winnie
@winnielaux_
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doing consumer crypto things @blocktower . alumna @ucberkeley
🇭🇰 🇨🇦 in new york
Joined November 2013
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home for the holidays and it’s SO fascinating to see how my 16-year old brother “hangs out” on
@discord
💻
he is squarely part of this digital-native, covid generation that’s had to adapt to three years of online school. a few interesting ways zoomers ~ chill ~ on discord:
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web3 is currently missing a killer social app.
@blocktower
, we’ve been talking a lot about how with every major technological shift (e.g. internet, mobile, crypto), a new generation of social and chat apps is born, unlocking net new consumer behaviors & experiences. 📱💬
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recent consumer crypto app launches have shown us what is possible on the UX front with: web2-like onboarding/sign-ons via embedded wallets, gasless transactions enabled by account abstraction, easy signing with ios & android passkey infra, and clean mobile interfaces.…
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HYPED !! literally feels like college acceptance day all over again. only
@DeGodsNFT
and
@y00tsNFT
can create this adrenaline rush and make you feel so special 🫶
@frankdegods
and co. doing some magical stuff over there at
@dust_labs
❤️🔥🚀
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seeing an interesting trend around memecoins being used to bootstrap engagement and initial liquidity for early stage projects (versus projects prematurely launching their own native token or using a points system).
specifically around $degen 🎩:
-
@perl_xyz
awards $degen to
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and lastly, after noticing how i communicate with friends... he schooled me on how facetiming and imessaging friends is incredibly boomery, which I was quite offended by as a self-proclaimed zillennial 🤪
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customer loyalty / fan engagement will be one of the biggest web3 onramps. we're seeing this play out in the creator economy, sports, music… & now with commerce 🛍️
with each web era, a new generation of brands emerge & are supported by a different set of ecomm enablement tools
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they also hop into VCs and study together, sometimes turning on the camera so they feel like they’re “present” and connected with one another. :’) such zoomschool tings.
ironically, zoomers prefer discord to zoom for easier screen sharing and less laggy video chats
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finally stopped by
@solanaspaces
today. seeing some of my fave solana projects (
@Stepnofficial
@orca_so
@DegenApeAcademy
) on display in IRL hits a lil different ⚡️
s/o to
@vibhu
for designing this space and for the
@phantom
🧢
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they prefer to create small servers on discord over groupchats on whatsapp because they can leverage bots and have custom server emojis. they love discord music bots where they can share what they’re listening to, listen to the same song together, & adjust each other’s music🎶
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the future of consumer applications will become hyper-personalized.
while there’s been a lot of discussion around emerging social graphs (eg
@lensprotocol
,
@farcaster_xyz
), interest graphs (eg
@nicheprotocol
), identity layers (eg
@discoxyz
,
@galxe
), affiliations (eg badges,…
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they also have a ton of gaming bots 🎮 that forward certain in-game messages directly to channels (eg. person X lost in a game), so that everyone else not playing the game can stay up to date and comment on the activity 💬
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we are beginning to unlock new types of ✨magical✨ consumer experiences uniquely enabled by crypto.
with recent advancements around account abstraction, on/offramps, bridge abstraction, web2 authentication, and easy wallet creation + onboarding... more and more consumers are…
Consumer crypto is heating up and new applications evangelizing better user experiences are capturing attention 🔥
We've teamed up with
@privy_io
to bring you "The Builder's Perspective on Consumer Crypto" based on data from and conversations with top builders in the vertical
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they enable discord permissions so friends can see what they’re doing when online (eg. playing minecraft) and join them in that activity
they hop into designated VCs (voice channels) and just chill/chat about what they’re doing (eg. the world cup VC was popping off recently)
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consumer crypto is already 10x more difficult to build in, but we are beginning to see an emerging set of tools that enable dapps to deliver web2-like products and experiences with crypto under the hood. the next generation of crypto companies will target everyday users who may…
Web2 vs Web3 UX
I was asked by a reporter from a crypto publication about the disparity between web2 and web3 UX. It’s a meaningful line of questioning that isn't covered enough. So I’m going to share some half-baked thoughts in hopes that it triggers more discourse.
Why is
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GM👋! Thrilled to announce BlockTower's new $150m VC fund. I'm excited to be working alongside
@tklocanas
@spvenino33
@alicians
to back this next-generation of founders leveraging crypto/web3 to build net-new markets, better products & novel experiences.
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in this multichain world, bridge abstraction will be a 10x unlock for consumer crypto ux and real adoption.
yesterday, i finally bridged my
@y00tsNFT
from polygon to eth. being well past the 24 hour period where they sponsored gas for bridging, i found myself not having any…
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vibes are popping
@seedclubhq
demo day right now🌱
everyone's minting nfts in the chat, new types of onchain media and characters unveiled, brands are being launched, raffles are held with nft bundles made possible by
@erc6551
, and folks are getting early access to products…
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gm to all those who fell asleep doomscrolling and woke up early to doomscroll more ☕️🌞
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this cycle, i can’t wait until my friends earn their first ever crypto via consumer dapps and then off-ramp before they ever even on-ramp. 💸
i think we're near. earn crypto rewards for creating (e.g. art, music, blogs, videos), sharing (e.g. restaurants, products, content), and
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taste and curation has always been so deeply intertwined. this is why we enjoy shopping at boutiques that curate specific items, why our spotify discover weekly hits different, and why we inherently trust the products our friends (with similar taste) recommend more.
recently,…
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super interesting to see this new market emerge around FIDs (
@farcaster_xyz
IDs) on farquest (by
@wieldlabs
).
in the last few weeks, those with low FIDs and are "active" on FC have been eligible for certain airdrops, mints, and more. the most expensive sale has been 2.2 eth…
a relatively low Farcaster ID (20k) is now flooring around $100, this is really just the start 👀
Farcaster OGs (~2.37ETH floor) were dropped to sub 20k FIDs who were active
High conviction low FIDs will be status signal
cope some low digits Farcaster accounts:…
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a protocol is only as strong as the devs & dapps building on top🛠️
as such, this concept of “protocol-developer fit” is becoming just as important as product-market fit. while the name is self-explanatory, there are a number of ways protocols (or platforms) can achieve web3 PDF
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maybe it’s because i haven’t been to a crypto conference in awhile, but i love that the
@farcaster_xyz
community is embedding crypto primitives into every part of farcon.
- from signing up and minting my farcon pass a few months ago via
@UnlockProtocol
- seamlessly rsvping to…
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from co-creation platforms to chat/feeds, web3 social continues to grow
we're beginning to see dapps build on top of existing social graphs whereas others are building killer consumer products first with the goal of eventually building their own social graph
h/t
@MessariCrypto
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gm, zermatt!
skied from Switzerland 🇨🇭 to Italy 🇮🇹 today for some good lasagne and a cup of ‘spresso ☕️
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gm. I’m back home in hong kong 🇭🇰 and guangzhou 🇨🇳 for the next three weeks. would love to meet crypto folks around the area. hmu if you’re around 🤗
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millions of students join online focus rooms or hop into VCs on Discord to study together. yesterday, I joined a 266-person zoom at 11pm & found a cohort of highly-focused individuals coworking
this is like our millennial/genx version of going to the library/coffee shop to study
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the best kept secret in defi is finally out. over the last few months, i’ve been quietly yielding ~15% on ETH with best-in-class automation, reporting, and risk management.
we’re proud to have led
@DefinitiveFi
's seed round and been users on day 1. the platform is truly next
Introducing DEFINITIVE.
We've raised $4.1m seed from BlockTower, Nascent, Coinbase Ventures, and others to bring you the most advanced DeFi yield and execution platform.
🔑 Access our institutional-grade tech today with invite code "DAYONE".
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obsessed with my
@crypto_coven
and the whole community. every single piece is absolutely stunning. everything from the mint process to the mission is so unique.
where all my
#pearlcrowns
and
#leos
at?!
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it’s no surprise that we’re more bullish than ever on real-world assets (RWA) and lending
@blocktower
.
this is why we’re excited to double down on our investment and conviction in
@centrifuge
, a leader in the defi and credit space. ⛓️🪙
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come work with the
@blocktower
vc team this summer! we’re looking to bring on 1-2 summer analysts to join us in nyc for ten weeks 🗽.
if you’re passionate about crypto and like spending your time researching the latest trends and working with early-stage companies, apply via the
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CDBs all over my twitter feed today… and honestly nothing makes me happier 🥰
sounds like people are finally understanding the math!! 1D=1B
@CryptoDickbutts
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Today, Apple allowed
@AxieInfinity
to release a lite version of their game in the App Store. This is a huge step forward for crypto gaming and the player-owned economies
@DjSterlingC
describes in his new piece.
Axie's lite mobile app gives players free non-NFT "starter…
Player-owned economies are the product of a rising CAC caused by increased mobile usage, a shifting ad landscape, and the death of cookies.
This has taken the form of fully-fledged economies like in EVE, or the ability to buy and trade in-game assets like in Counter Strike.
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fairly convinced that seamless on-chain commerce is near.
i just minted both digitally and IRL the Based corduroy hat powered by
@slice
and
@coinbasewallet
. it was such a magical experience... comparable to shopify tbh.
fairly excited about this new stack powering embedded
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had a blast chatting with
@tyhunnny
,
@raakheemiller
, and
@PorterGrieve
about how consumer brands (spanning dtc brands, enterprises, & sports teams) are thinking about web3 and emerging use cases around co creation, engagement, and loyalty.
@PennBlockchain
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could not be more HYPED for my new robot drip 🤖👚.
@RTFKT
really pushing the boundaries for what next-gen fashion 👟 looks like with their upcoming phygital products!!
Clone X Forging SZN 1 :
Next Gen Fashion unlocked by your Avatar 🧬⚒️
Here's all you need to know 🧵👇
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heart still so full & feeling inspired after bringing together this lovely group of women in web3 with my co-conspirators
@aleksijavujicic
&
@sarah___wood
. everyone gave toasts🍸 abt something they learned recently & an area they need help with. what a magical way to end summer✨
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just as instagram rolled out NFTs,
@xiaohongshu
, a popular chinese lifestyle platform (think ig x pinterest), now enables 200m users to showcase NFTs minted on Conflux
in my recent trip home to china, i rediscovered the app & saw how much consumers have embraced digital goods
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some snippets from the
@blocktower
investor day this week 📸
always so lovely to see and bring together our amazing LPs and some of our founders! 🚀
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one of the strongest consumer founders that pioneered casual gaming in web2 is starting a new web3 social/game experience. it’s going to be an entirely new way for us to play casual games with fun crypto mechanics along the way 🪙
DM/comment if you’d like early access to it 💌
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excited to be chatting with these amazing folks who are rethinking the future of consumer brands & sports teams, and defining what customer/fan engagement looks like in web3
come say hi if you're
@PennBlockchain
conf this weekend! 👋
@tyhunnny
@PorterGrieve
@RaakheeMiller
Incoming:
#PBC23
2/11/23 Panel Announcement
"Brands Entering Web3" featuring
@PorterGrieve
of
@TeamM3rcury
@tyhunnny
of
@TYBXYZ
@raakheemiller
of
@mojito_nft
Moderated by
@winnielaux_
of
@BlockTower
RSVP->
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the ability to download apps directly from the web or from “crypto-only” app stores will be a massive unlock for web3.
ios 17.2 beta shows that Apple may be allowing iphone users in the EU to sideload apps and bypass their main app store.
this will have huge implications for
iOS 17.2 beta code suggests Apple is preparing to allow users to sideload apps to comply with EU regulation
This would allow users to download apps outside of the App Store and use alternative app stores
Source:
@9to5mac
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📺i'm streaming tonight - mukbang style📺
consumer behaviors around livestreaming in the West are shifting. with the writer's strike leading to the rise of unscripted content, and the changing sentiment around livestreaming as a form of entertainment, i'm excited for how this
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GM 🇨🇳, i’m back! I spent my most formative years in China, which means I grew up using weibo before twitter, shopping on taobao before amazon, wechat before messenger.
one thing I love abt chinese ecomm is the built-in live shopping, streaming, & discovery within one superapp!📱
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gm, sf 🌁
it’s good to be back. say 👋 if you’re around. would love to catch up with old friends and new!
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today, AI applications are not able to take actions on a user’s behalf. a digital twin or productivity assistant is not able to book your flights, make dinner reservations, actively manage your calendar, or respond to people without your direct approval.
this is because the…
Today is a big day. We are emerging from stealth with
@AnonPlatform
.
Our mission is to be the commercial infrastructure powering the automated internet.
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spending more time on
@orb_club
within the
@lensprotocol
ecosystem.
seeing $bonsai as the $degen & warps equivalent within lens. folks are directly minting collectible posts and content with $bonsai. excited to see what other lens-dapps integrate it.
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overall, i’m excited to meet more founders building social apps on web3 rails. feel free to DM or email (vc
@blocktower
.com) if you’re building something cool in this space. 📧
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the future of consumer discovery (across content, ecommerce, music, food, and more) will be highly curated and personalized.
this will be powered by social and interest graphs, AI, identity platforms, and on-chain markers.
similar to TikTok (content) and Temu (shopping) today,…
in the same way that content discovery is moving from search (google) to AI curation (tiktok), so will ecommerce.
amazon is search. over the next couple years ecommerce will transition to AI curation
if you are working on this DM me
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for a long time, the myth was that "women only start consumer goods companies," but the data shows otherwise. in 2022, the top 5 industries female founders built in were biotech, software, AI, healthcare and fintech!
personally, i'd love to back more female founders in crypto🤗
Excited to share that
@paidion
&
@FortuneMagazine
picked up our latest blog post on the lessons we've learned from investing in over 100 women-led startups 🤩:
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@privy_io
@magic_labs
@turnkeyhq
@usecapsule
@beam_cash
@decentxyz
@futureprimitive
@neynarxyz
@LitProtocol
@holographxyz
to take a step back, we all know building in consumer crypto is 10x harder... because the end user may not be a crypto-native consumer who is willing to endure terrible UX for short-term profits.
while we’ve seen some early signs of product market fit in some of these categories
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@amanda0x
also wrote a great piece on new behaviors that web3 social apps are forming around (e.g. digital assets, digital activity, digital affiliations) and the limitations (e.g. privacy, safety, user experience) holding some of these apps behind.
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gm from
@blocktower
’s investor day in miami 🌴
a few snapshots of some of our amazing LPs, founders, and broader BT family 🤗
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we’re trending towards a new world where there will be hyper-personalization across consumer apps. web2 apps like tiktok, amazon, netflix, and temu have proven success (e.g. longer session times, improved conversion) with discovery algorithms tailored to users’ preferences.
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@onnnnnnnion
@iamMatthias
the collective of farcaster,
@unlonely_app
, and
@interfacedapp
demonstrating some real points market fit !!!
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thanks for having me
@voguebusiness
and
@maddieschulz
at the vogue technology forum last week. loved chatting all things fashion and crypto with this crew.
we’re still in the early innings of social commerce in the US and every week, new brands are exploring this through novel…
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an effective gtm strategy that is not often talked abt is what i’m calling the P3 “parallel product-protocol” approach, whereby the protocol/company builds the first proof-of-concept product(s) to demonstrate the value of the protocol eg
@centrifuge
@farcaster_xyz
@Superfluid_HQ
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today was my last day of 18th grade, or in other words – I’m graduating from
@Columbia_Biz
this spring!!🎓 one of the most exciting things about my class is the number of folks going full-time into crypto/web3.👇
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@privy_io
@magic_labs
@turnkeyhq
@usecapsule
@beam_cash
@decentxyz
@futureprimitive
@neynarxyz
@LitProtocol
@holographxyz
this is why i’m so excited about the combination of the following tech innovations / tools that will bring a more slick mobile experience and simplify consumer crypto ux:
🗝️ Passkeys (a new ios & android standard being pushed out by major industry players) are a next gen
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new love language unlocked: was excited about this project and shared it with
@daveychiang
. he proceeded to tell me to check my OS... and sure enough I saw a
@truth
NFT. he knew i'd come across this proj and minted one for me already.🤗gotta love modern romance in the metaverse❤️🔥
A few months ago a few friends & I started working on an NFT project called Illuminati NFT /
@truth
.
I’m sharing the story now bc tonight at 11:23pm ET for 23 mins there is an opportunity to mint without having to be whitelisted or own any NFTs.
More at the end of the thread.
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i love when new apps feel a tad intrusive at first.
for example, i am obsessed with how
@interfacedapp
shows the social interactions and relevance of specific tokens, mints, and activities on chain. it gives you FOMO as your friends are claiming, swapping, listening to, and
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@privy_io
@magic_labs
@turnkeyhq
@usecapsule
@beam_cash
@decentxyz
@futureprimitive
@neynarxyz
@LitProtocol
@holographxyz
this summer, we conducted a survey across undergraduate blockchain clubs in the US to learn more about how college students today are using and thinking about crypto. one area we wanted to better understand was their pain points around crypto ux.
we learned that scams are the…
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the beauty of crypto is that it enables people to build opinionated front-ends with interoperable building blocks (e.g. protocols, composable assets) 💻
we can now create products with pointed feature sets that cater to niche consumers by bringing together various on-chain…
why are “everything apps” inevitable for consumer crypto?
because that’s the whole point of composability—you can construct entire end-to-end experiences using protocols like lego blocks.
it’s one of the main draws of building anything onchain.
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excited to hang with everyone irl at farcon next week 🌴
if you're building / tinkering / experimenting within the
@farcaster_xyz
ecosystem, don't forget to rsvp to farhack.
let me know if you'll be there, and drop your FC profile 👇
We're so excited to be hosting FarHack at Farcon at our HQ in Santa Monica, CA 🫡
May 3 - 5.
RSVP:
@farcaster_xyz
Drop a link to your FC profile in the comments if you're hacking.
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one of my favorite features of
@orb_club
is the ability to directly: 1) make posts collectible AND 2) set the referral fee on each post so that those who “repost” it earn x% of that fee.
as seen here, I am able to set this post for 1000 $bonsai and share 80% of that directly
spending more time on
@orb_club
within the
@lensprotocol
ecosystem.
seeing $bonsai as the $degen & warps equivalent within lens. folks are directly minting collectible posts and content with $bonsai. excited to see what other lens-dapps integrate it.
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The future of (web3) work is inevitably changing. Recent trends such as the explosion of freelance work (esp among younger generations), demand for crypto-native talent, and the introduction of DAOs have led to individuals seeking different forms of "work."👩💼💻
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"but how is this better than web2 social?!” is a question that i get often.
Open Actions on
@LensProtocol
v2 is beginning to scratch the surface on the beautiful possibilities enabled by a truly composable, open ecosystem and social graph.
in today’s world,
- brands have a huge
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something's happening 👀 could feel this cultural shift this beautiful sunday
@CryptoDickbutts
BREAKING: CryptoDickbutts Ethereum NFTs Surge 690% in Daily Sales Volume
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so much
@cryptothegame_
fomo this szn.
given that players mint NFTs that can be sold/transferred at any point, i'm curious to see how the market for player NFTs evolves. currently, the floor price is 0.121 eth, just slightly higher than what it was originally.
as certain
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beyond odyssey, i love that
@starbucks
is experimenting with crypto/NFTs to engage its Partners (employees) by awarding digital badges to employees who complete different learning experiences. 📚🏆
for awhile, we’ve been talking about how one’s reputation can be ported across…
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Women silently endure many pain points at various life stages. Given the associated stigma attached,
#womenshealth
has traditionally been ignored by investors. At
@M13Company
, we’re dedicated to investing & normalizing the conversation around these taboos.
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At
@Blocktower
, we believe the future of finance is bringing real-world assets on chain, leveraging DeFi liquidity to unlock new financing opportunities - esp for those outside the traditional financial system.
That's why we’re excited to back
@jia_DeFi
!
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the why for consumer crypto is becoming even more clear. the 10x UX improvement (from web wallets, emerging social graphs, and widespread adoption of passkeys) is the how.
why build consumer on crypto rails?
👥 it's the ability to log in with a social profile that is innately
Web wallets (what Wilson calls a smart wallet here) don't exist yet outside of testnet.
They have no downloadable app, don't require social login, and are powered by passkeys.
They are a new thing that will change everything.
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been increasingly pumped about the future of on-chain media with more teams bringing better content on chain (across music, media, fashion, art) and tools/platforms curating content based on taste, enabling hyper-personalization, and ensuring authenticity 🌱📺🎶
1/ Coinbase launched
@BuildOnBase
w/ onchain summer - "a celebration of art, culture, gaming, community + more." The result was 700k mints from 268k unique wallets.
This is just the start. In the coming years, more + more media will go onchain 👇
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gm👋the best thing about jetlag is i am now a morning person... woke up at 6am, got a workout in, and checked off so many items before my first meeting 🫠 how does one stay jetlagged forever?!
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@privy_io
@magic_labs
@turnkeyhq
@usecapsule
@beam_cash
@decentxyz
@futureprimitive
@neynarxyz
@LitProtocol
@holographxyz
up until now, consumer crypto has been an imperfect experiment, designed by developers for degens.
we need to start focusing on apps that have better design and nomenclature, and real-world use cases beyond speculation and pure financialization (although they could still very
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Everyone is building a wallet💸 This is because the wallet is emerging as the home base for how consumers will interact in this new web3 paradigm. Whether it be showcasing NFTs, participating in DAOs, voting on proposals, chatting w others… everything will be tied to your wallet
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not an unpopular opinion at all. tokenized fandoms are some of the best communities where crypto can be used to supercharge engagement. i think they are also one of the earliest signs of product market fit in consumer crypto. the tribal nature and cohesive identity brings…
Unpopular opinion: Web3-enabled collaborative entertainment is an amazing concept that resonates well with the broader consumer.
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a few other things i'd love to see in my wallet (leveraging farcaster):
- comment on recent txns that my FC friends made (e.g. in a venmo-like feed)
- show FC friends that have aped into the same memecoins + NFTs as you
- recommend new dapps that my friends have recently…
If I was a wallet PM, I would’t integrate Farcaster as a cast feed.
Instead, I'd use it to improve UX/retention:
- autopopulate friends as potential payment recipients.
- show which friends also did this txn on txn signing tray.
- show recommended txns based on what friends did.
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this means, the next disruptive social app won’t just been a clone of a web2 app, but rather a tool / feature that solves a very real problem for users today. the ecosystem around the social app will be just as important as the app itself.
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a few others I’d love to see:
-
@TYBXYZ
challenges and surveys from brands
- directly discover and collect songs on
@soundxyz_
- see and make bets on
@Polymarket
and other prediction markets
- immediately mint or take action on my recommended
@daylight
txns
If you're building anything in consumer crypto, I strongly suggest you look at leveraging Farcaster Frames.
Frame ideas I suspect we'll see:
-
@opensea
buy, offer
- $DEGEN trading bots
-
@paragraph_xyz
subscribe, collect
-
@onceupongg
view, wallet, contract, pin
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come work with me and the best team that is
@tklocanas
,
@spvenino33
, and
@alicians
this summer in nyc 🗽
we're hiring 1-2 undergrad interns
@blocktower
who are passionate about crypto & vc 🪙
We're looking for 1-2 interns to join us in NY for the summer
@BlockTower
VC to work alongside our investment team. If you or anyone in your network is passionate about crypto and investing, apply here:
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spent the last few weeks in china 🇨🇳 & hong kong 🇭🇰, and it’s been illuminating to hear some of the recent developments in crypto and regulation here.
a few things that i’ve learned:
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@makinmarkets
@discord
right?! So interesting. They love their bots and have hacked them in such novel ways for social interactions
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I don’t care if it's post labor day, but summer’s not over until solana (or
@barrelDAO
) says it is...!!!
cc
@dgoldzz
@DjSterlingC
(and no, I won’t do a shoey - sorry fam)
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taste has traditionally been something so intangible and difficult to measure. but we’re gradually moving to a future where tastemakers are rewarded for being early and being right. love that
@primitives_xyz
is building for this taste economy (as
@daisandconfused
likes to say)…
get recognized for your taste 👀
today, we’re launching points, a collecting experience where scouting gems before they start trending lets you earn rewards
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excited to be chatting more about this at the
@voguebusiness
tech forum tomorrow with
@maddieschulz
,
@awhyit
,
@CharlesHambro
, and
@carolwh1
💫🤟
despite the decrease in dollars 💸 invested into crypto last quarter, we are still pumped about all the companies building in this
It’s a trying time for fashion-tech startups compared to the recent heyday, but many are still securing funds and mentorship.
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