We've got a new episode of Verticals and it’s all about how
@Shopify
changed the commerce world.
We’re curious - what do you think of our latest episode? Let us know.
Pricing Page Teardown is back for Season 5 🎉 First up,
@heyhey
. Choose your own pricing adventure:
The TL;DR of the episode takeaways 👇
The full episode 👉
The word culty gets thrown around pretty liberally in tech, but most tools don’t live up to the hype.
@RoamResearch
is the rare one that deserves the label.
🧵 on how the
#RoamCult
informed their pricing and packaging strategy 👇
Pricing and packaging nerds, this one’s for you.
We’re officially launching
@RobbyLit
’s Good Better Best at ProfitWell. Check out the first issue here 👇
Our team is already chatting with so many cool people at
#SaaStrAnnual19
(hi
@Proposify
!), and we want to meet you! Plus, we have some pretty nice swag - just sayin'.
#SaaStrAnnual
We discuss how
@Bhalligan
grew
@HubSpot
to a $4.7B market cap and how he continues to scale. We'll cover staying motivated with lofty goals, tackling big meaty problems, and death by overeating vs starvation by not executing.
The news is out.
ProfitWell &
@PaddleHQ
are merging.
And we captured the entire process to show you exactly what it took to make it happen.🎥🎬
Save a seat for the premiere... 🍿
Times are tough right now. We hear you. You're not alone—not anymore. Today, we’re launching the
#SubscriptionStimulus
.
We’ve teamed up with 20+ partners to provide tools, data, and community— with discounts up to 10% of MRR.
Team that's most likely to sell you everything in your life
@mrsharma
Brands. Beats. Billions.
@TaylorHoliday
Beautiful Mind of Brands
@AmandaMGoetz
Breaker of Markets
Snag em:
Bold prediction:
@BookCameo
might be one of the most disruptive companies in the world right now.
@RobbyLit
makes the case in our latest issue of Good Better Best.
Here’s why 👇
"All I care about as a, as a leader is repeatability and predictability. And to me, planning should be oriented around that and determining what's predictable, what's repeatable."
@hnshah
Calling all SaaS folks.
Good news: We’re dropping the trailer for the all-new Protect the Hustle.
More good news: Our episode with
@christianbowens
of
@Paddlehq
is available now.
Crack open a good one.
@Drift
raises 25 books for any business leader’s must-read list, straight from the mind of CEO
@dcancel
himself. We may be brief on
#Subscription60
, but we’re all about that longform learning:
"Get ahead of churn with data. Find a way to track your customer's usage whenever they might be dropping off and whatever usage metric is important for them sticking around." - Kelly Danahy of
@CompanyCam
Ever wonder how top DTC brands approach retention?
Us too :) so we’re putting ourselves in the customer seat to find out, and taking you along for the ride 👇
If you have a fragmented user base, go for add-ons.
When your product has tons of different use cases, different add-ons and make the product a lot more maneuverable or variable.
Our breakdown of
@Xero
:
Today we’re launching the ProfitWell Subscription Index—a set of data to help you understand where the market is headed.
It tracks B2B and DTC subscriptions when it comes to growth, new revenue, and lost revenue— for the full story, watch this 👇
Netflix took a DVD rental service and transformed it into a cultural icon. But
@Patticus
and
@hnshah
ask: Is
@netflix
making the wrong tradeoffs in the streaming market? See for yourself at , plus more Netflix news here:
This week's Retention Talk with
@neeldesai23
we talk to Liz Stephany of
@close
with topics:
- Eating your own dog food
- Learning from Customer Feedback
- Two ways you can segment your churn
Available wherever you podcast
"The extreme advantage of remote product development is that you’re forced to document everything or nothing gets done.”
@hnshah
Calling all product pros, we want to know: How has the WFH mandate affected your performance, in struggle or in success?
On this week's brand new episode of
#ProtecttheHustle
we've got
@samarowais
diving deep on the language of email. What's the one rule that makes a good email? You'll have to check out the episode wherever you podcast.
Questions? Ask away.
@capiche
is known for offering honest conversations around SaaS, and its AMA series offers nothing short of it.
Here's why we're digging it—and why you should listen (spoiler:
@Patticus
is up on the next go-round).
The series premiere of Boxed Out is here!
Today’s episode dives into how Billie wins the razor thin retention game— and where they’re leaving money on the table 🪒
Who's still in for
#SaaStr
Annual? Our crew is on board, and
@abbiciita
is looking for teams on the floor to be featured in our daily show—Recur Now.
Let us (or Abby) know you'll be there, and we'll connect.
See ya soon, San Jose.
Now
@csavage
has the floor. Chris Savage is the CEO and Co-Founder of video marketing tool
@wistia
. He's breaking down building brand affinity and why shows are the future of marketing.
Better work = a better world
The
@functionly
team launched the Work Design Podcast last week, which features leaders in the space sharing their secrets on optimizing teams and ultimately building jobs people love.
Here's why we care:
Who doesn't love a giveaway? Try your luck at booth
#207
- will your key open the lock? You could win an all-expense paid trip to Recur, our yearly conference! We've had one winner already - will you be next?
#SaaStrAnnual19
#SaaStrAnnual
Why would you acquire a company that’s sub $10m in revenue?
It has a lot to do with what your customers are saying.
@sydsloan
(CMO at
@SalesLoft
) on how and why to acquire a company 👇
Tradeoffs: a show for product people about the products you know, with the insights you don’t (feat.
@Patticus
&
@hnshah
). Check it out here and sign up for new episodes.
RevOps and pricing are much the same...
They’re both multifaceted, and require buy-in from every party involved. So how do you align the whole crew?
Robert Cortese, Director of Pricing at
@Solarwinds
, tells us how:
We analyzed data from 500 software products + 25k users of these products to find that a solid onboarding experience boosts both retention & WTP.
We have our eyes on
@UserGuiding
—making this happen more seamlessly. (& offering a COVID-19 initiative.)
Tomorrow's another great day to chat retention.
Tune in at 2pm ET to understand the State of Retention with our friends at
@VisibleVC
as
@Patticus
and
@MikePreuss
dive into why acquisition is the weakest growth lever.
Recur 2019's Pricing & Monetization Workshop is just 2 days away. This year's agenda is jam packed. Pictured below are some of the expert pricing strategists joining me at this year's event. Are you ready? Our team is.
An important question to ask yourself:
Are you spending time with people who support your past or your future?
We talked with
@DanMartell
about how you can build a network that pushes you forward 👇
The good news:
@ProfitWell
Metrics is now fully integrated with Paddle and gives you accurate, real-time subscription reporting and analytics - all in one place.
More good news: It’s free.
.
@davegerhardt
over at
@privy
tweeted: "Pricing changes work. Who knew."
We sure did. 👋 (It's kind of our thing.) So we're sharing lessons on pricing methods with you, inspired by this success in demand-based pricing.
Today's the day!
@Patticus
and
@hnshah
have launched their new series, Tradeoffs. 🎥If you love product, you'll love their breakdowns and analysis of the products you know, with insights you don't. Let us know what you think!
Inbound marketing is a huge focus for most businesses, but
@databoxHQ
is here in today’s
#Subscription60
to show you outbound marketing is still super effective. Get the full episode with all the extras:
Today we dig into remote work & how
@useFYI
's
@MarieProkopets
turned this struggle into her superpower. Plus,
@Pitch
raises funds for the future of presentations &
@BlueJeansNet
launches Smart Meetings. Daily news to your inbox:
Would you pay a premium for Kanye? We've dropped the idea of a Ye subscription in an episode of our show Pricing Page Teardown, but next week we revisit this titan in Tradeoffs feat.
@Patticus
&
@hnshah
. Get episodes @ . More news:
"People come back all the time. Over a year, for a lot of businesses, you'll see like somewhere between 20 and 30% of churned customers come back because they're aware of you. And a lot of them leave for reasons not even having to do with you." -
@Patticus
w/
@verblio
Feel guilty taking time off? You’re not alone.
@hubspot
and
@drift
both launched initiatives in the last few weeks aimed at getting their employees to unplug.
Is there a right way to go about it?
@neeldesai23
and
@patticus
discuss:
Real World: B2B.
@360Learning
drops the first-ever B2B reality show/docu-series,
#OnboardingJoei
—following
@joeei
through her first 90 days as a new Content Director in the B2B space.
Time to tune in:
How do you make your podcast someone's favorite?
@jayacunzo
is helping us answer this one with his new series, The Experience Spectrum.
Our own
@Patticus
claims this is "Some of Jay's best work and that's saying a lot."
More on today's episode of Recur Now 👇
The farther away you get from the things you care about, the closer you get to burn out.
@michaellitt
, CEO of
@Vidyard
on the importance of stepping away
There's no one who has cracked the growth code quite like
@searchbrat
, VP of growth
@HubSpot
.
He’s built a pro team with over 60 of the most effective and highest leverage marketers in the industry.
And on tomorrow’s episode of Protect the Hustle, he’s sharing the playbook 👇
#Recur2019
morning takeaway: When thinking about qualification and segmentation think this, "how do you cut out the 'wrong' people but keep the 'right' people? What kind of data will most influence value?"
Huge BFCM results for ecommerce:
Our friends
@shopify
reported that Black Friday sales increased 75% over last year.
@Adobe
Analytics is projecting today to be the largest day of digital sales ever recorded.
"At heart, product-led growth is incredibly intuitive."
And the powers of PLG are just beginning. Soon, it'll just mean good business.
@productledinc
compiled insights from 26 experts, all for you.
Throughout our data-filled days, we've witnessed far too many companies rejecting their pricing. Which is why this twitter thread, c/o
@earnestcapital
's talented founder
@tylertringas
, caught our eye ⬇️
More on today's episode of
#RecurNow
:
"Positioning defines how our product is the best in the world at providing something that a well-defined set of customers cares a lot about."
@aprildunford
is a product positioning powerhouse, and today she's dropping the knowledge.
The team that would ensure every human in your industry knew of you
@nwalkingshaw
Product so good he only wears shorts and hoodies
@kyork20
Best friend with a brain
@NathanLatka
Second coming of Forbes
Grab em while they're here: