Reform Political Advertising
@clearpolitic5
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Politically neutral campaign for regulation of electoral advertising. Labour, Lib Dem, Green and 3 other London mayor candidates have signed our ad code.
London, England
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Pinned Tweet
At our recent parliamentary event on the topic of "honesty in politics" with
@CompInPolitics
@DPuttnam
urged
@UKLabour
,
@LibDems
to join
@TheGreenParty
in supporting regulation to prevent lies in electoral advertising.
You can listen to what he had to say below.
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137
.
@marinapurkiss
has today joined calls for the main parties to sign a code of conduct to prevent lies in electoral ads ahead of the general election.
“So far only
@TheGreenParty
have proposed signing up … but
@LibDems
and
@UKLabour
, what the hell are you waiting for?"
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899
3K
Has everyone forgotten about the Russia report?
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726
2K
.This is great leadership from
@carla_denyer
and
@thegreenparty
.
“I say to the leaders of the other parties what if we all signed up to a code of conduct where we pledged factual accuracy in electoral advertising in the next general election.
I’m prepared to sign one, are you?”
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🧵WHY THE CONSERVATIVE PARTY IS USING GREEN: AN EXPLANATION FROM SOME ADVERTISING PEOPLE.
A little while ago, there was a successful chain of garages called the Blue Group. They were the biggest chain in the country and had been for some thirteen years.
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Here are some examples of lies in political ads that Alex discussed with
@mrjamesob
yesterday on
@LBC
. There are almost no rules to stop political advertisers saying whatever they want in their ads unlike all other ads. Our campaign wants to change that. Thread 👇
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🧵We are delighted that Lord Puttnam
@dputtnam
agreed to chair a board and review process for the misleading ads we've been tracking in this election period.
The project goes some way to dismantling the argument that it is too complex to regulate lies in electoral ads.
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We are braced in 2024 for what we believe will be the worst election for disinformation we’ve seen so far.
We’ll be upping our efforts to prevent misleading ads (and potentially AI) distorting democracy too.
More on that next month.
🧵Below are some of the 2023 "highlights".
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Lord Puttnam
@DPuttnam
:
“Unless electoral advertising is regulated, we are badly risking the future of plural democracy.
It seems to be a simple choice.
You either regulate for truth or you allow lies to proliferate.
And with that goes any hope of a sustainable democracy.”
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We are delighted in the leadership being shown by
@SadiqKhan
in signing up to our ad code that commits to making "every reasonable effort not to mislead voters”.
We've now 5 London mayor candidates signed up including Green & Lib Dem candidates
@ZoeGarbett
and
@robblackie
.
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The lack of regulation for electoral ads means that greenwashing is banned for business but permitted for politicians.
Read about this example from a Tory Cambridgeshire MP whose leaflet appears to even use the
@TheGreenParty
style guide.
#CPC22
#GPC22
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Awful.
And in any other context, unlawful.
We are writing again about the
@Conservatives
Party’s predilection to forget that they are the blue party and
@TheGreenParty
are, well, the Green Party.
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The
@ASA_UK
stating that “British political advertising must be regulated” is a key moment for our campaign. We thank
@guyparker2
for this significant contribution towards much needed reform in political advertising. Read our response here.
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1. This leaflet by the Conservative candidate for London Mayor
@shaunbailey
is another good example of why we urgently need rules for electoral advertising content. We’ve written to the Conservative Party and referred it to the Electoral Commission today.
It appears to be
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We uncovered the Tory tactic of apparently using templated leaflets with
@TheGreenParty
branding.
We also put together the image in
@carolvorders
's tweet below that went viral last year.
If you use it please also highlight the only solution, electoral ad regulation.
TORY SLEAZE Part 12857
Paul Maynard Pensions Minister now under investigation for spending £106,000 of Taxpayers money on local Tory party printing costs
The ink on their fake "green" leaflets will cost them even more in votes
@Conservatives
- shameless scammers
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7K
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You can say whatever you want in electoral ads as there are no rules.
However, the ICO fined the
@Conservatives
today for sending "industrial-scale" emails in the 2019 GE.
The fine?
£10K!
Cruddas's donation?
£500K!
Electoral rules are a joke.
Help us change them.👇
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🧵 Was the election in Uxbridge and Ruislip swung by misleading ads?
With our team's experience analysing numerous advertising campaigns it seems very possible to us that these "newspapers" could have affected 500 votes in 30,000 (the margin of victory over
@UKLabour
).
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Well our interview with
@mrjamesob
yesterday on
@LBC
took an unexpected turn yesterday.
We look forward to speaking to Sadiq Khan tomorrow and asking him to support the pledge we've launched for factual accuracy in electoral ads ahead of the London mayoral and general election.
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Thanks to
@mrjamesob
for inviting me back on his show to ask Sadiq Khan to sign up to a code for factual accuracy in his election ads.
We haven't heard back yet but look forward to speaking to his election agent this week as promised.
Click unmute and listen to the call.👇
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“In the run up to the Uxbridge by-election, the Conservative Party appears to be passing off a councillor as an ordinary member of the public” by
@josiahmortimer
in the
@BylineTimes
.
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Ah yes, green, because that was a much smaller competitor that could be ignored if they complained and anyway green said good things about cars.
We could call it greenwashing? You know, run the car through the greenwash?
At least people won't think it's blue any more.
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The House of Lords’ report ‘Digital Technology and the Resurrection of Trust’ that has been published today is a profoundly important document. The recommendations cover all the points we have been campaigning for over several years.
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🧵They con because they can.
Over the past weeks, several examples of
@Conservatives
party publicity material have been brought to our attention by supporters and friends because they don’t identify the party, just the candidate (often unknown) and the promoter (always unknown).
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Updating this thread with more
@Conservatives
leaflets that we've been sent using
@TheGreenParty
brand guidelines.
The new leaflets are from
@AnthonyMangnal1
@robertlargan
and even Chancellor of the Exchequer
@Jeremy_Hunt
.
If you come across more please send them on.
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In the absence of electoral ad regulation we've just launched an ad code for factual accuracy ahead of the general election.👇
We are delighted that
@TheGreenParty
are the first party to sign up to it as
@carla_denyer
said she would last year. 👏👏
.This is great leadership from
@carla_denyer
and
@thegreenparty
.
“I say to the leaders of the other parties what if we all signed up to a code of conduct where we pledged factual accuracy in electoral advertising in the next general election.
I’m prepared to sign one, are you?”
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The issue of political ad content rules not being fit for purpose has really come of age in this election. We are speaking to radio stations across the country this pm raising further aweness of the issue. This election has certainly brought the urgency of the situation to life.
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We now have 2 of the main 4 London Mayor candidates signed up to the code for electoral ad factual accuracy and a commitment from
@SadiqKhan
made on
@mrjamesob
's
@LBC
programme that he will get his election agent to speak to us.
We look forward to speaking to them.
@ZoeGarbett
.
@robblackie
the Liberal Democrat candidate for Mayor of London, has signed up to our electoral ad code for factual accuracy.
We welcome his leadership on the issue of misleading electoral advertising.
You can read more about the code here.👇
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We've written to
@nadhimzahawi
as Chairman of the
@Conservatives
asking them to stop the misleading practice of using
@TheGreenParty
branding in their leaflets.
Thanks to
@DailyMirror
's
@benglaze
&
@mikeysmith
for covering it today.
Our letter is below
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Today we are launching our pledge for the May 2022 elections and we are delighted that
@TheGreenParty
and Co-Leader
@carla_denyer
are the first to sign up.
We encourage the other parties and candidates standing to sign up too. 👇
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🧵On election results day we need to point out how voters have been misled by lies in electoral advertising.
So we've just published our review of the campaigns running for the May 5th elections which you can download here.
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... and we've had another leaflet through for Tory MP
@NorwichChloe
.
It looks like the
@Conservatives
have deliberately adopted this design.
Fed up of misleading electoral ads distorting democracy?
Support our campaign to regulate them.👇
#GPC22
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.
@Keir_Starmer
says on
#Marr
today if
@UKLabour
were in power “you’d have a government based on honest and integrity” adhering to the Nolan principles.
Introducing regulation to prevent lies in electoral ads, as recommended by the HoL, couldn’t be more aligned to that vision.
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A polite nudge: two weeks ago we asked
@SadiqKhan
on the
@mrjamesob
show whether he would agree to a simple code for electoral ad factual accuracy.
He said his election agent would get in touch.
That hasn’t happened.
Should we be surprised?
We are certainly disappointed.
Thanks to
@mrjamesob
for inviting me back on his show to ask Sadiq Khan to sign up to a code for factual accuracy in his election ads.
We haven't heard back yet but look forward to speaking to his election agent this week as promised.
Click unmute and listen to the call.👇
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Today we’ve launched our review of the UK general election appropriately titled “Illegal, indecent, dishonest and untruthful, how political advertising in the the 2019 general election let us down”. Read the report here.
We are also publishing YouGov
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This put our head in a spin.
Now advertisers are fact checking politicians.
This claim by
@BritishGas
would of course be covered by ad regulation. If you thought it was wrong you could complain to the ASA.
Electoral ads have no regulation and you can’t complain to anyone. 🙃
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🧵So images from our thread that uncovered the scale of the Conservatives using
@TheGreenParty
branding has gone viral again.
We'd appreciate help in asking tweeters to mention our campaign to regulate misleading electoral ads.
Links below inc Carol Vordermann & Feargal Sharkey
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Watch
@Dominic2306
discuss with
@bbclaurak
the “Turkey is joining the EU claim” from the referendum. 🤯
Then channel your frustration into signing our petition demanding electoral ad regulation (as recommended by the HoL). 👇
#Dominiccummings
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An argument sometimes put forward against regulating political ads is that the turnaround time for complaints from a regulator would need to be quick in an election period. This 24 hours turnaround goes some way to dismantling that argument.
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Read the story we've developed with the
@BylineTimes
about misleading ads in the Uxbridge by-election.
With our team's experience analysing campaigns it seems very possible to us that these "newspapers" could have affected 500 votes in 30K (the margin of victory over
@UKLabour
).
The Tories’ main leaflet in Uxbridge, the “Stop ULEZ Times” does not appear to have made clear it was from the governing party -
@BylineTimes
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@JohnRentoul
@SpacesSteve
Hi
@JohnRentoul
this image was taken from our thread below.
The images went viral a few weeks ago with no acknowledgement to our campaign.
It’s a bit frustrating as we are campaigning for the solution rather than just get annoyed about the problem.
The lack of regulation for electoral ads means that greenwashing is banned for business but permitted for politicians.
Read about this example from a Tory Cambridgeshire MP whose leaflet appears to even use the
@TheGreenParty
style guide.
#CPC22
#GPC22
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We tweeted a blog today about a Conservative MP's leaflets that appears to use
@TheGreenParty
's style guide.
Well we've been sent another received this week from W. Bromwich East's Tory MP that looks almost identical.
This looks co-ordinated. We'd love to see any more.
#GPC22
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Today
@thatginamiller
encouraged the other parties to borrow from the
@votetrueandfair
manifesto ‘Fixing Our Broken Politics'.
So who’s next to adopt this as “low hanging fruit”to restore trust
@kate_ann20
@AlexNorrisNN
@EdwardJDavey
@HumzaYousaf
@RishiSunak
@RhunapIorwerth
?
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🧵Careful what you Wash for.
On 14th March, the good people of Wash Common in Newbury elected Graham Storey of
@TheGreenParty
, by a considerable margin, in a by-election brought about by the resignation of a Lib Dem Councillor.
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@carolvorders
@BylineTimes
We've written about this latest iteration of the fake newspaper technique being used by the Conservatives if interested
@carolvorders
and
@BylineTimes
@josiahmortimer
🧵They con because they can.
Over the past weeks, several examples of
@Conservatives
party publicity material have been brought to our attention by supporters and friends because they don’t identify the party, just the candidate (often unknown) and the promoter (always unknown).
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🧵What’s yellow and tells lies?
Many
@LibDems
bar charts, sad to say, but every now and then one comes along that astounds even cynical old campaigners like ourselves.
Congratulations, Councillor Sangar of Sheffield, for a particularly notable example.
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The new leader, elected by all the shareholders of the Blue Group, turned out to be completely useless and lasted just 47 chaotic days. Can you believe it? More and more people said they'd had it with the Blue Group.
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It couldn’t be yellow, because the new leader, who was a mathematician, hadn’t been able to work out how the Yellow group did their bar charts.
What colour was left?
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You can help stop lies in electoral ads like this one.
And we urgently need your help to do it.
Read how.👇
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🧵Misleading political ads that aren’t deemed electoral are in the scope of the ASA.
So we've decided to complain about this one.
The fact we can highlights the gaping hole in regulation for electoral ads which you can't complain to anyone about!
Read our complaint below.👇
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Well done
@BurgerKing
for pointing out with humour the bonkers situation that we have no rules for political ads (unlike the many that exist for all other ads). We are campaigning to change that. Follow us as we document all the whoppers we come across over the last week ... 🗳
This ad for a BURGER has to be ‘legal, honest, decent and truthful’. But the bus and political ads it parodies doesn’t. That’s ridiculous.
@clearpolitic5
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Along came another new leader who realised that people had had it with the Blue Group.
He thought I know we’ll go back to the old days when the garages were independently owned, by people from the local community who were trusted and their name was on the garage.
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Things started to go wrong, however, when their leader was caught drink driving and denied it, despite the photos of him slumped over the wheel, clutching a bottle.
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It is good that there are rules to prevent misleading ads for Botox.
However, there are none for the most important ads of all …
Those that influence votes in an election.
🙃
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People thought well, we’re hardly going to trust the Blue Group if the leader tells porkies and quite a few said they were never going to buy another Blue Group car.
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Well the work we and our supporters did uncovering the scale of the Conservative tactic of using
@TheGreenParty
brand guidelines on their leaflets seems to have gone viral overnight on a few threads.
We’d appreciate a link back to our campaign / credit if you use the images.
The lack of regulation for electoral ads means that greenwashing is banned for business but permitted for politicians.
Read about this example from a Tory Cambridgeshire MP whose leaflet appears to even use the
@TheGreenParty
style guide.
#CPC22
#GPC22
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We are delighted in the leadership shown by
@TheGreenParty
candidate for Mayor of London
@ZoeGarbett
in signing up to our code for factual accuracy in her electoral ads. 👏👏
"I urge all candidates in this election to sign up to the code" she says.
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@BestForBritain
New Zealand has also regulated lies in electoral ads for several decades.
Our campaign to get this implemented in the UK is gaining momentum. Your followers can read about how to support it here.
#lab22
#LabourConference2022
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What could possibly be preventing the Conservative London mayor candidate from committing to an ad code that requires "every reasonable effort not to mislead voters”?
C'mon
@Councillorsuzie
.
Sign up and add integrity to your campaign.
@SadiqKhan
@robblackie
@ZoeGarbett
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We set up a project over the recent local election period to demonstrate how lies in electoral ads could be regulated.
Watch this clip of Lord Puttnam
@DPuttnam
discussing it with
@peterjukes
on
@BylineTV
.
You can view the full interview here.
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4. St’ as the Conservative Party Campaign HQ. This omission is cynical and misleading under the rules outlined above and, we assume, the
@ElectoralCommUK
requirements in this respect.
Read our letter to the
@Conservatives
here.
@sianberry
@SadiqKhan
@LuisaPorritt
@ManduReid
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People weren’t really sure why they were so successful:
all they really knew was the others were even worse than whatever the Blue Group were.
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It didn’t matter that they were part of any group in fact it was important that they weren’t. And so it came to pass.
But the new leader realised that they would still have to do some advertising if they were going to sell any cars.
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What colour should their advertising be because for sure it couldn’t be blue? That was what caused all the trouble in the first place.
It couldn’t be red, because that was their main competition, the Red group, and people might get confused and vote for them instead.
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Many are crediting the Ulez expansion as the issue that lost
@UKLabour
Uxbridge & South Ruislip by 495 votes.
How much of a role did the fake Tory newspaper the “Stop Ulez Times” play in that knife-edge result?
We have a background in advertising and can tell you it works btw.
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Another article highlighting the problem of misleading electoral ads. Thanks
@BylineTimes
.
We do feel rather like a broken record to keep pointing out the only solution to this is the implementation of the HoL recommendation for electoral ad regulation.
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We’re at
#Lab23
asking the party to commit to a future where voters can be confident that fact-based claims in election ads are accurate.
#LabourConference23
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2. an official communication from ‘City Hall’ announcing an increase in Council Tax. If similar rules for non political advertising applied it would transgress misleadingness/ identification/ imitation/ denigration rules under CAP Code Section 3 Misleading advertising.
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🧵We’ve just published our fourth electoral ad review and if the type seems a little heavier and the tone a little angrier, it’s because the keyboard is being hit a little harder and the writers are indeed a little madder.
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"… and if they really care about politics why wouldn’t they?”
You can ask your MP to urge their party to sign up to a pledge on our site. We need to end the disinformation arms race.
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There are almost no rules for political ads. If you’d like to there is no one you can complain to and no entity that can withdraw this
@LeaveEUOfficial
ad (The
@ASA_UK
performs this role for all other ads that have lots of rules). Bonkers? Share if you agree. Click for full ad.
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1. It’s only in electoral campaigning that messages such as these are ‘permitted.’
In any other context, lawyers would indeed be drafting invoices, or the ASA would be telling the advertiser to chuck their ad in the bin.
When
@RishiSunak
sees a group chanting jihad on our streets, he bans them.
Keir Starmer invoices them.
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484
2K
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There are almost no rules for political ads and there is no regulator you can complain to about them. Unlike the many rules that exist for this Burger King ad. Help us change that Read more about our campaign here
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“Twitter tags Trump tweet with fact-checking warning”
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Hello everyone - I’m assuming your fine efforts are having an effect on people signing up to the government petition ... only 17k left now to get to the 100k when it will be considered for debate in Parliament... 👉
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The movement to stop lies in electoral advertising has had some good momentum in Australia in 2022 via
@zalisteggall
. 👇You can her discussing her ‘stop the lies’ bill below.
Regulation has of course been in place for several decades in New Zealand.
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We have started tracking misleading ads for the local elections on May 4th.
If you see any in any media - for example leaflets, billboard ads or digital including Facebook please send them on to us. A photo or screengrab of a digital ad is usually the easiest way to send them.
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Many thanks to
@sianberry
and
@TheGreenParty
in showing leadership on the issue of misleading electoral advertising by being the first to sign our campaign pledge. 👇
So who’s next
@SadiqKhan
@ShaunBaileyUK
@LuisaPorritt
@ManduReid
@gammons4london
?
💚
@sianberry
has agreed to
@clearpolitic5
's pledge for responsible election campaigning.
⚖️ Lies have been peddled in election campaigns in this country for too long. Only by being honest with people will we win back trust.
⏬ Find out more
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Conservative London Mayor candidate
@ShaunBaileyUK
is taking advantage of the fact that electoral ads are unregulated.
Below are the latest four examples we’ve come across with misrepresentations or inaccuracies.
This cynical approach erodes trust in the electoral process.
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We are delighted that The Women's Equality Party
@WEP_UK
are the latest party to join our campaign to modernise political ad rules. Other members include
@ForChange_Now
@TheGreenParty
. Who's next
@UKLabour
@Conservatives
@LibDems
@theSNP
@Plaid_Cymru
@brexitparty_uk
@duponline
?
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Candidates in the last debate said this process wasn’t about them – it was about “you, the voter”.
It’s not. It’s about you, the politician.
Ahead of the debate tonight we’ve written an open letter to
@rishisunak
and
@trussliz
.
👇
#OurNextPrimeMinister
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Our work exposing the scale of the Conservatives using
@TheGreenParty
branding is mentioned in
@BylineTimes
“News In Brief” this week.
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This deepfake today that was timed for
#lab23
means that tackling AI and electoral disinformation has resonated even more than usual from those I’ve spoken to this evening.
Thanks for forwarding this on to me and nice to meet you earlier
@GaryGibbonC4
.
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🧵When you think of misleading electoral ads examples like the "£350m bus" will probably spring to mind.
Well, our election project is demonstrating how disinformation is rife at a local level in the UK too.
This example illustrates how woeful the current situation is.
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@EdwardMorelloWD
@Conservatives
@TheGreenParty
Hello - this image was originally taken from our thread below which gives more context.
We document misleading ads to support our campaign to get regulation introduced to prevent them.
Your followers can email their MP about it here.
The lack of regulation for electoral ads means that greenwashing is banned for business but permitted for politicians.
Read about this example from a Tory Cambridgeshire MP whose leaflet appears to even use the
@TheGreenParty
style guide.
#CPC22
#GPC22
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@AdamBienkov
Hello Adam - I hope you are well. Could you let us know where you got the image from as we’d like to ask them for a full copy of the leaflet.
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This misleading leaflet, produced by or on behalf of the Conservative London mayor candidate
@ShaunBaileyUK
, provides the perfect example for why new rules must urgently be introduced for electoral advertising
@sianberry
@SadiqKhan
@LuisaPorritt
@ManduReid
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Shaun Bailey did better than expected.
However, we’ve heard no mention in the media of his deliberate use of misleading ads this morning at all??
@UKLabour
@Keir_Starmer
@SadiqKhan
it is time to start taking electoral ad regulation seriously.
See examples on the tweet below.
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.
@thatginamiller
launched the
@VoteTrueAndFair
’s manifesto today which stated that they support:
“Reform Political Advertising's campaign because it is fundamental to our democracy that political advertising is transparent, accurate, and subject to independent scrutiny." 👏 👏
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1. The ASA released its annual report yesterday. In the introduction they say they are "clearly stating that we think claims in political advertising should be regulated". 👏👏YouGov research conducted over the election shows that 87% of the British public agree.
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Ever since the appearance of the ‘factual claim’ below in 2016, it has become increasingly obvious that political organsiations cannot be trusted not to distort, manipulate, conceal or ignore data, evidence of which assertion we published in 2019 and 2021.
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.
@PeterKGeoghegan
in the
@BylineTimes
:
"On Monday, the Government rushed through massive increases in spending and donations thresholds – without holding a single parliamentary vote and with, seemingly, no media coverage".
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🧵A General Election warning: things can only get worse.
A recent communication from the party of government makes the following claims:
'Taxes down. Inflation down. Investment up. Economy up.'
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🧵Our response to
@UKLabour
's attack ads on
@RishiSunak
.
You don't need to be misleading to get "cut through".
Just look at all other advertising that has to abide by the rules set out by the ASA (unlike unregulated electoral ads).
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🧵As part of our ongoing project to document misleading electoral ads we’ve written to the
@conservatives
about this ad concerning the strikes “
@ukLabour
’s nightmare before Christmas…”.
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@MartinDimery
Hi Martin - we are campaigning for regulation for misleading electoral ads and as part of that document misleading ads. We'd be grateful if you or one of your team could dm us a copy of the full leaflet. The Green Party officially support regulation btw.
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It’s great to see this technique our supporters have done so much to expose being covered again by
@josiahmortimer
in the
@BylineTimes
.
Yes it does seem like an established tactic now and the only way to stop it is electoral ad content regulation as recommended by the HoL.
🔴EXCLUSIVE🔴
Conservatives Caught Publishing Fake Newspapers Again, as Party Mimics Defunct Local Outlet
This deception seems to be becoming part of a deliberate strategy by Conservative Party HQ, reports
@josiahmortimer
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It wouldn't be practical to regulate lies in electoral ads would it?
Well New Zealand has been doing that for several decades.
Reform Political Advertising introduces the briefing we had with the NZ ASA and MPs last week.👇
Watch the full session here.
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