With its unique blend of physical presence and digital precision, #DOOH evolved from a static roadside billboard to a dynamic, data-driven medium integrated into omnichannel strategies. But without standardized measurement, trust & investment are at risk:

The Sound of What’s Next Starts Here 🎙️ Join us for the 2025 #IABPodcastUpfront, the premier event designed for qualified brand marketers and agency professionals where #audio and #podcasting innovators sound off. Learn more:

Embracing a variety of perspectives fosters deeper collaboration, bold ideas, and stronger connections! #PrideMonth.

On International #Pride Day, we recognize the profound impact the community has had on culture & the work we do in advertising. As an industry rooted in storytelling, we have a responsibility to ensure the narratives we shape are authentic, and reflective of the world around us.

Congratulations to our outstanding #brand & #agency members for being recognized on one of the industry’s biggest stages. Celebrating #CannesLions2025 wins with @FCBglobal, @Omnicom, @PublicisGroupe, @Unilever (@Dove, @Vaselineza), @WPP, and others! 🏆

Juneteenth reminds us of the importance of freedom: it's essential that we never take for granted what it means to be free & continue to fight for freedom for all. It is our shared beliefs & perspectives that drive innovation, strengthen collaboration, and help us grow together.

How do you market when your customer is AI? Check out this article by IAB's Caroline Giegerich to learn all about this significant shift that’s reshaping digital commerce, via @ADWEEK:

Will you be at @Cannes_Lions? Don't miss sessions with the #IAB + @IABTechLab teams and @Albertsons, Barrows, @JoinChiefNow, @infilliontech, @Kroger, @McKinsey, @MediaLink, @weareogury, @OpenX, @SpectrumReach, and @STRATACACHE 🌊 

We're proud to support @AdCouncil's Agree to Agree initiative on Gun Violence Awareness Day. Gun violence and its effects on children & teens are a pressing public health crisis — addressing it requires countless actions & each of us has a role to play ➡️

Download the full #StateofData report 📲 #AI #ArtificialIntelligence.

Download the full report to learn more 📲 #VideoAdSpend #IABNewFronts.

In celebration of #AAPIHeritageMonth, our team came together to share and enjoy dumplings, spring rolls, and other bites from across the world. It was a meaningful opportunity to connect, explore different cultural traditions, and reflect on the foods that shaped our childhoods.

The #IAB Measurement Leadership Summit will bring together data & measurement executives from across the #advertising ecosystem to discuss MMM, privacy, #AI, first-party data, cross-channel attribution, and more. 💡 #LeadershipSummit #DataMeasurement

In July, exclusive executives from across the #digitalvideo ecosystem are convening in Glen Cove for the IAB Video Leadership Summit! This year will explore shifting from traditional metrics to business-driven KPIs, balancing quality & cost, #AI, and more:

According to IAB's Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation report, the #digitaleconomy is the nation’s job growth engine as employment in the sector is growing 12x faster than the total U.S. economy overall 📲

New data from the #IAB Video Ad Spend & Strategy Report: Part One shows that #digitalvideo continues to dominate the advertising landscape with no signs of slowing down. Download the full report to learn more 📲

IAB’s landmark research report shows the digital economy is driving U.S. job creation—digital jobs are growing 12x faster than total U.S. employment. Get the full insights in Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation:

RT @YTAdvertisers: #YouTubeNewFront is here! Tune in at 4:30pm ET, 5/8 @iab

It’s critical that we rally behind news organizations. To close out #IABNewFronts, Sara Badler (@guardian), Mark Miller (@NBCUniversal), Marcia Lesser (@yahooads), @JoJmayer (@washingtonpost) & IAB’s @sherylgoldstein explore how quality news are good for both the country & brands

.@infilliontech’s Jeremy Woodlee and @JoeZawadzki unveil MediaMath and explore how it delivers smarter technology, open integrations, premium reach, and privacy-ready solutions 🥊 #IABNewFronts