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Dru Riley Profile
Dru Riley

@DruRly

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✨ Customers on autopilot ⇢ https://t.co/Pjx4HIneAn 📈 1 trend/wk, 55k+ founders ⇢ https://t.co/GdDdW0noqi ✖️ Grow on YouTube ⇢ https://t.co/dPZeJHQVRG 👊 Competitor intel ⇢ https://t.co/a4RFD4wZ9b

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Joined April 2011
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@DruRly
Dru Riley
5 years
How I built a paid community to 1,000+ members in 10 months A thread👇
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@DruRly
Dru Riley
12 hours
A stablecoin giant just put $200 million into a clipping platform. The deal valued it at $1.6 billion, with revenue up 255% in a year. Clipping looked like a side hustle 18 months ago. It is now a venture-scale distribution business. This is from our recent report on Clipping
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@DruRly
Dru Riley
2 days
Pay-per-view clipping is the cheapest distribution in marketing right now. Brands pay around $1 per thousand views through clipping. Traditional ads cost closer to $25 for the same reach. This arbitrage closes as the feeds saturate. This is from our recent report on Clipping
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Dru Riley
3 days
A business with near-zero startup cost. A managed clipping agency for one niche: finance, faith, real estate or B2B. There are more brand campaigns than skilled clippers, and brands have nobody to run the $5,000 to $20,000 budgets. Recruit ten clippers, run one creator's back
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Dru Riley
4 days
AI made the edit easy. OpusClip and its rivals turn one long video into 30 captioned clips in minutes. So the scarce skill stopped being editing. The money now sits with whoever can pick the winning three seconds and place it everywhere. This is from our recent report on
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@DruRly
Dru Riley
5 days
The clipping economy pays out on a number that bots can fake. Ad fraud runs above 5% on average. Nobody has built the DoubleVerify of clipping yet: an independent layer that certifies clean views before anyone gets paid. The bigger the payouts, the more a neutral arbiter is
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Dru Riley
6 days
Top clippers earn $500 to $1,500 a month in retainers, plus performance pay. Influencers have agents. Most clippers have no representation yet. Seems like an open lane to represent the best clippers, negotiate their rates and package their reach to brands. This is from our
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@DruRly
Dru Riley
7 days
Follower count is dead. The number that pays in clipping businesses is views. A brand-new account with the right clip out-earns a 500,000-follower page that posts once a week. Reach got unbundled from audience. This is from our recent report on Video Clipping Businesses. Free
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Dru Riley
8 days
Clipping is performance marketing. Pay only for results. Track each view. Optimize the creative in real time. That is the playbook the ad industry spent 20 years building for search and social. It just moved to other people's faces, and the ad world has not noticed yet. This
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Dru Riley
9 days
The common knock on clipping: it is gig-economy exploitation. A clipper might earn $1,500 per million views while the agency bills the client much more. Clipping as has a low floor, same-day payouts and zero customer-acquisition cost. It is an on-ramp. Not a career. This is
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Dru Riley
10 days
People keep calling clipping a 2025 fad riding MrBeast's name. One clipping company booked around $7.7 million in sales with 20,000 contracted clippers in ten months. One campaign drove 430 million views from 520 clippers. Seems like pay-per-result distribution cheaper than
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Dru Riley
11 days
🔮 Prediction: a major platform deplatforms high-volume clip farmers. YouTube already terminated 16 channels with 4.7 billion combined views under its inauthentic-content policy in a single month. Top clippers run up to 18 near-identical uploads a day across many accounts.
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Dru Riley
12 days
The video clipping market breaks into four lanes: • Marketplaces that fund campaigns and pay per view (Whop, Vyro) • AI tools that cut the clips (OpusClip, Submagic) • Agencies that run it for you (Clipping Culture) • Verification and payout plumbing, which barely exists
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@DruRly
Dru Riley
12 days
The AI Employee market splits in two. Rented AI Employees. • Sierra, Harvey, 11x, Artisan, Decagon, Pilot, Cognition • You pay monthly • Switching costs grow with workflow integration depth Self-hosted AI Employees. • OpenClaw, Hermes Agent, KiloClaw, NemoClaw • You
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@DruRly
Dru Riley
13 days
I went for one thing: a few dollars from a pre-sell. I got zero. So I gave the report away free and charged for the full version. Then readers wanted more than the next report. They wanted a new one each week. Turning Failure Into Success: 7,000 Subs, Zero Sales →
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@DruRly
Dru Riley
13 days
Outcome-based pricing replaces per-seat pricing for AI Employees. Per-seat pricing is incoherent for a product positioned as an employee. The buyer pays per resolved ticket, per closed deal, per billable hour, per closed book. Decagon and Sierra already price per-resolution on
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Dru Riley
14 days
Win the belt and a new belt appears. Hit the chess rating and the rating you want jumps higher. The win you reached becomes the floor you stand on. The good feeling fades. Why Achieving Goals Doesn't Make You Happy → https://t.co/jRoGy2og1B
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@DruRly
Dru Riley
14 days
Pilot launched the AI Accountant in February 2026. Built on ten years of data from running books for 7,000+ startups. Sold to replace a $5,000 to $8,000 per month bookkeeper line. This is from our recent report on AI Employees. Free at https://t.co/sHMH3WGmvO.
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@DruRly
Dru Riley
14 days
The next status symbol on a dating profile may be "human-verified." Right now 80% of daters happily use AI to help themselves. A majority lose interest the moment they learn a match did the same. That gap is unstable. When AI openers flood every inbox, proof you're real
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@DruRly
Dru Riley
15 days
"There's no moat. Every AI Gateway is just a wrapper around someone else's model." The wrapper is the easy part. The moat is the cache, the policy library, the audit logs, the compliance certifications and the integration depth into customer workloads. Vercel's zero-markup
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@DruRly
Dru Riley
15 days
One day I asked a question. "Would this be possible?" That question became Multi. It started as a small experiment, the kind that looks unimportant. It paid off more than anything else I did all year. You can't tell how much an experiment will pay off before you run it. How to
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