Britney Muller
@BritneyMuller
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Making "AI" Accessible | AI Consultant | Educator | Entrepreneur | Keynote Speaker | Prev @huggingface @Moz (she/her)
Joined February 2009
🔥Marketers: Get AI-Ready For 2025. Excited to announce my new course, Actionable AI for Marketers, launching Jan 13, 2025!. ✅ Create content & visuals with AI.✅ Automate social posts & emails.✅ Build a custom brand voice.✅ Optimize SEO with AI tools.✅ Identify the
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A PR Masterclasses 🤌. Taylor Swift attended the Jets game as a strategic SEO play to bury her jet emissions stories. 🤯. Genius.
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@ReginaKimWrites Firmly believe we should celebrate divorces, breakups, quitting your job, moving to a new city, etc. WAY more 🥳🥳🥳. CONGRATS, REGINA! Onto bigger and better things 👑✨.
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Today is my last day at Moz. What an incredible journey this has been! So grateful to have worked alongside many of the best and brightest in our industry. @randfish you started something very special, my friend. 🙏♥️ Honored to have played a very small part.
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BIG DAY!. The New Beginners Guide To SEO is LIVE!!! A lot of love, sweat and tears went into this & we are dedicated to continued improvements. ❤️. Enjoy!.
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This beautiful girl was scared during takeoff & asked if she could hold this strangers hand. Man: "Of course! It's going to be ok!" [Kept her calm & distracted by asking about her family]. ❤️ People are good ❤️. Cc:@AlaskaAir get this sweet man some miles 🙏 :) Alaska 8 34E
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Excited to announce that I've joined the world-class team at @huggingface🤗as their new Marketing Manager! . Look forward to merging my background in SEO, Marketing & love for ML to support Hugging Face's continued success.🚀. What does Hugging Face do exactly?
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🎯 Goal: Make BERT as accessible as possible. ✏️ Content: BERT 101 - State of the Art NLP Model Explained: 📔 Colab Notebook: Getting Started with BERT (included).
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Some receipts to help support this theory:. Note: the AP writer who covered this writes for the JETS! Not the Chiefs lol incredible.
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Am I shadowbanned?. Please like this tweet if you see it 🙏.
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Please 'like' this if you desire fast, accurate, modern, white-labeled SEO reports.📈. [trying to make a case for this but need your help🙏] TY!.
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HAHAHAAHAA!!! . It's incredible what you can find when browsing Google's other tools: SEOs, can we put this myth to rest now? CTR MATTERS!!!
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There's one common thread linking every single person I admire and respect in the SEO community. They .give .people .their .genuine .undivided .attention.👊. Nothing makes me happier than seeing veteran SEOs do this with newbies. No one's "self made". #PayItForward.
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Did Taylor Swift Attend a New York Jets Game to Detract From Her Private Jets?
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Found a true Python expert for an upcoming 'Intro to Python' WBF. Stay tuned! 😂
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Curious if you'd find a one-page Beginner's SEO cheatsheet valuable? . Crafting one up for my internal class tomorrow. I'm really passionate about teaching the brilliant Moz/STAT peeps more about SEO in fun and engaging ways. It'll make our teams & tools stronger!!!
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Unpopular opinion:. Writing content is one of ChatGPT's worst use cases.
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Google sends 10X more traffic to websites than anyone else (including PPC)!!! #GoogleUncensored
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The TESCREAL bundle: Eugenics and the promise of utopia through artificial general intelligence by Timnit Gebru (@timnitGebru) & Émile P. Torres (@xriskology) is a must read!. 🧵The amount of second-wave eugenic rhetoric right under all of our noses via AGI + AI Hype framing is
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Here you go! . Your one-page SEO Cheatsheet:. A clean Moz version for clients & an informal customizable google doc:.
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SEOs, please don't do this:. GPT-4 will be great for a lot of tasks, but estimating search volume (+SEO difficulty) is not one.
Chat GPT-4 will happily give monthly search volume and SEO difficulty 💡
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Before I post anything to twitter/social I ask myself:. Is this helpful for other people?.Is this valuable for other people?.Is this helpful for other people?.Is this valuable for other people?. I'm FAR from perfect but feel it's helped me create less noise for u beautiful ppl.❤️.
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Also, isn't it sus that so many earlier articles failed to include the rival team (just that Taylor attended a Chiefs game)?. But all of a sudden, when they play the JETS it's in nearly every headline??
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Aahhh nervous to share this!. SO much work has gone into The Beginners Guide Technical Chapter (seriously, go laugh at my sketch on websites 🙈) but we need YOUR help! 🙏. Please, provide us with feedback to help make Technical SEO more accessible:.💙💙💙.
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Dev Meetup Tip: It's never OK to tell someone they don't look like a developer. EVVERRR.
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Disagree. 1. "Technical SEOs" are some of the best-positioned ppl in the industry to handle this new wave of tech. 2. Let's not forget that users/people value page speed, mobile, security, etc. 3. You've taken G's statement way out of context. These things are not going away.
Time to look for a new job for some SEOs. You spent your SEO life as "Technical SEO" and chasing goals that Google gave you as little carrots over a decade via "trusted influencers",. like.- page speed.- mobile friendlieness.- SSL .- and other technical implementation details
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🚨 Anyone @brightonseo who couldn't get into our AI panel yesterday: Instead of just sharing my slides (which don't make sense alone), I've recorded my talk with TONS of bonus info for you!. ♥️Appreciate you all & please reach out with any comments/questions. Recording:.
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✍️Brand mentions are the new backlinks in the age of AI search. While Google counts links, AI counts conversations. The game has shifted from link-building to voice-building. 🔗Here's what's fascinating: AI doesn't need hyperlinks to understand authority, it reads context more
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Plan to continue consulting + take some time off to dive deeper into the world of Machine Learning.💙.
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Dream job unlocked 🚀. Hint: It has to do with ML!. Formal announcement in T-minus 7 days. 🤗 Buckle up for more actionable NLP value-adds!!!. Feels pretty special that @rjonesx & @randfish helped initiate this connection years ago ❤️ #Ittakesavillage.
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Developers are the best! . Developers are the best! . Developers are the best! . --They can make your work INFINITELY easier. For the ppl in the back: . 👏SEOs 👏 have 👏 so 👏 much 👏 to 👏 learn 👏 from 👏 developers!!!.
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Thank you, #LearnInbound. My Future of SEO Slides: So grateful to have been among such a high caliber lineup & such kind, brilliant attendees! You all inspire me to be better 🙏❤️
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💥Over HALF (50.33%) of U.S. Google searches (desktop & mobile) in June 2019 =👏NO👏CLICK👏SEARCHES👏!!!. 💥94% of all searches (Q2 2019) start on a Google property. 💥Google Ad Clicks (desktop & mobile) INCREASED by 12.2% in Q2 from Q1.
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How to Get Backlinks in 2021 [Part 2: Prospecting]. What's your favorite way to prospect links?.
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For every paid click on Google, there are 20 clicks to an organic result!!!. Yet paid search gets ~90% of the marketing spend on average!? . Join me on the @EDGEWebRadio show to talk about SEO today at 3pm ET, LIVECAST
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It's not sexy to talk about but fundamentals like title tag & meta optimization continue to drive SEO success:.
Today I optimize <title> tags. Some consider it a lowly task. A job for interns. On the contrary. It is—in fact—one of my most rewarding, happiest, + highest ROI jobs as an SEO 💥.
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You're not afraid of failing, you're afraid of letting other people see you fail. But, what other people think of you is none of yo damn business. You👏got 👏 this!!!👏.#LevelUp.
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Ethical AI Legend @mmitchell_ai (founded & co-led Google's Ethical AI Group & now a leading @huggingface Researcher)talks w/me about:. 🌈 Inclusion & Diversity in ML.📑 Model Transparency.♀️ Women in AI.⚠️ ML Bias. ♥️HMs: @timnitGebru @emilymbender @Abebab.
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Vacations are important. Book the ticket, take the ride. ❤️
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Want to know how I managed to pull off the #1 Moz SEO post of 2019??. --Looked at Moz's historical data on what content performs well (year after year) and updated it. You don't always have to reinvent the wheel. #DataDriven.
Top 25 @Moz SEO Posts of 2019:. 1) On-Page SEO for 2019 @BritneyMuller.2) 60 Best Free SEO Tools @CyrusShepard.3) The Ultimate Guide to SEO Meta Tags @katemorris.4) One-Hour Guide to SEO @randfish.5) A New Domain Authority Is Coming @rjonesx. See +20 more:
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This is the face of someone who just drove 1.5 hours to attend Seattle's Machine Learning Startup Weekend @MadronaVL & promptly got kicked out for not meeting "requirements" that are NOT stated anywhere on their Meetup page. Was so fucking excited for this. #shattered #thanks
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My parents thought this was good so. you should check it out too? 😂. Real text from my Mom: WOW. dad and I just got done watching your broadcast. You were so darn IMPRESSIVE!!! So comfortable to listen to and so incredibly knowledgeable. We are so proud! ❤️❤️❤️💐💐💐😘😘🎈🎈🎈.
Episode 309 - Machine Learning and SEO with @BritneyMuller of @Moz
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Big thanks to everyone who attended #MozCon Virtual!!! 🙏🙏🙏 Know virtual is tough, but your great questions & funny comments really made the event this year! ❤️. We appreciate you! . Also, videos will be available Fri for those of you who couldn't make it.
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And, The Featured Snippet Of The Day Goes To:. *drum roll please*.
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Friendly reminder that LLMs are not 'truth engines' trained on true/false information. They are 'Language Models' trained to predict language.
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Google Chrome Labs releases open source, browser-based image optimization tool (+mobile version), Squoosh:
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How is it 2019 and you still can't put your hotel room key "too close to your phone"!?!?!. HOOOWWW!?!!!.
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Use font sizes ≥16px says the new Lighthouse audit:. Font sizes less than 16px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >75% of page text ≥16px.
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NLP with Transformers Author, @huggingface ML Engineer, ex-Theoretical Physicist & new Dad @_lewtun talks w/me about:. 🤖 Transformers.🌻 Deploying models.🎭 ONNX serialization.📐 Large scale model evaluation. HMs:@Thom_Wolf @lvwerra @DeepMind @FryRsquared
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{New Dentist I last visited 6 months ago}. Receptionist: "Good Morning, Britney" [while I walked in]. Dentist: "How is your snake doing?" . [almost fell out of my chair!]❤️❤️❤️. Good customer service doesn't take much!!! #DoTheLittleThings.
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Someone call Oceans 8!!. I'm ready to help with the next bank heist. Built a model that removes people (kinda) from a live camera view. #ML #MachineLearning
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Nike's robots.txt file cracks me up. :) . Just crawl it.
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Do you know how large AI companies label toxic data? . They find vulnerable populations of people & pay them very little $ to look at disturbing, traumatizing content all day. Richard, is speaking out about his experience today on @DAIRInstitute 💔.
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ARE CROCS SUPPOSED TO BE WORN WITH SOCKS?!?. 💥Learn more about Featured Snippets & how to target them here + a link to my upcoming Featured Snippet Webinar💥 .
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Would love to hear your thoughts on the revised Link Building chapter. 🎉🎉🎉. Did I forget anything? .Should something not be in there?. Remember, this is for beginners.❤️
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AUTOMATIC 301 REDIRECTION!!! . Automatic Meta Descriptions!!!. Genius YouTube content ideation via @fighto 🙌🙏🎉 #MozCon . #NextLevel #TechnicalSEO
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💔 Haven't wanted to post anything about @rjonesx because doing so seems to cement the fact that he's really gone. Albeit, here are some things you might not know about that beautiful lil weirdo:
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You guys, I've discovered a SERP black hole! I'm on #200 suggested PAA for this SERP?! Has anyone else seen an infinite PAA SERP before?
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A MUST READ for any entrepreneur:. Entertainingly raw, witty, no fluff startup insights that can save you YEARS of stumbling!. Lost and Founder by @randfish. Couldn't put it down. SO incredibly proud of you Rand! ❤️ CONGRATS!!!
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🚨 Google's AI Overview fiasco summarized in two words: “Expectation” + “Accountability” 🚨. AI tech is so overhyped that errors in "AI Overviews" spark outrage—and rightly so. The leap in expectations and accountability from "Featured Snippets" to "AI Overviews" is massive and
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Imagine an ex (let alone an abusive one) uploading your entire past chat history so they can continue to "talk to" you. This was on ProductHunt?! 🤢
This type of application should (minimally) require consent. Tentatively, I'd hazard that all forms of serious/non-satire impersonation should require consent. Curious to hear if there's something problematic with that logic wrt human rights.
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My 'Machine Learning For SEOs' Deck from #TechSEOBoost. This conference is an industry game changer! Do NOT miss the videos when they come out!
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Holy shit! 💪.
Yo @randfish, you catch this 🔥 set of questions from @RepCicilline to Google at yesterday's hearing?
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Internal Link Optimization Matters!. Have referred SO many people to @Kevin_Indig's TechSEOBoost Internal Link Optimization talk:. Thank you, Kevin! 🙏.
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🚨Looking for a brilliant Local SEO?! . You're in luck but, you have to HURRY! . --One of the sharpest Local SEOs is looking for a new opportunity:. Reach @GregGifford at:. greg.gifford[at]⭐️⭐️⭐️⭐️⭐️.
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Ever been asked to audit a crummy site that looks oddly familiar. Then you realize, oh noo. I BUILT THIS!!! (8+ years ago). Lolz. We've all got to start somewhere!
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ATTN Moz Keyword Explorer Users: . You can now sort & filter keywords within lists by SERP Features!🎉🎉🎉
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Easy ways to help those that have been laid off:. ✏️Write them a LinkedIn Recommendation.🤝Connect them with people in your network.💡Remind them of what they're good at.📨Subscribe to their newsletter.💌Write them a thank you.📝Comment on their blog.🍕Send a pizza.📞Check-in.
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+The AP writer who covered this also never shared it on his Twitter (and you can see, he's all about the Jets): is it because he knows this came from T's team & is a fluff PR piece?.
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@MeganAgnew Outstanding writing, Megan! 🙌 Had me hooked the entire time + perfectly weaved in so many golden insights. Bravo! 🏆.
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Everyone that you will ever meet knows something that you don't.
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True Story: I threatened to hunger strike for log files once. Just getting the logs IS the hardest part!!!. Suggest going a less dramatic route via, "Can I get one week's worth of logs?. it's my bday," or something. Good luck:.#logfileanalysis.
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Nothing makes you appreciate fast sites like shitty WiFi while traveling. 💙.
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Thank you so much for having me #SearchLeeds! . So grateful to have been included in today's rockstar lineup!!! 🙏❤️.
So much passion and charisma from @BritneyMuller when talking about machine learning and how advanced technology is becoming for SEO! #SearchLeeds
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Remember the "Sparks of AGI" Paper by Microsoft? (. DYK?.1. The paper was not peer-reviewed.2. The very first citation referenced a racist view of 'Intelligence' (core to the paper's definition of 'AGI' throughout) via an Editorial with 52 Signatures:
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We should all give each other more room to make mistakes.
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🎶All together now🎵:.ChatGPT is PREDICTIVE .ChatGPT is PREDICTIVE .ChatGPT is PREDICTIVE .ChatGPT is PREDICTIVE .ChatGPT is PREDICTIVE .ChatGPT is PREDICTIVE .ChatGPT is PREDICTIVE.
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What are some current examples of small businesses pivoting strategy to adapt during this time?.
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🎯Goal: Make LLMs like ChatGPT as accessible as possible. ✍️Content: Beginner’s Guide to LLMs: ✅Zero technical knowledge required.
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🧵My 2024 Google GenAI Bets + Advice:. 1. Google SGE isn't going away. Expect this to roll out more widely. G will continue to test/integrate different features from what we see today. My worry: SEOs worried about SGE are staring at the tree vs. the forest.
ICYMI: Poll: 60% of SEOs are worried about the impact of Google SGE
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What LLMs like ChatGPT are good at vs NOT good at:. Am I missing any big items here?
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👀Search Engine Marketing Share Q1 (2019): . 94.15% = Google Properties. 💥💥💥94.15%!!!💥💥💥.
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The psychology of color is fascinating!. This new guide on color psych for marketers doesn't disappoint. Thank you @pwatsonwailes!
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*ahem*. it's pretty sick that Quora now allows you to 'suggest edits' (including links) to top answers. #LinkBuilding
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I've gotta call my Mom! :) Thanks SEJ!.
⭐️⚾️⭐️ Add this #SEO card to your collection! It's @BritneyMuller. She's one of Search Engine Journal's Top 140 Experts to follow in 2019. Discover all the SEO all-stars here: #SEOExpert #CollectThemAll #DigitalMarketing #GoogleSearch
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First time I've ever seen a TWEET grab a Featured Snippet. Hate saying the name 'Kaggle', I'm from MN and naturally want to say it with a long a so bad. shut up. Fun fact: Men have kegels too!
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THIS:. Google knows what majority of searchers are seeking. Therefore, SERPs house searcher intent!.
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@MC372 Well. this is actually a demonstration in surface tension / the marangoni effect. I'm fun at parties.
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+Feel I owe 👏EVERY 👏SINGLE 👏 ONE 👏 OF 👏YOU (yes, you!) A HUGE THANK YOU! 🤗😭 . Thank you for supporting my work. Thank you for inspiring me. Thank you for pushing me to be better.
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Today's palate cleanser:. Actual photo of service dogs watching Billy Elliot the musical as part of their theater behavioral training. ❤️
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