William "Bill" Cook, who served as executive vice president-research and standards at the Advertising Research Foundation, as well as editor of the "Journal of Advertising Research," died May 15. He...

"The sudden departure of Tucker Carlson and the settlement of the Dominion lawsuit, had little impact on its ability to attract more visitors," says The Righting President Howard Polskin.

That, not a multitude of currencies -- legacy or new -- is how Disney ad chief Rita Ferro pitched its upfront to advertisers, noting it's the only outcome "that matters."

"It had the vision to invent and deliver a solution to the ad industry, solving its biggest challenge, years before anyone else even saw the problem coming," Lowenthal says.

In January, IPG Mediabrands' Rapport out-of-home media-buying unit integrated with DOmedia's platform to create "Rapportal."

In January, IPG Mediabrands' Rapport out-of-home media-buying unit integrated with DOmedia's platform to create "Rapportal."

A new report from NewsGuard now estimates there are 125 such sites operating with little or no human oversight, up from 49 when it benchmarked the digital publishing phenomenon May 1.

A new report from NewsGuard now estimates there are 125 such sites operating with little or no human oversight, up from 49 when it benchmarked the digital publishing phenomenon May 1.

In January, IPG Mediabrands' Rapport out-of-home media-buying unit integrated with DOmedia's platform to create "Rapportal."

On the morning of parent Warner Bros. Discovery's upfront, CNN has been rebranded as TNN ("Trump News Network) in a new spot from The Lincoln Project.

On the morning of parent Warner Bros. Discovery's upfront, CNN has been rebranded as TNN ("Trump News Network) in a new spot from The Lincoln Project.

"Over one third of our advertising transactions today happen programmatically and close to half of these are using real-time ad decisioning," Disney ad chief Rita Ferro told advertisers and media...

Well, that's the time-lapse video version in this article. The real-time version took a crew of more than 300 nearly seven months to produce.

"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises over 40% of our overall audience reach."

She fills a role that was left vacant when Amanda Richman stepped down abruptly in March.

The expansion comes a year after Maxine Gurevich joined the agency as senior vice president-cultural intelligence.

I've had a running bet with Barry Fischer about when the upfront will finally run its course. So far, I'm losing.

The company confirmed Yaccarino's departure, but did not comment on her joining Twitter as CEO.

In a tweet, he said she would join in six weeks and that he would transition to exec chair and CTO.

Thirty-five years ago, I began writing a story just like this one. The article, for the now-defunct "Marketing & Media Decisions" magazine, was about the role the annual upfront network television...