Catherine Perloff
@catherineperlo1
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Merchants who use conversational language in their product listings, in contrast to a keyword centric approach, are finding double digit gains in sales and traffic. https://t.co/SAIyo6kX4P
theinformation.com
When ecommerce consultant David Khandrius had to help a client who sold baby strollers write a product listing for Amazon’s website in the past, he typically tried to jam as many words into the...
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Scoop with @anngehan: Generative AI isn’t only transforming search on Google, it’s also changing search on Amazon. Amazon has been using gen AI to refine its main search, in addition to launching its shopping chatbot Rufus last year.
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If you ask Google search execs, the web is thriving. But in a court room in Virginia, as Google tries to avoid spinning off its ad tech business, the web is in decline, which they argue means a judge shouldn’t intervene with a market already changing (sound similar to the search
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Scoop: Meta staffers have had discussions with Google Cloud about using Google’s artificial intelligence models to improve inputs going into Meta's ad recommendation systems
theinformation.com
Meta Platforms staffers have had discussions with Google Cloud about the possibility of using Google’s artificial intelligence models to improve Meta’s ad business, according to people with knowledge...
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Google has contemplated selling its ad tech, shutting down its ad exchange and selling part of the ad server as a software as a service product, Google ads vp Tim Craycroft testified today. https://t.co/JgygouECZy
theinformation.com
Google considered selling part of its ad tech unit as recently as 2024, a Google executive testified in federal court in Virginia on Thursday, after considering the same idea in 2021. The company...
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The Department of Justice is arguing Google needs to sell its sell-side ad tech business to no longer be a monopoly. Judge Brinkema seems to still need more convincing— she’s asked if a sale could deprive web publishers of revenue. My Virginia dispatch 👇
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Pinterest CEO Bill Ready argues against a breakup in the Google ad tech anti trust case, where a remedies trial begins next week. Instead, he argues for other limits on the auction. Read his take in @theinformation
https://t.co/EnRjk9nK71
theinformation.com
Earlier this month, a federal court issued its remedies for the Department of Justice’s case against Google Search. However, there’s another equally consequential remedies decision before the court...
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Next month, the DOJ will argue that Google should be forced to spin off its sell-side ad tech unit. But that unit has already been taking efforts to function more independently from the rest of Google. Not all of those efforts have worked out. https://t.co/2qct5FXnBs
theinformation.com
Less than a month from now, a federal court in Virginia will begin hearing an antitrust case that could determine whether Google has to spin off part of its advertising tech business into an indepe...
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We reported last week that Perplexity is launching a new payment system based on usage, as usage based deals between Ai firms and publishers seem increasingly promising
theinformation.com
Signs that OpenAI and other artificial intelligence firms are generating ever-increasing revenues are getting attention—from news publishers who want to get their piece of the action. Publishers that...
Perplexity launches Comet Plus, a $5/month tier offering curated content, and says it has allocated $42.5M for publishers, who will receive 80% of the revenue (Bloomberg) https://t.co/S83ukyFmMj
https://t.co/KpyHTK27n3 📫 Subscribe:
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Publishers’ deals with OpenAI have been based on flat fees. Now publishers are looking to be paid by how much chatbots use their content. Cloudflare & the IAB Tech Lab have devised usage based ways to pay publishers. Perplexity is launching one soon More on TITV w/@pbannist
Our reporter @catherineperlo1 and Raptive CSO Paul Bannister on publishers seeking usage-based compensation from AI firms for content. "And publishers are starting to think about a different model for how they might get money from AI firms, especially as, like, the whole AI
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Scoop: Walmart renegotiated its deal with The Trade Desk, which helps Walmart sell ads across the web, to make it nonexclusive. Walmart has complained of The Trade Desk's high fees W/@theo_wayt
https://t.co/iejATFKuKn
theinformation.com
Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most valuable clients—Walmart. Last year, Walmart renegotiated its four-year-...
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Advertisers are still buying Google ads, even though Google is not working as well from them from both a traffic or ad effectiveness standpoint. I get into why on TITV
.@theinformation's Reporter @catherineperlo1 on advertisers' "love-hate" relationship with @Google search ads. "Advertisers and publishers... are getting less traffic from Google in the past year... And so they have to buy more search ads to get the same amount of... people to
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I reported earlier this year on why Spotify’s ad business was not growing https://t.co/eWKznydcDA
theinformation.com
Spotify is having a moment. The music-streaming pioneer recorded its first-ever annual profit in 2024, as a diversification into audiobooks and other new features brought in new subscribers and price...
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Spotify’s CEO said on earnings this morning that the ad business is growing too slowly. Their ad chief Lee Brown is out(“we need to see more progress within ads” and “We felt it was the right time for a leadership change” said chief business office Alex Norstrom)
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Exclusive 🤖🫰😿: Elon Musk says humanoid robots are the future of Tesla. The company has a long way to go. Tesla is behind pace on Musk's goal of building 5000 robots this year. One reason: perfecting the bots' hands is especially hard for staff working on the secretive project
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Excited to launch a new daily tech video show @theinformation TITV at 1 pm ET today / 10 am PT with @akashpasricha. I'll be interviewing Mark Zuckerberg at the bottom of the hour and asking him about his AI hiring blitz and what's next. See you on the stream at
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Watch me riff about adtech AT 4pm… LIVE
Ad Nauseum is bringing the star power this week with @catherineperlo1 reporter from @theinformation making her panelist debut! Nobody has their finger on the pulse of the industry like Catherine and we're excited to hear what she has to say. Catch Catherine alongside the rest of
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