We pride ourselves for bringing some of the best content, ideas, interviews and news. We wanted to provide a Public Service Announcement to the #SEO community. Now you can let the world know that you are an experienced SEO everytime your phone rings! Share this with your ❤️ SEO!

Local SEO News from EP766: Is your business being extorted in order to get bad reviews removed? "All you have to do is screen capture that threat, , send it to Google, or you can with support, and say, hey, look, this is going on." - @GregGifford on

Can AI replace our jobs? Companies are trying! "There's a major company in automotive that just laid off their entire content and digital marketing teams . because the C level doesn't understand that AI can't do these things yet without humans to guide it." - @GregGifford

Three Takeaways from our last News Show:.🔹 Don’t Believe the Hype About AI Usage Stats!.🔹 Google’s AI Overviews ARE Impacting Organic CTR, But Don’t Panic. 🔹 In Local SEO, Basics Still Win. Join @erinsparks, @themann00 and special guest @GregGifford:

What does your percentage even mean? "Hey, we increased traffic by 100%. Okay, you went from 5 to 10, or you went from 100 to 200, or you went from 10,000 to 20,000? It doesn't mean anything in isolation." - @GregGifford

“More and more people are staying in that Google ecosystem. They're not clicking out.” - @gregfinn

New features on the SERP! "This is pretty exciting—video ads are now in the SERPs. That's something we've just never seen before." -@gregfinn talking with @erinsparks on EDGE of the Web Episode 764:

Discover audacious marketing with Mark Schaefer (@markwschaefer). Learn disruptive strategies, AI insights, and how brands can connect in a changing digital world.

“TikTok lives 90 days at a time. They just keep pushing it back.” -@gregfinn.This and more marketing news on Episode 764 of EDGE of the Web:

This new Performance Max report gives you more data, but you can’t really do anything with it in PMax itself. -@gregfinn.Get the whole story at the 23min mark on Ep 764:

At dinner one night, @markwschaefer saw a drone show so compelling he left his meal to actually watch a commercial. “If someone challenged me to create an ad so great that people would leave their food in a restaurant to see it, could I do it?”

Disrupt where stories are told, who tells them, and how. That’s how you create something truly new and truly captivating. -@markwschaefer

If you like to mine your search terms, you’ll need to take a chill pill… You’re buying intent now, not just keywords. - @gregfinn of @MarketingOClock on EDGE of the Web Episode 764.

EP764 w/ @gregfinn Be careful who you hire! "If your hired agency violates policy anywhere, *your* Google Ads account can go down with them. That’s wild!"

Each act in the book explores how to disrupt what a story is, where it’s told, and who tells it. Disrupt any of those, and you rise above the noise. - Learn more about @markwschaefer's book on the podcast:

"If you’re not sure who has access to your account, audit it now. You don’t want to go down because of an old MCC link." -@erinsparks.Find out why this is so important at 38:57 on EDGE of the Web Episode 764:

🚨Just Released!🚨.Greg Finn (@gregfinn) joins to break down AI Max, PMax insights, and risky MCC violations in this jam-packed Paid Ad News episode.

ELF, the cosmetics company, sponsored an Indy race car. A cosmetics brand said, ‘If our audience loves sports, then we’re going to show up in sports.’ - @markwschaefer in EP 763:

Did you know? .Littograph used temporary tattoos of famous book sentences, then rebuilt the book from pictures of people’s body parts. It’s low-budget but unforgettable. New episode on Spotify now:

Sometimes, AI tries a little too hard. "Localization is the easiest way to get closer to personalization. AI is trying to seem smart and relevant, even when it's not." - @Suzzicks on this week's EDGE SEO News show:

"SEO is not just about your site anymore—it's about the entire ecosystem and good branding" - @Suzzicks on EDGE of the Web: