Mehtab | Karta Ventures
@MehtabKarta
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Investing in & operating 8/9 figure consumer brands. We welcome complex opportunities others are unwilling or unable to tackle.
Vancouver, British Columbia
Joined January 2018
We're looking for more consumer brands to invest in! Why work with us?. -Since 2018, we have invested 8 figures of our own capital in everything from growth equity rounds, to turnarounds & special situations. We welcome complex opportunities that others are unable or unwilling to.
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RT @MehtabKarta: We're looking for more consumer brands to invest in! Why work with us?. -Since 2018, we have invested 8 figures of our own….
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Have an engineering problem you need help with and very little money? . Best tip for finding out how to do something that requires some engineering is to email 3 to 5 professors that have written on whatever subject you’re looking for. They will usually charge a very fair price
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Great work. This is the reason Google doesn’t throw money at you the way meta does to test incrementality 😂.
We all assume that hidden search terms waste money, but I wanted proof. So I analyzed $20 million in spend, 14 million clicks, across 933 campaigns to see for myself. Turns out they do and to a staggering degree!. For every $1 in ads you buy, Google siphons $0.85 in forced.
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Most brands don't spend enough time sourcing. When I asked them how many suppliers they spoke to, they’ll tell me they talked to 3 - 5. This is nowhere near enough. Here’s the math we typically see…. Reach out to 25 vendors. 15 reply in a timely manner/no red flags. 10.
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Two question framework to improve revenue quality at any brand:. How can I fire the bottom 10% of my customers?.How can I grow the top 10% of my customers?. You an usually eliminate the bottom 10% with changes in pricing & product.
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This is probably the worst year for beauty brands in general I’ve seen. Not sure why it’s so bad. Lots of GREAT high quality entrepreneurs & management teams dealing with customer acquisition challenges. If you’re in beauty and flat right now, you’re doing well.
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Happy broken ERP sync day to everyone that celebrates
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Scaling Up has a checklist that essentially tells you how bad you are at management. I like it a lot.
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If you’re on enough AdWords accounts, you’ll see this any time you search for anything 😂
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We're looking to hire someone to design & ideally build a few LPs for us in Replo. Anyone have recommendations?.
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I feel so good when I get a phone to last over 2 years. There is no greater feeling.
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RT @codyplof: This is the year of efficiency and cost-cutting at Jones Road. Across the org, we have the initiatives of getting and staying….
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Alright maybe the baby deprives me of sleep more than I realized because I’ve been sleeping 30% less while at this offsite and feeling 2x better 😂.
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FRESHLY COOKED OPERATORS EPISODE 🍗.
Episode 119 Available Now!. Catch up on the latest Operators episode with @MehtabKarta @JasonPanzer @SeanEcom & @mikebeckhamsm . Watch here 👉 Listen here 👉
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Pay at companies should be very unequal because there really are people that are 2x, 5x, 10x or even 100x better than others. You see it in sports. But people find this concept very hard to swallow outside of sports even though the leverage someone has within a business can.
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Love this. Timer to enter your email/sms. Bet it rips.
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