duane forrester
@DuaneForrester
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Built Bing Webmaster Tools. Helped launch https://t.co/preL9uaJ0f (structured data). Ran SEO @MSN. Ex-VP @Yext. Author @McGraw-Hill. Guitar builder. GenAI search strategist.
Los Angeles
Joined May 2007
As SEO and GEO converge, it’s worth asking who benefits from blurred lines. This piece looks at continuity messaging, shifting behavior, and why clicks no longer tell the whole story. https://t.co/48k2hLRp5n
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WOW! The Machine Layer hit #51 on Amazon’s Computer Science list today. Grateful for the support and excited by the momentum! If you know someone who’d like it, please share:
amazon.com
This book is a guide for professionals navigating one of the biggest shifts in the history of search: the arrival of AI-mediated discovery. It begins where many readers are today: uncertain, even...
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14 Things Executives And SEOs Need To Focus On In 2026. via @DuaneForrester: https://t.co/BYEdV4KCp0
#SEO
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This is not just a The Search Session recap; it's a blueprint for 2026 and beyond. Dive into Part 1 of the expert roundup here: https://t.co/ouGz8jvO15 Don't let the #AI train leave the station without you.
advancedwebranking.com
Top SEO minds share their predictions shaping search in 2026. Explore expert insights to stay ahead in an AI-driven, fast-changing search landscape.
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14 Things Executives And SEOs Need To Focus On In 2026. via @DuaneForrester: https://t.co/8QoTm0sUtZ
#SEO
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Wild to see The Machine Layer shipping to readers in the US, Canada, UK, Germany, Australia, Japan, Spain, France, Ireland, Italy & Sweden so quickly. Grateful for the support. Just over a week since launch! 🙏 https://t.co/1wxyQXu3CS
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The Machine Layer is inside the top 100 computer books on Amazon today! Thank you all for supporting my new book! ❤️❤️ https://t.co/CinyMTNb7X Only a week after being launched!
amazon.com
This book is a guide for professionals navigating one of the biggest shifts in the history of search: the arrival of AI-mediated discovery. It begins where many readers are today: uncertain, even...
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If you are an exec, lead marketing or SEO, you know 2026 is already taking shape. Here are Fourteen priorities to get ahead, plus one shift almost no one sees coming.
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Do yourself a favor and dedicate some time to read this ⬇️⬇️⬇️ https://t.co/5QMWtqee81
research.google
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Found or forgotten. That’s the new reality AI search brings. My new book, The Machine Layer, is out now, and just may help your career navigate the changes.
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First 8 copies of my new book, The Machine Layer, have arrived! So excited! https://t.co/qiGK8qvHKK
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Primary Bias, Selection Rate, Model Interpretability, Model Steering. What does it all mean for you?
Think you can't "rank" in AI? @dejanSEO helped a brand go from invisible to globally recommended in ONE WEEK. He shares his strategy in this @mktg_speak episode: Understanding primary bias + model steering. Tune in! https://t.co/HVMrIL6rYI
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The Machine Layer is live now. Your guide to staying visible and trusted when AI decides who gets found. The rules are changing. Are you ready?
amazon.com
This book is a guide for professionals navigating one of the biggest shifts in the history of search: the arrival of AI-mediated discovery. It begins where many readers are today: uncertain, even...
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Dec. 1. The Machine Layer launches on Amazon. It’s your guide to staying visible and trusted when AI decides who gets found. The rules are changing. Are you ready?
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GenAI rewired how content gets chosen. Here’s the simple model I use to explain what carries over and what changes in SEO:
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Fresh article on my Substack: Same AI, same question, different answers. Your brand can fade or strengthen in AI answers depending on context you can’t control.
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