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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.
NYC, Chicago, Los Angeles, USA
Joined January 2008
Domino’s design overhaul includes Shaboozey jingle—CMO explains the changes
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Why the brand chose a celebrity, not AI, for its first widespread jingle.
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Gushers turned its freaky ’90s ‘Fruitheads’ ad into a full-blown horror short
adage.com
Bradley Whitford stars in Mike Diva’s film about a cursed actor from the original spot who’s out for revenge.
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Lay’s redesigns its logo and packaging as it begins removing artificial ingredients
adage.com
Packaging focuses on simple ingredients as consumers and government regulators put more scrutiny on food ingredients.
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Agency news you need to know this week
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This week, Agency Brief has the scoop on Shiner’s creative search, plus plenty more.
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Why mental health matters more than where people work
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Leaders should move past the remote work debate and build work cultures centered on mental health, flexibility and support.
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Apple mocks Microsoft’s ‘blue screen of death’ in latest ‘Underdogs’ film
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Even IT meltdowns can have happy endings when you’re in Apple’s ecosystem, says the latest episode in the series.
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Outdoor brand Kathmandu makes nature feel like home in global campaign
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The outdoors never looked so cozy in new spots from agency Motion Sickness.
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AI-generated ad of the week: EToro brings AI to the UAE
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The spot features the kind of fantastical twist that generative AI can reliably produce.
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Ad Age crossword puzzle—it’s fall y’all
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Ad Age's crossword puzzle for Oct. 10, 2025.
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Marketing winners and losers of the week
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Monopoly is having a moment and Buc-ee’s tops a convenience store ranking—plus, why it was a bad week for Deloitte, HelloFresh and Ferrari.
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How to pitch like a human in an AI-driven world
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AI can build a pitch deck, but it’s your team’s human chemistry, authenticity and energy that actually win the client.
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6 key agency and marketing job moves—and why they matter
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Here are the executive moves you need to know this week.
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Lay’s redesigns its logo and packaging as it begins removing artificial ingredients
adage.com
Packaging focuses on simple ingredients as consumers and government regulators put more scrutiny on food ingredients.
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Keep Hispanic consumers engaged—why pulling back now costs more later
adage.com
Despite slower spending, sustained and culturally fluent engagement builds Hispanic loyalty. Here’s why staying present now matters—and what works.
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GM makes a CMO change, adding communications to the role
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The automaker elevates Lin-Hua Wu to a new role of chief communications and marketing officer.
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Jay Askinasi to lead Paramount ad sales
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Jay Askinasi will take over Paramount's ad division as chief revenue officer with John Halley, Paramount’s president of advertising, set to report to Askinasi.
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How GM is accelerating AI marketing with Monks
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GM’s Molly Peck discussed how the automaker is ramping up its AI marketing alongside Monks’ Deborah Heslip at Advertising Week 2025.
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VML lays off staff in North America, citing shift in client needs
adage.com
The WPP agency has trimmed regional staff by less than 1%.
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Gushers turned its freaky ’90s ‘Fruitheads’ ad into a full-blown horror short
adage.com
Bradley Whitford stars in Mike Diva’s film about a cursed actor from the original spot who’s out for revenge.
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0
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5 key Advertising Week insights—from Duolingo’s new ad business to how brands turn speed into strategy
adage.com
Ad Age rounds up five standout moments from the start of Advertising Week New York, including Duolingo’s new ad business, Coach’s Gen Z strategy and Meta’s keyword playbook.
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