Luke Jordan
@lr_jordan
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9K
Following
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Building a media empire. Had a few successes, many more failures.
United Kingdom
Joined February 2011
Marketers have gone too far. What are these, eggs?. No!. It's a protein pot
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the UK is like Nickelback. everyone says it's shit (even the people that live here). but the truth is it's just pretty average. maybe even good in some parts. I've been bootstrapping content businesses here full-time for the last 8 years, obv people like @iannuttall doing pretty.
UK impossible to bootstrap. Too expensive. That's why you fly out, live somewhere cheap, build a startup, get rich and then optionally return.
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best business advice I learned from my own failings over the last decade:. stop trying to impress your peers. focus on impressing your customers. so many people are scared to put themselves out there through fear of being judged by those in the same industry. market yourself. be.
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uncool take: AI generated text for programmatic pages is significantly worse than hard coded text blocks if your data updates frequently.
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YouTube provides AI-generated thumbnails under the 'Inspiration' tab and they are straight ass
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I've worked with many thumbnail designers. Only one or two truly "get it". It's not about design. It's about psychology. with design skills. I can only really handle the former - concepts and ideas, good enough to get clicks, but not 10/10 execution. Most can only do the.
Many tech types proudly demonstrate near zero understanding of media. Thumbnail artists is an actual class of graphic designer - not a huge market, but we employ one on our team and he's incredibly valuable. Swapping him with AI would be idiotic. Source: my billions of views.
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Seems like we stopped getting featured in AI Overviews. even on 100% branded terms. We'll occasionally get our brand name mentioned but without a link and even this is rare + very forced. anyone been removed from AI overviews and then got back in?.
Google has control of me. It doesn't matter how many times I suffer. I will still keep coming back for more
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At what point is it going to become illegal for Google to hallucinate wildly incorrect information?. This one even links to the BBC as a source. I saw one half of golf duo @BustaJackGolf on a video last night and thought "hmm, wonder if they split up". Google confirmed they
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I didn't realise it at the time, but getting a mortgage at 1.69% will go down as one of the luckiest things that happened in my life.
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Google has control of me. It doesn't matter how many times I suffer. I will still keep coming back for more
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People hear that job vacancies get hundreds of applicants and it puts them off applying or trying to sell themself. What they don't know is that 75%+ of applicants look like this:. - Zero experience.- No effort.- Typos everywhere. Plus another 10-15% are using ChatGPT for
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how to spot a psychopath (doctors hate this):. they don't go Pageless in Google Docs
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Turn them into robots.
What is your best technique to retain great employees?.
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She needs to account for the 19 extra searches required to find what you're looking for in Google.
@levelsio My sister tries to not use ChatGPT too much because it uses 20x more energy than Googling. This propaganda needs to stop.
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hot take. the SEO industry got a lot more snake oily over the last 2-3 years. so much guesswork (and outright bad advice) being sold. by people that have never ranked a site. or maybe the new phrase is 'never had a site featured in AI results'?. On the flip side there seems to be
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Is this true?. My fairly shit UK school was big on business stuff, I did Young Enterprise and I'm pretty sure every other high school in my town offered that too. While my PE teacher ended up being a convicted pedo I can't criticise the place re: business/capitalism?.
@psychomaxxing I mean most schools will teach to hate capitalism, entrepreneurship and in particular Elon Musk.
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On second thoughts I think the niche site crowd should move into using AI agents to publish to lots of platforms at scale. This is a better fit for skills, work setup, laziness, etc.
For anyone still interested in the niche site/blogging space: I promise there is still potential there, but you have to completely change what you're doing. Creating things that people are searching for is no longer reliable. The Google game is dead. The trick you need to figure.
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at my company everyone is neurodiverse (didn't plan it that way it just happened) and i'm sorry but muggles can't compete with us.
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