TYB — Try Your Best
@TYBXYZ
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Earn from brands you love💰The future of community is here, and it's rewarding for everyone 🫶 Now available in the @shopify app store 💙and on iOS & Android !
TYB Universe
Joined March 2022
we’ve been saying this 👀
Everyone’s trying to own their community right now. If you’ve built an audience on social, it’s time to own that connection off of it.
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Hot take: brands are spending too much on Instagram and Facebook to acquire customers who don’t stick with them! @tyhunnny broke this down on @theinformation last week 👇
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The secret to building an 100M business is that Community isn’t part of the strategy, it IS the strategy. Here’s my playbook: Clear mission and purpose articulated often and consistently to make memorable. What are people meant to feel and fall in love with? Consistent rituals
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.@tyhunnny, CEO of @OutdoorVoices, on her vision for their new hiking line: "It flips kind of the traditional Nike positioning around intense athletics and performance at all costs on its head and prioritizes recreation and activity for the fun of it." Watch the full episode:
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hiker girl ceo @tyhunnny sat down with @theinformation to chat about the early days of Outdoor Voices and how it ultimately influenced TYB and the customer economy 🥾📱
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Catch the boss !!!!!! 🚀
Today on The Information’s TITV: -Inside OpenAI’s Sora 2 | @SaanyaOjha, Partner at @BainCapVC -The problem with fast money in AI | @jaminball, Partner at @AltimeterCap -AI sparks a new wave of consolidation | Francis Aquila, Partner at Sullivan & Cromwell (@sullcrom)
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Catch me bundled up in new OV Hike talking how TYB is powering the growth of this new @OutdoorVoices chapter on TITV @theinformation at 1p ET 🌪️🌪️
Today on The Information’s TITV: -Inside OpenAI’s Sora 2 | @SaanyaOjha, Partner at @BainCapVC -The problem with fast money in AI | @jaminball, Partner at @AltimeterCap -AI sparks a new wave of consolidation | Francis Aquila, Partner at Sullivan & Cromwell (@sullcrom)
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Have you guys completed your TYB challenges yet today ????? 📱
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TYB is the platform I wished I had for OV 1.0. It’s now a core part of our growth strategy with this next chapter of @outdoorvoices allowing us to tap into our community for real-time feedback and preferences, giving our team clearer insights into what customers truly want —
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community 👀
What's a word that gets thrown around so much in marketing that it has completely lost its meaning?
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TYB is the key to driving LTV ✨proving that the most valuable customers come from brands that actively nurture relationships with their fans.
Community Commerce driven by the Customer Economy (vs Creator) will be the value creation opp of the next decade, like Shopify was for shopping online. Motivated customers are the new Creators. @theinformation @TYBXYZ @davemorin
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Catch @tyhunnny at 19:00! 🗣️talking all things world building and community commerce 🌎🤝
The Information | TITV | September 17, 2025
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Talking @TYBXYZ onchain Community Commerce w @davemorin on the show
The Information | TITV | September 17, 2025
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doing things 4EVER 🤸🏻♂️💙
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RT @tyhunnny: Standing on Doing Things business @OutdoorVoices @TYBXYZ @getjoggy
https://t.co/2WsN336IkS
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