IAB
@iab
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Following
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#IAB empowers the media and marketing industries to thrive in the digital economy.
New York
Joined May 2008
Did you get your #IABLM ticket? 🌴 Use code ALMBLKFRDY26 by 12/5 to save $500! Join to shape the year ahead and dive into the latest trends like #AI, #measurement & #addressability, #privacy, #commercemedia, and more: https://t.co/KmwWF4BQau
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Join the brightest minds & boldest voices at #IABALM, as we gather to shape the year ahead and dive into the latest trends like #AI, #measurement & #addressability, #privacy, #commercemedia, and more! 🌴 Register today to save $500 using code ALMBLKFRDY26: https://t.co/KmwWF4BQau
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Join the brightest minds and boldest voices at the 2026 #IABALM! Top industry leaders, disruptors, and visionaries gather to shape the year ahead and dive into the latest trends like #AI, #measurement & #addressability, #privacy, #commercemedia, and more: https://t.co/KmwWF4BQau
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At #IABALM, AI isn’t just on the agenda – it’s a common thread in every conversation, reshaping #creativity, #commerce, #data, and growth for the year ahead. Some of the topics include ethics, measurement, GenAI, and more. Explore the agenda 🌴 https://t.co/HkL65HJHmh
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"That’s what every marketer hopes to spark — a rhythm people feel, not just see. This idea sits at the heart of the long-awaited IAB & MRC Attention Measurement Guidelines," says @angelinaeng. Read how the new attention standards turn feeling into data:
martech.org
The IAB and MRC’s new attention guidelines help marketers measure the emotions that drive memory and impact.
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This Wednesday, tune into #IABPulse to discover why it’s now a top priority for marketers, how IAB’s new framework defines true causal measurement, and what questions brands should ask to validate real business impact. 🔗 https://t.co/3VeK1CLjBS
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#IABALM is where decisions are made, strategies are born, and the industry sets its course. Join the brightest minds and boldest voices in Palm Springs, hear from speakers like Kevin Bacon, Remi Bader, Kendall Toole, Bozoma Saint John, and many others: https://t.co/I1tnEgZXzp 🌴
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The #IABStatePrivacyLaw Summit is happening next week! Join top speakers as they unpack the latest legal developments, explore practical compliance strategies, and make sense of the shifting state privacy ecosystem: https://t.co/onL3GQCMhT
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Don't miss out on early bird #IABALM prices! 🌴 Register before 10/31 to save up to $500 and join the brightest minds and boldest voices, shape the year ahead & attend sessions on pressing topics like #AI, #measurement, #privacy, #commercemedia, and more: https://t.co/Cfjb3Z52RN
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"The industry’s challenge now isn’t proving that #DOOH works—it’s integrating it smarter," says IAB's Jason Adamski. Read all about how #data, #measurement and the power of place are driving a new era of DOOH growth via @TheDrum:
thedrum.com
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🎙️ That’s a wrap on #IABPodcastUpfront! Hosted by Ali Levitan (BOSS), the event delivered incredible sessions, insights, and talent, from culture-shaping creators to data-driven strategies. See you next year!
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#IAB’s Matt Shapo, Maria Tullin (@HorizonMedia) & Scott Davis (@NPR) lead a deep dive on using podcast advertising to meet upper-, mid-, and bottom-funnel KPIs, exploring the 360° influence of creators across audio, video, social, and live events. #IABPodcastUpfront
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Tom Webster (Sounds Profitable) breaks down how podcast advertising drives measurable impact across the buyer’s journey, and how it complements other media in a multi-channel marketing strategy. #IABPodcastUpfront
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Heather Osgood & Nick Gryniewicz (True Native Media) showcase how independent podcasters –like Andrew Giancola (The Personal Finance Podcast) – deliver loyal, action-taking audiences. Host-read ads drive unmatched results. #IABPodcastUpfront
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Cam Weber (@PodscribeInc) breaks down why podcasting's open nature makes it one of the most measurable mediums, from RSS-driven insights to geo-level performance, audience overlap, and pixel-based conversions. #IABPodcastUpfront
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Gina Garrubbo (NPM) & Jonathan Armstrong (Arm) dive into Tech Unheard, showing how a brand podcast can elevate Arm’s story by exploring strategy, creativity, and the elements that made it a success. #IABPodcastUpfront
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Charlamagne Tha God (@cthagod) joins Rich Tunkel (@nielsen) & Prashant Nayar (@VaynerMedia) to explore building a brand across audio, from The Black Effect Podcast Network to The Breakfast Club, and how data drives influence & engagement. #IABPodcastUpfront
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NBA Hall of Famer & podcaster Dwight Howard joins Kevin Jones (Blue Wire) to show how @bluewirepods is creating a trusted, multi-platform ecosystem where athletes, influencers, and brands connect where sports meets culture. #IABPodcastUpfront
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Leaders from @SonoroPodcast talked about connecting brands with young, multicultural audiences through premium content across audio, video & social, today at #IABPodcastUpfront
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Michael Knowles (@michaeljknowles), Isabel Brown (@isabelbrown), Christine Hoffman & Mike Richards share how @realDailyWire is reshaping culture, connecting brands with a passionate, loyal audience and driving unmatched reach and influence. #IABPodcastUpfront
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