See a larger-than-life Halloween stunt from Sour Patch Kids and McDonald’s new “Friends” collectibles.

The Studio Museum is relaunching with the help of Lafayette American.

Highdive’s new brand campaign puts a modern cultural twist on the brand’s long-running “snap” ad theme.

This week, Agency Brief has the scoop on Porsche’s U.S. creative review, plus plenty more.

Here are the executive moves you need to know this week.

Ad Age’s inaugural Media Buying Power List honors trailblazers and innovators in the craft of media investment.

See Crispin’s lovely film for suicide prevention nonprofit Find Your Anchor and an amped-up Kahlúa x Dunkin’ collab.

Key stats from Ad Age's Brand Report. Spending by region and country based on top advertisers' headquarters. Exclusive content available to Ad Age All Access subscribers.

ChatGPT’s new Instant Checkout powered by AI agents is redefining e-commerce; brands must act fast to stay visible, trusted and relevant.

This week’s roundup features Google’s new agentic enterprise platform, Walmart’s tie-up with ChatGPT, DirecTV’s new AI shoppable screensavers and more.

Gen Z’s embrace of 2010s nostalgia allows brands to move beyond generic strategies and create bolder, more memorable experiences.

The rapper’s new role as Bobbie’s “chief confidence officer” puts feeding freedom and parental advocacy center stage.

Despite rising Latino influence and spending power, many brands remain uncomfortably quiet during Hispanic Heritage Month—missing a moral and business imperative to lead.

Victoria’s Secret has had its share of ups and downs, but new CMO Elizabeth Preis is forging ahead with new strategies.

See a New Zealand landmark transformed for a child poverty campaign and Mint Mobile’s spot with the real (not AI) Tilly Norwood.

Explore Ad Age Brand Report—the biggest companies, ranked by total marketing spend across the U.S. and worldwide—in Ad Age’s 70th annual report on marketers and marketing. Report overview for Ad Age...

Rethink’s “McCain Masala Movie” turns a snack launch into a full-scale Bollywood production filmed on location in Mumbai.

Ad Age sat down with creators during Advertising Week to discuss how they’re deepening their relationships with brands.

How being fearless, adaptable and rooted in culture creates bold, category-defining brand platforms.