Lily Ray π
@lilyraynyc
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SEO by day | DJ by night
New York City
Joined April 2009
It was such a pleasure to have this little #SEO chat with @g33konaut and ask a lot of the questions about content that my clients have asked me over the years. Thanks for having me, Martin and @googlewmc! Hope you enjoy the video π
π€ Is more content better for SEO? π€ @g33konaut and @lilyraynyc dive π€Ώ into: π new content vs updating existing content π grouping & content consolidation π auto-generated content and much more... on π» SEO Mythbusting π» today! πΊ Watch here β https://t.co/qhmPPm1n3g
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Is βno AI slopβ one of the options? π
Speak of the devil... Interesting new feature might be coming to Discover -> Google could be testing an AI chatbot for Discover that would allow users to customize their feed through conversation https://t.co/d04eat97Hx
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Ooo interesting
Google Shopping crawlers move to fast for it to wait for JavaScript to render structured data, which is why it is not supported when normal Google Search supports it https://t.co/rWuhqYFYgf hat tip @aleyda
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Yep every publisher should have already added a CTA on their site to encourage readers to choose them as a Preferred Source. Now itβs even more important!
Weβre launching Preferred Sources in Search worldwide βοΈ Preferred Sources in Search lets you customize your Top Stories in Search to see more from the outlets and sites you value, from global news outlets to local blogs. This feature is rolling out in the coming days to
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β‘οΈ Yesterday we wrapped up SEO Foresight 2026 β and if you missed it, donβt worry, we saved the recording for you! Huge thanks to @lilyraynyc, Mike Korenugin, Jonjo Rowlands, Barry Adams, and Andreea Θtefan for sharing sharp insights and real data. And a special shoutout to
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Very interesting thread.
Lots of chatter recently about ChatGPT's fan-out queries getting much longer (5->15 words on average). Here's what I think is going on, and why it makes sense.
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Another great article by @dejanseo - super interesting that "nearly 2/3 of [AI] conversations have no commercial intent whatsoever. Users are writing, brainstorming, learning and chatting, not researching products or making purchase decisions." https://t.co/JXt6uEc4J1
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Ok not gonna lie, ChatGPT's "thinking" that starts by considering my previous requests from past chats is pretty sweet.
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For anyone in/around NYC, Iβll be DJing my early birthday party at Keybar in Bushwick this Saturday night and you should come ππ½
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0% surprised
Nothing to announce when it comes with breaking out AI Mode and AI Overviews in Google Search Console @JohnMu
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Is it weird that Iβm actually excited for this one?
Google is still working on the next core update - it should be soon but when is soon is the big question https://t.co/3O5CeGivIg via @JohnMu
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Honestly thrilled to hear them acknowledge this publicly. Baby steps.
He admits Google has taken a lot of heat for spam in Google Discover including expired domains and the scale is big cc @VorticonCmdr
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Thanks for having me!
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I was gonna ask @ViperChill if he could add partnership labels to this image but he already did π€ Looks like there may be a corrlation there (OpenAI partnership β‘οΈ greater ChatGPT visibility)
These are the publishers currently dominating AI search. A few things stood out to me when putting this chart together. 1. CondΓ© Nast performs much better in ChatGPT than other platforms. (They didn't show up at all in Copilot or Gemini's top domains.) On the surface it
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For years, Google had *no problem* matching my picture to my name. For the past year, it has gotten it wrong SO OFTEN. In today's edition, I am actually @mattdiggityseo WHY IS THIS SO HARD?
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While I am super excited that we are starting to get "query fan-out" data across different tools & LLM trackers, I think it's important to remember that this data should *also* be used directionally, because like AI answers, the query fan-outs are personalized and unique to each
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This will be very interesting Too bad we still donβt get AI Search tho π
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Social data in Search Console, woohoo! π We're starting with TikTok, Instagram and Youtube. https://t.co/hjMuzAjceT
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With all the latest murmurs about people switching from ChatGPT to Gemini, it might be a good time to share this friendly reminder that those same old spam policies that applied to SEO also apply to Google's evaluation of the sites it references and cites in AI search (Gemini, AI
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Excited for this to roll out!
Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. https://t.co/UfAqOHhAAh
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