Cyrus SEO
@CyrusShepard
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⭕ Founder Zyppy SEO 🧬 SEO/AI, Marketer, Strategist ⚛️ Helping websites w/ Google/AI search 🧰 Follow for posts about Ranking Signals + 10x Content
USA
Joined November 2010
Our exact 2026 GEO/AI SEO growth strategy: 1) LLMs.txt 2) ? 3) Profit
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Sad to report @iqseo Andy Drinkwater has passed away - he was a super experienced SEO and a friend to the search industry https://t.co/KK4eKYTHng via @craigcampbell03
seroundtable.com
I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing...
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A serious SEO conversation for serious SEO folks "What the Google API Leak Really Revealed About SEO" Two people in SEO I both respect very much 🤜💥🤛
Google Wasn’t Lying: What the Google API Leak Really Revealed About SEO With the legend, @Hobo_Web
https://t.co/XoXLDPf4oI
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We've seen this play out across thousands of domains over the past 2 years You almost certainly need links to rank for most competitive terms, but their raw power ain't what it used to be
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Today's Google ranking factors are different than yesterday's ranking factors 📈📉
A DR 88 site with 3.7 million backlinks. I wonder if we'll ever see a world where people stop obsessing over these metrics.
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As promised, Google has fully revealed its top three ranking factors: 1. ██████s ██████ 2. █████ of ███████ 3. ███████████████
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h/t to @glenngabe for pointing out this relationship earlier this year: https://t.co/kDs5hBz4tP
Well there you have it... It's SerpApi. Note, Perplexity is also a customer of theirs -> Sources: OpenAI has been partially using Google search results scraped by a startup called SerpApi for ChatGPT responses on current events like news and sports "OpenAI is getting the data
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Here it is: the REAL reason Google sued SerpApi for scraping millions of search results SerpAPI's biggest customers - OpenAI, Apple, Perplexity, and Meta Google doesn't want to sue competing AI companies directly, so it's going after their data sources in the name of "privacy"
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Want a quick way to (potentially) pay for gifts? Take our survey! We're looking for responses to our 2026 trends report to fully capture the state of the market. Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: https://t.co/t8m6rPyij0
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Original Post: "We pulled the top 10-ranking pages for 10,000 keywords. 76% had AI Overviews, so we used Gemini to pull their fan-out queries (33,000 in total) and scraped the top 10-ranking pages for those, too." https://t.co/ExFf644jGi
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Sites that rank for *multiple* fan-out queries are far more likely to appear in Google AI Overviews Nice research via @JoshuaCHardwick and the @surfer_seo team "Ranking for Multiple Fan-Out Queries Dramatically Increases Your Chances of Getting Cited in AIOs"
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SEO Rule #3: "What others say about you is far more important than what you say about yourself" • 3rd-party Mentions > 1st-party Mentions • External Links > Internal Links • Independent Journalism > Press Releases
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SEO Rule #3: "What others say about you is far more important than what you say about yourself" • 3rd-party Mentions > 1st-party Mentions • External Links > Internal Links • Independent Journalism > Press Releases
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Watching the traffic roll in from Google's December Core Update
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Google announces new "Traffic Lottery" algorithm update To qualify, websites must submit content to train Google's AI answers. Each week one lucky site will win 100 extra search visits 📈 Odds of winning 1:292,201,338. Play responsibly
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Shout out to @CyrusShepard for building/running @ZyppySEO. This is a much-needed (trusted) source for our industry, but it's filled with some troublemakers ruining it for the rest of us. Thankful to get my second review, too! Is your company listed yet?
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As a child, it was my dream to grow up to create content for Google to use in AI answers for free so they could sell ads
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