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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag .

NYC, Chicago, Los Angeles, USA
Joined January 2008
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@adage
Ad Age
59 minutes
🛍 DTC news this week: A DTC tinned fish brand announces nationwide Whole Foods distribution. An AAPI-owned sustainable beauty brand raises $3.5 million for further expansion. And a DTC electric dental floss tool secures a “Shark Tank” deal.
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@adage
Ad Age
2 hours
How Katy Perry won Met Gala attention without going and why social media is buzzing about 7-Eleven's logo—plus, why it was a bad week for Apple, the Mets and Unilever's Degree.
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@adage
Ad Age
4 hours
Rocket Cos. has put its media business into review, one of the first major moves from new CMO Jonathan Mildenhall.
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@adage
Ad Age
17 hours
“Crush,” the new iPad Pro spot, has drawn vocal backlash since its Tuesday release, with critics saying the metaphor of the ad is at odds with Apple’s message of creativity.
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@adage
Ad Age
17 hours
Constellation Brands has launched a creative review for its Corona Extra brand, according to multiple people close to the situation. MullenLowe West currently handles the account. The potential change comes as Corona Extra’s long-running “La Vida Mas Fina” campaign approaches a…
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Ad Age Retweeted
@creativitymag
Ad Age Creativity
1 day
Nescafé artfully shows how coffee made at exactly 80°C tastes better and saves energy:
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Ad Age Retweeted
@creativitymag
Ad Age Creativity
1 day
Apple ‘Crush’ ad gets crushed by critics for destroying creativity:
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Ad Age Retweeted
@nudd
Tim Nudd
20 hours
Apple’s Tor Myhren on this week’s iPad ad: “We missed the mark with this video, and we’re sorry.” My scoop @adage :
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@adage
Ad Age
18 hours
In its latest campaign, Nescafé Canada suggests 80 degrees is all that’s needed for a delicious cup of coffee. Created by agency Courage, Nescafé is urging people to make the small change to conserve energy, making for a perfect cup and a bigger impact.
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@adage
Ad Age
20 hours
McDonald’s global digital marketing and ordering tools are slated for an upgrade. The fast food giant is planning to invest “hundreds of millions of dollars” in its digital marketing over the next few years.
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@adage
Ad Age
20 hours
On the backlash to the “Crush” iPad ad, Apple’s Tor Myhren tells @adage : “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express…
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@adage
Ad Age
21 hours
Garfield is thrilled to see an Olive Garden TV commercial for its lasagna, Liberty Mutual's fire drill, and more of the latest television commercials from iSpot.
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@adage
Ad Age
21 hours
Apple apologized Thursday for a new iPad Pro commercial that was met with fierce criticism from creatives for depicting an array of creative tools and objects—from a piano, to a camera, to cans of paint—being destroyed by an industrial crusher.
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@adage
Ad Age
22 hours
The latest round of TikTok trends includes an enduring rap feud, an artistic courtroom battle and a silly new way to flaunt your purse collection.
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@adage
Ad Age
23 hours
"Just because content is on a social media platform doesn't mean it's fair game to use in ads or other posts," writes Jonathan Hyman and Nickolas Taylor.
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@adage
Ad Age
24 hours
Roblox delivers video ads, Salvador Dalí gets an AI twin, Mark Zuckerberg looks good, and more of the best in metaverse marketing.
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@adage
Ad Age
1 day
Ahead of the TV upfronts, Ad Age asked 16 rising media buyers what advice they have for brands to take their approaches to investment into the future.
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