The Attention Council
@TheAttnCouncil
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Thought leadership around the attention economy
Joined February 2020
Fascinating morning, and great initiative, today launched by Mike Follett from @lumenresearch.
“The delta between what advertisers think they are buying and what they are actually getting - is getting worse.” #attentioncouncil
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Yes indeed. Shazia Ginai of @neuro_insight at our recent Spark event said ‘Attention is helped by a strong right brain response – a highly emotional reaction crucial for encoding info deep into memory for recall later’ > https://t.co/5IhqimUU3E
#attentioncouncil #attentionpays
Orlando Wood of @System1Research talks through the importance of emotion in effective advertising #TheAttentionCouncil
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Thanks to everyone who joined The Attention Council today for its Inaugural event, what a great session! #TheAttentionCouncil
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Thanks to all the teams at @lumenresearch, Amplified Intelligence, @AdelaideLift, @TVisionInsights and @AvocetHQ for their help in making the inaugural Attentional Council London event happen #TheAttentionCouncil
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Thanks to Martin Radford, Orlando Wood Dino Myers-Lamptey, Katie Hartley, Vanessa Goff-Yu and Nick Hewat for making the inaugural Attention Council London event such a success #TheAttentionCouncil
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Quality publishers set to succeed in a post cookie world #TheAttentionCouncil
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Dino Myers-Lamptey leads a discussion with Katie Hartley of @dentsuaegis, Vanessa Goff-Yu of @bidstack and Nick Hewat of @guardian #TheAttentionCouncil
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Ads that are left brain dominant are flat, abstract, focused on words, insular Whole brain ads have metaphor, depth, human connection, a sense of place, meta textual #attentioncouncil
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Delighted to be here at the inaugural Attention Council event hosted by @guardian Thanks @lumenresearch for the invite. #attentioncouncil
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Orlando Wood of @System1Research has the 'left brain' taken over the ad world? #TheAttentionCouncil
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Orlando Wood of @System1Research talks through the importance of emotion in effective advertising #TheAttentionCouncil
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Martin Radford of @ebiquityglobal uses @lumenresearch and @TVisionInsights data to demonstrate the relative attentional power of different media channels #TheAttentionCouncil
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Martin Radford of @ebiquityglobal: how many Facebook or YouTube ads add up to a TV ad? #TheAttentionCouncil
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Martin Radford of @ebiquityglobal talks through is latest research into attention to TV, Youtube and Facebook video advertising #TheAttentionCouncil
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Who are The Attention Council? Founder members: @lumenresearch, Amplified Intelligence, @AdelaideLift, @TVisionInsights and @AvocetHQ #TheAttentionCouncil
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Everything set for tomorrow's Inaugural Attention Council event #TheAttentionCouncil
https://t.co/BFyMT2NzZ4
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The Attention Council Announces Three New Members: Diageo, Mars & Microsoft https://t.co/cKR2tWTzgO
#brands #Marketing #attentioneconomy
medium.com
The Attention Council welcomes Diageo, MARS and Microsoft to the organization.
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