Rand Fishkin (follow @randderuiter on Threads)
@randfish
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Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.
Seattle, WA
Joined June 2007
Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
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Want a quick way to (potentially) pay for gifts? Take our survey! We're looking for responses to our 2026 trends report to fully capture the state of the market. Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: https://t.co/t8m6rPyij0
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Super interesting experiment here done by Ahrefs (and utterly scary results) https://t.co/zq5lFBUDzO
ahrefs.com
I built a fake brand and tricked 8 AI search engines for 2 months. The results show how any real brand can be poisoned, and how to fight back.
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Today, I read the most important AI post of the year: https://t.co/Z2Hj0XXaMp It's from @BritneyMuller. The topic: Why you cannot ask an AI how or why it gave you a particular response. Because it will lie to you 👇
sparktoro.com
This post on LinkedIn by Britney Muller is, IMHO, the most important short piece on AI you'll read this year. It's so critical to understand what she's
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The difference between Google Alerts and @alertmouse is night-and-day. I want to engage with people talking about @theprfaq so, obviously, I set a Google Alert. I got a notification once a week. When I started using Alertmouse a couple of weeks ago, I got notifications once or
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NEW post: https://t.co/fMrZMJxj34 Thanks to the tireless work of @paddymoogan, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats.
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NEW post: https://t.co/miSakYVAk7 Buyer journeys on the web moved from the familiar, funnel-shaped process to a pinball-machine-shaped one... And us marketers are facing 7 problems as a result. My latest #5MinuteWhiteboard 👇
sparktoro.com
Last week, I showed you how Internet buyer journeys have transformed from the cleaner, more predictable funnel model of the 2000-2015 web into something
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NEW: https://t.co/f7GQ5MORDv Buyer journeys don't look like funnels anymore. IMO, they're like pinball machines -- people bounce around between sources before, during, even after purchases to numerous sources of influence regardless of what message you intended to put where 👇
sparktoro.com
I like the marketing funnel. It's a great analogy, and has served me well for years. I *STILL* think it works reasonably well as a way to describe how
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NEW post: https://t.co/8QOxVhpEZX I'm honored to have the incredibly talented, deeply kind, shockingly on-top-of-everything @kristy as my Chief of Staff.
sparktoro.com
Story time—late last year, I developed a painful, still-undiagnosed condition in my hands, likely from repetitive stress. Blah blah chronic pain, it's
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Read some riveting work today regarding the future of AI search. Here's a snippet that stood out: "This, in my opinion, is one of the kind of future looking elements of how we're going to do SEO, brand association, having people write about us and do PR about our brands,
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Alertmouse is a Great Tool for SaaS Product Companies https://t.co/zk9Vqs2PSZ
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NEW in SparkToro today: Take Action 16 common marketing tasks (from PR pitches to content ideation to landing page suggestions) made easier by combining real audience data + LLM calls. Anyone can try it free starting now 👇
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DONATE here: https://t.co/BZSlm3ZYWO Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important. Would 💗 your support
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Full episode is https://t.co/Rw6svc3FvC This trailer almost convinced me to watch the whole thing and I was there the first time around! 😎👇
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It's 🤬BS that the party in control of all branches of our govt has chosen to let fellow citizens starve, but that doesn't mean we can't help. @givedirectly - my favorite charity - is stepping up, and so am I & @everywhereist. Join us here:
givedirectly.org
SNAP relief payments are complete, but you can still donate to low-income families. Give today so we can quickly send cash to Americans during the next emergency or natural disaster.
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I *know* Google Alerts is aware of these brand mentions for my company. And yet... 😡😤😒😠🤬 they won't send me alerts. It's inexplicable. Google (the search engine) clearly has these URLs indexed, so what gives? Mystifying. Thank goodness for🔔🐭
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Watching my buddy @iPullRank at the #FoundConf Tokyo, and I think some of y'all might enjoy his talk
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I've got a... NEW Company? NEW Job? Yup. Today, alongside my buddies @NathanKriege & @adamdoppelt, we're launching https://t.co/MD9aqU0lEs Imagine if Google Alerts was a great, highly accurate bit of software instead of a mystifyingly broken one. We made that 👇
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AGENCY OWNERS! Help yourself & your fellow agencies out: https://t.co/qeh4YYYAVb Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
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