than a distracted genius.
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The fact that you don’t know if it’s gonna work - is exactly what makes it worth doing.
It’s why entrepreneurship isn’t for the faint of heart.
Embrace uncertainty.
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If you’re willing to suck at anything for 100 days in a row, you can beat most people at most things.
The bar for excellence has never been so low.
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During my hardest days, I repeated the same phrase to myself:
I cannot lose if I do not quit.
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The Queen of England died 5 months ago….
She ruled an entire nation and accumulated more wealth than 99.99% of humans…
And…yet…you haven’t thought about her except for this tweet.
You’re gonna die.
Everyone will move on.
Do what you want.
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The Queen of England died 12 months ago.
She ruled a nation and accumulated more wealth than 99.99% of humans…
And…yet…you haven’t thought about her except for this post.
You’re gonna die.
Everyone will move on.
Do what you want.
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You have to learn to do things you hate in order to do the things you love.
No payoffs come without sacrifice.
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Imagine how much further you’d be if you did things even when you didn’t feel like doing them.
People think there’s some complex formula to winning - when the most basic one is: do what you said you were gonna do before it became inconvenient.
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I buy about 50 books a year.
I skim most, read some, and study a select few.
Here are the only books I study (reread every so often). In no order:
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You’re gonna lose sleep.
You’ll doubt whether it’ll work.
You’ll stress to make ends meet.
You won’t finish your to do list.
You’ll wonder if you made the right call - and have no way to know for years.
This is what ‘hard’ feels like.
And that’s okay.
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Hot take:
No one cares about marriage advice from single people.
Money advice from poor people.
Fitness advice from fat people.
And if you aren’t richer, fitter, or married longer, maybe you should just shut up and listen instead.
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“I work a 9 to 5 and I can’t find the time to work on my goals.”
You get 104 days off a year.
They’re called weekends.
Use them.
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Friendly reminder that after you make your first $10k per month you don’t immediately have to start a coaching program.
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Self love isn’t a wine and spa day, it’s holding yourself to a higher standard than anyone else does.
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You don’t become confident by shouting affirmations in the mirror, but by having a stack of undeniable proof that you are who you say you are.
Outwork your self doubt.
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Easy way to stay motivated:
Find someone you care a lot about.
Figure out how your success impacts them.
Don’t let them down.
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If you’re never willing to lose, you’re never going to win.
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You want to learn complex money making skills when you haven’t even mastered showing up on time.
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If you aren’t willing to suck, you’re never going to get good.
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People work.
Sacrifice.
Then get rich.
Then get time.
Then fill their time with weird routines.
Then forget how they got rich in the 1st place.
Then tell others the weird routines made them rich…rather than what they did.
Which is whatever it took.
Not a 3hr morning routine.
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Beginners ask what.
Intermediates ask how.
Experts ask who.
Masters ask why.
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Once you realize just how much more work it takes to go from good to great…you realize you can only be great at a few things and ignore the rest.
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Hot take:
You shouldn’t sell advice for things you haven’t done.
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If it’s hard, good.
It means no one else will do it.
More for you.
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For anyone who needs to hear this:
You never feel like you know what you’re doing.
Figuring it out isn’t part of the game, it is the game.
And the fact that you don’t know means you’re growing rather than staying comfortable.
They’re called growing pains for a reason.
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If you treat your spouse like you’re still dating, you’ll stay married.
If you treat your customers like prospects, they’ll keep coming back.
There’s no way around it.
The moment you take things like you can never lose them, is the moment you do.
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The reason you’re stressed is you have decisions to make - and you’re not making them.
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The reason you are stressed is you have decisions to make and you’re not making them.
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Losers become losers by never being willing to lose.
Everyone loses before they win.
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There’s no greater waste of time than justifying your actions to people who have a life you don’t want.
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The world belongs to those who can keep doing without seeing the result of their doing.
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Either solve the problems of a few rich people or a lot of poor people.
But don’t get stuck in between.
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When I was 19 years old I pledged a fraternity, and I learned one of the most important lessons of my life on how to deal with women (and others)…
*context*
So when you’re a pledge you have to drive drunk brothers around. You’re the designated driver.
One night, I was driving an…
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The other great reason for working harder is:
The harder you work the more you realize what you used to think was hard work, is not even close to what you’re capable of.
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Generational wealth is transferred through education not assets.
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The easier you are to offend, the easier you are to control.
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Don’t build confidence. Build evidence. Confidence comes as a result of evidence. Not the other way around.
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Hot take:
Real friends don’t ask for ‘friend discounts.’
They pay full price and leave a review.
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Solve the problems of the rich and they will make you one of them.
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You’re gonna lose sleep.
You’ll doubt whether it’ll work.
You’ll stress to make ends meet.
You won’t finish your to do list.
You’ll wonder if you made the right call - and have no way to know for years.
This is what ‘hard’ feels like.
And that’s okay.
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You will get there.
For now, you grind.
It will pay off.
Either in what you build or who you become along the way.
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It’s arrogant to think you can do multiple things at once and beat someone who does one thing with all their effort.
Pick one thing. Go all in.
Then you become the one who’s hard to beat.
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People spend their entire lives in passive discomfort avoiding 36 months of active discomfort to get what they really want.
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Hard times are opportunities to give yourself proof that *even this* couldn’t stop you.
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I lost $10k on my way to my first $100k.
I lost $100k on my way to my first $1M.
I lost $1M on my way to my first $10M.
I lost $10M on my way to my first $100M.
The bigger your goals, the more expensive the lessons.
It’s not a loss, it’s the price of tuition.
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Privacy is the price of fame.
Loneliness is the price of ambition.
Pleasure is the price of discipline.
Novelty is the price of loyalty.
Discretion is the price of trust.
So many people want the benefits of these traits but cant afford the price.
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My biggest regret from my younger years:
Not taking enough pictures of the shitty times.
Take them. Be proud of them.
They’ll be part of the story you someday tell.
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Sadness comes from a lack of options. —Which is why it it feels like hopelessness.
Anxiety comes from many options but a lack of priorities.
—Which is why it feels like paralysis. Looking everywhere but moving nowhere.
Solve sadness with knowledge & anxiety with a decision.
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You’re going to die.
And a few months later, no one will think about the risks you took or didn’t take.
What a waste to live your entire life to please people who will never think of you again. (Or ever to begin with)
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When shit gets hard, stand tall.
Give evidence to your future self that *even this* couldn’t stop you.
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At your funeral, friends and family will argue over who gets what.
People will want food to eat.
The topic will shift from your life to their lives.
They'll drive away thinking about their looming todo list.
Some people won't be able to make it because "something came up."…
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You’re not making as much money as you want because you’re not as good as you think you are.
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There are two outcomes once you get into business:
1) It eventually works
2) You give up before it does
That’s it.
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You can get “good enough” at almost anything in 20 hours of focused effort.
The problem is…most people spend a decade delaying the first hour.
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It’s amazing how many terrible decisions can be avoided in a moment of emotion by simply waiting 20 minutes.
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You don’t need more sleep.
You need a better reason to get out of bed.
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What makes entrepreneurship hard isn’t the work, it’s not knowing whether it’ll work.
We’re afraid of wasted work.
But if it makes you better, no work is wasted.
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Don’t build confidence.
Build evidence.
Confidence comes as a result of evidence.
Not the other way around.
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“The wise man does immediately what the fool does eventually.”
-Machiavelli
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**BIG Announcement** I just made the largest investment of my life into — a platform with millions of users that makes starting your own online business simple, easy, and fun.
I’ve been looking for an opportunity to make starting a business accessible to…
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You can get whatever you want in life.
Just not whenever you want it.
Delay gratification.
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The thing they don’t tell you is:
The long way is the shortcut.
Because the shortcut never gets you there.
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If you have your back against the wall and you have nothing left…it also means you also have nothing to lose.
And that makes a very dangerous person.
Which is why there will always be room for the underdog.
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The stress of trying to be perfect will kill you faster than your imperfections.
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