Amanda Goetz
@AmandaMGoetz
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Ambitious Goals, Balanced Life | 🧩 Life’s A Game Newsletter | 2x Founder + 3x CMO + 3x Mom + Building 3 companies | Prev @EY_US @theknot @house__of__Wise
Miami + NYC
Joined March 2009
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Announcement! It's the official launch day of 🧩Life's a Game: The Masterclass.
I’ve spent the last few months condensing 20 years of training with top productivity experts, being coached by Harvard trained coaches as well as years of cognitive behavioral therapy into a concise…
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Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire
Including her Stanley cup - still in tact and with ice in it!!!
The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car.
This…
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Another day, another viral TikTok with incredible brand response.
This woman bought a rain jacket from
@thenorthface
and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof.
Her request?
Meet me…
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I'm 37 and....
am starting a new career
am starting a new relationship
am in the best shape of my life
feel like I'm just getting started.
Can we finally stop saying life has to be all figured out by 30?
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Women are fertile for roughly 24 days a year. Men are fertile for 365.
Want to prevent unwanted pregnancies? You are creating laws for the wrong group.
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The further you are in your career,
the less formal your emails get.
Agree?
I've seen CEOs send full emails in a subject line.
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Leaving work early because I haven’t seen my kids in a while.
Instead of sneaking out, I let my team know where I’m going / why.
If you want to create a culture of flexibility, you have to remove the stigma of guilt.
Don’t apologize or act as if you’re doing something wrong.
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My only feedback: they should have stitched her original video to get more views.
Her video: 10.3 M
Their video: 3.8 M
7 M people are still waiting for closure.
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I’ve been a single parent for 6 years.
Every year the kids ask why I don’t have presents under the tree and I always say “because I have everything I need” and hug them.
This is my first Christmas with a partner post divorce.
Today he asked to take the kids shopping for…
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Other follow up:
The brand video was obviously staged.
They needed to contact her, arrange a time to meet and produce the video.
The coordination, speed and budget that takes to execute is still worthy of props!
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My daughter is 7 and had a slumber party last night.
We do not have phones or iPads. Just computer games allowed for a set time a week.
The friend had a phone and played Roblox the whole time. Didn’t want to play dress up, school, anything make believe, etc.
1) Should I…
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Recently learned our second half of life feels faster because we experience less things “for the first time”.
60% of our days are spent in habit loops / auto-pilot.
Determined to seek out and soak in new experiences.
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Marketing 101
How to build a brand strategy from 0-1: a guide for startups
// 🧵
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Caring what other people think takes up WAY more mental space for you than them.
We over-index on this when, in reality, people are so consumed with their own stuff.
Stop worrying what people will think.
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As someone who got married at 21, divorced at 32, know this:
Who you choose to do life with is the BIGGEST decision you can make.
That person will influence:
100+ vacations
15,695 days
47,085 meals
over the span of 40 years.
Choose wisely.
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We're all here until we make enough to buy a farm and never look at a screen again, right?
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The future of work is figuring out childcare not slack integrations.
Send tweet.
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Boundaries will look and feel like selfishness.
Saying no to convos that drain you, extra work that isn’t meaningful, relationship dynamics that trigger you…..all will look like you are putting your needs before anyone else’s.
And you are.
And that’s ok.
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Finalized a divorce, moved states, raised 3 kids, grew a D2C company to a $1m run rate in the first year through community and navigated dating life as a single mom.
21 things I learned in 2021.
🧵/
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If you cancel a meeting 30-60 minutes before it starts
remember a parent has been planning their entire day around that time.
Respect the calendar.
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My friends have a text chain where we share life updates: babies, houses, etc
I shared my new company today on that thread and heard nothing
Let’s normalize / celebrate these paths just as much as the others.
Side hustle texts, promotion texts, higher salary texts, all of it!
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Woke up at 5am to write.
Shortly after my daughter comes in, sits down in front of me and opens her journal.
Habits have a blast radius.
Those around you are watching.
Be a light for those looking to grow.
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@matt_vanswol
And weaponize “therapy talk”. I’ve seen some really horrible people use the language they get from therapy as manipulation tactics to sound empathetic to get what they want from someone.
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Was told recently that I couldn’t moderate a panel because I didn’t have enough social influence.
I spent my twenties building experience, not followers.
When did we sacrifice content for influence?
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Stop seeking empathy & sympathy from people who will never give it.
My parents lived a way harder life and view mine as a cake walk. Trying to get them to show any form of empathy is not productive.
Therapy met this need.
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I lost followers yesterday after speaking out about the Texas abortion ban.
Know what I didn’t lose? My life….when I had an unhealthy / nearly ectopic pregnancy that wouldn’t miscarry and I had to have a D&C.
I would be in jail in Texas (or worse) if that happened today.
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Self talk matters.
The way I speak to myself now is truly more loving and kind.
Want to take a break? You deserve it!
Skipped a workout? You must be tired!
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Being alone does not equal being lonely.
I’ve learned to truly love being alone thanks to the pandemic.
I think many toxic relationships in my twenties would have ended sooner if I had less fear of being alone / lonely.
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Don’t choose a job, choose a boss.
Bosses that support your growth and future are invaluable.
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Every morning I wake up and write from 5-7am.
This morning my 8yo daughter got up and grabbed her computer and began typing.
I asked her what she is working on:
“I’m writing a book like Mommy”
Habits have a blast radius.
You never know how yours will affect those around…
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How to build a brand strategy from 0-1: a beginning guide
// 🧵
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Look down for gratitude.
Look around for support.
Look up for inspiration.
I used to ALWAYS compare myself to those ahead of me in life and I lost all sense of gratitude for where I was and how fortunate I was.
Where you focus your attention will affect your framing.
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Staying in ANY relationship (friend, romantic, work) because you’ve already put X amount of work/time/effort into it is not the right frame.
Sunk costs.
Why waste another minute not seeking a more fulfilling relationship?
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Fun fact: I send one “shoot your shot” email or DM a day.
Make your own luck.
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I got divorced at 32.
I’m launching a new company at 35.
I’m constantly reassessing my non-negotiables and purpose in life.
Stop thinking that there is a deadline for growth and success.
You are just getting started. 🔥
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If you hire someone because they are good at their job
then tell them exactly what to do, when to do it and how to do it
And then wonder why your company isn’t innovating or growing
It’s because of you.
You are the limiting factor.
Hire great people
Tell them what success…
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I don't know who needs to hear this but remove "I think" from the start of your sentence.
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It took someone 3 months to convince me to be active on Twitter.
I agreed to a 6 month test and have gotten more out of the Twitter community than I had in IG + LinkedIn combined.
Feels good to be rewarded and acknowledged for unfiltered thoughts over filtered selfies.
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Raise your hand if your parents have no clue what you do for work for a living? 🙋🏼♀️
Pretty sure my mom thinks I plan weddings all day.
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Marketing 101: a startup guide to building your first marketing calendar
Thread 🧵 //
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Things I want for Mother’s Day:
1. Federally paid maternity leave
2. Pelvic floor therapy covered by insurance
3. Lactation consultants for all
4. Changing tables in all gender bathrooms
5. To not set our careers back when we have a baby
6. Affordable childcare
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Today I went from a final divorce meeting to a supply chain call. From crying to negotiating in under 5 minutes.
We can do hard things.
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Me: can’t raise capital for proven supplement company with over $1m in sales
Adam Neumann: sneezes a new idea and gets $350m from a16z
I hate it here.
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There is plank walk at 30.
I viewed my 20s as a race to get it all figured out / in place before 30. Society does this to us.
I’m 35 & single.
I started a company.
I’m in the best shape of my life.
Life doesn’t end when conventional media says it does.
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As someone who got divorced for this very reason…..
It’s not worth it.
Stop sacrificing everything for a vision of success you have in your head.
Spend time with people who have achieved it and see if they are happy.
Spoiler: they aren’t satisfied and are focused on the…
When you're dead and gone, only your spouse and kids will remember the nights you ignored them in favor of more work.
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Building a company is a cheaper alternative to an MBA. Agree?
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Make sure your life OKRs are measuring the right things.
Personal Example:
“get married” is a dangerous life objective
“Find someone that you are excited to do life with” will lead to a more successful outcome.
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Reframe your power.
Rather than being angry no one is supporting / helping you…..be proud you can do it on your own.
Wanting something is different than needing something.
This was a HUGE shift for me and pride quickly replaced anger.
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How to build a marketing plan from 0-1: beginner’s guide
// thread 🧵
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A tech company forced its employees to work through the holidays - nights and weekends - for a January launch.
Execs came back from the holidays and decided it wasn’t ready and pulled the plug on the entire launch.
Many people quit.
The company kept moving.
Replacements…
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The pressure society puts on your 20s is insane
My 30s brought me:
- less people pleasing behavior
- stronger relational boundaries
- awareness of my emotional triggers
- ability to prioritize, control my time
- healthier living, confidence
life doesn't end @ 30, I promise
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Dear Canva - thank you for making me always look more talented than I actually am.
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We can’t build in public
And burnout in private.
This sets an unrealistic standard for all following us. Managing mental health and burnout is a big part of founder life.
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As someone wanting to start a company but has ZERO safety net, I think about this often.
I grew up poor and don’t have a circle of wealthy Friends & Family.
If I fail, no one can bail me out or help support my kids.
Taking risk is a privilege.
Money doesn't buy happiness directly,
but it certainly helps to be able,
to travel and open up your mind,
to not worry about food, rent, bills,
to go to higher-end social events,
to be able to take entrepreneurial risks,
to cut off relationships you don't need,
to relax.
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One year ago today I was lonely, swiping on Raya and saw a cute guy that lived in my neighborhood. We exchanged a few messages and then I went to bed - feeling a bit sad and wondering if I’d ever meet my person.
Little did I know….
1 month later I’d sit next to that same man…
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What do you wish you could tell 25 yo you?
I’d say “stop treating life like a checklist to finish”
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Wish I could tell 7-year-old me growing up in rural IL that feeling out of place, thinking differently and always wanting more isn’t discontentment
....it’s growth.
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6 years ago today I was in the hospital with my third baby not knowing if I’d survive postpartum + separating from my husband + 3 kids under 4.
Today I’m sipping wine listening to jazz music at a bar in London. I’m so full of love and excitement about my future.
If you are…
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VCs 🤝 Ex Boyfriends
Sliding into DMs
when you start growing
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Every other year I don’t have my kiddos on Christmas morning so my tradition is to get up and run 4 miles - one for each of us.
The first time it was full of anger.
The second time it was full of tears.
The third time full of pride.
This time it’s full of gratitude.
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This morning I have a 9am
- standup for work
- zoom circle time for 4 yo
- google meeting for 1st grader
All. At. The. Same. Time.
Good morning to only those people having empathy for working parents right now. This is really difficult.
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Read this if you manage people.
Working remotely has changed the way we need to show up for our employees to ensure growth and reduce anxiety.
6 tips to be a great manager right now when everyone feels the added level of stress due to layoffs.
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Things I’m thinking about to make HOW a culture that puts women at the heart:
- 4 day work week
- 10:30-3:30 as “Core hours” for meetings
- full coverage of therapy
- WFH + quarterly in person meetings to review goals and strat planning
- house cleaning stipend
what else?
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Since most of the people saying "virtual learning is the future" don't have kids, I've decided to break down what a normal day is like as a working mom with 3 kids.
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Had a convo about dating this morning.
I’ve been in the dating world for 6 years after meeting my husband at 18 and being with him for 13 years.
The biggest piece of advice?
You will date at the level you feel you deserve.
For many years I dated people (men and women) who…
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Fun fact: I send one “shoot your shot” email or DM a day.
Make your own luck.
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Currently at ER with my 4 yo. Doctor said it’s COVID. Waiting for PCR test to come back.
Wear a mask. I don’t care if you are vaccinated. Too many people are not.
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All managers should calculate CPM (Cost Per Meeting)
Average hourly rate of each employee in the meeting + opportunity cost of breaking their flow state / productivity
I can assure you everyone would be more intentional with those invites.
Operational Excellence > Meetings
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Hot take: Being creative on the spot is nearly impossible.
Thus, brainstorms should end.
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I'd rather work at 100% for 4 hours than 50% for 8.
A few tricks:
- Start with an end in mind. I always know what I want to accomplish in a work session
- Block my meetings so I don't have random 30 min wasted spaces
- No context switching / notifications during deep work
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Marketing 101: What does Product / Market fit mean in the early days of a startup?
a thread // 🧵
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Marketing 101: The Role of Product Marketing
- what is it?
- why is it so blurry?
- role & goal?
a thread 🧵
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Marketing 101: building a personal brand
- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours
A thread 🧵
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The holy trinity of marketing:
Great brand
Great people behind the brand
Great product
What brands come to mind?
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6 years ago I was going through a divorce with 3 kids under 4 and not sure I was going to survive.
This morning I woke up and feel like I jumped timelines.
I have an amazing and supportive partner after 6 years of single parenting.
I’m making more money than ever while…
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Some exciting news:
Today we announce House of Wise was acquired by a leading cannabis marketing firm to take the company to our next level of growth.
2022 has been a tough year for seed stage companies so I thought I'd share a bit of the journey to this point.
⬇️⬇️⬇️
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Companies that view personal brands as liabilities and not assets are missing a huge opportunity.
It’s 2020. You no longer “own” your employees.
Tips for employers ⬇️
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In 2020 I shared what I've learned in my 15+ years of marketing experience for big and small brands.
I shared openly on Twitter vs. charging for this because I believe a rising tide lifts all ships!
Sharing a roundup of some of the top threads below ⬇️
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things I’m bullish on:
1) the rise of a modern day country club or millennial living communities. With the decline of religion, we need places to go where we can see people / have organized events, etc. soho house is all we have.
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Marketing 101: Influencer marketing on a limited budget
Thread // 🧵
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I had cut out alcohol for a few months and really focused on what I put in my body.
Yesterday I toasted my friends’ new home and baby with a drink.
Today I have a headache, stomachache and overall foggy.
My body is telling me this isn’t good for me. I’m done.
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Things I know at (almost) 37
I wish I had known at 27.
With 5 years of therapy.
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I don’t know who needs to hear this but…….think bigger.
If you are a woman, repeat 100 times.
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Want to sound more confident?
Re-read your emails and responses and remove the sentence starters:
"I feel"
"I believe"
"I think"
I still have to do this at 35.
I call it my "boss edit"
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The girl who bullied me in high school just subscribed to my newsletter.
A reminder: the ultimate revenge to those who want to tear you down is rising above it all and staying focused on your success.
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There is a special place in heaven for parents that take pictures for single parents so we can remember these moments that normally aren’t captured.
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Was told I didn’t have enough social influence to speak at a conference
➡️ so I put my thoughts on Twitter.
Was told I couldn’t build another company as a 34 yo single mom
➡️ raised capital and started building.
Believe in yourself
Put in the work
Don’t ask for permission
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My daughter just asked if this means she can run for President?
Before I said “yes” with apprehension.
Today I say “yes” with confidence.
The first. Not the last.
#KamalaHarrisVP
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At some point you have to just bet more on your ability to succeed and less on your fear of failure.
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Yesterday my oldest daughter was promoted to 5th grade.
She has faced a lot of headwinds:
- Sensory processing disorder (years of OT, PT and a SEIT in Kindergarten)
- Remembers the divorce at age 4
- COVID + 6 moves
- New state + new school
Yesterday she walked on stage and…
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If you are uncomfortable having a conversation,
it means you definitely need to have it.
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Just signed up for piano and singing lessons at the age of 37.
Never stop learning and growing.
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Today
@house__of__wise
announces our $2m seed round to accelerate our mission of empowering women to be in control of their sleep, sex, stress and wealth.
Sharing learnings from our first 6 months as well as some exciting announcements below! ⬇️🧵
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COVID taught me life can change overnight so we should seize the opportunities in front of us while we can.
Related:
flying to London for a second date tomorrow
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I once had a boss reprimand me for leaving at 4pm every day to be with my young kids.
I asked why it matters when I was hitting the goals given to me.
“Well you could achieve even more if you put in another few hours”
⬇️⬇️⬇️
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