Mehtab | Karta Ventures
@MehtabKarta
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Investing in & operating 8/9 figure consumer brands. We welcome complex opportunities others are unwilling or unable to tackle.
Vancouver, British Columbia
Joined January 2018
What is everyone using to manage & store creative assets?
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I can't believe @NotZainAgain hasn't brought us high quality DTC VIDEO ROASTS with the power of Sora yet.
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guy was a billionaire! (for 6 months in 2000) crazy story. - born in china - comes to america with $50 bucks - gets a PHD at NYU - leaves math, goes to silicon valley - sells trucks full of oranges back to china - sells computer parts into china - takes a .COM public during the
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It's interesting seeing work culture change. We used to frequently get shit from people on here when mentioning we like our teams sweaty (~60 hrs a week or so). One of our job posts went viral on reddit because it mentioned this (and paying ~2x+ industry avg lol). Now, longer
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If you’re AppLovin curious, here’s Pela Case, HexClad & Ridge … - Mobile games - Ad creative - End card (CTA) - Interactive page - Onsite lander And as the sponsor of Operators Titans, we’re putting together a how-to playbook on all this ↓
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How much of a fraud do you have to be to do stuff like this? I am posting this to save any you the trouble of being lied to. I never signed an agreement with these guys. I have never personally met the founder. I didn't even know about them until people started reaching out
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Are you hiring less than you used to because of AI?
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Wait until everyone finds out what the next operators podcast giveaway is
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Books that have made us a ton of money. All are actionable + short reads. No corporate fluffer energy. -The Purchasing Advantage by Omid Ghamami. Very tactical, although mostly applies to bigger cos. There are a lot of killer tricks you can rip out of this. -Scaling
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I have never bought anything on Prime Day in my life.
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One thing we have spent a lot of time on is improving the ability for a business to turn net dollars into DISTRIBUTABLE cash. There are ways around this, but they usually require a ton of scale and it makes a business way easier to run when you don't have intense working
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Insane video of the police coming for half of the marketeers on here
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This has been a huge focus for us since ~q3 2023. I think Meta staged out the change of everything to being ASC in the backend...so a lot of people didn't start feeling it until 2024. We have some brands that just started feeling it ~1 or 2 quarters ago. Our grading for ad
I've said before that Cost per 1k Accounts Reached (CPMr) is the most important Meta KPI for 9-figure brands. I was wrong. It's the only metric that matters.
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Everyone always asks: “What multiple is my business worth?” The way buyers think is different. They work backwards from the internal rate of return (IRR) they need to hit. For small private companies, that’s usually around 30% gross IRR, which ends up closer to 24–26% net to
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I think I might be the only person in e-commerce that hates Q4 😂
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