🛍 DTC news this week: A DTC tinned fish brand announces nationwide Whole Foods distribution. An AAPI-owned sustainable beauty brand raises $3.5 million for further expansion. And a DTC electric dental floss tool secures a “Shark Tank” deal.
How Katy Perry won Met Gala attention without going and why social media is buzzing about 7-Eleven's logo—plus, why it was a bad week for Apple, the Mets and Unilever's Degree.
“Crush,” the new iPad Pro spot, has drawn vocal backlash since its Tuesday release, with critics saying the metaphor of the ad is at odds with Apple’s message of creativity.
Constellation Brands has launched a creative review for its Corona Extra brand, according to multiple people close to the situation.
MullenLowe West currently handles the account. The potential change comes as Corona Extra’s long-running “La Vida Mas Fina” campaign approaches a…
In its latest campaign, Nescafé Canada suggests 80 degrees is all that’s needed for a delicious cup of coffee. Created by agency Courage, Nescafé is urging people to make the small change to conserve energy, making for a perfect cup and a bigger impact.
McDonald’s global digital marketing and ordering tools are slated for an upgrade.
The fast food giant is planning to invest “hundreds of millions of dollars” in its digital marketing over the next few years.
On the backlash to the “Crush” iPad ad, Apple’s Tor Myhren tells
@adage
:
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express…
Garfield is thrilled to see an Olive Garden TV commercial for its lasagna, Liberty Mutual's fire drill, and more of the latest television commercials from iSpot.
Apple apologized Thursday for a new iPad Pro commercial that was met with fierce criticism from creatives for depicting an array of creative tools and objects—from a piano, to a camera, to cans of paint—being destroyed by an industrial crusher.
"Just because content is on a social media platform doesn't mean it's fair game to use in ads or other posts," writes Jonathan Hyman and Nickolas Taylor.