Nick Jordan
@nickfromseattle
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Scaled 6 brands to 100,000+ organics/month. Biggest grew 0 to 1.5m/month & drove 100k paid customers. Join 11k marketers in the #1 Content Ops community. 👇
Seattle
Joined April 2009
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Pinned Tweet
Just dropped a video on how I think Google works
It's based on growing 6 brands from 0 to 100,000+ organics/month.
👉
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SEOs when their technical audit finds two <H1> tags on the Contact Page
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Internal links do what people *think* backlinks do
🚀 Rank your content higher 🚀
Just dropped the internal linking strategy we used to grow a startup from 0 to 1,500,000 organics/month.
👉 Comment if you want the link 👈
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I spent 27 hours creating a list of 309 free resources to hire niche writers.
This resource contains more than 50+ primary niches and hundreds of sub niches.
For example, pets contains
- Dogs
- Cats
- Fish
- Reptiles
Retweet & comment & I'll send you a copy (must also follow)
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I brought three projects from 0 to 100,000+ organics/month....
Before I learned how to use Google Search Console
If you're early in your SEO career, don't get hung up on the technical details.
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This DR14 will hit 100,000 organics/month by January.
My experience indicates you can skip link building & still massively crush it.
Want to see how we did it?
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An SEO "stole" hundreds of thousands of visitors by using AI + a competitor's sitemap to auto generate thousands of pages.
This is how that site is doing today.
Getting crushed.
And this is my biggest beef with AI content.
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I think Google is going to clamp down hard on mass generated AI content in 2024
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@botsbreeder
@timsoulo
@semrush
@ahrefs
You're attempting to elicit empathy from a community that takes pride in faking EEAT, faking CTR data, PBNs, GSA, pushing 10,000 AI pages, rank and rent, negative link attacks, etc.
You'll get more empathy from a pile of rocks than you will from SEOs. 😁
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Too many scammers in SEO... very unfortunate.
When I meet new people, I say that "I do internet stuff" cause if I tell folks I just met that I'm an SEO they might think I'm a scammer too.
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@amandanat
My mom: What do you do again?
Me: I do SEO on Google
My mom to her friends: My son is the CEO of Google
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This DR10 SEO project will hit 100,000 organics/month by the end of 2022.
Backlinks who?
AMA
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✅ Intro = 150 words --> a couple of sentences about the topic and a couple about how they will benefit from reading the article.
✅ Internal links to pillar pages help the user understand where they landed
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SEOs should create processes for the content team, not optimize individual pages.
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@callmehouck
@PalmerLuckey
Palmer convinced me to change my views to pro-military. The guy is one of the most charismatic speakers of our time. About 1x/quarter I go to YouTube and type "Palmer Lucky" to catch his latest presentations.
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I discovered an SEO strategy 4 years ago that doesn’t require building new backlinks.
And it doesn’t require technical BS.
The entire strategy can be summarized in just a couple of words:
Publish higher quality content than anything Google is currently showing on Page 1
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Haven't seen any science, just a ton of project data + competition analysis that indicates content velocity is the
#1
lever to drive better SEO results.
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Just kicked off my second 1,000,000 organics per month project
🚀🚀🚀
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I learned SEO by doing SEO for myself.
One of the things I did that makes *zero sense* was an attempt to outrank Shopify & Instagram for their own branded terms.
But it worked.
We ranked above Instagram for 'Instagram support' (lol).
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SEOs: My WebSiTe DiDnT DeSErVe To GeT DeIndExEd
Their website:..........
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My SEO Twitter feed is toxic AF.
All I see is complaints, moaning, bitching, insults.
Need to clean up my list to see less negativity.
Some of yall have interesting things to say.
But the incessant negativity isn't serving anyone.
Me, you, the rest of the community.
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If I was Google
And I had to choose between 2 fake reviews to rank
I'd pick Forbes over niche affiliate dude
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What's your least favorite part of SEO?
Mine is website migrations.
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Follow me for SaaS, Marketing, Remote Ops and SEO
- Grew my SEO agency from 1 to 25 FTEs in 2020
- By taking 4 projects from 0 to 100,000 organics/month without backlinks or technical BS (largest is @ 500k/month)
- & used agency rev to bootstrap a SaaS from $0 to $135k ARR
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Want to know what all of the most ambitious SEO projects have in common?
❌ It's not backlinks.
❌ It's not technical BS.
✅ It's content.
And I can prove it.
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If you're a new-ish consultant starting at the bottom in terms of client budgets, do whatever it takes to get a case study to move up-market.
It is very, very, very hard to build a successful agency on $2,000/month clients.
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🔍 I use the primary targeted keyword for my URLs.
Here is why 👇
1. Makes it easy to import topics from keyword list to content plan
2. I can create URLs upfront and use them to link during production
3. Easily use RegEx in Google Search Console
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⚡️⚡️⚡️ MINI CASE STUDY ⚡️⚡️⚡
We've got 4 mini-case studies we've worked on in the last year:
0 to 25,000/month
0 to 35,000/month <--- this week
0 to 40,000/month
0 to 100,000/month️
We added 10,000 organics/month with a 3 month content push.
More details👇
1. CONTEXT
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There has never been this much good step-by-step SEO content (that works)
@fatjoedavies
sharing how he made $30k in 60 days with an SEO plugin
@indexsy
giving away his partnership strategy
@Charles_SEO
tells everyone how to parasite SEO
@FeryKaszoni
dropping a million case
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I see AI tools as a productivity enhancer, not a replacement for writers.
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Content, links, technical SEO.
Content is *by far* the hardest engine to scale.
For backlinks, you can just spam cold emails offering money. Easy to scale.
For technical SEO, any change you make propagates across the entire website, all at once. Easy to scale.
For content,
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(The SEO company)
@fatjoedavies
has generated $60m life time earnings which makes it one of the most valuable SEO companies ever.
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Publishing content is so easy! All you have to do is 👇
🫠 Do keyword research
🫠 Write content briefs
🫠 Hire the best writers
🫠 Work with great editors
🫠 Design clickable CTAs
🫠 Analyze all the results
🫠 Build a bunch of links
🫠 Collab with your peers
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Google is actively trying to de-rank AI content.
I would not experiment here until you've built systems to consistently rank without it.
More than likely your AI content won't rank, and you'll wonder if it's the AI content, or some other ranking factor - and you won't know.
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KGR (Keyword Golden Ratio) is BS.
If you disagree, comment "I <3 KGR" so I can unfollow you.
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The coolest thing about content velocity is assuming you do it right, you can watch organic traffic increase week over week about 8/10 weeks.
Meaning 8 will go up from the previous week, with 2 down weeks.
And growth month over month, every single month!
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Hubspot uses a sub domain...
But you're not Hubspot.
Host your blog on the root domain.
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Ya'll think Google killing the "niche sites" business model?
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Google is actively trying to de-rank AI content.
I would not experiment here until you've built systems to consistently rank without it.
More than likely your AI content won't rank, and you'll wonder if it's the AI content, or some other ranking factor - and you won't know.
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@mdeziel
23/25 folks at my SEO agency didn't know SEO before joining the team.
SEO is content. With a few tweaks, and a tiny bit of technical BS.
Can't get great outcomes w/o killer content production systems
(top sites in dog niche + number of pages published) cc:
@CarrieRosePR
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More content = faster results.
But it has to be *GOOD* content
Because the
#1
ranking factor is user engagement metrics.
Time on-site, pages visited, bounce rate, etc
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Here's how to make Google your friend, not your enemy: Masterclass:
🌻 Publish high-quality content at scale
That's it.
But to publish high-quality content at scale, you need systems.
You need:
🌻 A great keyword research process
🌻 Enablement documentation
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When I started SEO the conversation was dominated by backlinks, PBNs, technical BS and hacks.
Today I see a *lot* more discussion around content quality.
This makes me happy, because my philosophy to SEO since day one has been...
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How do you make sure your writers aren't using AI to produce content?
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Dear God
Bless me with the confidence of writing candidates
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Big props
@Charles_SEO
& Yudish for Search Bham
Got to meet peeps I've been following/talking to online for years.
@kylebot1997
tells stories like he is a TED speaker
@TheWordSmithInk
for being as cool in-person as online
@ryanwashere
for all of the biz growth knowledge
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I’ve scoped a content plan of 251 pages of B2B content.
It will cost somewhere between $75,000 to $80,000 to produce.
It has the potential to bring 10x back in new MRR within 12 months.
I should probs map out the keywords using chatGPT.
Said. no. one. ever.
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@NicheSiteLady
Early 2022 kickoff check in!
We just hit lift off
IDK how my clients wait this long.
I've been refreshing GSC like it updates live 🥲
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I've loosely correlated adding videos into articles to better rankings.
My theories are: longer time on-site + Google wants to promote YT.
Agree?
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I ❤️ content audits / pruning.
I use the Animalz Quickbooks content pruning case study to convince stakeholders to delete pages they spent $ on creating
And use Ahrefs content audit playbook to actually do the audit + clean up
What about you?
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@PierreDeWulf
Sometimes I'll respond back something like....
"It sounds like you're asking me to sacrifice my goals to help you hit yours?"
Usually works in building empathy & flipping the script on their crazy requests
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The best SEO campaigns are always driven by content.
NerdWallet, The Points Guy, Freshbooks, WireCutter, and DoNotPay all have one thing in common...
Thousands of pages of content.
But to create that much content you need to set up the content ops systems first.
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1/
Can non-native English speakers create good content?
According to the Department of Education, 54% of Americans have a middle school reading level or below.
Hiring in the US does NOT mean you will have more qualified candidates than hiring outside of the US.
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Here's how I hire good writers on auto-pilot.
I automate it.
In 50 seconds I evaluated 15 writers
The more candidates you put in your hiring funnel
The better, more affordable writers you'll hire.
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"To write good content, pretend you are explaining it to a child"
"Pretend you are explaining SaaS or tech to a political committee (median age 70+)"
BTW, according to the Department of Education, 54% of Americans read at below an 8th grade level
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One of the best presentations I've seen by
@RandFishkin
on a post-attribution world.
RIP marketing metrics.
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If your approach to SEO is 100% focused on content.
It means all of the variables that influence your success are on-site and within your control.
Seems like a pretty powerful approach to anything in life.
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Moved banks last year.
Wells Fargo 👉
@Mercury
.
Gonna sound crazy, but my bank app is now one of my favorite apps.
Whoever owns Mercury's UX, keep releasing!!
Everything is awesome 🙏
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If you're having writer problems I feel bad for you son, I got 99 problems but a writer ani't one (Jay Z voice).
This customer signed up for Workello, spent 30 minutes posting their job ad on the websites that the writers they want to hire hang out on.
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Show me your home office setup in 2024.
Need pics for inspiration.
Below is a picture from the best home office I've ever had.
Unfortunately I couldn't bring this from Seattle to Europe.
Currently planning out my European home office and need inspiration.
Drop the pics!
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I just learned how to do regex in GSC 4 years into my SEO career.
I didn't log into GSC for the first 1.5 years of my career either.
Now I live there, but it was a bit scary at first.
And it taught me that knowing what works informs what steps I take next.
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SEO is basically just distributing content on someone elses platform, same as LinkedIn, same as YouTube, same as PR.
Once you understand one platform, the next one becomes a lot easier.
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@R_chandansvirat
@lilyraynyc
"because they believe you favor Google for your personal gain."
Says the niche affiliate dudes who are trying to abuse Google for personal gain.
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Scaling content velocity without maintaining quality 👏 does. 👏 not. 👏 work.
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Keyword research is NOT about searching for keywords.
It's about finding topics.
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You complain about
@ahrefs
pricing
Meanwhile I am spending $300/month on a password manager.
We are not the same.
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When creating a content plan, our team defines the URL structure for articles we are going to publish.
We call these URLs MANDATORY LINKS --> all the deets 👇
1. We select pillar page(s) that need to go into every article.
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YouTube is my big bet in 2024
Released our first produced video last week
And addicted to the results
Getting 1,500 views on an article I wrote would take 6 - 12 months.
Refresh, refresh, refresh, refresh, refresh
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New homepage, who dis?
Workello employers have evaluated 16,000 candidates, including video editors, book keepers, VAs, outreach specialists, and SEOs.
According to Harvard Business Review, skills assessments have the highest correlation with post-hire performance.
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The best SEO campaigns are measured in decades
(NerdWallet, HubSpot, HealthLine)
Not months or years.
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@DruRly
Every role I take, whether as founder or employee I go into it thinking:
Whether it makes me rich or not, I'm going to learn the skills and build the relationships that will allow me to do something even higher impact next
Has served me well over the last 13+ years
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I ❤️ content audits / pruning.
I use the
@AnimalzCo
Quickbooks content pruning case study to convince stakeholders to delete pages they spent $ on creating
And use Ahrefs content audit playbook to actually do the audit + clean up
What about you?
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@bluearrayseo
@LondonSEOMeetup
@g33konaut
@aleyda
@lilyraynyc
@patlangridge
@CrystalontheWeb
@cptntommy
@aaronjbarefoot
@laurenelizamcr
@OritSiMu
@njmott
BrightonSEO, BristolSEO, LondonSEO, why does the UK have all of the SEO conferences?
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@huntercdurham
> Moving to PR to avoid taxes
> BUT if you enjoy a more collectivist society
Does not compute.
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I want to tell you how future-proof your content and get more traffic 👇
Let's use a really really simple example.
Let's say you want to write a page for "how to install a bicycle chain" 🚴
1. You'll write a quality article
2. You'll start getting impressions
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I also wrote a gargantuan playbook on my exact process for a project I brought from 0 to 1.5 million.
Wanna see?
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Do that as fast as possible
And this strategy works.
Again, and again, and again.
No new backlinks.
No technical BS.
Just good content.
At scale.
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IMHO technical SEO is a bad place to 'specialize' in.
1. Most websites don't have a big enough content footprint for technical SEO to be "the play"
2. Technical SEOs are the easiest to hire, they are everywhere.
3. TBH, you don't even need to hire a technical SEO to "make the
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Why are the niche content site folks throwing around words like: unlawful, class action lawsuit, illegal, etc?
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The secret to LinkedIn engagement?
LinkedIn gives YOU as much engagement as you give LinkedIn.
The more you engage with your feed, the more engagement you get back.
The less you engage with your feed, the less engagement you get.
It's literally a hamsterwheel.
I spend 30
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SEOs trying to re-optimize their pages after the spam update
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It's that simple.
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90% of the value SEO creates is multiple years into the campaign.
So it doesn't make sense to try and save a few bucks and massively increase the risk of being penalized.
I want to survive the next 1,000 Google updates.
Don't use exclusively AI to create content.
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