John Andrews
@johnandrews
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Competitive Web Publishing since 1996̶7
America
Joined April 2023
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That’s it… finally letting go my exact match domains… so many years of expensive renewals for nothing… can’t justify the overhead anymore. It’s just too easy for Google to ignore them/rationalize blocking them, and CLEARLY with AI Google no longer has to trust them at all.
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“negative ranking factor” not in a “negative seo” way, but in “negative whitespace” way.
Pseudocode:
WHILE(domain_status_factors_matter) {
IF(natural_quality_backlinks>$SERPSPECIFICVALUE) THEN (scraper_sitelinks_pain=$LOW) ELSE (scraper_sitelinks_pain=$HIGH)
}
@findlovetravel
Your site matches a pattern that I've seen literally hundreds of times now where quality sites gets slapped for a backlink profile they didn't build.
Scraper sites publishing your images and content is the main culprit, although you look to have a taste of actual negative SEO…
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When Google killed my content sites, I still had to feed the wee ones. So I went back to house painting.
The work is dirty, doesn’t pay well, and is awful for my troublesome neck & back, but at least there’s steady revenue flow as long as I put in the time.
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Traitor.
No, not kidding. There are ways to participate in global economy, and there are ways to sell out your country and its citizen families.
The valor of hustle/hard work/risk taking can be stolen valor, and this kind of wreckless disregard fits that bill.
Big news:
Yesterday I acquired controlling interest in Support Shepherd for $29.7 million.
I am officially betting my career on this company.
The backstory:
In 2021 I used Support Shepherd to hire my first overseas customer service rep.
I was running my real estate (self…
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ummm…. seriously? Blaming a plugin for a massive user fail?
Seriously?
Quick story about why you should NEVER, EVER, EVER use the All In One SEO Plugin for WordPress.
The chart below is from a new client's Google Search Console. Since August they've lost between 98 and 100% of all Google traffic and it's at least partially All in One SEO's fault.
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Controlled opposition defended by…the guy whose site building platform infamously generated web sites that couldn’t rank in Google (lol) until one day G helped to “fix” something and coincidentally the brand became a pro-Google mouthpiece?
You guys… 👀
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"I purchased it for $3,195 from HugeDomains in July 2021"
If only he had known they would have accepted an offer at 60% of ask, at the time.
#sigh
But seriously good sale!
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so officials hid this video for years, falsely prosecuting for theft??
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When competing with Google, be sure to start by giving Google complete access to all of your business activity data.
Ok?
The most underrated SEO tool ever is most definitely not Ahrefs or Semrush.
It doesn't get as much credit as it should, and you probably should spend more time looking at the real-time data it provides.
It's called Google Search Console, and it's free...
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in visual design, negative whitespace can guide the eye to see the design elements in more impactful ways. The ABSENCE of stuff in the in-between spaces ENHANCES the design elements. The “empty space” becomes, in the big picture, a design element.
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@GrindstoneSEO
@DavidGQuaid
ok, thanks. Sounds good.
Btw I disavowed all the links but it didn’t work 🤷♂️
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I’ve been saying this for two years… tons of oppty (while
#SEO
world cries in Google pain)
Every time a page drops out of search, something takes its place, someone seeks therapy( or alcohol), training, or a new job… and if SUCCESSFUL web sites drop dead, markets go unserved.
All doomsaying in tech aside
This the best time ever
Tomorrow will be even better
Opportunities everywhere
Reach any goal you set yourself
Not only monetary ones
Make a living with little work
No hard labor
Remaining time?
Follow your true goals
Make use of it!
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@liltechnomancer
It’s a delicate issue, lol, but… you’re not wrong.
Somebody needs to decide if escapist “digital nomads” are truly accomplishing their activities of daily living.
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When the highlight of a search event is a musical performance, you know in your heart whether or not “BrightonSEO” is worth your time, effort, and budget.
Last week we sang the "No Link Compares" song at Brighton SEO, on the main stage.
It was the highlight of the event!
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@mostly_agree
@GrindstoneSEO
I always laugh at the idea that G has this beautiful matrix math that guesses suitability to rank (optimized, fast, efficient) & then 10,000 layers of conditional bullshit, combined with competing/conflicting post-process “filters”, ending with vetos by a censorship board.
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Guys…guys!…..GUYS!
G picks preferred “safe” publishers during uncertain times/transitions. The SERPs reveal a “flight to safety” when G is vulnerable to exploratory analysis by smart seo-style researchers.
Reddit deal, eBay/Amazon in the past, Forbes, Denver Post…
#learn
The fact that Forbes has arguably been the biggest news site winner from an SEO stand point over the last last 6 months tells you they were told what to remove. Deindexing the Macy's coupon page but keeping the best pickleball paddle and best cbd gummy page doesn't add up.
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@ppcbz
@GrindstoneSEO
Dude, you laugh but…
Do. The. Math…. cpu cycles are directly proportional to, like, energy stuff.
Google would only need like 1 server to crawl just Reddit & Forbes.
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@jazmin0809
@GrindstoneSEO
All kidding aside… do links matter any more?
This is serious…revenue is way down, and I need a plan.
I have decide between new title tags, more optimized meta tags, extending schema even further, of recrafting my DOM hierarchy to better match seo best practice.
Or links.
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@gyitsakalakis
Google to Yelp: pay me
Yelp: No way, dawg..that’s not fair! Ok
Google to Yahoo: pay me
Yahoo: ok, is this enough?
Google to Reddit: Trade w me or get deindexed
Reddit: ok
Google to attorney: pay me
Attorney: no way, bully. We have SEO!
Attorney sites appear only on page 6+
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@FatStacksBlog
this is evidence of temporary abandonment of the current system…your clue to place your bets now, before the dealer waves his arm across the table ie “no more bets”
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@GrindstoneSEO
Never been a good idea to leave sub-optimal web pages/collections of pages for Google to decide how to manage. Never.
Canonicals, www vs non, 404s, redirects, DOM hierarchies, content structure, linking/in-links, etc etc.
The true challenges happen when no standards exist.
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Now he’s saying the quiet part out loud.
Do the math…all those SEMRush & AHRef monthly payments, for making pretty reports w mythical ego-feeding scores/ rewards.
I bet those crawls generate tons of CO2. Will YOU help save the planet?
And if it won't reward you, we have to consider the potential that it'll harm you.
Based on a ridiculous number of tests now.
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I’ve blocked almost half of those at one time or another. I get low in patience.
Follow for SEO:
Link analysis:
@GrindstoneSEO
Link networks:
@IrishWonder
Competitors:
@lilyraynyc
Link cleanup:
@cemper
+
@PaulDavidMadden
News:
@rustybrick
Mentorship
@darth_na
Parasite:
@Charles_SEO
Black:
@tehseowner
Googol:
@JohnMu
24 hr support:
@johnandrews
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Google always prefers you let Google decide things. Not only does this shift liability to you, but it enables G to hide its mistakes & anticompetitive actions.
This is why we need to follow HTML standards - to manage monopolists.
404 unknown missing. 410 known missing.
Google's
@JohnMu
on 404s vs 410s, the differences are so minimal he said (google said this over several times over the years, I dig into the history of Google's comments on 410s vs 404s)
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Come for the Spice, stay because “brah, it’s legit! A Really-o Dealio…”
Ref: I’m a poet—this is my art. Also people who live in _______ beach, CA but can’t afford to do, indeed, speak that way, and do internet marketing (usually for the venmo or btc)
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WP Kids had starry eyes for cute brandable domain: forgot about earned
#seo
& relevance.
Good seos would’ve advised them to build new brand site on Woo, migrating only corporate parts from WooCommerce (while replacing them on wcommerce w project-specific versions).
Not news.
@carlhendy
Whoever did the migration was really lazy
There are still references to the longer domain all over wp .com
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Reasons WHY Google might consider scraper site backlinks significant:
1. (undisclosed)
2. BH inject/place links then link TO those in order to influence PR flow
3. (redacted)
4. (secret)
5. As a group, scraper backlinked sites represent BH targets
Do your own research.
@findlovetravel
Your site matches a pattern that I've seen literally hundreds of times now where quality sites gets slapped for a backlink profile they didn't build.
Scraper sites publishing your images and content is the main culprit, although you look to have a taste of actual negative SEO…
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ok I’ll answer this: they had their great FAQ content included in serps under “questions asked” and as uncited “answers”, which got copied en-mass by wannabe
#seo
perps and then “AI”.
At which point the use case for publishing the FAQ was nearly killed. Readers found it trite.
@randalrust
@rossstevens_uk
What happened to people who published excellent FAQ sections long before it became “fashionable”?
Asking for a friend.
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@AndyBeard
@GrindstoneSEO
@itsyukinariyo
if that’s the only way you know me, I did my job.
That and sitting on an SEO cpnference panel with Aaron Wall & a few others, wearing a “Don’t Tell Matt Cutts” T shirt, with Matt Cutts in the audience.
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Yes aaaand….. you are CONSIDERED differently by the gatekeepers. You are competition, and in the way (distracting to their target customers), and a VECTOR FOR ATTACK by miscreants.
When you monetize a page you change the intent of the page and have to meet higher quality standards. Often legal requirements.
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@Purchases
@jazmin0809
@GrindstoneSEO
ok, thanks. Trying to remember the command…. rm * -something I forget. I only did it once in my career, and tbh I just followed someone’s helpful instructions then, too 🤷♂️
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Perplexity is not very knowledgable search. It only knows the most obvious, or shallow, answers.
Like a curated directory.
Is this to be celebrated as “search”?
Perplexity AI: who is john andrews?
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Another fundamental of
#SEO
, whether you like it or not.
Monetization by ads is the lowest level. No one knows this area better than G.
Your site w G ads demonstrate a cottage industry parasitic on G search.
Nob-G ads DIRECTLY compete w the only productive G revenue model.
2 sites, both on Kadence, pretty much the same setup. Fairly similar niches. One has ads, the other doesn’t. I bet you can guess which one has ads running on it. It’s the ads.
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Ori thinks he figured it out.
But there have been cracks in the code, and serious $ made, and the teaching is rewarding in other ways $ can’t buy.
One day when Ori has more $ than he needs, he might understand.
Grifters love to get attention, they prey on the feeling of uncertainty others have and offer them, certainty. Offer them a promise of safety.
Life is not fair
There are no free meals
Lean into the uncerainty, not away from it, there lies the promise and discovery.
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@Hobo_Web
@GrindstoneSEO
@IrishWonder
@lilyraynyc
@cemper
@PaulDavidMadden
@rustybrick
@darth_na
@Charles_SEO
@tehseowner
@JohnMu
So how much work was it to cone up with SOMETHING to put next to my name? lol
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@ViperChill
"I've ever COME across".
Verb conjugation is important... it reflects education, which impacts attention, engagement, & the embedding of authority w/in reader's mind as they read.
Hook 'em, reel 'em in, then lose them with a bit of ignorance expressed as "bad grammar"?
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@GrindstoneSEO
It’s lonely out here, but so beautiful.
On the one hand, a kindly pioneer who made it wants to tell all those diseased & abused city dwellers to come out! It’s glorious! You can do it, too!
On the other hand, look what happened to the Willamette Valley in just 150 years.
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Mr. Cuban THINKS he is alot smarter than he is. While “working with Google” they knew this. Now… with some resolution in hand, he’s a (relatively) pro-Google mouthpiece who THINKS he has a working relationship with Google.
Legit
#seo
people know the truth.
Interesting words from
@mcuban
on
@lexfridman
's podcast. Up until about a month ago, Google was showing spam results instead of a product that was on Shark Tank, keto gummies.
About a month ago was the March core and spam updates🤔
Mark says he worked with Google to fix this.
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@MattMelli
It’s a mindset. You’d probably be surprised at how much fun & effective
#seo
is when you ignore Google completely.
Want to win? Be what Google has to rank, if it wants to be a credible search engine.
Stop feeding the enemy parasite that’s been stealing your profits.
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@GrindstoneSEO
interesting twist at the end tho… save the climate by reducing crawl requirements.
Gotta give +1 for cajones
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@dannysullivan
I admit I only read 1/3 but… I see no one has mentioned the
#1
reason Google would hire you when it did: to gain your help w seos..who they are, what sites they run/ran, how they think..you know, all the secrets they trusted you with before you sold out.
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It’s just raising the bar for profitability; a classic “shakeout” of a hyper growth industry segment.
It’s overdue, b/c Tech wanted massive growth via societal concessions, and used cottage industries as a tactic.
You can’t succeed as a webmaster unless you know how to web.
If you own a website and receive contact form entries, avoid having them sent to a Gmail address. That is, unless you have DNS knowledge or can hire someone that does.
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@JohnMu
Well, my team was scraping the National Library of Medicine database & republishing for convenient (and free) gopher access.
You?
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What Google said while it pretending NOT to be a monopoly
vs
What Google says after being exposed as a monopoly
What Google said they wanted:
High quality content, first hand research, unique images, trust factors
What they actually wanted:
Add to cart button, or DR80+, or literally be Reddit
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One boy’s “cryptic brag” is another man’s excellent tip.
@GrindstoneSEO
Is it exhausting to post a cryptic brag that no one gets and you still have to explain?
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@AndyBeard
@syndk8
@iamrofe
small % for sure, but some good stuff scrolls by. The 2004-12 period was foundational w/r to search, b/c search was search, not curated promotion.
Maybe a search engine will emerge again. Until then, G is what we knew it “had to become” if G wasn’t honestly trying to do search.
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@randalrust
and of course when the “seo” censorship started…. which at first was hard to tell if kw or classification-based (might gave been both at different times).
I learned more from efforts to NOT RANK than I did from trying to rank.
Think about that,
@GrindstoneSEO
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Wait till you see my puppet show.
@GrindstoneSEO
@johnandrews
@itsyukinariyo
I still want John to republish his "Card Counters of the Web" - so appropriate in today's climate
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what I’m doing today while you disavow your Chinese & NKorean inlinks
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@Stealx
that’s called a “diner”. They were once all over America…in every town, before fast food and then Greeks invaded that industry lol
I used to regularly eat at Summit Diner in NJ… one of the originals.
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@GregBoser
@tehseowner
Everyone knows, but pushing limits has no ceiling. If there are no intermediate consequences, it becomes a race (by the bold), to the ceiling - which is the Google stick.
We have even worse - we reward the extremist behavior w “client money”.
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Clint’s been around the block
@mikefutia
Seeing a lot of this, authority sites I consult for got smashed. If comparing notes, look at the link profile for image links with title anchors, see if you see a pattern
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Steve is smarter, but Chuckie has the klout (and the rap sheet?)
@Charles_SEO
Using some fancy words to say something really basic like if the other domain has more authority they'll outrank you with your own content. Yeah we know, it still shouldn't be like that and that was the whole premise
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@GrindstoneSEO
See? Some people pick up nuance…
Comedy is a costume. Enjoy the show, but feel the truth.
Grand stone not your teeth.
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Everyone I know wonders why there isn’t more Forbes content in all the serps
#seo
We're making it even easier to find content on Forbes.
January 31st will see the launch of "circle to search" which is a new way to begin a search query on select devices.
Of course, once a search is initiated, we'll serve the user something from Forbes.
Everyone wins.
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@MichaelCyger
@domain_org
If I was seeking it and saw that, I'd be grateful that the domain was available.
I think domainers and low-budget fishermen are the only ones who think like you suggested.
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@GrindstoneSEO
looks opposite of this.
Hard work. Persistence. Stamina, humility in the face of domineering might & privileged monopolistic practices…these are the
#winning
#seo
attributes.
#BitchGottaEat
outperforms TechBroInsideDealingDeception every time the game goes long.
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@willgivess
60k to an end user npo, if you can gently hand-hold the buyer's team through the process, supporting optimism.
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@GrindstoneSEO
yet…just like my early, direct criticism of Aaron… you are in the business of sharing, which changes things.
I have since adjusted my thinking…it’s deeply nuanced. But, alas, once again, I’m too soon oldt & too late schmardt.
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“but when can cloaking get me banned?? when DOESN’T it??)
ref: Dan, Stephan, Hamlet lol
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Thanks, Tony (or is it Jordan, or Grant lol)
Learning to sell will change your life.
Who is this person?
What do they care are about?
How can i speak to that person?
If you can actually identify this, you’ll never want for anything again…
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Around our age 10, my best friend’s dad was going through hard times. An investor bringing Subaru to America…before “small cars” were hot.
His son saved up newspaper $ and mail-ordered a set of Road Riders polyurethane skateboard wheels from California.
On a family drive,…
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Cough cough….3 letter agencies cough cough…
I really don't understand how
@googlesearchc
isn't at least on the radar of
@TheJusticeDept
. What Google search has been doing over the last couple years (decade?) has at the very least been shady and unethical. How it's legal and not some kind of antitrust violation is beyond…
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Anyone remember when Matt Cutts lost his laptop? Was it ever recovered?
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@itsyukinariyo
yeah seems that way sometimes…but only because noticing the obvious is such a rare skill these days, and when you combine that with near zero “institutional memory” in
#seo
Land, you get everyday amazeballs
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@IanLurie
skip current ai prop & download open source learning systems in your language of choice...you'll learn a ton from the data requirements, and output from your data efforts.
give it a few weeks and then you'll move on with new appreciation for the too-big-to-survive understanding.
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@MatthewJBrown
Charter, Verizon, Visa…. humans are incredibly predictable already, and we have far more data than we need.
There’s a scarcity of reason, supporting discernment. And that directly impacts budgets, and patience to wait for results.
Those (quietly) doing the work are killing it.
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@Ammon_Johns
@seo_theory
@DuaneForrester
and then a monthly fee to "join" so you don't get sued by increasingly un-targeted enforcement lawfare. We've seen this DRM before... it just gets uglier.
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@GrindstoneSEO
lol it’s the reality. Ever met the founders of either company? I did… and you’ve been around that long.
Early US search conference the SR booth was manned by The Creator & Sales Guy. Chatting them up (one only spoke Russian) was insightful.
At EU meetings AH booth also telling
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Interesting flex, in the same way the Lincoln, Nebraska’s Holiday Inn’s lounge acts are awesome during extended major snowstorms.
Yes, Google sees search getting better and SEOs see it getting worse.
That's because Google treats SEOs differently from the rest of the world.
So yes, many of you don't suspect that we're just user personas that Google is serving the SERPs we deserve.
Google is teaching us…
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My best work has yet to be “exposed”, lol… and I am 200% confident that my lifetime best work is still in the hopper.
Obv I have free time these days, although I work 10-12 hr days typ.
No seo tools these says….mostly Apple, Milwaukee, DeWalt, and Festool.
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@itsyukinariyo
they were…I had a NY friend who came out of SCal young…he begged me to find the $ for the wheels (we did) & he taught me to slalom. He was long board fan… I was just a doer w/pocket $ from jobs.
Skates had metal wheels then!
We cut & filed oak boards. Fiberglass was too $$
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@AndyBeard
I was in the room when Google leadership misrepresented the plans for the syndication tech they’d hijacked…along with several/most of the onboarded talent… a few of whom questioned.
if you had seen the faces I saw: dayamm, girl, they gonna havva bill 2 pay see what I’m sayin?
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Woke list…brands to avoid
Oh no! The brands stopped posting! What will we do?!?!?
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@itsyukinariyo
we built instruments to measure obscure thermal/physical properties of material. When order comes in from a new player, followed by 2 more from 2 others, & then you get calls from competitors fishing for info on why yours is better than theirs (says who?)…sumthins up.
#stealth
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I know I’m going out on a limb here, but…. perhaps… could it be that…. SEO IS DEAD?
Lol…
No, fokes…Google is dead. And the clever lady who brought us SEO MAGIC like pre-CO fire alarm numbers showing up as SMB phone numbers cemented in to G forever — are coming to search!
@searchliaison
@Jake_Boly
@dannysullivan
What's actually happening with Google? It is surreal.
When I compare the search results with Bing results, Google looks like a product search engine.
At least in my niche (country flags).
If this continues, then Google results will no longer be helpful, I think.
#SEO
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