Big News: Google is rolling out AI summaries of news in their Discovery product in the US. I'd imagine this will compound concerns amongst publishers about Google zero/declines in traffic from the mountain view giant 👉

Sad to hear. Lots of good people at TripleLift. I hope those affected land on their feet.

Really looking forward to getting into Apple In China by @PatrickMcGee_ I’ve heard only good things about it so far!

Really interesting read on AdExchanger today: The Death Of The DSP? How Ad Tech’s Cash Flow Crisis Threatens The Entire Ecosystem. Full article here:

The CMA is considering releasing Google from its Privacy Sandbox commitments as "Protections secured by the CMA are no longer needed after Google stepped back from plans which could have favoured its business in multi-billion-pound online advertising sector" cc @aripap

Super interesting & Smart:."One no longer “buys” a product, but instead, they are “hiring” an AI agent to autonomously execute tasks & perform a job’s function" .Great idea, I'd imagine Google & Meta will build similar into their buying platforms powered by their LLMs.

Bumped into the legend that is @sw12 whilst at I/O and talked Privacy & the future of the web. All that was missing was @alextcone

Excited to be back in Mountain View & for #GoogleIO tomorrow!

There's not a tonne of information on these products yet but the official announcement is here.

Youtube celebrated their 20th anniversary at Brandcast & announced:.1⃣ Shoppable CTV Ads.2⃣Peak Moments: Gemini finds moments within YouTube’s popular content & places contextually relevant ads. 3⃣A Masthead on CTV An immersive, edge-to-edge canvas for ads on the YT homepage

2/2 So that's the AdTech, in terms of reach & usage:.5⃣The ad-supported plan, now reaches more than 94M MAUs .6⃣More 18-34-year-olds than any other US broadcast or cable network. 7⃣Ads members in the US spend an average of 41 hours per month on Netflix.

1/2 Some key facts from the @Netflix Upfronts:.1⃣Their Ad Manager launches Next week in EMEA. 2⃣It'll be in all 12 ad-supported countries by June. 3⃣They're launching brand lift measurement. 4⃣Interactive midroll & pause formats rollout in 2026

This Tweet aged like Milk….

The end of an era: Microsoft is closing down what used to be the AppNexus DSP in February next year.

I’ve had a rougher month than most AdTech engineers so I’m very much looking forward to a long run in these to blow off the cobwebs & start the healing process 🕊️

This is 😂 From an adoption POV non-deprecation removes most of the urgency from the market, as with GDPR unless the industry has to it doesn’t move quickly. That being said I still think Alt-IDs are important for Safari but clearly the value of these businesses will be harmed.

Huge news & official from Google: “We’ve made the decision to maintain our current approach to offering users 3P cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies”

RT @tkawaja: Fast forward 7 months and the monopoly verdict is in for ad serving and ad exchange (but not DSP). Overall, this is a shot in….

Google wilfully acquired & maintained monopoly power in the adtech market. I cannot wait for the emergency pod from @aripap & co @marketecturetv. Everyone is thinking of remedies & breakups but if that does happen it's likely good for both Google & the Market as @tkawaja says:

I've heard people saying that clean rooms are failed as a standalone product. I don't know the AdTech business well enough to say whether that is true or not. But if it is, Digiday have the inside track of how WPP paid $150m for a product feature: .