Ponto.Dev
@pontodotdev
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Business strategy. Co-owner of a six figure house cleaning business, follow along on my journey to take it to seven
Joined June 2021
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How to use ChatGPT to reduce employee turnover
Finding the ideal location for your next house cleaner
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@FluentInFinance
@TD_Investor
I keep winning these and blowing it, glad I’ve got this thread for next time
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THE WAIT IS OVER
To receive the research report that I've poured my heart into for the past month
And paid almost $1,000 to have professionally designed
That I believe is worth well over $3,000... for FREE
LIKE + FOLLOW + COMMENT DATA
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A visual representation of all of the processes that make up a remote cleaning company: 🧵
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WHAT DO YOUR CUSTOMERS ACTUALLY CARE ABOUT??
I asked them. It’s not what you think.
Let me show you what I learned…
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A FREE Masterclass on starting and operating a cleaning company remotely
I PRESENT TO YOU: a thread of my best threads on how to take a cleaning company to six figures, operating it fully remote
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@CyrusEVM
@leadlagreport
I was thinking the same thing, how many people who just got into the workforce are dragging this number down
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THE REMOTE CLEANING CEO HANDBOOK IS NOW AN INTERACTIVE PDF
I've poured my heart and soul into this thing
Whether you're interested in starting a cleaning company, or you currently run one, you'll love this book
Breakdown of the book below!
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Posting videos is a cheat code for improving a Google Business Profile
Simple 30-second video introducing yourself and saying "Hey! We're X company, and this is what we do."
Will improve trust, increase conversions, and help your profile rank
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All of the directories you can list your local business on to get more customers:
Facebook
Apple Maps
Instagram
YellowPagesDirectory
MapQuest
Google Business Profile
ChamberofCommerce(dot)com
YaSabe
EZLocal
Yahoo!
Citysearch
HotFrog
Yellow/Moxie
Bing
USCity(dot)net
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When starting a cleaning business, how can you gauge demand to make sure there are customers in the city you want to launch?
How to use Google Trends to find untapped demand for cleaning services…
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The best state to start a cleaning company in the US is… New Jersey?
NJ has the highest consumer expenditure per capita on housekeeping services in the US
$264 compared to $170 average
For the full list of all 50 states, like and comment DATA below
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I had just started my cleaning business
Couldn't find cleaners
Got desperate
Offered $35 per hour
Got even less applicants
Multiple people told me they thought it was a scam during the phone interview
Lowered my pay to $25 per hour, got double the applicants
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Just booked a cleaning for an NFL player
I’m leaving his name anonymous, but it was a pretty crazy moment
Got the lead through LSA 😂
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8/28/22 🧵
Business idea I’ve never heard anyone talk about that I think will have crazy economic tailwinds over the next decade:
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The free directories that I manually listed by business on:
716area (local)
pickabiz
Merchantcircle
Showmelocal
Houzz
Manta
Brownbook
Hotfrog
Cybo
Ezlocal
Twidloo
Yelp
Instagram
Thumbtack
Twitter
Pinterest
Care .com
Better Business Bureau (this one is paid)
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@SaycheeseDGTL
If this isn’t an ad for Tesla being the safest cars on the market I don’t know what is
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I might delete this later
But this is the full list of keywords that I'm trying to rank my cleaning company's website for
How much do house cleaning services cost?
-Average house cleaning cost
-Whole house cleaning cost versus cleaning parts of a house each time
-How much
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I’ve gotten a few requests for a thread on how to start a remote cleaning company
So here’s my shot at the best remote cleaning thread of all time
How to start one, how it all works, and some things I’ve learned
🧵
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On Friday, I'm going to drop the coolest piece of free content I've ever created, by far
It's a crazy in-depth case study on the cleaning industry in an American city of around 300,000
EVERYTHING about the competitive environment in this city
All free
Stay tuned
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For local search rankings
Your Google Business Profile is the most important factor, but it's only 32% of what makes up the ranking
On-page signals (stuff on your website) is 19%
Reviews are 16%
Backlinks are 11%
Lot more than just your Business Profile
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is a hidden gem for hiring cleaners
Vetted
Experienced pros
Public reviews
And you can reach out to them directly, they don't even need to apply
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Marketing channels to avoid like the plague if you're running a cleaning company
Angi Leads
Angi Leads
Angi Leads
Angi Leads
...
Thumbtack
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When uploading pictures to your Google Business Profile
Change the file names to be relevant to your business
Even better throw the location you serve in the name of the photo
Will impact your local business ranking on maps
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Door hangers are a phenomenal, low cost way to advertise a local services business
Cherry pick the neighborhoods you want to work in
Spend a weekend hanging them
The whole community knows about you
You do a good job
People like you
Business booms
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You should be targeting moms who live in households that make over $100K per year
Their biggest pain point is stress, and they care more that you provide a high-quality service than if your website has online booking
These are the key findings from a paid survey that I ran last
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How to multiply the value of your business:
Get ready for the thread to end all threads on positioning your company to sell for quadruple the multiple that it would sell for today.
(Many principles summarized from my favorite business book: Built To Sell)
🧵
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THE INSURANCE THREAD
If you’re employing subcontractors, this is everything you need to know about insurance
A 🧵
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Organic calls from Google are up 3X since December
Local SEO 📈
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Just had a customer reach out about buying an entire year's worth of bi-weekly house cleaning's for his son as a Christmas gift
$200 per cleaning, 26 cleanings
W
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How to ACTUALLY hire independent contractors
A lot of people are running things pretty lose when hiring 1099’s
Here’s everything you need to know to make sure you’re doing it correctly
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It’s DONE
The remote cleaning CEO handbook
What is it and why should you buy it?
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I used to think more "businessy" laptops were better
Lenovo, Dell, HP, whatever
But I'll literally never buy anything other than a Mac again
Being able to text directly from your computer is unbeatable
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How to do keyword research for your local business' website:
1. Go to Google Search Console -> performance -> export all of the keywords that come up that you're getting impressions for
2. Sift through these and find 10-20 keywords you already rank for, or that you think you
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The three main challenges to managing a cleaning company
1. Getting cleaners
2. Getting customers
3. Balancing supply and demand
Here's how to do each one...
(1/10)
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Top 20 most important local SEO factors according to a survey of experts conducted by Whitespark
This refers to the websites returned after the LSA/Maps results I was discussing the other day
My key takeaways...
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@unusual_whales
I can definitely see the appeal to moving to Canada if everyone is about to go to war
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The best thing to throw on the Q&A section of your Google Business Profile?
Q: "Do you offer a satisfaction guarantee?"
A: "Yes! We offer a 100% satisfaction guarantee. If you're not happy, we'll give you a full refund"
Get 5 people to upvote it
Print
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Homeadvisor used to be notorious for slimy salespeople
Then Angi's List bought them
Now they're called Angi Leads
And they're still incredibly slimy
When you start your business you'll get cold called by them
I wish I'd ignored them when they'd called me
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A lesser known marketing strategy for cleaning companies with an ROI over 200% better than Google or Facebook ads
🧵
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8/25/22 🧵
It blew my mind when I found out the mainstream twitter strategy is basically to recycle content that’s worked for other people
“Find a tweet/thread that blew up, change a few words and post it yourself” is advice that people are saying with straight faces
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If I offered coaching for people who wanted to start house cleaning companies
The most important thing to guide people on would be using the right platforms for hiring, marketing and CRM
To start keep it simple
LSA for marketing
Indeed for hiring
BookingKoala for CRM
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My remote cleaning company’s tech stack:
CRM:
@BookingKoala
Document management:
@DocuSign
Background checks:
@certn
Payments/Invoicing:
@stripe
Banking:
@banknovo
Writing help:
@Grammarly
Insurance:
@Thimble
Hiring:
@ZipRecruiter
Customer acquisition: Angi Ad’s
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I’m reluctant to Tweet this because I usually only Tweet about cleaning
But my Gumroad product has been absolutely crushing it
Over $10K in sales with less than 1K followers…
@OneJKMolina
likes ain’t cash?
Might put out some content about what I’ve learned
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If you own a housekeeping company, you need to make a decision
W2 employees or 1099 contractors?
So how does each model work?
A thread...
1/7
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If you own a local business
Replace scrolling TikTok for Nextdoor
The free opportunities for both customers and employees is literally mind-blowing
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Mothers are disproportionately the decision-makers when it comes to hiring cleaning services
Target them with your marketing
Google Ads + Facebook Ads let you target specific demographics
Upper-middle-class women = cleaning company rainmakers
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"Are you bonded and insured?"
A question you're probably tired of if you own a cleaning business
So what is BONDING?
Insurance protects you if cleaners break something.
Bonding protects you if cleaners STEAL something.
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Last May I conducted a paid survey to learn more about what house cleaning customers actually cared about
It's not what you think
Let me show you what I learned...
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You know what’s not going to get crushed by ai?
Residential cleaning.
I’ve created the BEST educational resource on starting and operating a profitable residential cleaning business… all from your computer
Check it out!
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According to a survey of SEO experts done by the agency Whitespark
These are the top 20 MOST IMPORTANT factors for "Google Local Pack" SEO ranking
AKA the top three businesses that show up when you type "_ company near me"
The main takeaways...
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How to set up automated texts in
@BookingKoala
:
First, you need to create an account with Twilio, get a phone number through them, and find your account info on the home screen
Next, login to BookingKoala and navigate to Settings -> Notifications -> General, and scroll down
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A monthly reliability bonus of $50 for cleaners consistently showing up on time and getting all 4-5 star reviews
The formula to keep your best people performing well and happy working for you
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What do healthy margins look like for a remote cleaning business?
Pay cleaners $25-$28 per hour
Bill customers $50-$60 per hour
Gross margins = 50%(ish)
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How much does it cost to start a remote cleaning company?
A quick breakdown of startup expenses:
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Friend has a cleaning biz where he makes his own cleaning supplies
ChatGPT taught him how to do it
Says he pays $0.01 for what would cost $1.50 if he bought it at the store
"ChatGPT is great at explaining how to make cleaning supplies without accidentally making a bomb"
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Getting cleaners to provide gear + insurance can be a challenge
So, after 3 successful cleans, we give a $100 bonus to help cover the costs
Most bad cleaners won’t make it 3 cleans without some serious red flags
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Cleaning business owner pain point:
Minimizing your cleaner's drive time to keep them happy.
So I built a calculator that finds drive time and returns the closest cleaners to each job
Best part is, it's free
Let me know what you guys think!
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Recently I've found that lead forms actually outperform booking forms on websites
Instead of giving an automatic quote, collect customer info and call back ASAP
Deliver the quote over the phone, way easier to close
Plus you get to collect way more emails
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@stephsmithio
I think about this all the time
My ancestors would be so mad at me taking these cold showers
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9/6/22
A unique idea for growing this page I’ve never seen anyone do:
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I have some life announcements to make
A few weeks ago, I partnered with a friend running a cleaning company on the East Coast
Two W2 employees and two 1099's, helping him scale his business to 20-30 employees
BUT
This was only after stepping away from my own cleaning
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Google doesn't just look at the number of reviews on your profile
It looks at the consistency of those reviews
Getting a steady stream of reviews will beat getting 100 reviews dumped on your profile all at once
You can win with lower quantity but better consistency
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Lot of people don't know you can transfer your Google reviews over to Thumbtack
Create a free account and get your reviews moved over
When people click "the 10 best cleaning companies in _ city" from Thumbtack, they'll land on you even if you don't pay for advertising
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Just ordered some business cards with QR codes that customers can scan and it'll bring them to our Google Maps review link
Having cleaners drop them off at our recurring customer's houses
Should hopefully get us a bunch of reviews
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@Levijameshere
Built To Sell was an awesome read that changed the way I think about entrepreneurship
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There are five categories of Facebook groups that I'm engaging with:
1. Small business groups
2. Moms groups
3. Employment related groups
4. Groups dedicated to keeping up with stuff going on in the city
5. Restaurants
Really interested to see which category does the best
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Good communication will 10X cleaner reliability
A monthly check-in with each of your cleaners can go a long way to keeping people happy
"Are you happy with your current workload?"
"Do you like the customers you're serving?"
A 5-10 minute check each month is all it takes
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If you need a logo for a home services business
Go on Canva, pay $12.99 for one month of premium
Make a better logo than your competitors in 30 minutes
Cancel subscription
Back to the real work
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The biggest SEO competitor in my market has a garbage website, but they outrank huge players like Yelp and Angi when you Google "cleaning services in (my city)"
Their secret? Buying spammy backlinks.
They get 750 views per month in organic traffic, which is a lot for a local
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Why is cleaning a great business?
Recurring revenue, tons of customers
But even better
It's low stakes.
If you don't deliver, customer might yell at you/give a bad review
But the world doesn't end
End of the day they can clean their own house
We're not saving lives here
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@thebeautyofsaas
Web scraping is underrated, some of the use cases are crazy valuable and it’s not that hard to learn
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Owning a residential cleaning company isn't easy
It's actually really hard
But the revenue is recurring
And the customers are incredibly sticky
No business is perfect, but you might as well take your shot in an underserved market
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A random life hack you totally shouldn't do
Buy a random .edu domain, use it to make an email that ends in .edu, and get student discounts on everything for the rest of your life
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I published a super in-depth blog post on how to start a remote cleaning company
Hope you guys like it
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I have this patent framed in my bedroom
Steve Jobs was the greatest Product Owner of all time, and the iPhone was arguably the greatest innovation to come out of the 21st century
But... this patent is imperfect
The reason I hung it up isn't just because I think it's cool, it's
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Ken is the 🐐 of automation for home services companies
I honestly can’t believe I had never sat down to read this thread in its entirety
Everyone with a cleaning company should read this
Amazing
HOW I AUTOMATED ALL MY CLEANING OPERATIONS ⚙️
☁️ Using BookingKoala + Airtable, let me show you how to unlock the full power of your booking data to automate your cleaning operations.
A THREAD 🧵
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Make a Nextdoor account
Reply to people who comment that they want to hire a cleaning company
Don't spend money on ads
Get customers
Repeat
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Higher % of LSA calls you answer
Better your rank will be
Cheaper your leads will cost
Answer all your calls
Get cheapest leads
Win your market
Buy boat
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You don't just hire cleaners
You let them into your customer's lives
Background checks are a need, not a want
Can't be sending rando's into people's houses without vetting them
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I am not getting paid to say this
The support team at
@BookingKoala
is TOP tier
CRM’s can be confusing and their support email is an absolute life saver
Other companies brag about setting up a GPT powered chat bot for support, while my boy Dimitri at BK is sending me loom
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@unusual_whales
People talk about the crypto crash like it’s inevitable then you learn that FTX was actually the worst CEO on the planet
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Finally gonna start getting into some local Facebook groups to promote the cleaning business
I'll be posting everything I learn along the way
Stay tuned
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I’m 2023, you can operate a cleaning company from literally anywhere
Run it from your couch and cherry pick the best markets to compete in
How does it work?
Let me explain:
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Want to blow your customer's minds?
Have your cleaners use glass cleaner as a finishing touch for cleaning stainless steel
Leave their sink sparkling
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When running FB ads for a cleaning business
Avoid keywords that make FB think your ad is "housing related"
They'll ban the ad if they think you're targeting specific demographics with a housing related ad
Avoid the words "home", "Residential" and "House"
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