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Garett Sloane Profile
Garett Sloane

@GarettSloane

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Following
2,472
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1,006
Statuses
10,797

Magazine writer at AdAge

NYC
Joined January 2011
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@GarettSloane
Garett Sloane
1 year
Here's how Bing's AI chat will change decades of SEO and programmatic learning: “An AI that can endlessly articulate anything you wish to know about a given subject, over time, will lead people to use the open web less."
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@GarettSloane
Garett Sloane
3 years
So you can't get ShangChi Marvel movie on streaming? But a few weeks ago you could get Black Widow? I thought they said Scarlett Johansson was being insensitive to the pandemic with her lawsuit, by suggesting her movie should be in theaters? Weird.
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@GarettSloane
Garett Sloane
3 years
@netflix Netflix: Contestants are made up in ways no one would find attractive in a dating scenario. People who like that sort of thing:
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@GarettSloane
Garett Sloane
1 year
@alexeheath It has been a privilege ...
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@GarettSloane
Garett Sloane
5 years
Elizabeth Warren's campaign used news stories as campaign ads. One altered a BuzzFeed headline and another looked like a Bloomberg article speaking favorably of her, but it was a Salon article
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@GarettSloane
Garett Sloane
4 years
This could be the moment Trump decided TikTok had to go!
@TheGoodLiars
The Good Liars
4 years
One of our Tiktok followers sent us this video of us calling Trump “boring.”
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@GarettSloane
Garett Sloane
9 years
@Nashgrier and @camerondallas star in the outfield just 2 small town kids handling fame #fullscreen #NewFronts http://t.co/xRumAyrh3r
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@GarettSloane
Garett Sloane
3 years
@Kantrowitz Rookie mistake. Should have used a mustache.
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@GarettSloane
Garett Sloane
3 years
@miminew__ Me when I see someone else in the Google Doc:
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@GarettSloane
Garett Sloane
3 years
And for the @MileyCyrus fans out there, she did put on a heck of a show at Brandcast. Next level.
@GarettSloane
Garett Sloane
3 years
What brands learned at YouTube Brandcast: New ads designed specifically for CTV and YouTube claims it accounts for 40% of ad-supported watch time in digital video
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@GarettSloane
Garett Sloane
3 years
@ForecasterEnten @NateSilver538 Do you not recognize a man of high culture?
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@GarettSloane
Garett Sloane
5 years
And now that I am thinking of catchy songs. Anyone also not able to get K-Pop group Blackpink out of your head since they appeared on Colbert. What is "hit you with that dudu dudu du."
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@GarettSloane
Garett Sloane
3 years
Imagine being the person giving the president-elect a shot in the arm on live TV. My hand would be shaking, I literally couldn't do it.
@DrDenaGrayson
Dena Grayson, MD, PhD
3 years
👏🏼 @JoeBiden got his #coronavirus vaccine, saying: “We owe these folks a lot. The scientists and the people who put this together, the frontline workers, the people who were the ones that did the clinical work.”💉🦠
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@GarettSloane
Garett Sloane
6 years
The Karate Kid / Cobra Kai reboot really tarnishes the inspiring character development Johnny made rejecting the "no mercy" code at the end of the original. #notmyjohnny
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@GarettSloane
Garett Sloane
3 years
@jason_kint It basically says everyone colluded: "Google has also actively worked with Big Tech competitors to undermine government efforts to enhance users’ privacy ... a closed-door meeting on August 6, 2019 between the five Big Tech companies ..."
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@GarettSloane
Garett Sloane
3 years
YouTube Brandcast! release the Miley Cut!!!
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@GarettSloane
Garett Sloane
4 years
IGTV gets another look from stars like @lelepons , who is rebooting her cooking show, just as Instagram gets ready to deliver ads and share the spoils, like YouTube
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@GarettSloane
Garett Sloane
2 years
It wouldn't be Ad Age's hottest brands in 2022 without NFTs represented: @AdAge we picked @TheSandboxGame which is building Web3 with brands.
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@GarettSloane
Garett Sloane
4 years
Oh man, I hope it continues the Solo story line and we get some Emilia Clarke, too. Don't let us down. Solo and Glover's performance, and the whole thing were just totally overlooked as the gems they were.
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@GarettSloane
Garett Sloane
5 years
Room full of editors reaction when they hear AP will start allowing "%" instead of writing the actual word. #ACES2019
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@GarettSloane
Garett Sloane
7 years
@GideonResnick @fmanjoo Macron is trying to win him over. That's the best way for the West to get Trump on our side. If all it takes is an ego stroke. Great!
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@GarettSloane
Garett Sloane
9 years
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@GarettSloane
Garett Sloane
6 years
Seeing @evanspiegel present the new look Snap, I noticed how much better the production has gotten on his videos. Come a long way from ...
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@GarettSloane
Garett Sloane
2 years
Just looking for the next cool thing in Austin, and found dogebonk. Thanks SXSW. 😑
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@GarettSloane
Garett Sloane
2 years
Snapchat's comment on how it vets media sources on Discover, which continues to be one of its most prescient moves along with disappearing videos and AR: "We have never allowed Russian state media to distribute content."
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@GarettSloane
Garett Sloane
3 years
What makes Frances Haugen a compelling Facebook whistleblower is her story is believable. She said she wanted to work for Facebook because she had seen the dangers of disinformation that turns friends and relatives into people we don't recognize. A lot of people have seen that.
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@GarettSloane
Garett Sloane
5 years
@fimoculous I worked at TCBY.
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@GarettSloane
Garett Sloane
9 years
There it is, you never let us down twitter. Now trending, Adele Dazeem
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@GarettSloane
Garett Sloane
3 years
What brands learned at YouTube Brandcast: New ads designed specifically for CTV and YouTube claims it accounts for 40% of ad-supported watch time in digital video
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@GarettSloane
Garett Sloane
2 years
Bonk if you're money. #SXSW22
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@GarettSloane
Garett Sloane
4 years
TikTok's quick turnaround marketing team behind "It Starts on TikTok" reworked the Ocean Spray Fleetwood Mac video into a TV spot running in the MLB and NBA playoffs.
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@GarettSloane
Garett Sloane
2 years
I heard Bonksy is at SXSW.
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@GarettSloane
Garett Sloane
4 years
This week I reported how Kraft was pulling back from advertising on FB, and going more heavily into Twitter marketing. Here is the result.
@kraftmacncheese
Kraft Mac & Cheese
4 years
. @OscarMayer Weiner or Octo Mayer Weiner 🤔. Either way Happy #NationalHotDogDay !
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@GarettSloane
Garett Sloane
2 years
Now, with @Ryanbarwick saying IPG is first major holding co to implement a Twitter freeze, more chips could fall. No agency wants to be the last to report to their brands that they kept them in a bad spot.
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@GarettSloane
Garett Sloane
5 years
NYC has been a free-for-all for business innovation for 400 years, it is what makes this the greatest city ever conceived. Inviting Amazon is not what would change the city, closing the gates to them is the change we can't afford, the NYC character we can't lose. #AmazonHQ2
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@GarettSloane
Garett Sloane
2 years
Dogebonk is going to have to compete with Nicholas Cage now, for most sought after SXSW poster. Final battle.
@dogebonk_token
DogeBonk
2 years
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@GarettSloane
Garett Sloane
4 years
@jack @DuckDuckGo I use it, but it is nowhere near as useful as Google. You forget how many little features Google embeds in results that make information faster, and the results are 100 times more relevant. You have to submit multiple variations of terms to DuckDuckGo that Google just predicts.
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@GarettSloane
Garett Sloane
4 years
That's it, NYC is over. Just heard this company called UHaul opened, which apparently is a way to move, and a lot of NYers use it. Don't be surprised if you see these big "UHaul" trucks around town. I wonder if they will cause some traffic issues, too. We'll see. Could get bad.
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@GarettSloane
Garett Sloane
3 years
@SaintRoderick @JayUnFazed @itseffinjas Darn you. Now I have to delete my tweet.
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@GarettSloane
Garett Sloane
3 years
I don't want to overstate this, but there is a case to be made that Scarlett Johanssen was the best thing to happen to that franchise. She was in Iron Man, Capt. America, Avengers I, II, III and IV. And she is like the only one who didn't make it out. Sorry spoilers.
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@GarettSloane
Garett Sloane
3 years
@SenRonJohnson No, that's not what the US intel community has said on this matter. There is now convincing proof that Russia hacked the highest level of DC, the parts run by the administration. Calling that fake news would be a dereliction of a sworn commitment to faithfully defend the U.S.
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@GarettSloane
Garett Sloane
8 years
@amil @NoahMallin economic anxiety is clearly hard. How can we help these less unfortunate.
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@GarettSloane
Garett Sloane
2 years
Heard of Kia hamsters? Now there's Kia's Dead Army Krew, with the NFTs jumping into TV commercials for the carmaker.
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@GarettSloane
Garett Sloane
2 years
Lil Pegasus always in our hearts. #superbowl
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@GarettSloane
Garett Sloane
9 years
Man, these 2 are what's the word turnt up? You know for a newfront #wildlife @JackAndJackReal http://t.co/90ie1Jz7lM
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@GarettSloane
Garett Sloane
4 years
YouTube did $5 billion in ads in the third quarter. That's basically as much as all of Amazon ads in the same quarter. So, that's insane too.
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@GarettSloane
Garett Sloane
7 years
@Kantrowitz Hey what's going on in there. Just chillin? That's cool, I'll just watch. Don't mind me.
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@GarettSloane
Garett Sloane
8 years
Imran at Snapchat says 50 million daily users in Europe, 150M daily overall, of course #dmexco2016
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@GarettSloane
Garett Sloane
3 years
If @dionnewarwick doesn't have time to write you a personalized Twitter bio, you can always just take any random tweet from her, and it will likely be the perfect one anyway. Go ahead try it.
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@GarettSloane
Garett Sloane
4 years
@COVID19Tracking It should also be noted the Northeast had zero warning this was on our shores, in our cities, from health offices at federal and international levels that are supposed to be the first line of defense. There is no excuse to be caught off guard now.
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@GarettSloane
Garett Sloane
7 years
@WSJ @SteveCase This guy does not "hold different views" he espouses completely useless ideas that help nobody and alienate co-workers. So gotta go.
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@GarettSloane
Garett Sloane
2 years
Replace your favorite movie quote with bonk: There is no Dana, only Bonk.
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@GarettSloane
Garett Sloane
8 months
X opens more programmatic ad inventory sales in new deal to use Google Ads Manager, @adage writes, as X continues its transition. Also, X has a new ad sales team structure.
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@GarettSloane
Garett Sloane
4 years
GAP tries to promote a peaceful sweatshirt for unity post-election. Gets yelled out of the room.
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@GarettSloane
Garett Sloane
5 years
Instagram hosted an influencer marketing breakfast this morning in NYC and said branded content ads are coming, new way to reach more people and use targeting. Fake followers won't be as much a concern
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@GarettSloane
Garett Sloane
3 years
With this ad, Reddit is writing its own story for the history of Wall Street Bets and GameStop stock action, one in which the little guys won ...
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@GarettSloane
Garett Sloane
8 years
@McJesse What you didn't see Hill dab last night
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@GarettSloane
Garett Sloane
4 years
Facebook makes $34 on average per user. Snapchat makes $3.40 on average per users, which is neatly on par with exactly what ad buyers say they see in their ad auctions. Snap ads cost 1/10th as much, says @social_savannah
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@GarettSloane
Garett Sloane
2 years
Yes, Netflix is exploring ads. The company said in its earnings call. Of course, it is. AVOD is too much money to ignore.
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@GarettSloane
Garett Sloane
7 years
@nickgillespie Then I guess you'd be cool with the gov't having access to all you personal Internet communications. The old nothing to hide doctrine!
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@GarettSloane
Garett Sloane
7 years
The end of Facebook dark posts has a much broader impact on ad industry than anyone thinks or knows
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@GarettSloane
Garett Sloane
3 years
Facebook follows suit also blocking Trump for a timeout period, like Twitter: We've assessed two policy violations against President Trump's Page which will result in a 24-hour feature block, meaning he will lose the ability to post on the platform during that time.
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@GarettSloane
Garett Sloane
4 years
I am hearing that even brands that are not officially announcing, there are plenty that want to avoid Facebook in fear of just getting called out with their ads running. Too much heat.
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@GarettSloane
Garett Sloane
4 years
Netflix make this movie: Drew Barrymore gets amnesia forgets she has the worst boyfriend. That's Adam Sandler. And she then goes back out in the world with a clean mental slate and falls in love with Jennifer Aniston.
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@GarettSloane
Garett Sloane
4 years
TikTok CEO Kevin Mayer says it will open its whole platform allow people to "examine the actual code that drives our algorithms." A lot of creators would love to know what is driving their success or not. Anyone think Google will ever released the algo.
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@GarettSloane
Garett Sloane
7 months
Inside Netflix's ad switch: “Advertising is an expensive business to run, it’s a hard business to run, and if you’ve never run an ads business before, like Netflix, you go kicking and screaming into these things.”
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@GarettSloane
Garett Sloane
9 years
Twitter invites Madison Avenue to #VideoNOW ready to show off lightning http://t.co/IOkWtus4ZO
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@GarettSloane
Garett Sloane
4 years
Bosworth memo from Facebook: Cambridge Anlalytica was pure snake oil! Buuuuut we let them be preferred marketing partners. Not the best defense.
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@GarettSloane
Garett Sloane
4 years
With Facebook's acquisition of Giphy it is important to remember Giphy is in major FB rival's apps: Twitter, Snapchat, signal, telegram, slack, twitter ...
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@GarettSloane
Garett Sloane
2 years
Felt cute, might bonk later. #SXSW22
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@GarettSloane
Garett Sloane
1 year
A Twitter rival, Spill, starts up from some former staff, co-led by @phonz , who wants to give credit where it's due, and wants to attract communities with cultural resonance like Black Twitter to join the venture.
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@GarettSloane
Garett Sloane
3 years
@JayUnFazed @brian_anthone I was thinking it would be good to get Scarlett Johansen, mix it up a little.
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@GarettSloane
Garett Sloane
2 years
The tech company that made Ad Age's Marketers of the Year list was Pinterest for standing out as an inspiration oasis in a time of prevailing online negativity. And also hitting on all the trends in ecommerce and the internet .
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@GarettSloane
Garett Sloane
2 years
@reckless @darth So his plan is to keep advertising growing at likely unrealistic goals, while magically implementing another revenue generating business that's even larger, and no one else has thought of.
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@GarettSloane
Garett Sloane
4 years
@JimM0re @NateSilver538 Infections and deaths continue to decline under NY's social distancing rules. These stats here prove it works. The whole effort is run under social distancing guidelines to the extent possible, including the use of PPE. Not only does it work, but it's the only thing that works.
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@GarettSloane
Garett Sloane
3 years
@satariano @DollyDeighton Do Parisians really eat baguettes?
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@GarettSloane
Garett Sloane
4 years
As I was writing about why a lot of brands are waiting out the election, holding back on ads on Twitter and FB. I see a Kohl's ad, and replies like this. Case in point.
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@GarettSloane
Garett Sloane
3 years
@meenaharris Reddit bros eat tendies, Wall Street bros eat McNuggets.
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@GarettSloane
Garett Sloane
4 years
Amazon held off for 6 years, but finally officially integrates Twitch into the Amazon ad platform. Forever it promised to keep Twitch removed and on its own. But forever always comes.
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@GarettSloane
Garett Sloane
2 years
I'm concerned if Doge Bonk runs into Fluf World at #SXSW22 . I just don't know the ramifications. Chester Cheeto might have to intervene. Offer neutral ground at Cheeto House.
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@GarettSloane
Garett Sloane
7 years
@blknetflix @davidenrich @realDonaldTrump @csstewart @rob_barry @brett_forrest I have a theory his university and other chickens were starting to roost and his only out was a miracle presidential win to quash probes.
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@GarettSloane
Garett Sloane
3 years
@NatashaBertrand @vermontgmg It's absurd on its face. If you are literally the Capitol Police, you have one job, and you haven't imagined how a mob could storm the building, it's basically the first security threat you'd gameplan for.
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@GarettSloane
Garett Sloane
4 years
@KollegeKidd Ozone and Turbo.
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@GarettSloane
Garett Sloane
4 years
FB ad boycott could be bigger than people think, with many brands going quiet for July, quietly, and hundreds doing so publicly. Here are some charts that show a few high-profile brands spending on FB this year. Coke, Unilever, Starbucks and Clorox
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@GarettSloane
Garett Sloane
4 years
@HamillHimself Your father said it best in Rogue One: Be careful not to choke on your ... deforestations.
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@GarettSloane
Garett Sloane
4 years
Reporters right now expecting some company to drop a 6 pm Labor Day weekend bombshell
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@GarettSloane
Garett Sloane
3 years
@magi_jay @daveweigel How will democracy survive without monarchy though! /s
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@GarettSloane
Garett Sloane
3 years
Warrens says there is no way to know if internet forums pumping stocks are actually driven by "average joes" or some other forces. It's not a leap, since average joes have been drafted into similar movements online by larger forces than themselves before.
@SenWarren
Elizabeth Warren
3 years
Casino-like swings in stock prices of GameStop reflect wild levels of speculation that don’t help GameStop’s workers or customers and could lead to market instability. Today I told the SEC to explain what exactly it's doing to prevent market manipulation.
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@GarettSloane
Garett Sloane
3 years
@johnnydioso @Howsito I love that he's so excited the only question he could even get out was, "you stuck it baby."
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@GarettSloane
Garett Sloane
2 years
There was a little Easter egg at the end of the FB Meta ad, with a brief flash of tickets to Foo Fighters, who are playing in VR after the game. Wasn't on screen long enough to know what it was. #superbowl
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@GarettSloane
Garett Sloane
2 years
Disney is making ad tech moves with its 'clean room' that works with Snowflake, InfoSum and Habu to connect marketers to data. It also brought in Horizon Media and looks at deal with The Trade Desk.
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