Ty Haney
@tyhunnny
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In hindsight, what’s wild is as soon as I announced I was pregnant (as CEO of @OutdoorVoices ) I got replaced by a PE man and our valuation went from 110M at Series C to 40M over the course of 4 months.
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Yesterday was too cool talking building more meaningful brands onchain w @frankdegods @seedclubhq at @FWBtweets . @thattallguy asked if I view myself as a cult leader… I told him I think of it more as a cultivator. 😎
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**now 160k new wallets and 500k onchain transactions in august. lfg community commerce @TYBXYZ.
Community Commerce is happening right here on Avalanche, and the best part is, many of these users don’t even know they're using a crypto app. In just over a year since launching on Avalanche, @tybxyz has brought on partners like @glossier, @rarebeauty, @UrbanOutfitters and
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We’ve been cooking and it’s all about to come to life in full color. 🪀.
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TYB Shop is coming. A community exclusive sales channel within the TYB app where brands can easily offer products to members-only, early access, and gate specific offerings by member levels — all seamlessly automated through our integration with @Shopify. Digital collectibles
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If it takes 10 years to build a company that matters/lasts……. just do it.
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There’s a lot more detail to come out (potentially) at some point, after a WIN, but looking back — wow was this situation mishandled by the OV Board.
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Feel this hard. I’ve got the instinct & growing conviction in my own style after a lot of people trying to tell me how to do it. The future isn’t up for grabs it’s all about execution which requires insane attn to detail. I’m increasingly comfortable w my way and it’s working.
Founder Mode:
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Congrats on the Etna upgrade @avax !!! We feeling it 🔥🔥🔥 @John1wu @luigidemeo @_JakeCvengros_ @JohnNahas84
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Replatforming loyalty w interoperable rewards, onchain identities and brand <> fan incentive alignment LFG 💸💸💸💸🪩🪩🪩🏄♀️🏄♀️🏄♀️.
Onchain commerce is happening on Avalanche with TYB!. Apparel & lifestyle giant @urbanoutfitters is partnering with @TYBXYZ for their new customer rewards program 🤝. They join big names like Glossier, Rare Beauty & Outset by Scarlett Johansson, who have found that TYB helped
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Future of commerce = DTC to CIC “Community-Integrated-Commerce”, a model that allows brands to directly incentivize fans/customers for taking valuable actions. Mechanisms for further fan incentivization increase over time as does progressive trust building btwn brand/fan.
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Great team ✔️.Strong compute ✔️.Unique access to data ✔️.Distribution advantage✔️
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JOGGY energy 2.0 has Tart Cherry as it has incredible recovery benefits (most recently studied w endurance athletes) and just a small amount makes the drink extremely delicious. Launches in September 🍒.
Is anyone using Tart cherry juice as a supplement/post workout? . I've got a new health/sports coach and they recommend it. reading up on it, looks promising (also, tastes nice mixed with a sports drink): .
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Embargoed PR used to be a key part of our GTM as a brand. Now I prefer to say it ourselves first. Others can pick it up / amplify (thank you). No room for misinterpretation. Be the source of your own news.
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Glossier tyb community members can now use G coins to checkout with a discount IRL 💸💗🍓🌸📈
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It was all a dream (last night @FWBtweets). @MayaBakhai @emmettshine @alexzhang__ @whatdotcd @Bre_Teubs
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G̶i̶r̶l̶s̶ Gifting gone wild with @SalomonSports cottage core collection. Got everything I need to survive (and thrive) a night in the forest.
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Onchain fan incentives will drive increasing brand value w community ownership as North Star
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Every brand will have an owned fan channel as direct line to customers and access to first and zero party data 🍭
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Activating locally, amplifying digitally with @allysonfelix @BySaysh @nictrunfio @bumpsuit @getjoggy bringing our brand communities together to walk in LA last week, powered by @TYBXYZ
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@TYBXYZ CEO.@TYBXYZ COO .@TYBXYZ Head of Product.@TYBXYZ Head of Product Design .@TYBXYZ Head of Engineering.@TYBXYZ Head of Customer Success . All women. Let’s go girls. 👩🏽💻👩🏻💻👩💻👩🏾💻👩🏼💻.
I’ve worked at six tech companies in my career. There are, right now, more women in leadership positions at Optimism than there were in all the previous five *combined*. And it’s amazing.
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@darrenmarble Just kicked off first JOGGY energy (goodbye R*d B*ll) raise. Have incubated / refined the product over the last year with 2k Joggy community members. It’s go-time. Start distribution in Fall. 2nd time founder here, hiring CPG operator. Top 3 investors I should speak to?.
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Just when I was thinking LinkedIn is the lamest place to spend time I realized I have a message from a dream co I’ve been dying to collab with / unable to reach. 😅🏄🏽♀️.
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I could be wrong, but I have observed in some people, that the more wealthy or successful they get the more they may (unintentionally?) dismiss things/people/opportunities that could be good, but are less familiar to them.
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Why do most people offer more complexity? I look for people that make things less complex.
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Mom + Wife + CEO + Founder + Board Member + Friend is in the words of TLC ‘CrazySexyCool’.
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TYB is your one portal in to rewards from your favorite brands. More crypto primitives coming soon as we onboard consumer to onchain.
So @TYBXYZ onboarded me to web3 through skincare. After reordering my favorite moisturizer, I got this email that the brand sent me coins and thought I was hallucinating. Now I have a wallet full of tokens and collectibles from 5 brands I’ve used and loved for years (🧵)
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JOY RIDE ROSEN 🔋.
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The first lunch of the school year is always the most poppin 🍱🍣🍥🍜🍢🥗.
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Building is such a part of my dna. I don’t thing I have an option?.
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I dk, I find it kinda weird when 1 person influences for competing brands.
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Redeeming my @54thrones coins (via @TYBXYZ > @Shopify) that I earned from completing challenges for my first product, Butter. Play-to-earn DTC.
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Hiring a Design Engineer @TYBXYZ come build the future of community-led brands with us — where brands and fans build and win together. We have the best team @hyumankind @Bre_Teubs @MadyDewey +++.
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