Blackbird
@blackbird_xyz
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We are Blackbird Labs, focused on building the next great restaurant thrill ride. Technology should be amazing.
New York, NY
Joined July 2022
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Pinned Tweet
Excellent piece in today’s
@nytimes
on
@benleventhal
, his vision, and how that translates into what we’re building here at Blackbird — aka the future of restaurant loyalty. Plus more on our amazing new investors! 🪄 ✨
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Today we are excited to announce the close of a $24M Series A financing round, led by
@a16zcrypto
, with participation from new investors Amex Ventures and
@QEDInvestors
. We are incredibly proud to count them as partners on our journey to build the future of restaurant tech.(1/4)
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Hello, world! Blackbird has raised an $11m seed round and is ready to harness the ingenuity of web3 tech to power the restaurant industry’s next great thrill ride...(1/4)
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We’re thrilled to be participating in Onchain 🟡 Summer with
@coinbase
. Stay tuned for two cool Blackbird passes dropping soon…
ᴏɴᴄʜᴀɪɴ 🟡 ꜱᴜᴍᴍᴇʀ
Introducing a first-of-its-kind festival, bringing you onchain art, music, games, food, and more.
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Blackbird is flying with
@coinbase
’s Base to create the future of restaurant loyalty. LFG 🪩 🔵
1/ 🔵 We’re excited to announce
@BuildOnBase
.
Base is an Ethereum L2 that offers a secure, low-cost, developer-friendly way for anyone, anywhere, to build decentralized apps.
Our goal with Base is to make onchain the next online and onboard 1B+ users into the cryptoeconomy.
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That's it: Blackbird Breakfast Club is officially sold out...for now. Want to join the best thing to happen to breakfast since waffles? Join our waiting list and we’ll notify you as soon as spots open up.
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Our Founder and CEO,
@benleventhal
, sat down with
@NewYorker
to discuss the state of restaurant reservations in New York, why they're so hard to come by, how it affects restaurants and diners alike, and what Blackbird is doing about it.
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Paging all future $FLY Whales — download Blackbird and get a 1,000 $FLY bonus on us! Level up your clout or burn them on perks at participating Blackbird restaurants. Download via link in bio.
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The first public project built on
@blackbird_xyz
's loyalty and membership rails launches at Williamsburg's GERTIE today. Much more to come in the weeks and months to follow. Check it out —
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Blackbird 🤝
@base
. It’s go time
Anonymized
@blackbird_xyz
diner profiles are now moving to Base mainnet. By "profiles" we mean wallets, each with a collection of soul-bound membership NFTs that will keep updating as time goes on. We believe this marks an exciting paradigm shift for how identity, connectivity,…
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Today's special: Flypaper, a proposal for the future restaurant economy, where $FLY, a pan-industry loyalty currency, fuels direct connectivity & engagement between restaurants & customers. To contextualize, we spoke to
@momofuku
CEO Marguerite Mariscal.
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What’s better than a 5,000 $FLY reward? How about free coffee for an entire year at some of our favorite NYC restaurants (with more to follow), a bag of Tom's Perfect 10 granola, access to invite only events, and more. Join Blackbird Breakfast Club.
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"Blackbird is a different kind of gamble, that something as ethereal and sought-after as being a regular can be turned into a digital asset: A restaurant NFT."
@EaterNY
gets it. ✨
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It’s in the details ;)
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Our mission: Give restaurants the loyalty and connectivity tools to empower every guest to feel like a regular every time. Each tap-in with Blackbird earns you access, rewards, perks, and $FLY loyalty points whenever you dine out. Download the app: (4/4)
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Back by popular demand: a limited number of Blackbird Breakfast Club memberships – the pass that gets you coffee every day for an entire year at 9 NYC restaurants, including new additions Lodi, Mah-ze-Dahr & Patisserie Fouet. Get yours now.
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Here’s a test drive of our new map-discoverability feature on the Blackbird app. Download via link in bio.
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As
@variantfund
’s
@ljin18
recently pointed out, 2023 could well be the year of decentralized social. Should that be the case, then a crypto wallet could well become one's identity graph...(1/4)
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Here’s a full rundown of where to currently use Blackbird, and how, plus a list of restaurants where you’ll be able to tap in soon for cool perks and other rewards. We’re just getting started — enjoy the ride.
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That's a wrap: round 2 of the
#blackbirdbreakfastclub
is officially sold out. New members, welcome, and more soon. For those who missed this drop, join our mailing list to hear about future Blackbird clubs, passes, events, and more
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As part of
@coinbase
’s Onchain 🟡Summer, we are dropping two Summer Passes—both good for cool perks at participating restaurants— this TUESDAY, 8.15. Be the first to mint yours by signing up below.
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Not a $FLY 🐳 yet? Well, this is your week to level up.
All
@blackbird_xyz
check-ins this week earn 1,000 $FLY. Wishing a very happy NFT NYC to those who are celebrating.
#NFTNYC2024
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Excited for Day 1 of
@BuildOnBase
+
@coinbase
’s Onchain 🟡 Summer. Sign up to be the first to know about our two exclusive digital collectibles (redeemable for irl perks at participating restaurants), both dropping 8/15!
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André Mack took us to his favorite burger of all time, Red Hook Tavern
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In celebration of
@coinbase
’s
Onchain 🟡 Summer, we are creating two different limited-edition digital collectibles that will unlock exclusive perks at participating restaurants. Be the first to know when passes drop by signing up here:
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“The first wave of restaurant experiences powered by Blackbird are incredible, and yet this is only the beginning of what’s possible” says
@AriannaSimpson
of
@a16zcrypto
. (3/4)
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Great profile of our Founder + CEO
@benleventhal
, plus more on Blackbird, by the always on point
@plattypants
.
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What’s it like eating at a hotel’s restaurant with someone who actually grew up in the hotel?
@nicolaiarips
shows us the ropes at The Hotel Chelsea’s Café Chelsea as part of Regular month on The Supersonic.
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One must crawl before they can fly.
Hosting a $FLY crawl tomorrow night w/
@limes_eth
starting in SOHO, if your around DM me, I’ll send you the invite.
Let’s get some
@blackbird_xyz
points 🕊️
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If The Menu proved anything, we need more high concept food movies. Sure, there's been Chef, Julia & Julia, and My Dinner With Andre, but the restaurant sub genre has so much more to offer. Below, our loglines for food movies we want to see nominated for future Academy Awards.
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New feature alert! We rolled out a new reservation feature to help users secure last-minute tables at their fav restaurants. Regulars should be able to dine at their spots without planning weeks ahead. Use the priority request feature in the app. It’s not magic. It's Blackbird🪄
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A wallet, in other words, will become one's owned identity again, capable of being personalized with PFPs, and containing all the different facets that make you YOU as you port it across platforms. Some thoughts in this week's Substack. (4/4)
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“We are building the equivalent of the Starbucks app for individual restaurants.” Read about Blackbird and what we have cooking….
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They join
@usv
,
@ShineCapitalNYC
,
@variantfund
and other seed investors, as well as investors from the restaurant industry, like Quality Branded, Rustic Canyon Family,
@souvla
and
@BrooksReitz
. (2/4)
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Texting for tables, it’s a thing now. Download Blackbird and slide into your favorite restaurants’ DMs. Magic awaits, fam. 💬 🪄 ✨
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Our founder
@benleventhal
spoke with the always insightful
@kh
of
@ReadExpedite
and Andrew Genung of
@thisfamilymeal
to talk dining, web3, and why we believe 1:1 connectivity between restaurants and their customers is the future of dining out...(1/2)
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We’ve got something cooking…what would you do for free pizza every day for an entire year?
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A bit more about the inspiration behind our dessert pass — aka The Summertime Sweet — that we created for
@BuildOnBase
@coinbase
’s Onchain Summer 🟡. We got you.
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You read that right: tap in at any Blackbird partner restaurant for a chance to get dinner on us. From now till the end of time.
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Tap in for surprise desserts at 8 of our favorite NYC restaurants, plus $1,000 $FLY bonus on your next Blackbird restaurant visit and access to a private Discord for pre-sale drops and more onchain/off-menu goodness. Get yours here:
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Follow along here as we build, and take a deeper dive into the mind of Blackbird at our Substack: The Supersonic. (4/4)
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We threw caution to the wind and reason out the window to dream up 53 ways to make restaurants more magical in 2023. Got some additional ideas? Let us know.
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Today is
@blackbird_xyz
's Onchain Summer 🟡 drop. A collaboration with
@BuildOnBase
and
@feareatsthesoil
, both memberships earn you a 1,000 $FLY bonus, while the Summertime Sweet pass unlocks surprise desserts at some of our fav restaurants. Go get yours!
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We love to see this.
An interesting side effect of my heavy use of
@blackbird_xyz
is that I've become a regular at a few places and have formed relationships with the staff.
For example, I am now deeply invested in helping a friendly barista find an entry level job in marketing.
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Now ✈️. Check in, earn $FLY, unlock rewards. You know the drill.
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So excited for one of our first partner restaurants to open next week. Gertrude’s debuts in Brooklyn, and Blackbird was able to help their team raise $55,000 through membership sales. We love the power of web3 communities helping create IRL experiences! 💪
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Restaurant perks—off-menu items, secret access to certain tables—are one of dinning’s unexpected pleasures. But who gets what? How do they rank? And what are the rules for obtaining them? In this week’s Substack we take a deep dive into all of the above.
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We heard you like $FLY, so we’re giving out 5,000 $FLY per tap-in at the following NYC restaurants, now through Wednesday: Anton’s, La Pecora Bianca (Meatpacking location), Llama San, and Principe.
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Want to win a free Upside Pizza Club Membership (good for 1 slice per day for a full year + merch + 2 tickets to a secret summer concert 🔥)? The person with the most Blackbird check ins at Upside Nolita between May 22nd and May 29th wins. Go get slicing…🍕🍕🍕🍕
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There's a problem with NFT royalties, or -- to be more exact -- a lack thereof, and we'd like to think of how this might be applied (and solved!) for the future of the restaurant industry... (1/6)
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Join Blackbird Founder + CEO
@benleventhal
and
@BuildOnBase
’s
@jessepollak
for a LIVE discussion about Onchain Summer and our two summer passes, designed to get restaurants and their best guests onchain.
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Could a Bonding Curve be the 🔑 to unlocking restaurant fandom? Our own
@0xjakes
considers how following
@friendtech
’s lead might be the future of hospitality tech.
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Power-ups have long been a feature of history's most popular video games & while we've seen gamification augment other industries, it has yet to penetrate dining. Some thoughts on why it's time for restaurants to start serving Super Mushrooms.. 🌈🍄✨
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We love an unexpected use case. Read about how Nate Adler and Eli Sussman got creative with their Blackbird-powered membership program for their new Brooklyn spot gertrude's.
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Who needs a blue check when you can check-in at
@MorgensternsNY
’s Bananas this weekend with
@blackbird_xyz
? 🍦N🧊
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Read the story and give a listen to their pod here (2/2):
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Throughout January, some incredible restaurants have joined Blackbird, including but not limited to…🧵
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Once a quarter, team
@blackbird_xyz
takes 90 minutes to whiteboard a completely unrelated business. Here's Q4: "Pot Luck," a new dinner party/dating app in which a user's profile only features what dish they will bring to a dinner party. Must be from a restaurant... (1/2)
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Obviously we are biased, but we love this personal essay by
@AlanaDLevin
on dining as someone who suffers from food allergies and how a platform like Blackbird could make restaurants even safer for her by sharing dining data with their staff.
Every person has their own unique relationship with restaurants
I wrote about mine, and why
@blackbird_xyz
makes me more excited to dine out
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Did you know that a lift ticket at Austria's
@Lech_Zuers
, part of the greater Arlberg -- one of the world's largest ski resorts -- is nearly 4x LESS expensive than a lift ticket at Vail? That's because Austrian ski resorts are DECENTRALIZED...(1/6)
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Drop Alert🚨: Our Holiday Cheers pass is now live. From today thru December 30, get a round of
@unefemmewines
award-winning bubbly every time you tap in at 10 of our favorite NYC restaurants, plus a one-time 500 $FLY bonus and DM access to request tables!
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Joey Badass performs night 1 of Upside Pizza Club on May 30. First come, first served access for UPC members only. Get your membership—also good for 1 slice of pizza everyday for an entire year—at upsidepizza dot com forward slash club.🎶
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It’s alive! It’s alive! It’s...alive? Here’s why re-animating a classic restaurant is such a tough gambit.
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House accounts are back & soon Gjelina will be too. The iconic LA restaurant is opening in NYC & offering a limited run of house accounts, exclusively available through Blackbird. Priority reservations, tastings, up to 100,000 $FLY, & more. Get yours now.
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“In building Blackbird, Leventhal aims to ‘abstract’ the blockchain technology and terminology away from the user experience in order to put engagement at the forefront of its branding. 1/3
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Who misses the analogue days of loyalty programs? Stamps, box tops, catalogues — these were things you could collect. They were visual representations of the value your business was helping create, not some app that invisibly amasses points…(1/3)
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Introducing Take Me to Your Spot, a new content series with a simple premise: food, a fascinating person, and the restaurant connecting them. First up: co-founder of The Drunken Canal and byline
@happyhourgf
at Cervo’s.
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You + Blackbird = feeling seen at your favorite restaurants
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Great piece by
@emilyjwils
on childhood lunches at her family’s favorite neighborhood diner and why diners endure.
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For Ep. 3 of Take Me to Your Spot,
@UnhappyFem
took us to Paulie Gee’s for their iconic Hellboy Pizza.
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If you purchased one of our Blackbird Passes for Onchain Summer, then don't forget to join the conversation over on our Discord🌞🍦:
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Tap in at the following NYC restaurants tonight only (by 7 pm) to score a 5,000 $FLY bonus: Anton’s, La Pecora Bianca (Meatpacking), Llama San, and Principe.
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Are one seating restaurants the future? A recent visit to Mallorca made us think they might be. Read more on our latest Substack...
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A new era begins. Follow us on Instagram (blackbird_xyz) to see where you can spend your $FLY and what you can get. We’re just getting started. 🤝
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Sometimes, a restaurant can be neutral territory for 2 people trying to repair their relationship. In our latest
@SubstackInc
, author
@KatyKelleher
recounts suburban sushi dinners with her divorced dad & how she'd hoped that their mutual love of raw fish might help salvage things
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What’s a seemingly innocuous question that immediately makes a loyal guest feel unseen by their favorite restaurant?
@jay_drainjr
with the 🔥 take.
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There's a lot of chatter about
@OpenAI
's ChatGPT replacing people's jobs. But could it be a restaurateur? To find out,
@benleventhal
interviewed
#ChatGPT
to see if they could dream up the most exclusive restaurant in the world...
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TFW you discover that a non-food related app might just be the low-key way to suss out where to eat tonight.
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We are maxing out $FLY rewards this week. Tap in anywhere, anytime today through Wednesday and get 5,000 points per tap. 🐳
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We’re big fans of dining out for Thanksgiving.
@benleventhal
and
@james_jjung
discuss the merits of celebrating the holiday at a restaurant in this week’s Substack.
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Tap in at Principe, a seafood-centric Italian spot in Soho where decadence is also on the menu, and you’ll unlock rewards like oysters, "fish and chips," limoncello, and more.🦞
#soho
#nycrestaurants
#principe
#principenyc
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More on the private concert series we’re doing for our Upside Pizza Club membership, plus a brief history on NYC restaurants where the live music was as good as the food (and sometimes much better).
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2023 was a strong year for dining, but was it spicy enough? Behold, our 54 bold ideas for restaurants in 2024:
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Bond is cinema's biggest bon vivant, which is why 007 movies aren't action movies but hospitality movies. With that in mind, we've been riffing on food-inspired Bond titles. "On Her Majesty's Secret Sauce," anyone? "Dumplings are Forever?" "Octosushi?" Hit us with more below.
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When you spot another person tapping in to score $FLY with Blackbird.
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web3 has a very specific aesthetic, one typified by garish neon colors, retro futuristic artwork, and eight-bit renderings of anthropomorphic animals, all of which is presumably used in hopes to evoke some post Internet utopia. (1/4)
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Two weeks since the launch of the
#blackbirdbreakfastclub
and already, friendships are being made (and perhaps more?)…
I went to my nearest
@blackbird_xyz
Breakfast Club spot yesterday morning and made 5 new friends --and I mean *real* friends-- who live in my neighborhood.
As an introvert who struggles with happy hours and loud parties, I can't tell you how big of an unlock this is for me.…
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And we’ve got some exciting investors who share our vision about the future of hospitality...(3/4)
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Though dynamic pricing is not new to dining, it can still feel hostile. It’s also a system that favors short-term gains over maximizing the lifetime value of a customer. A system, in other words, in which every reservation feels like a new negation. (1/2)
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@benleventhal
with the alpha. While we’ve got nothing but respect for the $FLY grind, we will always advocate for our restaurants so that this community can keeping growing and thriving!
This one goes out to my guy in the back with the six burner phones. I love you very much, but I'm taking your $FLY back.
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