Marc Guldimann
@guldi
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Founder/CEO at @adelaidemetrics - helping brands invest in media more efficiently using attention data. @spongecell and @enliken previously
Los Angeles
Joined February 2007
Major industry players, including DV360, Xandr, Mars, and Audi are rallying around attention metrics, which measure how likely an ad will be seen, part of a larger industry pivot toward media quality and away from demand. https://t.co/Er40V6U4lV
adweek.com
Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.
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“Show me the incentive and I will show you the outcome.”
There is soooo much dodgy/low quality inventory available still through reputable exchanges. These sites all reportedly have 5bn+ (Billion, not a typo!) Display impressions per month via the top SSPs in a well known DSP. Going to open source a allow list to help buyers avoid it.
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One of my favorite things about adtech is how someone will say cookies are anonymous and then offer to connect impressions to purchase data for a lift study without batting an eye.
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Only two weeks until @TheAttnCouncil's June 30th webinar. Featuring @KNelsonField @jdaykin @mrprovinciali and other experts on attention metrics and media quality. Register for free here:
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Hi @USATODAY, congrats on being #1 on the Attention Leaderboard. Adelaide ranked publishers using our attention algorithm, and you came out on top. We’re excited to call #attention to publishers who create high quality #advertising experiences. https://t.co/H8fjknVTV7
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Compare Spain and Greece: What difference does two weeks make? 100X
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Today I want to share the story of how we're getting PPE into the hands of frontline heroes: healthcare workers and first responders who put their own lives and their families’ lives at risk every freakin' day. Today I want to invite you to join us. https://t.co/Um3ZigHDhy
epsilontheory.com
There is no country in the world that mobilizes for war more effectively than the United States. And I know you won’t believe me, but I tell you it is true: This will be #OurFinestHour.
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Alright, y'all. We said it was going to be a day and it sure was A DAY. The numbers, as always, speak for themselves, so check out the graphic below. A special thank you to @BrianLehrer for having @gabmayer on the air in between deliveries. It's cocktail time. Bye for now!
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We now have a website for #Masks4All! Get the scientific evidence, quotes from experts, DIY recipes for homemade masks, media coverage, and everything you need to know about why we should all make a mask, and wear it when in public. https://t.co/uU7KhtLgKt
masks4all.co
Why You Should Wear a Better Mask The Omicron variant is by far the most infectious variant to date with experts estimating it is two to three times more contagious as the Delta variant. Having ~40%...
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This shows the location data of phones that were on a Florida beach during Spring Break. It then shows where those phones traveled. First thing you should note is the importance of social distancing. The second is how much data your phone gives off.
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One of the most insidious unintended consequence of poorly designed "brand safety" products is shifting dollars to walled gardens that are currently... wall-to-wall covid..
nytimes.com
More than half of all news consumption on Facebook in America is about the virus, according to an internal report.
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This is only going to get worse as identity breaks down thanks to regs and privacy tech / lip service from platforms.. fcaps will be the collateral damage from our industry’s misplaced obsession with personalization, targeting and attribution.
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smart take on the potential fallout from a subprime media crisis by @spanishbrendan -- good news is a correction could mean the end of chumboxes.
A Subprime Content Crisis https://t.co/bzeDtvuUc5 by @FT
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Exciting to work with @admergency @MediaComUS @inside_r3 and Future Media to create the first ever digital asset in media. Big step towards a more efficient advertising marketplace. Thanks to @mcdtv @jkellonsmith for👂🧠&🗣️ #blockchain #media
MediaCom is buying the first ever media futures contract, powered by Parsec’s blockchain based media company AFOX.
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Amazing to hear @SarahSluis and the @adexchanger crew talk about qCPM! https://t.co/i9hYjjDNeN
#programmatic
adexchanger.com
This week on The Big Story, it’s all about quality – the quality CPM (qCPM). It’s a new – but actually kind of old – way for ad buyers to figure out whether they’re getting good value for the...
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