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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.
NYC, Chicago, Los Angeles, USA
Joined January 2008
Taylor Swift and Travis Kelce’s engagement goes viral—how brands jumped on their ‘love story’ announcement
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In the latest example of the Taylor Swift effect, brands are rushing to leverage the swell of social media excitement around Swift and NFL star Travis Kelce’s engagement, which the couple announced...
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What J.Crew’s AI ad controversy reveals about brand authenticity and transparency
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J.Crew used AI in Instagram images and attracted criticism.
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Blazing-fast image creation – using just your voice. Try Grok Imagine.
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Steve Hayden, celebrated adman who wrote Apple’s ‘1984,’ dies at 78
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Hayden helped craft the most famous ad ever made, and later rose to become vice chairman of Ogilvy.
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Agency news you need to know this week
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This week, Agency Brief has the scoop on Publix’s media agency about-face, plus plenty more.
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Marketing winners and losers of the week
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Ralph Lauren gets Swift bounce and The Rizzler inks AriZona beverage deal—plus why it was a bad week for Cracker Barrel, Alo Yoga and Kroger.
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Wasa, the crispbread brand, rescues you from the sea of health food options
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“Go Hard,” a global platform from Forsman & Bodenfors, positions Wasa as an uncomplicated choice.
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Dr Pepper’s college football marketing playbook includes mixed reality, AI and Pat McAfee
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Brand extends Disney deal with dynamic ads, mixed reality game integrations and up to 3,000 versions of its "Fansville" spots.
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What marketers can learn from Cracker Barrel and American Eagle’s social controversies
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Ad Age reporters Erika Wheless and Gillian Follett break down recent brand social media dramas and how marketers can better approach digital audiences.
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What happens when agency staffers get 88 work-from-home days each year
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Motion Agency's retention rate rose to nearly 96% in 2024, up from 77% in 2021.
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Back-to-college marketing playbook—how brands are turning campuses into content engines
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Brands such as Poppi and Urban Outfitters are doubling down on their college marketing efforts this year.
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Behind the pickle craze and how brands are responding
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Gen Z is particularly fond of pickles, while other consumers focus on health benefits.
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T-Mobile shifts most of lead creative agency Dentsu’s remit in-house
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Dentsu won the account in January 2024.
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8 creative campaigns to know about today
adage.com
See Fanta’s horror-themed Halloween cans and Sonic’s spots with college athletes trained in acting by Terry Crews.
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Steve Hayden, celebrated adman who wrote Apple’s ‘1984,’ dies at 78
adage.com
Hayden helped craft the most famous ad ever made, and later rose to become vice chairman of Ogilvy.
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Back-to-college marketing playbook—how brands are turning campuses into content engines
adage.com
Brands such as Poppi and Urban Outfitters are doubling down on their college marketing efforts this year.
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Travis Kelce swaps lackluster drinks for Accelerator Active Energy in new ads
adage.com
Fresh off his engagement to Taylor Swift, the NFL star rolls out Dolsten & Co. spots for his energy drink.
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Shake Shack chooses Opinionated as its new lead creative agency —behind the win and its strategy
adage.com
Opinionated stood out with immersive pitch tactics, including embedding a strategist in a Shake Shack restaurant.
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4 career-building tips—from personal branding to job hunting and growing as a leader
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Pereira O’Dell’s Mona Munayyer Gonzalez shares actionable advice on career growth and branding.
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What J.Crew’s AI ad controversy reveals about brand authenticity and transparency
adage.com
J.Crew used AI in Instagram images and attracted criticism.
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Hertz unleashes a pack of Golden Retrievers to delight weary air travelers
adage.com
The “Gold Squad,” dreamed up by Preacher, hits Dallas Fort Worth and will also head to Chicago, San Diego and Atlanta.
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